Impact of Meeting Industry and Mega Events to Revitalise the Reputation and Stimulate Investments

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1 Impact of Meeting Industry and Mega Events to Revitalise the Reputation and Stimulate Investments Mrs. Özgül ÖZKAN YAVUZ Istanbul Convention & Visitors Bureau

2 Consecutive Impact Over the last 2 decades there has been tremendous growth in the convention business and number of convention centers in Istanbul The expansion in the quantity and size of centers continues unabated thus a number of direct/indirect impact that Istanbul faced In the current path, Istanbul is a meeting hub and a strong city tourism product with all the investments

3 Istanbul as a meeting hub 2015 Istanbul is now: The World s Top 10 Congress Destination since 2010 (ICCA) Hosting over 130 international conferences and many major events yearly Meeting industry contribution to city s economy million $ Became a Global Center with the rapid increase of investments

4 Istanbul as a meeting hub In 1999 Istanbul s ranking was no 38 in the world with 23 congresses Istanbul first broke into the world s Top 10 Congress Destinations in 2010 #9 # congresses congresses

5 Istanbul as a tourism destination In the past decade Istanbul s international arrivals increased from 3.4 million to 11.8 million Currently Istanbul is the 5th most visited city in the world million international visitors million international visitors

6 Istanbul as a meeting hub 4 clusters with 7 Convention centers and 3 exhibition halls

7 Istanbul as a meeting hub Specific focus on 3 different convention centers and the development of districts within this process I) Istanbul Lutfi Kirdar ICEC (Congress Valley District) II) Istanbul Congress Center (Congress Valley District) III) Halic Congress Center (Golden Horn District)

8 I) Istanbul Lütfi Kırdar - ICEC 1949 Istanbul Sports and Exhibition Center Constructed as a sporting hall for European Wrestling Championship Remained as Turkey's only indoor sports and exhibition hall for many years. Continued to operate as sports and exhibition venue as Istanbul Lütfi Kırdar Sports and Exhibition Center

9 I) Istanbul Lütfi Kırdar - ICEC 1996 Renewed as Istanbul Convention and Exhibition Center for UN Habitat II Summit The first convention center in İstanbul Following the success of Habitat II Summit, the Rumeli Building was built in order to meet the additional needs in 2000.

10 I) Istanbul Lütfi Kırdar - ICEC 2015 Istanbul Lütfi Kırdar ICEC Since 1996 more than 200 international congresses with approx delegates In 19 years more than organizations with 7 million visitors

11 II) Istanbul Congress Center 2007 Muhsin Ertuğrul Theatre Building planned to be renewed as a Congress center in the heart of the city The construction was started

12 II) Istanbul Congress Center 2009 Muhsin Ertuğrul Theatre Building was renewed and the center opened for the Annual Meetings of the World Bank and the International Monetary Fund (IMF)

13 2015 Congress Valley District

14 Istanbul Congress Valley 2015 Istanbul Congress Valley Located in the city centre Close by to Finance District Approx bed capacity - Numerous 5 & 4 star hotels Walking distance to numerous hotels Can hold up to delegates

15 2015: Congress Valley

16 III) Haliç Congress Center 1923 Sütlüce Slaughterhouse Constructed as a Slaughterhouse Had one of the world's first urban biological waste water treatment plants and one of Istanbul's major infrastructure operating system

17 III) Haliç Congress Center 1997 Sütlüce Congress Center Structure designed as a cultural center, then the revised convention center project

18 III) Haliç Congress Center 2009 Haliç Congress Center Haliç Congress Center, was opened in March 2009 for the 5th World Water Forum Conference with approx delegates

19 Golden Horn District 2015 Golden Horn District With the opening of Haliç Congress Center the importance of the district icreased slightly Approx hotel rooms 3 major hotel under construction A tunnel connection to the city centre District Marketing Platform established 3 universities in the area & Upgrade surrounding urban environment

20 2015: Golden Horn District

21 Istanbul as a meeting hub New events New investments Strengthen the international image of the city A catalyst for economic transformation & urban improvement Development & launch of new business sectors Contribution to enchance long-term competitiveness Public entrepreneurship activity to support overall local & regional development

22 Istanbul Grand Airport 3rd international airport 150 million passengers; the world s largest by 2019

23 Accommodation Investments Almost bed capacity Over 190 5&4 star hotels bed capacity under investment

24 Galataport Project To cover 112,147 sqm project land, consists of cruise port, roads and facilities

25 Biotechonology Technopark Project Aiming to group together academics and industry experts Currently 5 techno-parks

26 Underground Investments Aiming km by 2019 after

27 Eurasia Tunnel Project The most advanced transportation infrastructure by end of 2016

28 EUROPE ASIA

29 3rd Bosphorus Bridge Project 9th longest suspension bridge in the world by 2016

30 As the World s Top 10 Congress destination, we aim to welcome & accommodate ever more congresses and visitors

31 Istanbul: A perfect mixture of modern and history Thank you...

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