The easiest way to optimize the online presence, increase influence and be rewarded

Transcription

1 The easiest way to optimize the online presence, increase influence and be rewarded The best way for startups, SMEs and top business to generate W.O.M.

2 PRODUCT MARKET FIT Brands spend lots of money to identify people on which focus their communication efforts (INFLUENCERS) to turn them into BRAND AMBASSADOR. Receive special offers is the most common reason why users choose to follow a brand on social media (50% according to ecircle) Buzzoole is the first INFLUENCE ENGINE OPTIMIZATION PLATFORM that allows companies, to identify the trend setters of their niche market and generate word of mouth in a fully automated way

3 INTRO - INFLUENCER MARKET INFLUENCER The Power to Change Anything Every year, 500 billion consumer opinions are shared online

4 INTRO - INFLUENCER MARKET INFLUENCER The Power to Change Anything 49% Online users decide to buy a product after reading the review on a blog or social network Forrester 2010

5 INTRO - INFLUENCER MARKET INFLUENCER The Power to Change Anything Investments in generation of W.O.M. are the most profitable type of spending for every dollar invested Nielsen 2012

6 INTRO - INFLUENCER MARKET INFLUENCER The Power to Change Anything 4,7 Billions $ is the current spending of businesses in social media and the expected spending for 2015 will be 8,3 Billions $ BIA/Kesley 2012

7 MARKET NEEDS? MARKET NEEDS

8 MARKET NEEDS 01 UNDERSTANDING INFLUENCE NOT MEASURE POPULARITY

9 INFLUENCE vs POPULARITY

10 MARKET NEEDS 02 W.O.M. FOR SMEs NOT JUST FOR TOP BRANDS

11 HOW WE DO THIS AUTOMATING THE ENGAGEMENT PROCESS

12 USER PROFILE - PREVIEW

13 BRANDS - SET THE CAMPAIGN 01 You can set the campaign identifying influencers by level, geographical area, topic and keyword. You can set the budget you want

14 NOTIFICATION 02 The profiles you have selected will receive a notification of your special offer (discount, gift, event invitation, product testing) and your product brief. They will then decide whether to join the campaign or decline your invitation. X

15 PUBLISHING 03 All users who choose to join the campaign can now publish an article on their blog or a post on a social profile giving their own personal feedback and thus increasing WOM about your product! X X

16 MONITORING 04 The brand pays according to the publications obtained (CPP) and can monitor results, and the virality generated from our LIVE tracking dashboard

17 ? WHY USERS WILL USERS JOIN US?

18 OUR VISION INFLUENCE WILL BECOME AN ALTERNATIVE PAYMENT METHOD

19 MARKET - STRATEGY FOCUS ON THE AUTOMATED WEB CHANNEL WILL ALLOW US TO: HAVE HUGE SCALABILITY BECOME THE FIRST W.O.M. PLATFORM FOR STARTUPS AND SMEs IMPOSE US AS THE GOOGLE ADWORDS OF BUZZ MARKETING

20 CUSTOMERS CUSTOMERS S&M Businesses Top Brand Agencies Media Centers 14% 17% 16% 23% Product categories/brands that invest more in social media (June 2011) source: Connect Insight

21 KEY CONCEPTS Brands can easily identify the trend setters of their niche market and generate word of mouth through them by rewarding with a special offer in a fully automated way Agencies will have special profiles to manage different costumers campaigns and can also buy a premium profile that enable them to access our premium influencers search engine Users can optimize their digital activity and online presence to get in touch with companies interested in making they test their products, rewarding them with special offers or inviting them to exclusive events. Through our tools, we will guide users to increase their digital influence and outreach in their expertise areas!

22 MARKETERS WANT IT In bocca al lupo per la vostra bellissima idea... Pierluigi - Digital Strategist Nelle agenzie in cui ho lavorato finora l esigenza di uno strumento del genere si è sentita eccome. Sono molto curiosa Maria - Community Manager La vostra idea spacca.. quante volte ve l abbiamo detto in chat? Lo vogliamo tutti! però fateci uno sconto Damiano - Startupper Deve vincere Buzzoole, perchè se vengono finanziati noi ci facciamo sicuramente la campagna marketing con loro! Marco - Startupper

23 PEOPLE WANT IT LIKES SUBSCRIPTIONS

24 COMPETITORS BUZZ & DIGITAL PR AGENCIES 1. UNDERSTANDING influence through qualitative parameters MEASUREMENT OF INFLUENCE 2. AUTOMATED free budget platform Blue Ocean

25 TEAM FABRIZIO PERRONE - CEO (Founder) Marketing & Account Director Serial startupper since 2007 Managing Director of Fan Media Lecturer of New Marketing at IED in Milan GENNARO VARRIALE - CTO (Co-Founder) Platform Development & Managing Hacker, SW Architect & Blogger Founder of Pingram.me. Copied in Silicon Valley LUCA CAMILLO - WEB DEVELOPER (Co-Founder) Platform Development & Managing Guru of Programming and systems engineering Project Manager LUCA PIGNATARO - ART DIRECTOR (Co-Founder) Web-design & Communication Designer selected by "Web Design Index by Content 05" FABRIZIO RINALDI - COMMUNITY MANAGER (Partner) Influencer recruiting and Managing Social Media Manager 3 yrs Experience in Buzz Marketing Industry

26 OUR ROUTE FREE SPACES - SERVICES ALPHA Jun-12 Sep-12 Oct-12 Feb-13 Apr-13

27 PEAK FUNDING To realize our project funds are needed for 150,000 euro: 50% Acquisition of 2 technical figures, 2 community managers 20% Semanthic Consulting 10% servers and administrative expenses 20% Marketing

28 EXIT STRATEGY These Guys Will Want It 40M $ venture capital 35M $ venture capital 25M $ venture capital 8M $ acquired from AOL 100M$ 3M $

29 THANKS! Winner of the incubation process to VULCANICA- MENTE, dal Talento all Impresa (Jun-12) Selected for the finals of Springboard UK-Italy (Sep-12) Among the eight projects selected by startcup registro.it to be presented to investors during the Internet festival of Pisa (Sep-12) Finalist at Wind Business Factor (Oct-12) Winner of La Battaglia delle Idee by Ninja Marketing and Comune di Napoli with Microsoft Bizspark program access (Oct-12) Insered in the shortlist WCAP 2012 (Nov-12) Finalist at Next Berlin 13 and MTB Accelerator (Apr-13) Buzzoole : Like Google, but in Buzz Marketing...