INTERNSHIP OVERVIEWS (Updated March 2, 2016) AVAILABILITIES IN THE FOLLOWING DEPARTMENTS:

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1 INTERNSHIP OVERVIEWS (Updated March 2, 2016) AVAILABILITIES IN THE FOLLOWING DEPARTMENTS: Creative Page 2 Production Page 3 Client Service Page 4 Digital Marketing Page 5 Media Page 6 Digital Media Page 7 &Barr Overview Page 8 For Fall Internships, please submit your resume by the first Friday in July. For Spring Internships, please submit your resume by the first Friday in November. For Summer Internships, please submit your resume by the first Friday in April.

2 CREATIVE INTERNSHIP OVERVIEW &Barr, best known for its results oriented communications programs, represents many retail and consumer brands including First Watch Restaurants, Nemours, The Peabody Orlando, Stein Mart, ABC Fine Wine & Spirits and Moffitt Cancer Center. As a full-service agency with offices in Orlando and Tampa, Fry Hammond Barr offers a wide range of services including advertising, public relations, interactive, and marketing communications consulting. The agency was founded in 1957 and currently employs a team of approximately 55 professionals. Assist in conducting research for clients Assist art directors and copywriters with daily tasks Assist with comprehensive layouts and mock up ads Assist with general office duties Creative/Graphic Design or related field major Excellent writing, organizational and personal skills Familiarity with Apple computers Working knowledge of Quark XPress, lndesign, Illustrator and Photoshop is recommended Familiarity with Flash design/programming and HTML is a plus Brandy Gill Creative Director

3 BROADCAST PRODUCTION INTERNSHIP OVERVIEW Fry Hammond Barr, best known for its results oriented communications programs, represents many retail and consumer brands including First Watch Restaurants, Nemours, The Peabody Orlando, Stein Mart, ABC Fine Wine & Spirits and Moffitt Cancer Center. As a full-service agency with offices in Orlando and Tampa, Fry Hammond Barr offers a wide range of services including advertising, public relations, interactive, and marketing communications consulting. The agency was founded in 1957 and currently employs a team of approximately 55 professionals. The intern position is designed to provide support to the broadcast department of FHB. Interns will be a part of the daily operations of broadcast production. They will have the opportunity to attend edit sessions and/or commercial shoots to gain experience in a real studio setting. They will also assist other creative department team members as assigned by the Director of Broadcast Production. Assist in booking broadcast sessions (television & radio edits, voiceovers) Assist in logging materials into databases Assist with footage and music searches Assist with general office duties as assigned by Director of Broadcast Assist in broadcast paperwork, including but not limited to: o Talent releases o Purchase orders o Estimates Film/TV or Communications/Advertising major Good communication skills Organized and ability to multi-task Ability to work with others as a team Professional appearance and conduct Working knowledge of Microsoft Word and Excel Catherine Hayes Sr. Director of Broadcast Production

4 CLIENT SERVICE INTERNSHIP OVERVIEW Client service interns are part of daily marketing and advertising operations. The internship provides the opportunity to develop work samples for a portfolio. Overall, participants will see first-hand how advertising strategies are developed and implemented. Develop a portfolio of all work completed during the period of internship Provide support with general office administration-related duties as assigned Assist in coordination of campaign and project activities Coordinate planning and execution of advertising activities for clients Acquire knowledge of clients business and anticipate needs, solutions and opportunities Proofread copy, proofs and other media for accuracy Track and analyze competitive activity and consumer trends Initiate jobs under the direction of account management 3.0 GPA or higher and be a college junior, senior or graduate student Communications, advertising or marketing major Excellent writing, editing and personal skills Good communication skills, verbal and written Ability to multitask Proficient in Microsoft and internet applications Well organized and responsible for timely completion of work Enthusiasm for the field of advertising and marketing Professional appearance and conduct Our internships coincide with the school semester. Applicants are encouraged to apply as early as possible for consideration. ORLANDO OFFICE: Breanne Kinney Account Coordinator

5 DIGITAL MARKETING INTERNSHIP OVERVIEW We are looking for a highly motivated, self-driven, detail-oriented student to become a member of the interactive media team as an intern. As an interactive media intern, you will be a part of the daily operations of the interactive department. Learn about the interactive media plans and the strategy behind them. Work with digital media planners on the placement of media in interactive campaigns. Work with the interactive team in analyzing raw data to help report on interactive campaigns. Assisting in the tracking of invoicing and the balancing of interactive budgets of ongoing and completed campaigns. Participation in internal and client meetings on the status and results of completed and ongoing campaigns. Interactive Media or related field major A strong confidence in the use of Microsoft Excel Confidence with financial mathematics and the balancing of budgets Professional confidentiality with the numbers and budgets of client campaigns Good communication skills, both verbal and written Must be able to multitask and manage time effectively among multiple projects Must be able to work autonomously, as well as part of a team Enthusiasm for the field of advertising and marketing Preferred experience: o Previous internship experience o Experience with Google Adwords or Search Engine Management o Experience with Google Analytics or Search Engine Optimization o Experience with MediaMind or another third-party ad-serving platform o Experience with Facebook Marketplace Power Editor Sofia Pernia Digital Marketing Coordinator

6 MEDIA INTERNSHIP OVERVIEW We are looking for a highly motivated, self-drive, detail-oriented student to become a member of the media team as an intern. As an intern you will be included as part of the daily operations of the media department. Assist Media Planners and Buyers with research and management of schedules and budgets, pre and post flights. Attend meetings with clients and media vendors Utilize secondary research to determine whom to target and what their media habits are Evaluate each media to determine both target effectiveness and cost efficiency Negotiate with media vendors to maximize cost efficiency Create and present a media plan Learn how a media department communicates with both clients and vendors Media or related field major A strong confidence in Microsoft Excel, Word and Power Point Confidence with financial mathematics and the balancing of budgets Ability to analyze research to develop strategy Professional confidentiality with client strategy and budget information Good verbal and written communication skills Ability to multitask and manage time effectively Ability to work both autonomously as well as with a team Enthusiasm for the field of advertising and marketing Katherine Smith Group Media Director

7 DIGITAL MEDIA INTERNSHIP OVERVIEW We are looking for a highly motivated, self-driven, detail-oriented student to become a member of the digital media team as an intern. As a digital media intern, you will be a part of the daily operations of the digital media department. Learn about the digital media plans and the strategy behind the different ways to plan and buy digital media. Work with digital media planners on the placement of media in interactive campaigns. Assisting in the tracking of invoicing and the balancing of interactive budgets of ongoing and completed campaigns. Updating detail sheets that contain the digital media buy specifications with any changes or optimizations that are made to a plan or buy. Assist with the creation of insertions orders for digital media buys and update with any changes. Assist with research on vendors, trends, etc. as needed. Participation in internal and client meetings on the status and results of completed and ongoing campaigns. Interactive Media or related field major A strong confidence in the use of Microsoft Office to include: Excel, PowerPoint and Word Confidence with financial mathematics and the balancing of budgets Professional confidentiality with the numbers and budgets of client campaigns Good communication skills, both verbal and written Must be able to multitask and manage time effectively among multiple projects Must be able to work autonomously, as well as part of a team Enthusiasm for the field of advertising and marketing Larissa Hopkins Digital Marketing, Team Lead

8 We are &Barr. &Barr, formerly Fry Hammond Barr, brings agency partnerships and expertise to the forefront. Whether an employee, client, vendor or simply a friend - it personifies collaboration. Think Employee&Barr, Client&Barr, Vendor&Barr or Friend&Barr. This new name and brand better reflects the agency s rich history of partnership and look to the future. Founded in 1957 as an advertising agency, with deep expertise in marketing consultation and creative innovation, the company s services and functions have greatly evolved in the last 58 years. While continuing advertising excellence, the agency has adjusted to the ever-changing marketing and communications landscape to better service the broader needs of its clients. Along the way, the agency has added comprehensive public relations services, variety of digital solutions and expanded its strategic planning and brand development capabilities. &Barr s approach begins with a quest to create something uniquely interesting in collaboration with each client. With more than 50 talented associates, the agency offers a full complement of services including branding; strategic planning; traditional and interactive media planning, buying and reporting; search and SEO; public relations; social media strategy and management; traditional and online creative development and execution including video and mobile; and print, broadcast and interactive production services. &Barr's suite of services offers fully integrated solutions and provides a menu of branding functions to fit each client s needs. By bringing all disciplines together, &Barr can develop a focused and strategic approach considering every channel and factor. Orlando East Washington St. Orlando, Fla