MasterCard SecureCode Artwork Usage Guidelines

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1 BRAND GUIDELINES MasterCard SecureCode Artwork Usage Guidelines Version 6.3 June 2015

2 The MasterCard SecureCode Identifier must be used by participating members and merchants of the MasterCard SecureCode Program. Use is intended to signify participation in the program and thus must be displayed on websites. It may also be used in print and Internet marketing collateral. MasterCard reserves the right to review and approve all proposed use of the Identifier. Approved artwork is available on the MasterCard Brand Center at MasterCard. All rights reserved. 2

3 in Communications The MasterCard SecureCode name is an important asset. Using it correctly helps preserve the integrity of the trademark. 1. When used in text, the MasterCard brand name must always appear in italic upper and lower case letters, with a capital M and C and the remaining letters in lower case. Similarly, the SecureCode word mark must always appear in italic upper and lower case letters, with a capital S and C and the remaining letters lower case. Set the Identifier name in the same typeface as the surrounding text. Do not use the Identifier when the MasterCard SecureCode name is used within text or a headline. 2. In the first or most prominent mention of the name, the complete name, MasterCard SecureCode, must be used with the and symbols. In subsequent mentions, the and symbols may be omitted. Do not use the SecureCode name without the MasterCard brand name. 1 Correct MasterCard SecureCode helps y and complements other MasterCar helps your company and c other MasterCard programs and serv Incorrect 3. The MasterCard SecureCode name must always appear in English and must never be translated. For specific questions about proper use of trademarks, contact MasterCard SecureCode helps y and complements other MasterCar Correct SecureCode helps your company other MasterCard programs and se 2 Incorrect MasterCard. All rights reserved. 3

4 Observing size and free space specifications ensures greater legibility and visual impact. 1. Elements There are two elements in the MasterCard SecureCode Identifier: The MasterCard brand name with the symbol The SecureCode name with the symbol 1 Brand Name Service Name Elements The size and position of the MasterCard brand name in relation to the SecureCode name have been carefully considered, and the letterforms in the SecureCode name have been specially spaced to achieve the right visual balance. 2. Relationship of Elements Do not alter the size or position of the two elements, and never attach any secondary graphic elements as part of the Identifier, including rules, boxes, drop shadows, or icons. Avoid that have a negative impact on the Identifier. 2 Relationship of elements Minimum size for printing (11 mm) wide 3. Minimum Size The minimum sizes for reproducing the MasterCard SecureCode Identifier are based on the width of the SecureCode Brand Mark.* The minimum size for printing is (11 mm) high. The minimum size for on-screen use of the Identifier is 62 pixels wide. Minimum size for on-screen 62 pixels wide Do not change the relationship between the MasterCard brand name and SecureCode name; they always are reduced and enlarged as a unit. 3 Minimum size 4. Minimum Free Space Do not crowd the Identifier with type or other graphic elements. Always maintain a minimum free space around the Identifier that is equal to 1.5 height of the letter M in the MasterCard brand name. X 1.5X 1.5X 1.5X 1.5X * Additional sizing requirements apply to issuer authentication and enrollment screens as outlined in the MasterCard SecureCode Cardholder Authentication Page and Enrollment Page Requirements. 4 Minimum free space MasterCard. All rights reserved. 4

5 The standards on this page apply to reproducing the approved color versions of the MasterCard SecureCode Identifier. Color Match (PANTONE *) colors are preferred for printing, but process (CMYK) colors may be used. For all on-screen applications, including websites, RGB or hexadecimal colors must be used. Color Match (PANTONE *) Process RGB Hexadecimal MasterCard Red PANTONE 485C C0/M100/Y100/K0 R204/G0/B0 #CC0000 MasterCard Yellow PANTONE 137C C0/M40/Y100/K0 R255/G153/B0 #FF color on white or light background Reproduction The MasterCard SecureCode Identifier only may be reproduced in one of the following color combinations. Do not reproduce the Identifier using tints, and do not substitute any other color for MasterCard Red color on White or Light-color Background 2 2-color on black or dark background Reproduce the MasterCard brand name in MasterCard Red, and the SecureCode name in MasterCard Yellow color on Black or Dark-color Background Reproduce the MasterCard brand name in MasterCard Red, and the SecureCode name in MasterCard Yellow color on White or Light-color Background Reproduce both the MasterCard brand name and the SecureCode name in Black only. Never reproduce both elements of the Identifier in MasterCard Red. 3 1-color on white or light background 4. 1-color on Black or Dark-color Background Reproduce both the MasterCard brand name and the SecureCode name reversed to White. Trapping Adjustments Where a light or medium background color is used, the background color spreads to trap the Identifier. Where a dark background color is used, the Identifier spreads to trap the background but must always maintain its correct proportions. 4 1-color on black or dark background *The color values shown here have not been evaluated by Pantone, Inc., for accuracy and may not match the PANTONE Color Standard. Consult current PANTONE Color Publications for accurate color. PANTONE is the property of Pantone, Inc. NOTE: For MasterCard Red and MasterCard Yellow we have customized the process values to achieve optimal results MasterCard. All rights reserved. 5

6 The Identifier represents the MasterCard SecureCode service; it does not represent the consumer or corporate brand on any communication. Whenever the MasterCard SecureCode Identifier is used, the MasterCard Brand Mark must appear on the same communication. X 2X For all communications, the MasterCard Brand Mark takes precedence, and its correct use is dictated by the MasterCard brand standards located at 1. Minimum Free Space with the MasterCard Brand Mark The MasterCard Brand Mark may be used in communications, where appropriate, to indicate that MasterCard provides the SecureCode service. 1 Minimum free space when used with the MasterCard Brand Mark However, the MasterCard SecureCode Identifier and the MasterCard Brand Mark should never be paired in a fixed lock-up treatment. A minimum space equal to 2X the width of the Brand Mark should always separate the two elements. 2. Placement on a Merchant website The Identifier is provided to merchants for display on their websites to indicate their participation in the MasterCard SecureCode program. Use of the Identifier by participating merchants is mandatory. It is recommended that the Identifier appear on any page that displays payment options. Substantial free space between the Identifier and the payment acceptance marks must be maintained, see. The Identifier is also recommended for use in the trust mark space of a merchant website. The Identifier never should be used in place of, or locked up with, the MasterCard or Maestro Brand Mark. (The MasterCard and/or Maestro Acceptance Mark always must be used to indicate acceptance of MasterCard cards and/or Maestro cards.) While merchants may display multiple marks on their website, issuer enrollment and authentication screens must not contain any other authentication Identifier. For additional details, please refer to the MasterCard SecureCode Cardholder Authentication Page and Enrollment Page Requirements. 2 Recommended placement of the Identifier in the trust mark space of a merchant website MasterCard must review and approve all proposed use of the Identifier on merchant websites. Continued on next page MasterCard. All rights reserved. 6

7 (continued) The Identifier represents the MasterCard SecureCode service; it does not represent the consumer or corporate brand on any communication. Whenever the MasterCard SecureCode Identifier is used, the MasterCard Brand Mark must appear on the same communication. 3. Placement within a MasterCard SecureCode Application or a Member website The Identifier is available for members or on behalf of application service providers to brand a MasterCard-sanctioned e-commerce authentication program. Use of the Identifier is required for all such programs and should appear in the enrollment screens and media as well as the authentication window. For additional details, please refer to the MasterCard SecureCode Cardholder Authentication Page and Enrollment Page Requirements. The Identifier never should be used in place of, or locked up with the MasterCard or Maestro Brand Mark. It is acceptable for an issuer to use both the Brand Mark and the Identifier on the same page with the issuer logo provided the marks are treated as separate elements and requirements are met. 3 Recommended placement of the Identifier within a MasterCard SecureCode application MasterCard. All rights reserved. 7

8 Optimized GIF files have been created for use as links in HTML web pages. Usage The of the Identifier are designed for use on HTML web pages when the Identifier will link to a pop-up box containing program or registration information. These versions must only be used when an active link is available. Approved artwork is available on the MasterCard Brand Center at Linking When displaying the learn more Identifier on a merchant site, the required URL is: Learn More GIF When displayed on an issuer s site, the above URL is optional, or the issuer should create their own informational link. Coming Soon GIF When displaying the coming soon Identifier on a merchant site, the required URL is: Color Reproduction When a Linked HTML Version is displayed electronically, the colors must visually match the specified PANTONE colors by using the hexadecimal color values below. The word mark MasterCard brand name and the symbol appears as #CC0000 The word mark SecureCode word mark and the symbol appears as #FF9900 The learn more and coming soon appear as #0000FF The color values in the supplied GIF files have been optimized to achieve the closest possible match to the specified PANTONE* colors. Background Colors The may appear on any color background provided there is sufficient contrast to ensure the Identifier stands out from the background. White is the preferred background for the Identifier. *The color values shown here have not been evaluated by Pantone, Inc., for accuracy and may not match the PANTONE Color Standard. Consult current PANTONE Color Publications for accurate color. PANTONE is the property of Pantone, Inc. NOTE: For MasterCard Red and MasterCard Yellow we have customized the process values to achieve optimal results MasterCard. All rights reserved. 8

9 The MasterCard SecureCode Identifier must be used correctly. 1. Never change the color of the MasterCard SecureCode name. 2. Never print the MasterCard brand name in a color other than Black (or White when reversed from a dark background). 3. Never reset the Identifier Never alter or distort the Identifier. 5. Never alter the proportions of the Identifier. 6. Never use tints of the colors. 7. Always use high-resolution artwork. 8. Never add graphic elements or alter the letterforms. 9. Never place the Identifier on a background that is busy, cluttered, or does not allow sufficient contrast. 10. Never use any other text in place of learn more or coming soon. 11. Never reproduce the Identifier without the and symbols. 12. Always preserve at least the minimum free space around the Identifier. SecureCode MasterCard. All rights reserved. 9

10 If after reading the standards, you still have questions or need more information, please contact us. For information about approved Identifier artwork, contact a MasterCard brand specialist via at or call the MasterCard Brand Hotline at MasterCard. All rights reserved. 10

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