French Riviera Tourism & Economy

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1 French Riviera Tourism & Economy

2 French Riviera Between sea and mountain

3 «Un jour la beauté qui se voulait éternelle, cherchait un lieu qui ne la bouderait jamais. Elle découvrit la Côte d Azur. Elle s y installa et s y trouva bien. Depuis, elle y demeure.» Louis NUCERA

4 French Riviera Key Figures

5 A central location in the heart of Europe

6 Nice Côte d Azur Airport 1st international French airport after Paris (2 terminals) passengers in destinations in 34 pays countries (58 % of the traffic is international) 1st regular airline route in France Paris/Nice 1st regular helicopter route in Europe Nice/Monaco 2 nd international airport for business and private jets (Cannes-Mandelieu airport): passengers in 2009

7 French Riviera & World Tourism 1% OF WORLD INTERNATIONAL TOURISTS 6 % OF ALL FOREIGN OVERNIGHT STAYS IN FRENCH HOTELS 8 % OF THE TOTAL INCOME GENERATED BY FOREIGN TOURISME IN FRANCE 4 % OF ALL FRENCH OVERNIGHT STAYS IN FRENCH HOTELS

8 LEADING FRENCH TOURISM DESTINATION AFTER PARIS WITH 10.4 MILLION VISITORS These figures do not include same-day visitors (not staying overnight), cruises stopovers and stays made by the residents

9 64 Million overnight stays AVERAGE LENGTH OF STAY : 6,5 nuits

10 50 % of Foreign visitors % of foreign visitors

11 Top tourist markets Thousand stays % 1 Italy 2 British Isles 3 Germany 4 United States 5 Scandinavia inc. Denmark 6 Spain 7 Est Europe 8 Belgium 9 Switzerland 10 Netherlands 11 Russia 12 Asia 13 Japan 14 Canada Others , TOTAL 4840

12 4 BILLION EUROS IN TOURIST EXPENDITURES Tourist expenditures 2008 for all stays, excluding transport to the region, to which must be added the casinos games product : 510 million euros in 2008/09 (51 % for Monaco). 67 EUROS AIR VISITOR PERSONAL DAILY SPENDING JOBS IN TOURISM INDUSTRY The tourism industry represents 18 % of jobs ( jobs) working people whose jobs depends from tourism

13 40% of stays in hotels Autres Résidences secondaires Hôtels Parents et amis Résidence de tourisme Location % of stays

14 LESS THAN 1 OUT OF 2 STAYS DURING THE SUMMER % of stays

15 1 out of 3 stays in Nice

16 Access Transportation Transport d'accès jusqu'à la Côte d'azur, hors visiteurs à la journée. L'avion est utilisé par 14 % des Français, mais 39 % des Etrangers. Le mode "Route" inclut les groupes autocars ainsi que les véhicules de location.

17 Discover the French Riviera

18 French Riviera A wide range of accommodation

19 Accomodation offer : the Art of hospitality Campings Capacité non classée BEDS IN COMMERCIAL ESTABLISHMENTS Meublés classés Résidences de tourisme 7% 15% 15% 16% 39% 8% Autres classés 84 % OF BEDS ARE CLASSIFIED ONE THIRD OF ROOMS RATED 4* OR 5* 1 DELUXE ROOM IN 5 in France Hôtellerie 16 HOTELS 5*

20 Second homes 5 % of all second homes in France and 34 % of PACA Region.

21 Acccomodation offer Geographical distribution 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% 18,6% 16,2% 13,3% 12,2% 9,1% 8,3% 7,3% Cannes Nice Antibes Montagne Littoral Est Vence Littoral Ouest 6,3% 5,5% 3,3% Mandelieu Grasse Monaco

22 French Riviera A Culture destination

23 102 museums, monuments and sites opened to the public 3,2 million admissions in museums and sites

24 Sites with over / year Sites Visitors 2008 The Russian Church Nice The Modern Museum Nice The Chagall Museum Nice The Maeght Foundation Saint-Paul The Exotic Gardens Monaco The Rothschild Foundation The Cap Ferrat Zoo The Exotic Gardens Eze The Matisse Museum Nice French Riviera Racecourse The Picasso Museum Antibes

25 100 parks and gardens opened to the public

26 French Riviera, The reign of mother nature Diversity and contrasts

27 One National Park : The Mercantour National Park 80 % of the territory is mountainous 600 km of marked paths

28 Azur Alps v

29 French Riviera, Snow and sun

30 15 ski resorts 700 km of slopes

31 LEADING CRUISE AND YACHTING DESTINATION IN EUROPE 36 pleasure ports and boat sites 2009 : Passengers

32 1 st golf destination in France 21 golfs

33 A well-being destination 14 Spas

34 1 st casino destination in France 17 casinos - 5 in Monaco

35 French Riviera a gastronomy destination 4990 restaurants

36 French Riviera A gastronomy destination 36 Michelin 2010 Restaurants

37 French Riviera A world-class events destination

38 More than 400 national and international events per year

39 French Riviera, Business destination

40 1 out of 5 for Business Business visitors stay 5 nights on average, Leisure visitors stay 7 nights convention visitors by plane : expenses per day 253 euros

41 Business Tourism Convention Centers Meeting Areas Auditorium Capacity Area (m²) CONVENTION CENTER ANTIBES CANNES PALAIS DES FESTIVALS CONVENTION CENTER GRASSE CONVENTION CENTER MANDELIEU MENTON PALAIS DE L'EUROPE MONACO GRIMALDI FORUM CONVENTION CENTER NICE ACROPOLIS VILLEFRANCHE CITADELLE Leading business tourism centre in France after Paris : delegates a year Leading convention center offer in France after Paris : 8 convention and exhibition centres among the most prestigious in Europe.

42 on line

43 Official Leisure Tourism Portal for the Riviera

44 French Riviera Mountain Website

45 Official Business Tourism portal for the French Riviera

46 on social networks : Follow us!!!

47 See you soon Conception : CRT Riviera Côte d Azur Pôle Stratégie & Communication Mars 2010 Copyright : CRT Riviera Côte d Azur Pierre Behar Georges Veran Anaïs Brochiero DTC Monaco Semec Cannes

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