PRINCIPLES OF HOSPITALITY AND TOURISM EVENT PARTICIPANT INSTRUCTIONS

Transcription

1 CAREER CLUSTER Hospitality and Tourism INSTRUCTIONAL AREA Customer Relations PRINCIPLES OF HOSPITALITY AND TOURISM EVENT PARTICIPANT INSTRUCTIONS The event will be presented to you through your reading of the 21 st Century Skills, Performance Indicators and Event Situation. You will have up to 10 minutes to review this information and prepare your presentation. You may make notes to use during your presentation. You will have up to 10 minutes to role-play your situation with a judge (you may have more than one judge). You will be evaluated on how well you meet the performance indicators of this event. Turn in all your notes and event materials when you have completed the role-play. 21 st CENTURY SKILLS Critical Thinking Reason effective and use systems thinking. Communication Communicate clearly. Creativity and Innovation Show evidence of creativity. PERFORMANCE INDICATORS 1. Explain the nature of positive customer relations. 2. Demonstrate a customer-service mindset. 3. Develop a rapport with customers. 4. Determine ways of reinforcing the company s image through employee performance. Published 2016 by DECA Inc. Copyright 2016 by DECA Inc. No part of this publication may be reproduced for resale or posted online without written permission from the publisher. Printed in the United States of America.

2 EVENT SITUATION You are to assume the role of a tour guide at the SS METEOR, a land berthed cargo ship built in You have worked at the SS Meteor for several years and understand the importance of good, positive customer relations. A new tour guide (judge) has just been hired and you have been asked to explain the importance of developing relationships with customers. Tour guides at the SS METEOR give thirty minute guided scripted tours to tourist groups. The tour guides also allow time for questions during the tour. Visitors to the SS METEOR are both domestic and international tourists representing all demographics. The new tour guide (judge) wants you to explain the importance of developing positive relationships with tourists and how it impacts the business. You will discuss customer relations with the new tour guide (judge) in the SS METEOR office. The new tour guide (judge) will begin the role-play by greeting you and asking you to explain your knowledge and understanding of customer relations. Following your explanation, the new tour guide (judge) will ask you additional questions. 2

3 JUDGE S INSTRUCTIONS DIRECTIONS, PROCEDURES AND JUDGE S ROLE In preparation for this event, you should review the following information with your event manager and other judges: 1. Procedures st Century Skills and Performance Indicators 3. Event Situation 4. Judge Situation Characterization Participants may conduct a slightly different type of meeting and/or discussion with you each time; however, it is important that the information you provide and the questions you ask be uniform for every participant. 5. Judge s Evaluation Instructions 6. Judge s Evaluation Form Please use a critical and consistent eye in rating each participant. JUDGE SITUATION CHARACTERIZATION You are to assume the role of a new tour guide at the SS METEOR, a land berthed cargo ship built in You have just been hired and have asked another tour guide (participant) to explain the importance of developing relationships with customers. Tour guides at the SS METEOR give thirty minute guided scripted tours to tourist groups. The tour guides also allow time for questions during the tour. Visitors to the SS METEOR are both domestic and international tourists representing all demographics. You want the tour guide (participant) to explain the importance of developing positive relationships with tourists and how it impacts the business. The tour guide (participant) will discuss customer relations with you in the SS METEOR office. You will begin the role-play by greeting the tour guide (participant) and asking about customer relations. Following the tour guide s (participant s) explanation, you will ask the following questions of each participant: 1. We may have tourists that do not speak English on our tours, how can we portray positive customer relations without speaking their language? 2. How can I keep the tour moving if people ask too many questions? 3

4 Once the tour guide (participant) has answered your questions, you will conclude the meeting by thanking the tour guide (participant) for the work. You are not to make any comments after the event is over except to thank the participant. Answers will vary but should demonstrate a basic understanding of the concepts. 4

5 Evaluation Form Information JUDGE S EVALUATION INSTRUCTIONS The participants are to be evaluated on their ability to perform the specific performance indicators stated on the cover sheet of this event and restated on the Judge s Evaluation Form. Although you may see other performance indicators being demonstrated by the participants, those listed in the Performance Indicators section are the critical ones you are measuring for this particular event. Evaluation Form Interpretation The evaluation levels listed below and the evaluation rating procedures should be discussed thoroughly with your event chairperson and the other judges to ensure complete and common understanding for judging consistency. Level of Evaluation Exceeds Expectations Meets Expectations Below Expectations Little/No Value Interpretation Level Participant demonstrated the performance indicator in an extremely professional manner; greatly exceeds business standards; would rank in the top 10% of business personnel performing this performance indicator. Participant demonstrated the performance indicator in an acceptable and effective manner; meets at least minimal business standards; there would be no need for additional formalized training at this time; would rank in the th percentile of business personnel performing this performance indicator. Participant demonstrated the performance indicator with limited effectiveness; performance generally fell below minimal business standards; additional training would be required to improve knowledge, attitude and/or skills; would rank in the th percentile of business personnel performing this performance indicator. Participant demonstrated the performance indicator with little or no effectiveness; a great deal of formal training would be needed immediately; perhaps this person should seek other employment; would rank in the 0-49 th percentile of business personnel performing this performance indicator. 5

6 PRINCIPLES OF HOSPITALITY AND TOURISM JUDGE S EVALUATION FORM SAMPLE SCENARIO 2016 Participant: I.D. Number: INSTRUCTIONAL AREA Customer Relations Did the participant: PERFORMANCE INDICATORS Explain the nature of positive customer relations? Demonstrate a customer-service mindset? Little/No Value Below Expectations Meets Expectations Exceeds Expectations Develop a rapport with customers? Determine ways of reinforcing the company s image through employee performance? 21 st CENTURY SKILLS 5. Reason effectively and use systems thinking? Communicate clearly? Judged Score 7. Show evidence of creativity? Overall impression and responses to the judge s questions TOTAL SCORE 6