Morocco GSM Users Survey 2006

Transcription

1 Morocco GSM Users Survey 2006 Arab Advisors Group Strategic Research Service June 2006 Analyst: Andrawes Snobar Arab Advisors Group A member of the Arab Jordan Investment Bank Group PO Box 2374 Amman Jordan Tel Fax arabadvisors@arabadvisors.com

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3 Table of Contents Section I: Introduction and Survey Background... 1 Section II: Survey Results and Analysis... 3 General Information on Respondents and Their Households... 3 Communication Methods GSM Subscriptions Mobile Operators and Plans...18 Usage characteristics and Switching Mobile Plans...35 Switching Mobile Operators...43 GSM Services GSM Handset GSM Data Services SMS Usage...71 MMS Usage G Services Roaming Perception of Mobile Operators Maroc Telecom Meditel Most Important Aspects for Preferred Mobile Operator Internet Usage of GSM Users

4 List of Exhibits Exhibit 1: Nationality...3 Exhibit 2: Gender...4 Exhibit 3: Age Groups...5 Exhibit 4: Education...6 Exhibit 5: Education by Gender...6 Exhibit 6: Age Group by Education...7 Exhibit 7: Location...7 Exhibit 8: Zone...8 Exhibit 9: Household Size...8 Exhibit 10: Monthly Personal Income...9 Exhibit 11: Personal Income by Education...10 Exhibit 12: Personal Income by age group...11 Exhibit 13: Type of Residence...12 Exhibit 14: Ownership or Rental of Place of Residence...13 Exhibit 15: Communication Methods Used...14 Exhibit 16: Communication Methods by Age Group...15 Exhibit 17: Communication Methods by Monthly Personal Income (DH)...15 Exhibit 18: Fixed Line at Home...16 Exhibit 19: Fixed Line at Home by Monthly Personal Income DH...16 Exhibit 20: Use Fax...17 Exhibit 21: Statistics of Mobile Lines at Household...18 Exhibit 22: Mobile Operators with which Family Members are subscribed...19 Exhibit 23: Mobile Operators used by Family Members by Location...20 Exhibit 24: Types of Mobile Subscriptions Used in Household...20 Exhibit 25: Statistics of Types of Mobile Subscriptions for Household...21 Exhibit 26: Respondent s Own Mobile Operator...21 Exhibit 27: Respondent s Mobile Operator by Location...22 Exhibit 28: Respondent s Mobile Operator by Monthly Personal Income (DH).22 Exhibit 29: Period of Owning a Mobile Line...23 Exhibit 30: Postpaid or Prepaid...24 Exhibit 31: Postpaid/ Prepaid by Gender...24 Exhibit 32: Postpaid/ Prepaid by Personal Income...25 Exhibit 33: Postpaid/ Prepaid by Age Group...25

5 Exhibit 34: Postpaid/ Prepaid by Location...26 Exhibit 35: Prepaid Plan...27 Exhibit 36: Postpaid Plan...28 Exhibit 37: Statistics of Respondent s number of mobile lines...29 Exhibit 38: Reasons for Having More Than One Mobile Line...29 Exhibit 39: Location of Acquiring Prepaid Recharge Cards...30 Exhibit 40: Locations from which Prepaid Recharge Cards are bought, by Respondent s Location...31 Exhibit 41: Locations from which Prepaid Recharge Cards are bought, by Mobile Operator...31 Exhibit 42: Convenience of Using Prepaid Recharge Cards...32 Exhibit 43: Values of prepaid recharge cards used...32 Exhibit 44: What Affected Respondent's Decision to Choose Mobile Operator and Plan...33 Exhibit 45: Decision Based on by Age Group...34 Exhibit 46: Mobile phone usage characteristics...35 Exhibit 47: Mobile phone usage characteristics by personal mobile operator...36 Exhibit 48: Mobile phone usage characteristics by type of subscription...36 Exhibit 49: If Respondent Ever Switched Plan within the Same Operator...37 Exhibit 50: Statistics of Respondent s Mobile Lines Changed...37 Exhibit 51: Reasons for Changing Line (Number)...38 Exhibit 52: Reasons for Changing Line (Number) by Respondent's Mobile Operator...39 Exhibit 53: Whether Respondent Ever Changed Mobile Operator...39 Exhibit 54: Changed Mobile Operator by Mobile Operator...40 Exhibit 55: Reasons for Changing Mobile Operator...41 Exhibit 56: Reasons for Changing Operator by Respondent s Mobile operator.42 Exhibit 57: Would Consider Switching Mobile Operator if New Operator is Available...43 Exhibit 58: Considering switching Mobile Operator if New Operator is Available by Respondent s Personal Mobile Operator...43 Exhibit 59: Considering Switching Mobile Operator if New Operator is Available by Satisfaction Level of Maroc Telecom Subscribers...44 Exhibit 60: Considering Switching Mobile Operator if New Operator is Available by Satisfaction Level of Meditel Subscribers...44

6 Exhibit 61: Reasons for Considering Changing Operator...45 Exhibit 62: Reasons for Not Changing Operator...46 Exhibit 63: Would Consider Switching Mobile Operator if Same Mobile Number is preserved...47 Exhibit 64: Considering Switching Mobile Operator if Same Mobile Number is Preserved by Respondent s Personal Mobile Operator...47 Exhibit 65: GSM Services Used...48 Exhibit 66: Statistics of Respondent s Average Monthly Mobile Spending...48 Exhibit 67: GSM services used by type of mobile subscription...49 Exhibit 68: GSM Handset Brand...50 Exhibit 69: GSM Handset brand by Age Group...52 Exhibit 70: GSM Handset Brand by Monthly Personal income (DH)...53 Exhibit 71: Where Was Handset Purchased From...54 Exhibit 72: How Handset was Chosen...55 Exhibit 73: Handset Decision by Age Group...56 Exhibit 74: Cost of GSM Handset...57 Exhibit 75: GSM Handset Cost by Age Group...58 Exhibit 76: GSM Handset Cost by Monthly Personal Income...58 Exhibit 77: Whether Respondent Buys Second Hand Handsets...59 Exhibit 78: Buying Second Hand GSM Handsets by Monthly Income...59 Exhibit 79: When was Handset Changed Last...60 Exhibit 80: Frequency of Changing GSM Handset...61 Exhibit 81: Frequency of Respondent's Changing GSM Handset by Age Group.62 Exhibit 82: Frequency of Respondent s Changing GSM Handset by GSM Handset Cost...62 Exhibit 83: Frequency of Respondent s Changing GSM Handset by Personal Monthly Income...63 Exhibit 84: GSM Handset Supports MMS...63 Exhibit 85: GSM Handset Supports GPRS...64 Exhibit 86: GSM Handset Supports Arabic Menus...65 Exhibit 87: GSM Handset Supports Infra Red...66 Exhibit 88: GSM Handset Supports Bluetooth...67 Exhibit 89: GSM Handset Supports 3G Services...68 Exhibit 90: Mobile Handset Accessories Used...69 Exhibit 91: Mobile Handset Accessories Used by Age Group...70

7 Exhibit 92: Mobile Handset Accessories Used by Gender...70 Exhibit 93: Sending of SMS...71 Exhibit 94: Sending SMS by Age Group...71 Exhibit 95: Sending SMS by Gender...71 Exhibit 96: Sending SMS by Type of Mobile Subscription...72 Exhibit 97: Frequency of sending SMS...72 Exhibit 98: Frequency of SMS Use by Age Group...73 Exhibit 99: Frequency of SMS Use by Gender...73 Exhibit 100: Frequency of SMS Use by Postpaid/ Prepaid...73 Exhibit 101: SMS Destinations...74 Exhibit 102: Receipt of Spam SMS...75 Exhibit 103: Receipt of Spam SMS by Mobile Operator...75 Exhibit 104: Whether Spam SMS Bothers...76 Exhibit 105: Increased SMS Messaging During Ramadan...77 Exhibit 106: Reasons for Increased SMS Messaging During Ramadan...78 Exhibit 107: Subscription SMS Content Services...79 Exhibit 108: Subscription to SMS content services by Age Group...80 Exhibit 109: Subscription to SMS content services by Age Group...81 Exhibit 110: Frequency of Using SMS for TV Interactivity...81 Exhibit 111: Whether MMS is activated...82 Exhibit 112: Sending of MMS...83 Exhibit 113: Sending of MMS by Age Group...83 Exhibit 114: Sending of MMS by Gender...84 Exhibit 115: Uses of MMS...84 Exhibit 116: Type of Mobile Content downloaded...85 Exhibit 117: Type of Mobile Content Downloaded by Age Group...86 Exhibit 118: Type of Mobile Content Downloaded by Gender...86 Exhibit 119: Type of Content Downloaded by Postpaid/Prepaid...86 Exhibit 120: Sources of Mobile Content...87 Exhibit 121: Sources of Mobile Content by Prepaid/Postpaid...88 Exhibit 122: Preferred Types of Ringtones...89 Exhibit 123: Preferred Types of Ringtones by Gender...90 Exhibit 124: Preferred Types of Ringtones by Age Group...91 Exhibit 125: Common format of ringtones downloaded or preferred...92

8 Exhibit 126: Preferred types of background pictures, screensavers, and mobile themes...92 Exhibit 127: Preferred Types of Background Pictures, Screensavers, and Mobile Themes by Age Group...93 Exhibit 128: Types of Background Pictures, Screensavers, and Mobile Themes by Gender...93 Exhibit 129: Awareness of 3G...94 Exhibit 130: Awareness of 3G by Age Group...94 Exhibit 131: Awareness of 3G by Education...95 Exhibit 132: Planning to Use 3G When Available...95 Exhibit 133: Planning to Use 3G by Age Group...96 Exhibit 134: Planning to Use 3G by Gender...96 Exhibit 135: Planning to Use 3G by Education...96 Exhibit 136: Planning to Use 3G by Prepaid/Postpaid...97 Exhibit 137: Planning to Use 3G for the Following Services...97 Exhibit 138: Use of Roaming Service...98 Exhibit 139: Whether Respondent Makes International Calls...99 Exhibit 140: Whether Respondent Makes International Calls by Age Group...99 Exhibit 141: Whether Respondent Makes International Calls by Monthly Personal Income Exhibit 142: Preferred Time of Day to Call Internationally Exhibit 143: Preferred Time of Day to Call Internationally by Monthly Personal Income Exhibit 144: Parties Called Internationally Exhibit 145: Perception of Maroc Telecom's Network Quality by Respondent s Mobile Operator Exhibit 146: Perception of Maroc Telecom's Network Coverage by Respondent s Mobile Operator Exhibit 147: Perception of Maroc Telecom's Billing System by Respondent s Mobile Operator Exhibit 148: Perception of Maroc Telecom's Customer Care by Respondent s Mobile Operator Exhibit 149: Perception of Maroc Telecom's Innovative and Relevant Packages by Respondent s Mobile Operator...103

9 Exhibit 150: Perception of Maroc Telecom's Prices and Rates by Respondent s Mobile Operator Exhibit 151: Maroc Telecom subscribers satisfaction level Exhibit 152: Perception of Vodafone Meditel's Network Quality by Respondent s Mobile Operator Exhibit 153: Perception of Meditel's Network Coverage by Respondent s Mobile Operator Exhibit 154: Perception of Meditel's Billing System by Respondent s Mobile Operator Exhibit 155: Perception of Meditel's Customer Care by Respondent s Mobile Operator Exhibit 156: Perception of Meditel's Innovative and Relevant Packages by Respondent s Mobile Operator Exhibit 157: Perception of Meditel's Prices and Rates by Respondent s Mobile Operator Exhibit 158: Meditel subscribers satisfaction level Exhibit 159: Most Important Aspect for the Mobile Operator Exhibit 160: More Valued Aspect between Prices/ Cost or Network Coverage109 Exhibit 161: More Valued Aspect between Prices/ Cost or Network Connection Quality Exhibit 162: More Valued Aspect between Prices/ Cost and Customer Care Exhibit 163: Availability of a PC or Laptop in Household Exhibit 164: Statistics of Number of PC s/ Laptops at Household Exhibit 165: Availability of a PC or Laptop by Monthly Personal Income Exhibit 166: Respondent Uses Internet Exhibit 167: Use of Internet by Gender Exhibit 168: Use of Internet by Education Exhibit 169: Use of Internet by Age Group Exhibit 170: Use of Internet by Monthly Personal Income (DH) Exhibit 171: Location of Accessing Internet Exhibit 172: Location of Accessing Internet by Age Group Exhibit 173: Location of Accessing Internet by Monthly Personal Income Exhibit 174: Reasons for Using Internet Exhibit 175: Reasons for Using Internet by Gender Exhibit 176: Reasons for Using Internet by Age Group...116

10 Exhibit 177: Reasons for Using Internet by Education Exhibit 178: Internet Uses Exhibit 179: Preferred Language for Internet Users Exhibit 180: Preferred Language for Internet Users by Education Exhibit 181: Type of Internet Content Downloaded Exhibit 182: Type of Internet Content Downloaded by Education Exhibit 183: Type of Internet Content Downloaded by Gender Exhibit 184: Type of Internet Content Downloaded by Age Group Exhibit 185: Types of Internet Connections Used in Household Exhibit 186: Type of Internet Connections Used in Household by Monthly Personal Income Exhibit 187: ADSL connection speed in household...122