A b o u t t h e To r o n t o I t a l i a n F i l m F e s t i v a l

Transcription

1 A b o u t t h e To r o n t o I t a l i a n F i l m F e s t i v a l = T h e To r o n t o I t a l i a n F i l m F e s t i v a l ( T I F F ) w a s l a u n c h e d i n t o s h o w c a s e t h e f i n - e s t w o r k s o f c o n t e m p o r a r y c i n e m a f r o m I t - a l y a n d t h e I t a l i a n w o r l d o v e r, p l a c i n g t h e f i l m s, t h e i r m a k e r s a n d t h e i r s t a r s i n t h e C a n a d i a n s p o t l i g h t. = E a c h y e a r, t h e f e s t i v a l p r e s e n t s a n e x - c e l l e n t a n d v a r i e d l i n e u p o f d r a m a s, c o m - e d i e s, d o c u m e n t a r i e s, a n d s h o r t f i l m s b y b o t h n e w a n d e s t a b l i s h e d f i l m m a k e r s, a s w e l l a s b y l e g e n d a r y m a s t e r s. = T I F F h a s a s p e c i a l m a n d a t e t o p r e m i e r w o r k s b y C a n a d i a n f i l m m a k e r s a n d t o a f - f o r d b u r g e o n i n g a r t i s t s a n o p p o r t u n i t y t o e x p o s e t h e i r w o r k s t o a b r o a d e r a u d i - e n c e. = N a t i o n a l a n d i n t e r n a t i o n a l p r o d u c - e r s, d i r e c t o r s a n d s t a r r i n g a c t o r s a t - t e n d f e s t i v a l s c r e e n i n g s a n d t a k e p a r t i n Q & A s e s s i o n s, g i v i n g a t t e n d e e s a b e h i n d - t h e - s c e n e s v i e w o f t h e a r t a n d c r a f t o f f i l m m a k i n g. = N o t a b l e p a r t i c i p a n t s h a v e i n c l u d e d : F r a n c o N e r o, R o m i n a P o w e r, P a u l Ta n a, N i c k M a n c u s o, G a b r i e l l a M a r t i n e l l i, To n y B e n n e t t, To n y N a r d i, J e n n i f e r D a l e a n d R o b e r t D a v i. = O p e n i n g a n d c l o s i n g g a l a s a n d c o c k t a i l p a r t i e s a r e a l s o a f o c a l p o i n t o f t h e f e s t i v a l, w h e r e a u d i e n c e s h a v e a n o p p o r t u n i t y t o c e l - e b r a t e t o g e t h e r, e x c h a n g e o p i n i o n s a n d s c h m o o z e w i t h v i s i t i n g a n d l o c a l i n v i t e e s. = T h e f e s t i v a l r u n s f o r f i v e n i g h t s i n e a r l y D e c e m b e r a n d s h o w c a s e s a n a v e r a g e o f 1 8 f i l m s. = T h e To r o n t o I t a l i a n F i l m F e s t i v a l i s a n i n t i m a t e j e w e l o f a f e s t i v a l i n a c i t y t h a t b o a s t s o n e o f N o r t h A m e r i c a s l a r g e s t m o v i e - g o i n g p u b l i c s, a n d o v e r h a l f a m i l l i o n I t a l i a n s. S e t t o m a r k i t s 1 1 t h a n n i v e r s a r y, i t i s a m u c h a n t i c i p a t e d c u l t u r a l e v e n t, n o t o n l y b y t h e I t a l i a n c o m m u n i t y, b u t b y To r o n t o s l o y a l c i n e m a b u f f s.

2 A S A S P O N S O R W h a t s i n i t f o r y o u? In order to sustain its continued growth, the Toronto Italian Film Festival (TIFF) allocates up to 60 per cent of its annual budget to marketing and promotions, targeting cinephiles across Southern Ontario and neighbouring communities in the United States. Vigorous strategies include: MARKETING AND PROMOTIONS = Advertising spots aired on CFRB, CHIN radio and TV, and TLN. Print advertisements run in major community newspapers, including Corriere Canadese and Tandem. = Interviews with festival organizers and participating Canadian and international film producers, directors and stars aired on major Toronto radio and television stations, including CHIN, CFRB, 740, 96.3, Sun TV and the CBC. = Articles about festival and participants, and listings and reviews of films, published in major Toronto newspapers and weeklies, including the National Post, Toronto Star, Toronto Sun, Now Magazine, Eye Weekly and the Bloor Cinema guide. = broadcasts sent out to 15,000 recipients on combined TIFF, Akimbo and other data-base lists. Notices posted on cultural and social networking sites. = Generation of media interest via press releases, press conferences, gala events and parties. = Quarterly publication of Movie News Magazine, distributed via Canada Post to high-income households; copies distributed to restaurants, cafes and bars. = Publication of Original Festival Poster. 3,000 copies put up in select Toronto neighbourhoods. = Design and maintenance of TIFF web site, attracting up to 800,000 annual hits. = Electronic billboards lit up on high-traffic streets. = Banners placed at theatre and event venues. = Slide-show ads projected at theatre for festival and sponsors.

3 Your Sponsorship Equity in Dollar Values ADVERTISING Radio Advertising: $50,000. Television Advertising: $50,000. Newspaper Advertising: $50,000. Festival Poster Design, Printing & Distribution: $20,000. Electronic Billboards & Outdoor Banners: $10,000. In-theatre Slide Shows: $5,000. Subtotal: $185,000. PUBLIC RELATIONS Interviews and articles in major publications, on radio and television programs. Generation of media interest through press conferences, press releases. Promotional galas events and cocktail parties. Subtotal: $10,000. Movie News Magazine Quarterly (includes Festival Program) Printing 4 times a year: $24,000. Original Editorial Design: $16,000. Full page Ad 4 times a year: $10,000. Subtotal: $50,000. Toronto Italian Film Festival Web Site Original Design and Maintenance: $10,000. Subtotal: $10,000. TOTAL DOLLAR VALUE: $255,000. N.B. Because the Toronto Italian Film Festival is a not-for-profit registered company, your investment is 100% tax deductible.

4 Give an Award-Winning Performance Become a Sponsor of the Toronto Italian Film Festival For ten consecutive years, the Toronto Italian Film Festival has grown at a steady pace, surpassing original forecasts of audience participation. We are now the largest, best-attended Italian film festival in North America. Along with the patronage of our loyal audiences, the continuing success and growth of the festival depends upon the generous support of our advertisers and sponsors. Without your help, we would not be able to mount our intimate jewel of a festival. Sponsorship has its special benefits! Depending upon your level of support, you can receive: = 100% tax-deductible promotional advertising expense = Advertisement in Toronto Italian Film Festival program (ad size and place ment depends upon support level) = Placement of your corporate logo on all TIFF print materials, Filmmakers Bruce McDonald and Dani Chiasson at festival gathering. including festival poster, program cover, banners, billboards, advertisements, ticket brochure, and order form = Placement of your corporate logo on official TIFF web site with direct link to your company s official web site = Display of your corporate logo in commercial slide show presented at theatre a month prior to, and during, TIFF = Recognition of sponsorship in official TIFF press materials = Recognition of sponsorship on TIFF radio and TV commercials (rotational) = Acknowledgement as Official Presenter of specially selected film(s) in TIFF program guide and at film screening(s) = Complimentary tickets to screenings = Complimentary program guides = Invitations to VIP cocktail parties, dinners, and galas with local and visiting international celebrities = Option to display your company products and/or distribute promotional samples at festival function. For more information on becoming a Major, Exclusive or Presenting Sponsor: Contact: Fred Lamberti =Tel: (416) = flamberti@italianfilmfest.com

5 Festival Press Conference: (left to right) Lino Grasso, TIFF Programmer; Fred Lamberti, TIFF Chair and CEO; Karen Shenfeld, TIFF Coordinator; Martin Stiglio, Director of the Italian Cultural Institute in Toronto. Festival patrons party with stars Tony Nardi, Robert Davi and Nick Mancuso, and filmmakers Jerry Ciccoritti and Sergio Navarretta at Sette Mezzo Ristorante.