Your Distribution Partner

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1 Your Distribution Partner 2011

2 Who We Are JSC Osama has been operating in Lithuanian since JSC Osama Distributors has been operating in Latvia since The OSAMA Joint Stock Company is a distribution and wholesale company of fast moving consumer goods, which operates in the Lithuanian and Latvian markets. The main company values are reliability and effectiveness in providing good quality goods to clients as well as the professional supervision of product presentation. All of our attention is and will continue to be paid to the quality of our service.

3 Company Structure Board Estonia branch Administration Accounts Latvia branch (30 people) Marketing Quality control Key accounts Key accounts Modern trade Purchase HoReCa Hotels, restaurants, cafes Service Vilnius branch Logistics, warehouse (7 people) (4 people) (7 people) (32 people) (36 people) Service Purchase Traditional trade Schools Kaunas branch branch Petrol stations branch Šiauliai branch

4 Results JSC Osama turnover in Lithuania and Latvia (in millions EUR without VAT) mln. EUR 31, ,52 24,69 24, ,93 15, ,70 9,70 10,13 9,26 0,87 12,35 11,27 1,08 14,43 1,32 17,26 1,67 22,73 2,79 27,19 4,67 18,83 5,85 17,79 6, Total, mln. EUR Lithuania, mln. EUR Latvia, mln. EUR Global financial crisis of however, affected Lithuanian economy, too. Lithuania is facing a sharp economic slowdown, it took country to 2004, but JSC Osama turnover in 2009 is even more than in 2007.

5 Active Outlets Lithuania Latvia Traditional Modern* Traditional Modern* Hypermarkets (<2000m²) Supermarkets (from 600 to 2000m²) Large Groceries (from 60 to 600m²) Small Groceries (up to 60m²) Cash&Carry Warehouse Household 414 Convience/Kiosks** 91 Petrol Stations Schools HoReca Total Total Lithuania * Maxima, Iki, Ikiukas, Rimi, Superneto, Norfa, Prisma. ** Lietuvos spauda & R-kiosk, Kauno spauda. Latvia * Maxima, Iki, Rimi, Supernetto, Elvi, Antarsi, Alta S, Baf, Beta, Dominante, Baltstor, Krūza, Prisma, Recipe Plus, Stockmann, TN 2000, Top, Voldemārs, Elkor, Bravo. ** Narvesen.

6 Services Services, provided by JSC Osama : Distribution Merchandising Logistics Trade Marketing

7 Services Our company works together with 40 producers and 600 SKU products. In Lithuania, the company has 4980 active outlets, including 1134 HoReCa clients and 437 schools. In Latvia, the company has 1858 active outlets, including 196 HoReCa clients and 180 schools. Collecting Orders Our system is adapted to every client s needs. A client can choose the way he wants to send orders: our Sales Manager collects orders, business-to-business order system, free order phone line. JSC Osama delivering goods to the clients within 24 hours from the acceptance of an order.

8 Logistics JSC Osama uses 7200 m² of warehousing area in Lithuania and 1300 m² of warehousing area in Latvia. We can warehouse up to 5800 pallets in all our warehouses. The central warehouse has implemented an address system, it allows more efficient operation and the avoidance of errors. We provide the following logistics services: The transportation of goods from the manufacturer to the central warehouse. International and local delivery of goods to the clients. Import and customs procedures. Document handling. Warehousing and transportation within Lithuania and Latvia. Labelling and packaging of goods. We also maintain our stocks. Our logistics specialists constantly supervising product rotations and stocks within the warehouses, and also providing for the maintenance of sufficient quantities of products for trade campaigns.

9 Distribution The companie s structure and work organization helps to distribute goods to all possible outlets, get the best sales results, and achieve the best results. We have our branches in the five biggest cities in Lithuania: Vilnius, Kaunas, Klaipeda, Siauliai and Panevezys. This system helps to perform the distribution of goods quickly and efficiently even to remote clients. Distribution channels: Retail Chains (all). Independent outlets. Cash&Carry outlets. HoReCa. Petrol Stations. Kiosks. Schools.

10 Merchandising In order to get better sales results, attractive product presentation and professional supervision is very important. Our professional specialists will: Supervise products on shelves. Arrange second placements. Place POS material. Our merchandisers can accomplish different trade campaigns throughout locations. Consequently, your product will have maximum visibility and will be easy for the consumer to reach.

11 Trade Marketing Experience in the marketing field allows us to understand and choose the most efficient development of brands. We do: Commercial negotiations with KA customers. Organizing markets research & competitors analysis. Support & realization of corporate strategies. Budgeting, forecasting, reporting & control. Organizing and assistance for implementing BTL&ATL activities and campaigns. Developing & adopting product (Brand) building strategies. Strategic partnership and category management in KA. Retail pricing & promo management. Organizing media planning, consultancy and customer service. Delivering appropriate, outstanding and result oriented marketing activities like: samplings, product presentations, games with prizes and etc.

12 Sales Force Competences JSC Osama top Managers are working since companie s establishment. We know very well all requirements and nuances of local market. Every year Sales Managers are going to competency courses, which allow better adaptation in turbulent market. We are always ready to work with ambitious projects, requiring knowledge and professional skills.

13 Recomendations Maspex Group is one of the largest companies in Central Eastern Europe in the segment of food products. Maxima is a bigest retail chain operating in Baltic States and Bulgaria.

14 Representative Brands

15 We are ready to cooperate!

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