CA World 11. Enhancing Video and Application Experiences with Cisco Medianet Differentiation
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1 CA World 11 Enhancing Video and Application Experiences with Cisco Medianet Differentiation Ulrica de Fort-Menares Director, Product Management, Cisco Systems November 16, Cisco and/or its affiliates. All rights reserved. Cisco Public 1
2 November 16, :45 AM 10:45 AM Enhancing Video and Application Experiences with Cisco Medianet Abstract: Video and rich media are used increasingly in diverse business applications, requiring IT infrastructure to play a critical role as the enabler of strategic IT initiatives and optimal user experiences. Cisco s Medianet solution on Cisco routers, switches, applications and endpoints provides improved visibility, accelerates troubleshooting of voice/video/data applications and simplified deployment of rich media endpoints. Using customer deployment scenarios, this session will cover the key challenges you face as you deploy rich media applications and how Cisco's Medianet architecture coupled with CA solutions uniquely address these challenges Cisco and/or its affiliates. All rights reserved. Cisco Public 2
3 Business Value-Add, Adjusted for Uncertainty IF WHEN Source: Forrester Research, Inc. High Medium Low Global content delivery networks Enterprise video platforms HD room-based videoconferencing Webcasting Desktop videoconferencing Digital Asset Mgmt Online video platforms Telepresence Negative Mobile Videoconferencing Creation Survival Growth Equilibrium Decline Trajectory: Minimal Success Moderate Success Significant Success Ecosystem Phase Time to Reach Next Phase: <1 Year 1 3 Years 3 5 Years 5 10 Years >10 Years 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 3
4 Executives Telepresence Executive Broadcasts Special Departments: Facilities or Marketing Safety and Security Video Surveillance Digital Signage Digital Advertising IT Resources Mid-Management Video Conferencing Webconferencing Training On Demand Employees Skype-like Video YouTube-like sharing PC-based Video Conferencing 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 4
5 Deployment Complex, manual deployment requires highly skilled personnel Is the Network ready for Rich Media Applications Operations Inability to assess and manage Video impact to Business Critical Applications User Experience Inadequate tools to provide predictable and optimal user experience Lack ability to differentiate applications 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 5
6 Video, Voice and Data Applications Media Services Interface (end-point and Proxy) APIs Plug & Play Media Services Proxy Multicast NBAR SAF PfR NetFlow QoS RSVP IPSLA Media Awareness Media Monitoring Security Management Media Optimization Deliver the Network Optimized for Video Anytime, Anywhere, Any Device 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 6
7 Plixer Baseline Application to Network and Application Understand the Basic Traffic and Management Application Flows Endpoint information Video collaboration session Topology Endpoint traffic metrics 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 7
8 Application Application Network Management Management Forwarding Signaling Application Management signaling signaling Performance Monitor Mediatrace IPSLA VO (Video Operation) Application / fwding (mutation) source forwarding (mutation) forwarding (layer-3) forwarding (layer-2) sink 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 8
9 Network nodes are able to discover & validate RTP, TCP and IP-CBR traffic on hop by hop basis À la carte metric (loss, latency, jitter etc.) selections, applied on operator selected sets of traffic Allows for fault isolation and network span validation Cross-network synchronized time windows for measurement same 30 second (default) intervals measured Per-application threshold and altering. NetFlow and MIB interfaces 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 9
10 Tested with: Cisco EX90, MXP1700, Polycom, Cisco TelePresence (1xxx, 3xxx), CUVA, CP-9971, CP-7985, CP-7960 (audio only), Cisco Video Surveillance Cameras, WebEx (HTTPS), IPTV (VLC) Just plain web transactions (wget) 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 10
11 Mediatrace discovers and queries L2 and L3 nodes along a flow s path Gathers system resource, interface and flow specific (perf-mon) stats Consolidates information into a single screen Allows for easy comparisons of device behavior Which interface dropping packets? Where is DSCP getting reset? 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 11
12 initiator#show mediatrace session stats 1 Session Index: 1 Preconfigured mediatrace session- perf-mon profile Performance-monitor policy automatically configured (if needed) along path, then flow data collected Fixed field-sets for RTP and TCP flow analysis Mediatrace Hop Number: 2 (host=responder2, ttl=253) Metrics Collection Status: Success Reachability Address: Ingress Interface: Gi0/1 Egress Interface: Gi0/2 Metrics Collected: Flow Sampling Start Timestamp: 23:45:56 Loss of measurement confidence: FALSE Media Stop Event Occurred: FALSE IP Packet Drop Count (pkts): 0 IP Byte Count (Bytes): 6240 IP Packet Count (pkts): 60 IP Byte Rate (Bps): 208 Packet Drop Reason: 0 IP DSCP: 0 IP TTL: 57 IP Protocol: 17 Media Byte Rate Average (Bps): 168 Media Byte Count (Bytes): 5040 Media Packet Count (pkts): 60 RTP Interarrival Jitter Average (usec): 3911 RTP Packets Lost (pkts): 0 RTP Packets Expected (pkts): 60 RTP Packet Lost Event Count: 0 RTP Loss Percent (%): 0.00 Note: Data omitted for better readability : : Cisco and/or its affiliates. All rights reserved. Cisco Public 12
13 Build Intelligence into the Video Endpoints So That Visibility and Policies Extend End-to-end, Not the Closest Switch Identify the Device and Location Classify the Traffic and Devices Auto Configure Device and Network Uniform, End to End Measurement And Reporting Network and Application Management Automatically Discovered and Registered Set Priorities and Policies Priorities for Network Services and Network Access Private MPLS Public IP VPN 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 13
14 A Software Development Kit (SDK) that resides on endpoints / applications that enables: Provides a set of APIs which abstracts and simplifies integration with the network: Tight integration between applications and the network Endpoints to take advantage of intelligent network services to improve the experience and reduce costs of support and troubleshooting Endpoints do not need to be aware of network layer protocols Implementation is consistent across multiple endpoints to enable intelligent services to be consistently and reliably applied 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 14
15 Digital Media Player Location Auto-Configuration TelePresence + Monitoring + Management + More devices! IP Surveillance Camera WebEx Meeting Client + Monitoring + Session Visibility Cisco and/or its affiliates. All rights reserved. Cisco Public 15
16 Monitoring and Instrumentation Network Based IP-SLA for Synthetic Traffic Generation, Pre-deployment Assessment, Pre-event Testing and Post-event Troubleshooting and Measurements Track Video-critical Statistics Using the Network; Each Element Becomes a Probe Is My Network Ready for 100 HD Desktop Cameras, 30 IPVSC and a New TelePresence Room? Switch D Router C Router B Switch A Apply PfR, Modify QoS, Add Bandwidth Or Redesign? 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 16
17 ActionPacked IPSLA known in industry for jitter, ICMP, etc. probes Most probes measure experience without affecting user traffic (hopefully) Need traffic to stress test network IPSLA VO provides Realistic representation of arbitrary video (RTP) traffic Packet sizes, burstiness, traffic rate, etc. pre-packaged profiles: IPTV, Video Surv, CTS 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 17
18 Wholesale Upgrades Aren t Necessary For Example: Monitoring Does NOT Need to be in Every Hop For Benefits to be Realized Start in Trouble Spots or High Usage Areas The More Locations Are Upgraded the More Visibility and Benefits You Get! Bottleneck!!!! Campus A! Phase 1: Remote Sites Expensive to Troubleshoot monitor High Value Applications For Example : Phase 2: Trouble Spots; High Value Applications Recurring Issues on Campus A Phase 3: New Sites Where Visibility Localizes Problems Use Phases 1 and 2 Learning 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 18
19 UC Monitor Performance Monitor details in UC Monitor show the devices and where the loss is occurring
20 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 20
21 Cisco Enterprise will have approximately 32,000 video endpoints by July 2012 Mobility, integration, interoperability, and collaboration will be the key focus areas Emphasis will be around faster availability, low TCO, flexibility, and scalability of operations Resource prioritization will be based on the value of interaction rather than device type Optimized and intelligent media-enabled network and services will be the platform for growth 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 21
22 Video Conferencing Immersive TelePresence Desktop Video WebEx Video Meetings Video Streaming Digital Media Systems Video Surveillance Cisco TV Solutions Video Sharing CIUS Show and Share Focal Point Cloud-based On Prem 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 22
23 Cisco IT Deployment 5 Management Hubs San Jose Richardson Boxborough RTP Amsterdam Netanya Shanghai Tokyo Hong Kong 12 pairs of Data Hubs users Expected Number of Users 30,000+ by Y2011 Bangalore Singapore Sydney Management and Data Hub Data Hub 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 23
24 Difficult to Identify Where the Problem Is (If There Even Is One) On Users PC, On Home Network, Within SP Cloud, or VPN Hub Is the ISP Service Plan Capable of Supporting the Intended Application? (Too High Latency, Not Enough Bandwidth) My ping worked fine what does that mean? SJ RTP AMS I see terrible video Hey guys, I m on a call with EX90 over my CVO. My video is good, but I was told that my voice quality is poor! My video is fine! 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 24
25 50 sites updates as part of Alpha in Jan 2011, over 9000 sites upgraded to date. On target to upgrade 20k by end of Platforms: c890, ISRG2 Video: CIUS CUVA, HD Video CP-9971, CP -79xx Instrumented WebEx (TCP traffic) TelePresence MOVI TelePresence E20 TelePresence EX 20, 60, 90 Cisco TelePresence System 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 25
26 Endpoint NBAR Match / Remark Current QoS policies Long Term CUVA UDP/5445; CS4 CBFWQ (384K) N/A CP-9971 UDP/ for Voice (Prec. 5) Payload 97 for Video (CS4) LLC (128K) CBFWQ (384K) Medianet metadata UDP port ranges CIUS UDP/ for Voice (Prec 5) Payload 97 for Video (CS4) LLC (128K) CBFWQ (384K) Medianet metadata UDP port ranges MOVI UDP/ (CS2) CBFWQ (1Mbps) Medianet metadata UDP port ranges Tandberg E20 Tandberg MXP1700 Tandberg EX90 MCU (Codian) UDP/ (CS4) DSCP CS2 UDP/ DSCP CS2 UDP/ DSCP CS4 UDP/ DSCP CS4 CBFWQ (1Mbps) CBFWQ (1Mbps) CBFWQ (1Mbps) CBFWQ (32Kbps) Medianet metadata UDP port ranges Medianet metadata UDP port ranges Medianet metadata UDP port ranges Medianet metadata WebEx TCP traffic In Progress Medianet metadata Cisco TelePresence System match protocol telepresence-media match protocol telepresence-control CBFWQ (3.5 or 6.5 Mbps) Medianet metadata 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 26
27 Automatic or Operator Initiated Trace Trough Network Reduces Time to Identify and Resolve Problem Discovers L2 and L3 Nodes Along Path Mediatrace Network Nodes and Endpoints are Capable of Monitoring User Voice/Video/Data Traffic Enables Analysis for Specific Stream and Generates Correlated Report With Metrics SJ RTP AMS Mediatrace reports that the problems is between AMS and A s router. I see terrible video C A B My video is fine! 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 27
28 Simplifies the Configuration and Management of Endpoints Netflow and MIB For Export to Management Tools and Collectors Supports Timely End-toend Visibility And Isolation of Video-related Issues For Telepresence Sessions, Endpoints, and the Network 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 28
29 Troubleshooting Dynamically Captures Diagnostics Information While the Problem is Occurring 3 The Endpoint is in the Best Position to Identify Quality Issues 2 4 Scalability Network and Endpoints act as Probes The Network can Assist 1 5 Bridging the Gap Between Network and Applications Network and Applications working together yield the best result 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 29
30 Medianet on Cisco.com - Autoconfiguration: Media Monitoring: MSI: rface.html Medianet Knowledge Base - Medianet Support forum - Medianet Blogs - Cisco Developer Network for Medianet Cisco and/or its affiliates. All rights reserved. Cisco Public 30
31 Thank you Cisco and/or its affiliates. All rights reserved. Cisco Public 31
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