TOURISM TRENDS AND OUTLOOK
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1 The 5 th UNWTO/PATA Forum on TOURISM TRENDS AND OUTLOOK Theme: Innovation and Diversification of Tourism in Demanding Times October 2011 Guilin, China in collaboration with
2 Programme (Preliminary) Day One: Wednesday, 26 October 2011: Technical Session 08:00 09:00 Registration Moderator: Mr. Xu Jing, Director, Regional Program for Asia and the Pacific, UNWTO Setting the Scene 09:00 10:00 Tourism Trends and Emerging Markets Mr. Michel Julian, Tourism Trends and Marketing Strategies Programme, UNWTO Technology in Tourism Research Dr Mathew McDougall, Sinotech Group New Tourism Product Development Professor Haiyan Song, The Hong Kong Polytechnic University 10:00 10:15 Coffee Break Moderator: The Hong Kong Polytechnic University Session 1: New Tourism Product Development 10:15 12:00 Speaker A: Fundamentals and Principles of Product Development Mr. Peter Mac Nulty of Tourism Development International Speaker B: Tourism Product Development: The Perspective of China Travel Service Mr. Jeremy Xu, Vice President, China National Travel Service (Hong Kong) Group Corporation Speaker C: Topic (TBD) Mr. Geoff Bailey, Manager, Economic and Industry Analysis, Tourism Research Australia, Department of Resources, Energy and Tourism, Australia Speaker D: New Tourism Product: Experience of Malaysia Mr. Mohd Daud Mohd Arif, Director of Industry Development Division, Ministry of Tourism, Malaysia 12:00 13:30 Lunch Moderator: Mr. John Koldowski, PATA Session 2: Technology in Tourism 14:00 15:30 Speaker A: Technology that engages visitors Jens Thraenhart of Dragon Trail
3 Speaker B: Technology that engages businesses Jason Pang, Director of Technology & Innovation, Hotel ICON, Hong Kong Speaker C: Technology that engages destinations Alexander Rayner, ebusiness Adviser, PATA Speaker D: Impacts of media technology on tourism Terence Mak, 3 rd Planet 15:30 15:45 Coffee Break Moderator: Michel Julian, Tourism Trends and Marketing Strategies Programme, UNWTO Session 3: Tourism Trends and Emerging Markets 15:45 17:15 Speaker A: Emerging Outbound Markets Caroline Bremner, Head of Travel and Tourism Research, Euromonitor International Speaker B: Tourism Recovery in Japan after the Earthquake Hiroshi Kurosu of the Japan Travel Bureau Foundation Speaker C: Topic(TBD) Jonathan Howlett, Senior Vice President of Strategic Accounts, BBC Worldwide 17:15 17:45 Wrap-up and Summary of Technical Sessions (The Hong Kong Polytechnic University) 18:00 20:00 Welcome Dinner 20:00 21:30 City Tour Day Two: Thursday, 27 October 2011: Plenary Sessions 08:00 09:00 Registration Moderator: Guilin Municipal Government 09:00-09:40 Opening Session Opening remarks by: Mr. Frédéric Pierret, Executive Director of UNWTO PATA Representative Representative, The Hong Kong Polytechnic University
4 CNTA Representative Representative, Guangxi Zhuang Autonomous Region Government Mayor of Guilin 09:40 10:10 Coffee Break Group Photo Meeting with Media Moderator: Mr. Xu Jing, Director, Regional Programme for Asia and the Pacific, UNWTO 10:10 12:10 Keynote Session: Innovation and Diversification in Tourism: Overall Trends and Outlook Speaker A : Michel Julian, UNWTO UNWTO Long-term Outlook Tourism Toward 2030 Speaker B : John Koldowski, PATA: The State of Travel and Tourism Industry in Asia and the Pacific Speaker C : Professor Kaye Chon, The Hong Kong Polytechnic University: Visions and Prospects of Tourism Education in Asia and the Pacific (plus, technical session summary) Speaker D: Dr. Dai Bin, China Tourism Academy China Outbound Market 12:10 13:40 Lunch Moderator: The Hong Kong Polytechnic University 14:00 16:00 Panel Session: Innovation and Diversification in Tourism (Member state representatives are to be invited as panelists.) 14:00 15:15 Panelist Presentation Panelist A: Topic TBD Macao SAR Panelist B: Topic TBD Mr. Jae-Kyung Lee, Executive Vice President for Marketing, Korea Tourism Organization, Korea Panelist C: Topic TBD India Panelist D: Topic TBD Sri Lanka Panelist E: Topic TBD Vietnam 15:15 16:00 Panel Discussion and Interaction with Audience 16:00-16:30 Coffee Break Meeting with Media
5 Closing Remarks 16:30 17:00 Mr. Xu Jing, Director, Regional Programme for Asia and the Pacific, UNWTO Strategic Intelligence Centre, PATA Vice Mayor of Guilin 18:00 20:00 Dinner 20:00 City Tour Day Three: Friday, 28 October 2011: Technical Tour
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