SAP Financial Services Summit For Partners and SAP Colleagues

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1 SAP Financial Services Summit For Partners and SAP Colleagues April World Forum Convention Center The Hague, The Netherlands Invitation

2 Welcome Dear partners and SAP colleagues, It is our pleasure to invite you to the SAP Financial Services Summit for partners and SAP colleagues, April 28 30, 2014, in The Hague, The Netherlands. The SAP Financial Services Summit is an established global event an annual opportunity for the SAP financial services community to meet with our valued partners. At the summit you can find all you need to recharge your professional vitality and drive business network transformation. The World Forum venue in The Hague is unbeatable for networking and learning about the latest trends and strategies. Take advantage of a series of keynote and breakout sessions, successful enablement, best-practice sharing, networking, and industry thought leadership. The agenda covers SAP s corporate strategy as well as its strategy for the financial services industry, views from the outside, key success factors, and value drivers. It also offers solution-oriented presentations and customer successes that allow you to see solutions in action, exchange ideas, and get answers to your questions. You will also have the opportunity to network with colleagues and peers from across the global financial services community.

3 At SAP, we recognize the vital role our partners play in our ecosystem a com munity of organizations and individuals focused on a common goal: customer success. Together with our partners, we offer an outstanding, comprehensive, and consistent financial services approach that enables customers to accelerate innovation and improve ROI. Let s team up for continued success. Mark your calendar for the SAP Financial Services Summit for partners and SAP colleagues. We look forward to welcoming you our broad and diverse financial services teams from around the world for this stimulating event. Let s roll! Ross Wainwright Global Head of Financial Services SAP

4 Target Group The SAP Financial Services Summit is SAP s largest enablement and community meeting, where SAP colleagues and partners from across the world gather to gain and exchange information that will drive success in Who Should Attend? The SAP Financial Services Summit is an established global event designed for partners and SAP colleagues to engage in business networking and learn about the latest trends, strategies, and innovations for the financial services industry. Last year, 750 SAP colleagues from 49 countries, together with 250 representatives from more than 100 partner companies, attended the 2013 summit. Attendees represented a wide range of areas that included sales and services, solution management and development, active global support, ecosystem, marketing, communications, and operations. Participation of SAP colleagues is by invitation only. All nominated SAP employees will receive an invitation from central event management containing a unique link for registration. Partners may register on the Web site given in the registration section at the end of this invitation. Why Should You Attend? The SAP Financial Services Summit offers an exclusive opportunity for you to learn about the SAP corporate strategy for 2014, get insight into new programs and tactics to accelerate your business growth in 2014, meet your industry peers, and network with SAP executives. It s the one event where you can: Get visionary updates directly from industry thought leaders, the SAP Global Financial Services leadership team, and speakers from leading financial services institutions, our clients Get a firsthand look at the latest trends in the financial services industry Discover banking and insurance solutions from SAP and partners that support best practices, benefit from in-memory computing, drive customer centricity, accelerate new business models, and, ultimately, support your growth strategies Present and learn from innovative, live banking and insurance demos in the Live Demo Theater Network with peers and leaders in your industry and get to know the global team Engage with SAP partners to discuss the latest technologies that support SAP software Explore best practices and approaches from the financial services community Build relationships, generate new business opportunities, and strengthen the collaboration between you and your peers across all regions and lines of business

5 The Conference at a Glance Agenda Monday, April 28, :30 a.m. Registration opens for Base Camp attendees 8:30 a.m. 11:00 a.m. Base Camp for new SAP Financial Services colleagues (by invitation only) 10:30 a.m. Registration/Exhibition opens 11:30 a.m. SAP Internal Welcome (Open only to SAP attendees) Partner Welcome 12:30 p.m. Lunch break/exhibition is open 2:00 p.m. Welcome and Introduction 2:40 p.m. Keynote: Corporate Strategy 3:20 p.m. Opening Keynote: Let s Roll! Run. Innovate. Collaborate. 4:00 p.m. Coffee break/exhibition is open 4:40 p.m. Keynote: Banking and Capital Markets 5:30 p.m. Keynote: Insurance 6:20 p.m. End of presentations/exhibition is open 6:40 p.m. Evening reception at World Forum For the most current version of the agenda, please visit the event Web site at (Web site will go live late February.)

6 The Conference at a Glance Agenda Tuesday, April 29, :30 a.m. Registration/Exhibition opens 9:00 a.m. Welcome and introduction to Day 2 9:15 a.m. Keynote: Omnichannel Digital Financial Services 10:00 a.m. Coffee break/exhibition is open Theme Retail and Commercial Banking Capital Markets, Wealth Management, and Central Banks Insurance Live Demo Theater (Partner Presentations) 10:30 a.m. 12:45 p.m. 3 Sessions 3 Sessions 3 Sessions 6 Sessions 12:50 p.m. Lunch break/exhibition is open 2:15 p.m. 4:30 p.m. 3 Sessions 3 Sessions 3 Sessions 6 Sessions 4:35 p.m. Coffee break/exhibition is open 5:00 p.m. Keynote: External speaker 6:00 p.m. End of presentations/shuttle transfer to hotels 7:30 p.m. Shuttle transfer from hotels to the evening event

7 The Conference at a Glance Agenda Wednesday, April 30, :30 a.m. Registration/Exhibition opens 9:00 a.m. Keynote: Big Data 9:45 a.m. Coffee break/exhibition is open Theme RUN Strategic Deal Best Practices INNOVATE New Business Models COLLABORATE Joint Success Stories Live Demo Theater (Partner Presentations) 10:15 a.m. 12:30 p.m. 3 Sessions 3 Sessions 3 Sessions 6 Sessions 12:30 p.m. Lunch break/exhibition is open 1:30 p.m. Closing Keynote 2:15 p.m. End of presentations 2:45 p.m. Close of exhibition/end of event The Exhibition At the 2014 event, we again offer our partners the opportunity to showcase their solutions and services for the financial services sector in the exhibition area as well as in the Live Demo Theater. Sponsor ship packages are also available. To receive the partner information kit, please contact The Welcome Reception We invite you to join us for a welcome reception on Monday, April 28, 2014, at the World Forum. Enjoy drinks, dinner, and live music, and network with peers as we wrap up the first conference day. The Party Take time out for a very special night on Tuesday, April 29, This evening event is a great opportunity to get together with colleagues from around the world, from the partner community, and from many different organizations within SAP.

8 Directions and Contacts CONFERENCE VENUE World Forum Churchillplein JW The Hague The Netherlands DIRECTIONS CONTACT Nicole Burhenne Director Global Events, Financial Services, SAP AG Dietmar-Hopp-Allee 16, Walldorf, Germany T +49 (0) M +49 (0) By Plane From Amsterdam Schiphol Airport, there is a fast connection via the train system from the airport to The Hague Central Station. In addition, we will provide details of a shuttle transfer company as we get nearer to the event. By Public Transport From The Hague Central Station (CS) Take tram #17 and get off at the Statenplein stop. From The Hague Hollands Spoor (HS) Take tram #1 and get off at the World Forum stop. By Car From Utrecht/Amsterdam Take the A12 toward The Hague. The A12 becomes Utrechtsebaan; follow this road until it ends. Turn left at the traffic lights. Now you are on Zuid Hollandlaan. At the end, turn right at the traffic lights. You are now on Koningskade, which becomes Raamweg. Drive under the viaduct, and immediately go right around the bend onto Hubertus Viaduct. You are now on Prof. B.M. Teldersweg, which becomes Johan de Wittlaan. Follow the signs for the World Forum, and park in one of the underground parking garages. From Amsterdam/Leiden Take the A44 toward Den Haag N44. Just after the city of Wassenaar, take exit Den Haag/Scheveningen N14. As you follow this road, you enter the Hubertus tunnel. Continue straight on when you exit the tunnel, and follow Prof. B.M. Teldersweg. This road becomes Johan de Wittlaan. Follow the signs for the World Forum, and park in one of the underground parking garages. From Rotterdam From the A13, follow the signs toward Amsterdam (A4) on the roundabout Ypenburg. At Prins Clausplein, follow signs for Den Haag/Voorburg. Drive over the viaduct and follow the signs for The Hague. You are now on Utrechtsebaan. The route description then continues as above (from Utrecht/Amsterdam).

9 Registration, Housing, and Transfers Registration for Partners To register for the SAP Financial Services Summit, please use the online registration form at financialservices/summit/2014. (Web site will go live late February.) Registration for SAP Colleagues Participation is by invitation only. All nominated SAP employees will receive an invitation from central event management containing a unique link for registration. Registration Fees Full conference pass: 850 plus Dutch VAT (21%) Your registration fee covers attendance at all presentations, conference documents, and refreshments during lunch, dinner, and evening events. Expenses for travel, accommodations, and related items are not included in the registration fee. Payment for registration must be received prior to the event. Please be advised that your registration is not considered confirmed until payment has been received in full. All payments must be made in euros. All fees incurred in connection with bank transfers are to be paid by those making the transfer. If a participant does not wish to or cannot take advantage of any items that the registration fee covers, no refunds or reduced registration fees can be issued. Because the number of participants is limited, registrations will be handled on a first-come, first-served basis. For that reason, we recommend that you reserve your place early; the registration deadline is April 11, Registration Office The conference registration office at Grass Roots Meetings and Events will send you a confirmation of your registration. Please contact that office if you have questions regarding your registration. Grass Roots Meetings and Events Linea Harvest Crescent Ancells Business Park Fleet Hampshire GU51 2UZ United Kingdom T +44 (0) F +44 (0) Housing Hotels within close proximity of the conference venue have been reserved for your convenience. You can complete your hotel reservation during registration. Please direct any questions to Transfers Bus shuttles are available for most of the hotels from April 28 through April 30. Bel Air Hotel The Hague, Crown Plaza Promenade Hotel, and Novotel Den Haag World Forum are within walking distance to the conference venue. No bus shuttles are planned from these hotels. For SAP employees only: the registration fee will be covered by Global Financial Services. Travel costs will not be reimbursed by the event organization; they must be covered by your respective cost center. Registration Cancellation Policy Cancellations must be made in writing and must reach us no later than April 11, For cancellation requests received after April 11, 2014, no refund will be given. A substitute can be sent in place of a registered participant as long as the conference registrar, Grass Roots Meetings and Events, receives a written notification by April 18, 2014, at

10 CMP29593 (14/01) 2014 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. These materials are provided for information only and are subject to change without notice. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see for additional trademark information and notices.

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