1 Open rank position in Marketing The Marketing Strategy and Innovation research team at Grenoble Ecole de Management (GEM) invites applications for a full-time position in Marketing at the advanced assistant or associate level, commencing in the Fall of JOB QUALIFICATIONS Candidates should demonstrate their commitment and ability to conduct excellent academic research with the objective of publishing in top-ranked journals (senior candidates should have an established international research record and network, junior candidates should demonstrate the potential to develop a top-level research agenda). Among other topics, we are welcoming applications with research expertise in the following areas: Marketing Strategy, Product and Service Innovation, Service Marketing, and Modelling. Candidates should also demonstrate their ability to teach successfully to various audiences and their willingness to be involved in the institution. Note that prior knowledge of French is not required since GEM offers many teaching opportunities in English. Previous experience in funded research projects is a plus. CONDITIONS The teaching load is 120 face-to-face hours per academic year. Resources for faculty include a generous research budget, a behavioral lab and subject pool, and competitive salary (European standards) with an additional publication-based bonus system. ABOUT GRENOBLE ECOLE DE MANAGEMENT Grenoble Ecole de Management ( is a fast growing business school located at the foot of the French Alps in a vibrant and growing metropolitan area with a strong emphasis on high-tech industries (especially nanotechnologies, microelectronics, and energy). The School benefits from this community and has established a strong reputation in the management of technology and innovation. Grenoble Ecole de Management has the triple accreditation AACSB, EQUIS, and AMBA. Degrees awarded include Bachelor, Masters (with 3 specialized masters in Marketing), MBA, DBA, and PhD. Grenoble Ecole de Management is regularly ranked among the top 20 business schools in Europe. ABOUT THE MARKETING STRATEGY AND INNOVATION RESEARCH TEAM The Marketing Strategy and Innovation research team currently consists of 10 permanent faculty, 3 post-docs and 3 PhD students with varied research interests in marketing strategy and innovation. For further details please refer to the attached presentation or visit: Please submit your application package (letter of motivation, curriculum vitae, 3 reference letters or referee contact information, and 2 or more writing samples) via to Christophe Haon, Coordinator of the MSI research team and Scientific Advisor of the Marketing Department Application deadline is January 28 th, 2016.
2 INSPIRING IDEAS AND TALENT* Marketing Strategy and Innovation The Marketing Strategy and Innovation research team objective is to contribute to the development of the theory and practice of marketing by generating relevant and actionable knowledge in the areas of drivers, sources and marketing of innovation, and management of customer equity. The faculty members of our team actively participate in an effort to position Grenoble Ecole de Management as a major player in the European marketing academic community. Our faculty contribute actively to the key associations in the field American Marketing Association, Association Française du Marketing, European Marketing Academy, INFORMS Marketing Science by regularly presenting projects at their conferences, and serving as reviewers for their academic journals. Our team works mainly with quantitative methodologies including laboratory experiments, surveys, and analysis of secondary data. The team members develop research in two areas of expertise, namely: Product and service innovation Customer management Their publications appear in journals, such as: European Management Review, Industrial Marketing Management, International Journal of Research in Marketing, Journal of Product Innovation Management, Management Science, Marketing Letters, Recherche et Applications en Marketing, among others. The Marketing department ranked first in the last ranking of French Marketing Academic Research Centers established by Le Point (Nov. 2011). A Grenoble Ecole de Management Research Team Our research plays a pivotal role in the international scientific community, furthering debate on important issues, giving students the knowledge they need to succeed, and helping businesses, institutions, and NGOs develop and implement social and economic policies to adapt to today s fast-changing world. Thanks to the commitment and drive of eight research teams and our unshakable desire to remain at the forefront of groundbreaking research, we continuously invest in new, meaningful research that lets us influence the global scientific debate. Research fields : Product and service innovation Customer management Contact Christophe Haon Professor Marketing Strategy and Innovation team coordinator +33 (0)
3 Our expertise and teaching activities Customer Management Research objective Analyze companies relationships with their customers, especially investigating service recovery, the determinants of customer satisfaction and loyalty, and customer equity management. Teaching activities Specialized courses cover the field of customer management; from salesforce management, negotiations to relationship management. The Customer Equity Institute also develops customized conferences and training programs to help companies on topics related to customer satisfaction, complaint management and loyalty. Main publications and conferences Publications Haon C. & Patel C., Création de trafic, expérience de navigation et performance commerciale: que nous apprennent les 500 plus importants sites marchands américains?, Systèmes d Information et Management, 16 (4), 9-36 (in French). Ray D., Gotteland D. & Antonetti G., Poids des attributs sur la satisfaction globale des clients : Propositions pour pallier les limites des mesures de l asymétrie, Decisions Marketing, 63, (in French). Ray D. & Gotteland D., Mesurer l asy métrie des impacts des attributs sur la satisfaction : comparaison de la validité conver gente de cinq méthodes, Recherche et Applications en Marketing, 20 (1), 1-19 (in French). Conferences Sengupta S., Ray D. & Trendel O., How Culture Impacts Consumer Fairness Perceptions of Service Recovery in a Low- Contact Service Medium?, Frontiers in Service Conference, San Jose, USA. Haon C., Exploring Why and When Attribute Satisfaction can Directly Drive Loyalty, The 4th Conference on Customer Strategies for Sustained Growth, INSEAD, France. Customer Equity Institute The Customer Equity Institute is a forum for exchange, knowledge and excellence dedicated to issues concerning satisfaction, loyalty, complaint management and innovation in customer relationships, thanks to: A constant utilization of best professional practices and the latest developments in academic research ; A contribution to innovation and an increase of knowledge in this field. The Institute conducts its research in partnership with research laboratories and the most advanced companies in this sector, encouraging: An exchange of best practices; The dissemination of knowledge to three complementary audiences: researchers, organizations (companies, local authorities ) and students. Contact : Daniel Ray, director of the Customer Equity Institute
4 Product and service innovation Research objective Understand factors influencing the performance of new products and services. These factors include firm-level characteristics (strategic orientations, capabilities, development teams), the sources of innovation (creativity, technology sourcing, co-creation, open innovation) and the marketing of innovation (introduction timing, product design, pricing, adoption and diffusion). Teaching activities Specialized courses on design methods for innovation, new product development and new product management are offered. In addition, customized training programs are developed to help companies improving their new product development process, mainly on the ideation and screening stages. Main publications and conferences Publications Pedram, M. & Balachander, S., Increasing Quality Sequence: When Is It an Optimal Product Introduction Strategy?, Management Science, 61 (10), Patel, C., & Haon C., Technology and Market Acceptance of Innovations: The Complementary Role of Branding, European Management Review, 11 (2), Patel C Successful Service Retail Channel Expansions: The Roles of Technical and Brand Integration, Industrial Marketing Management, 43 (1), Gillier, T., Piat, G., Roussel, B. & Truchot, P, Managing Innovation Fields in a Cross- Industry Exploratory Partnership with C-K Design Theory, Journal of Product Innovation Management, 27 (6), Haon C., Gotteland D. & Fornerino M., Familiarity and Competence Diversity in New Product Development Teams: Effects on New Product Performance, Marketing Letters, 20 (1), Conferences Ahmad Husairi M., Morgan R. & De Luca L., The Role of Absorptive Capacity in Expediting Entry Timing as a Competitive Response, EMAC Annual Conference, Leuven, Belgium. Oberoi P. & Patel C., Performance of Open innovation in IT-Based Services: Role of Outsourcing and Personalization, AMA Winter Marketing Educators Conference, Las Vegas, USA Patel, C. & Sarkar M.B., Technology Sourcing Strategies and Innovative Performance: The Role of Industry Life Cycle, Academy of Management Conference, San Antonio, Texas, USA. Oberoi P., Patel C. & Haon C., Firm Openness and Performance, BAM Annual Conference, Bristish Academy of Management, Sheffield, United Kingdom. Patel C. & Haon C., Business Models and Radical Innovation, INFORMS Marketing Science Conference, University of Michigan, Ann Arbor, Michigan, USA Making Innovation Last : Sustainable Strategies for Long Term Growth Gatignon, H., Gotteland, D. & Haon, C., 2015, Basingstoke: Palgrave Macmillan. Innovation is usually judged by the products and services that an organization creates. While many books deal with the management of an innovation project, Making Innovation Last considers the long-term success of a firm. The book examines the internal conditions that are likely to encourage sustainable innovation as well as what a culture of innovation should look like. Exploring the practical aspects of launching new innovations in the market, the importance of customer involvement and new areas for further research and investigation, the book explores innovation through both a technical and market point of view.
5 The Marketing Strategy and Innovation Research Team Mariyani AHMAD HUSAIRI Post-doc fellow, PhD (Cardiff University), conducts research in the areas of innovation, strategic orientation, absorptive capacity and capabilities. Yashar BASHIRZADEH PhD candidate, MBA (University of Tehran), conducts quantitative research on customer management in mobile services. Jean-Marie BOULÉ Assistant Professor, MRes in Marketing (University of Grenoble) conducts research on market orientation, sales management, and negotiation. Corinne FAURE Professor, PhD in Marketing (University of Florida) is the director of the PhD program. She conducts research on new product development, energy consumption, green marketing, and research methods. Thomas GILLIER Assistant Professor, PhD in Design Engineering (University of Lorraine) conducts research in innovation management, radical innovation, design product and design theories. David GOTTELAND Professor, PhD and HDR in Marketing (University of Grenoble), conducts research on innovation strategies, new product development and organizational creativity. Ivan GUITART Assistant Professor, PhD in Management (IESE Business School, University of Navarra) conducts quantitative research on advertising content effectiveness and new product launching strategies. Christophe HAON Professor, PhD and HDR in Marketing (University of Grenoble), is GEM s Marketing scientific advisor. His research deals with product innovation, market orientation and customer satisfaction. Guillaume HERVET Assistant Professor, PhD in Business & Administration (University of Laval, Canada) conducts quantitative research on internet advertising effectiveness and advertising avoidance. Stacey MALEK PhD Student in Marketing Strategy. Conducts research on sales force management and informal control systems. Chirag PATEL Associate Professor, PhD in Marketing (Open University, UK) conducts research on innovation strategy, organizational learning. Mahmood PEDRAM Associate Professor, PhD in Management Science (Purdue University) conducts theoretical research on new product introduction strategies, including design, development, and pricing. Daniel RAY Professor, PhD in Marketing (University of Paris I) is the director of the Customer Equity Institute. His research deals with customer equity and technological innovation marketing. Sanchayan SENGUPTA PhD candidate, Master s degree in Management Studies (University of Mumbai, India). His research interests are in services marketing especially in service recovery satisfaction and cross-cultural marketing in the online medium. Grenoble Campus 12, rue Pierre Sémard - BP Grenoble Cedex 01 - France Paris Campus 64/70 rue du Ranelagh Paris - France grenoble-em.com