1 COCA-COLA ZERO SHOOT TO WIN WITH THE OTTAWA SENATORS * CONTEST ELIGIBILITY CONTEST RULES 1. The Coca-Cola Zero Shoot To Win With The Ottawa Senators contest (the Contest ) is conducted by Capital Sports & Entertainment Inc. ( CSEI ), and Coca-Cola Refreshments Canada ( CCR ) (CSEI and CCR to be collectively referred to herein as the Sponsors ) and is open to all Canadian citizens and permanent residents of Canada residing within a fifty 50) mile radius of the corporate city limits of the City of Ottawa who have reached the age of majority in the province in which they reside. 2. Entrants are not eligible to participate in the Contest if they are: a) employees, agents or representatives of the Sponsors, Coca-Cola Ltd., Giant Tiger Stores Limited. or any of their respective agents, affiliates, subsidiaries, related companies, sponsors, advertising or promotional agencies, or assignees; or b) a member of the household and/or immediate family of any of the above parties. For the purpose of the Contest Rules, immediate family means husband, wife, spouse, mother, father, brother, sister, son and/or daughter, whether or not they reside in the same household. 3. The Sponsors shall have the right at any time to require proof of identity and/or eligibility to participate in the Contest. Failure to provide such proof within a reasonable period of time may result in disqualification. All personal and other information requested by and supplied to the Sponsors for the purpose of this Contest must be truthful, complete, accurate and in no way misleading. The Sponsors reserve the right to disqualify any entry or entrant in its and their sole discretion, should any entry or entrant at any stage contain and/or supply untruthful, incomplete, inaccurate or misleading personal details and/or information. HOW TO ENTER 4. The Contest begins on Saturday February 12, 2011, at 12:00pm ET and ends on Sunday March 13, 2011, at 11:59:59pm ET (the "Contest Period"). 5. There is no purchase necessary to enter the Contest. To enter online, complete and submit the online entry form found at (the Contest Website ). To enter by mail, create a hand-drawn ballot indicating your full name, address, daytime telephone number, and date of birth and mail the ballot to the attention of the Coca-Cola Zero Shoot To Win With The Ottawa Senators Contest c/o the Ottawa Senators Hockey Club, Scotiabank Place, 1000 Palladium Drive, Kanata, Ontario, K2V 1A5. All entries must be received by Sunday March 13, 2011, at 11:59:59 pm ET. No entries will be accepted by any other means. 6. Entries are limited to one (1) entry per person per household address per day. In the case of multiple entries, only the first entry will be considered. All entries become the sole property of the Sponsors and none will be returned for any reason. Entries will be declared invalid if they are late, illegible, incomplete, damaged, irregular, mutilated, forged, falsified, altered, garbled, mechanically or electronically reproduced, or tampered with in any way. PRIZES Entries received online shall be deemed to be submitted by the authorized account holder of the address associated with the entry. For the purpose of the Contest Rules, authorized account holder of an address means the natural person who is assigned to an address by an Internet access provider, on-line service provider, or other organization responsible for assigning addresses for the domain associated with the submitted address. Potential winner may be required to provide Sponsors with proof that the potential winner is the authorized account holder of the address associated with the winning entry. 7. (a) Draw Prizes: There are five (5) prizes in total to be awarded through a random draw (each, a Draw Prize ). Each Draw Prize consists of: (i) two (2) tickets in one of the 200- level end sections (exact seat location to be determined by CSEI in its sole discretion) to the Ottawa Senators vs. Toronto Maple Leafs home game on Saturday April 2, 2011 at 7:00pm, ET at Scotiabank Place in Ottawa, Ontario (the Game ); and (ii) one (1) replica Ottawa Senators jersey (colour and size to be determined by CSEI in its sole discretion). The approximate retail value of each Draw Prize is CDN $ including taxes and applicable fees. The odds of winning a Draw Prize depend upon the number of eligible entries received. Each entrant will be eligible to win only one (1) Draw Prize.
2 2 The winners of the Draw Prizes as determined in accordance with section 12 below (each a Draw Prize Winner ) will also be eligible for a chance to win the Grand Prize (as described in paragraph (b) below) provided they are present at the Game, comply with these Contest Rules, have signed and returned any applicable Contest Release (described below), and participate in the Finalist Event (defined below) on the ice surface. (b) Grand Prize: There is one (1) prize (the Grand Prize ) to be awarded to the grand prize winner (the Grand Prize Winner ) through participation in an on-ice activity as described below. The Grand Prize consists of: one (1) pair of Ottawa Senators full season tickets in the Coca-Cola Zero Zone (includes all pre-season and regular season home games played at Scotiabank Place but excludes play-off home games) with the exact seat location to be determined by CSEI. The approximate retail value of the Grand Prize is CDN $1, tbc including taxes and applicable fees. The number of Ottawa Senators home games in Ottawa that the Grand Prize Winner will attend during the season is subject to the final NHL regular season schedule. 8. The Draw Prizes and the Grand Prize shall be collectively referred to herein as the Prizes and may also be generally referred to herein as a Prize. The Grand Prize Winner and the Draw Prize Winners shall be collectively referred to herein as the Winners and may also be generally referred to herein as Winners. 9. Prizes must be accepted as awarded (including but not limited to compliance with any and all scheduling requirements) and cannot be transferred, assigned, sold, substituted or redeemed for cash, except that the Sponsors, in their sole discretion, reserve the right to substitute a prize of equal or greater value if a Prize cannot be awarded as described due to unavailability for any reason. In the event that a Prize consists of or includes attendance at an event that is cancelled, delayed or rescheduled for any reason whatsoever, a substitute prize or cash equivalent will not be provided. Winners and their respective guests are responsible for transportation, parking, accommodation, food and beverage and all taxes, gratuities and other incidental costs pertaining to the Prizes. 10. A Winner may claim his/her respective Prize at Scotiabank Place located at 1000 Palladium Dr., Ottawa, Ontario two (2) business days after he/she has been successfully contacted and notified of his/her Prize, has complied with the Contest Rules and has signed and returned any applicable Contest Release (described below) and any and all other documentation required by the Sponsors in their sole discretion. ALLOCATION OF PRIZES 11. Random Draw: On Monday March 14, 2011 at 12:00pm ET at Scotiabank Place in Ottawa, Ontario, five (5) eligible entrants will be selected by random draw from all eligible entries received. The Sponsors will begin notifying selected eligible entrants by telephone on Monday March 14, If a selected eligible entrant cannot be contacted by telephone within three (3) business days of the draw, he/she will be disqualified, the respective Draw Prize forfeited, and another eligible entrant will be selected and contacted. The Sponsor is not responsible for a selected eligible entrant s failure to receive notification for any reason whatsoever. Each selected eligible entrant who is successfully contacted and who fulfils all of the requirements set out in these Contest Rules shall win his/her respective Draw Prize and shall be eligible to participate in the Finalist Event on centre ice at the Game. 12. Finalist Event: Draw Prize Winners will participate in an on-ice activity (the Finalist Event ) during an intermission of the Game. Each of the five (5) Draw Prize Winners will be called to go to centre ice where each Draw Prize Winner will have one (1) chance to shoot a puck at a Coca-Cola Zero target (or another target as made available in the sole discretion of CCR) from the near blue line using a hockey stick as provided by the Sponsors. A representative of the Sponsors will be positioned beside the goal to determine whether any of the Draw Prize Winners have scored (i.e. hit the target without touching any object/person first). The decision of such representative as to whether a puck hits the target or not is final and binding on each Draw Prize Winner. If an individual Draw Prize Winner is physically unable to participate in the Finalist Event, he/she may designate an individual to participate in the Finalist Event on his/her behalf (a Substitute ). A Substitute must: (i) be a legal resident of Canada; (ii) have reached the age of majority in the province/territory in which he/she resides; and (iii) be present at the Game. The Draw Prize Winners or Substitutes will be required to execute and submit a Release and Indemnity form prior to the Finalist Event in order to participate in the Finalist Event. The Draw Prize Winners or Substitutes will also be required to wear a helmet and any other safety equipment specified by the Sponsors during the Finalist Event (equipment will be provided by the Sponsors). Failure to comply with either of these requirements will lead to disqualification from the Finalist Event. If only one (1) Draw Prize Winner or Substitute scores, as determined by the Sponsors representative in his/her sole discretion, he/she shall win the Finalist Event and shall win the Grand Prize subject to the
3 3 fulfilment of the requirements set out in these Contest Rules. If two (2) or more Draw Prize Winners or Substitutes score, as determined by the Sponsors representative in his/her sole discretion, the names of such Draw Prize Winners will be added to a random draw to determine the winner of the Finalist Event. If none of the Draw Prize Winners score, as determined by the Sponsors representative in his/her sole discretion, the names of all five (5) Draw Prize Winners will be added to a random draw to determine the winner of the Finalist Event. In the event a random draw is required, a representative of the Sponsors shall conduct such draw on-ice and the Draw Prize Winner selected shall win the Finalist Event and subject to the fulfilment of the requirements set out in these Contest Rules shall win the Grand Prize. For greater certainty, if a Substitute should win the Finalist Event, the winner of the Grand Prize will be the Draw Prize Winner who designated such Substitute, subject to fulfillment of the requirements set out in these Contest Rules. SKILL TESTING QUESTION 13. In order to be eligible to win a Prize, selected eligible entrants shall be required to correctly answer a time-limited, mathematical skill-testing question, without assistance of any kind, whether mechanical, electronic or otherwise. Selected eligible entrants may be required to swear an affidavit indicating compliance with this section. The skill-testing question will be administered by telephone. CONDITIONS OF PARTICIPATION 14. By participating in this Contest, entrant agrees: a) to be bound by the Contest Rules; b) to be bound by the decisions of the Sponsors, which shall be final and binding in all respects; c) to sign and return one or more publicity releases and releases of liability (each a Contest Release ) which confirm, among other things, that the entrant: (i) releases Capital Sports Properties Inc. (Scotiabank Place), CSEI (the Ottawa Senators), Coca- Cola Ltd., CCR, authorized bottlers and distributors of Coca-Cola products, Giant Tiger Stores Limited, Capital Tickets Inc., Aramark Entertainment Services (Canada), Inc., the National Hockey League ( NHL ), the NHL Member Clubs, NHL Enterprises, L.P., NHL Enterprises Canada, L.P., the NHLPA and current and former players, and each of their respective licensors, affiliates, parents, and related entities, as well as the owners, governors, officers, directors, partners, partnerships, principals, employees, agents, representatives, volunteers, sponsors, promoters, and advertisers of all the foregoing from any and all liability arising out of or in any way connected to his or her participation in the Contest, participation in any Contest-related activity, the acceptance, use or misuse of the Prize, the use of personal information described herein and the use of merchandise purchased as a result of winning the Prize, including but not limited to costs, injuries, losses or damages related to personal injuries, death, damage to, loss or destruction of property, rights of publicity or privacy, defamation, or portrayal in a false light, or from any and all claims of third parties arising therefrom; and (ii) grants to the Sponsors and/or their agents the unrestricted right to produce, reproduce, publish, broadcast, communicate, exhibit, distribute, adapt and otherwise use or re-use the entrant s city/province of residence, statements, endorsements, biography, name, voice, photograph and likeness for advertising and/or publicity purposes without compensation, other than the value of the Prize offered, in any and all media, now known or hereafter devised; and d) to sign and return, or cause a Substitute to sign and return, a Release and Indemnity prior to participation in the Finalist Event. PUBLICITY RELEASE AND RELEASE OF LIABILITY 15. An executed Contest Release must be returned within two (2) business days of the date of receipt by the selected eligible entrant or Finalist Event winner, as applicable, or such individual shall be disqualified and his/her respective Prize forfeited. LIMITATION OF LIABILITY 16. The Sponsors are not responsible or liable for late, lost, incomplete, illegible, misdirected, stolen, delayed, damaged or destroyed entries, notifications, replies or any Contest Release; for lost, interrupted, inaccessible or unavailable networks, servers, Internet Service Providers, websites or other connection, related to the Contest and/or the Contest Website; for errors of any kind, including but not limited to human, electronic, mechanical and/or technical in nature; for failure or technical malfunction of any telephone network or lines, computer and online systems, servers, computer equipment, software, , players, or browsers on account of technical problems or traffic congestion on the Internet, the Contest Website, any related website, or any combination
5 5 /TM Coca-Cola Ltd., used under license. Coca-Cola Zero is suitable for calorie reduced diets. * Registered trade-mark of Capital Sports & Entertainment Inc.