Curriculum Vitae David Howard Silvera Date: 5/11/2014

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1 Curriculum Vitae David Howard Silvera Date: 5/11/2014 Personal Data Business Address: Department of Marketing College of Business University of Texas at San Antonio 6900 N. Loop 1604 West San Antonio, TX Phone: (210) Electronic Mail: Education University of Texas at Austin, Ph.D. Social Psychology (minor in Methodology and Statistics), 1994 University of California at Irvine, M.B.A., 1988 University of California at Irvine, B.S. Mathematics, cum laude, 1984 Post-doctoral coursework: Multivariate statistics, Structural equation modeling, Survey design and analysis, Item Response Theory Employment History University of Texas at San Antonio, Department of Marketing: Associate Professor, 2006-present University of Cincinnati, Department of Marketing: Visiting Professor, University of Tromsø, Norway, Institute of Psychology: Professor, University of Tromsø, Norway, Institute of Psychology: Associate Professor, Northern Kentucky University, Department of Psychology: Visiting Scholar, University of Texas at Austin, Department of Psychology: Assistant Instructor, University of Texas at Austin, Department of Psychology: Teaching Assistant, Interstate Electronics Corporation, Software Engineer, Refereed Journal Articles Silvera, D. H., Pfeiffer, B. E., Kardes, F. R., Rae, A., & Goss, R. J. (2014). Using imagine instructions to induce consumers to generate ad-supporting content. Journal of Business Research, 67 (7), Arsena, A. R., Silvera, D. H., & Pandelaere, M. (2014). Brand trait transference: When endorsers and salespeople acquire brand personality traits. Journal of Business Research, 67 (7), Bromgard, G. D., Trafimow, D., & Silvera, D. H. (2013). The influence of presentation

2 format on the bigger is better (BIB) effect. Psychological Reports, 112 (2), Krull, D. S., & Silvera, D. H. (2013). Superficial details influence perceptions of what is scientific. Journal of Applied Social Psychology, 43 (8), Silvera, D. H., Laufer, D., & Meyer, T. (2012). Age-related Reactions to a Product Harm Crisis. Journal of Consumer Marketing, 29 (4), Laufer, D., Silvera, D. H., McBride, B., & Schertzer, S. (2010). Communicating Charity Successes across Cultures: Highlighting Individual or Collective Achievement? European Journal of Marketing, 44, 9/10 (September-October), Laufer, D., Gillespie, K., & Silvera, D. H. (2009). The role of country of manufacture in consumers attributions of blame in an ambiguous product-harm crisis. Journal of International Consumer Marketing, 21 (3; September), Schertzer, S., Laufer, D., Silvera, D. H., & McBride, B. (2008). A cross-cultural validation of a gender role identity scale in marketing. International Marketing Review, 25 (3), Krull, D. S., Seger, C. R., & Silvera, D. H. (2008). Smile when you say that: Effects of willingness on dispositional inferences. Journal of Experimental Social Psychology, 44 (3), Neilands, T., Silvera, D. H., Perry, J. A., Richardsen, A. M, & Holte, A. (2008). A validation and short form of the Basic Character Inventory. Scandinavian Journal of Psychology, 49 (2), Perry, J. A., Silvera, D. H., Neilands, T. B., Rosenvinge, J. H., & Hanssen, T. (2008). A study of the relationship between parental bonding, self-concept and eating disturbances in Norwegian and American college populations. Eating Behaviors, 9 (1), Silvera, D. H., Lavack, A. M., & Kropp, F. (2008). Impulse Buying: The Role of Affect, Social Influence, and Subjective Well-being. Journal of Consumer Marketing, 25 (1), Kardes, F. R., Posavac, S. S., Silvera, D.H., Cronley, M. L., Sanbonmatsu, D. M., Schertzer, S., Miller, F., Herr, P. M., & Chandrashekaran, M. (2006). Debiasing omission neglect. Journal of Business Research, 59 (6), Laufer, D., Silvera, D. H., & Meyer, T. (2005). Exploring differences between older and younger consumers in attributions of blame for product harm crises. Academy of Marketing Science Review [online], 5 (7), Available: Verplanken, B., Herabadi, A. G., Perry, J. A., & Silvera, D. H. (2005). Consumer Style and Health: The Role of Impulsive Buying in Unhealthy Eating. Psychology & Health, 20 (4),

3 Silvera, D. H., Kardes, F. R., Harvey, N., Cronley, M. L., & Houghton, D. C. (2005). Contextual Influences on Omission Neglect in the Fault Tree Paradigm. Journal of Consumer Psychology, 15, Kropp, F., Lavack, A. M., & Silvera, D. H. (2005). Values and collective self-esteem as predictors of consumer susceptibility to interpersonal influence among university students. International Marketing Review, 22, Silvera, D. H. (2005). Celebrity endorsers and advertising effectiveness: The power of persuasion. Psykologisk Tidsskrift (Journal of Psychology), 2005 (3), Kropp, F., Lavack, A. M., Silvera, D. H., & Gabler, J. (2004). Alcohol Consumption among University Students: A Multi-country Study of Attitudes, Values, Identity, and Consumer Influence. Journal of Nonprofit and Public Sector Marketing, 12, Gabler, J. R., Lavack, A. M.., Silvera, D. H., & Kropp, F. (2004). The Role of Attitudes and Selfefficacy in Predicting Condom Use and Purchase Intentions. Health Marketing Quarterly, 21, Silvera, D. H., & Austad, B. (2004). Factors predicting the effectiveness of celebrity endorsement advertisements. European Journal of Marketing, 38, Silvera, D. H., & Seger, C. (2004). Feeling good about ourselves: An examination of idiographic self-evaluations and their relation to self-esteem in the United States and Norway. Journal of Cross-Cultural Psychology, Silvera, D. H. & Neilands, T. B. (2004). Interpreting the uninterpretable: The effect of selfesteem on the interpretation of meaningless feedback. Scandinavian Journal of Psychology, 45 (1), Sørum, K. A., Grape, K. M., & Silvera, D. (2003). Do dispositional attributions regarding peer endorsers influence product evaluations? Scandinavian Journal of Psychology, 44, Silvera, D. H., Laeng, B., & Dahl, T. I. (2003). The training of doctoral students of psychology in the United States. European Psychologist, 8, Silvera, D. H., Josephs, R. A., and Giesler, R. B. (2002). Bigger is better: The influence of physical size on aesthetic preference judgments. Journal of Behavioral Decision Making, 15, Silvera, D. H., Krull, D. S., & Sassler, M. A. (2002). Typhoid Pollyanna: The effect of category

4 valence on the processing speeds of positive and negative category members. European Journal of Cognitive Psychology, 14, Perry, J. A., Silvera, D. H, Rosenvinge, J., & Holte, A. (2002). Are oral, obsessive, and hysterical personality traits related to disturbed eating patterns? A general population study of 6313 males and females. Journal of Personality Assessment, 78, Silvera, D.H., Josephs, R.A., and Giesler, R.B. (2001). The proportion heuristic: Problem set size as a basis for performance judgments. Journal of Behavioral Decision Making, 14, Krull, D. S., Seger, C., & Silvera, D. H. (2001). On the profits and perils of guessing right: Effects of situational expectations for emotions on discounting. Journal of Experimental Social Psychology, 37, Silvera, D. H., Neilands, T. B., & Perry, J. A. (2001). A Norwegian translation of the Self-Liking and Competence Scale. Scandinavian Journal of Psychology, 42, Silvera, D. H., Martinussen, M., & Dahl, T. I. (2001). The Tromsø Social Intelligence Scale, a self-report measure of social intelligence. Scandinavian Journal of Psychology, 42, Perry, J. A., Silvera, D. H., Rosenvinge, J. H., Neilands, T., & Holte, A. (2001). Seasonal eating patterns in Norway: A normal population study. Scandinavian Journal of Psychology, 42, Rosenvinge, J. H., Perry, J. A., Bjørgum, L., Bergersen, T. D., Silvera, D. H., & Holte, A. (2001). A new instrument measuring bulimia nervosa and disturbed eating patterns: Development and validation of a 5-item scale (EDS-5). European Journal of Eating Disorders, 9, Silvera, D. H. (2000). The effects of cognitive load on strategic self-handicapping. British Journal of Social Psychology, 39, Silvera, D. H., Moe, S-K., and Iversen, P. (2000). The association between implicit theories of personality and the attributional process. Scandinavian Journal of Psychology, 41, Blumberg, S.J., and Silvera, D.H. (1998). Attributional complexity and cognitive development: A look at the motivational and cognitive requirements for attribution. Social Cognition, 16, Gill, M. J., Swann, William, B., Jr., & Silvera, D. H. (1998). On the genesis of confidence. Journal of Personality and Social Psychology, 75,

5 Silvera, D. H., Bergersen, T. D., Bjørgum, L., Perry, J. A., Rosenvinge, J. H., & Holte, A. (1998). Analyzing the relation between self-esteem and eating disorders: Differential effects of Self-liking and Self-competence. Eating and Weight Disorders: Studies on Anorexia, Bulimia and Obesity, 3, Johansen, S. N., Jacobsen, H., Rosenvinge, J. H., Perry, J. A., & Silvera, D. H. (1998). Eating pattern and self-esteem in overweight women. Eating and Weight Disorders: Studies on Anorexia, Bulimia and Obesity, 3, Josephs, R.A., Silvera, D.H., & Giesler, R.B. (1996). The learning curve as a metacognitive tool. Journal of Experimental Psychology: Learning, Memory, and Cognition, 22, Gilbert, D.T., and Silvera, D.H. (1996). Overhelping. Journal of Personality and Social Psychology, 70, Swann, W.B., Jr., Silvera, D.H., & Proske, C.U. (1995). On "Knowing your partner": Dangerous illusions in the age of AIDS? Personal Relationships, 2, Josephs, R.A., Giesler, R.B., & Silvera, D.H. (1994). Judgment by quantity. Journal of Experimental Psychology: General, 123, Books, Edited Volumes, Chapters, and Monographs Kapitan, S., Bhargave, R., Trask, K., Sundie, J. M. & Silvera, D. H. (2014). Product End-of- Life Decisions. In Lynn R. Kahle and Eda Gurel-Atay (Eds.), Communicating Sustainability for the Green Economy (pp ). Armonk, NY: M. E. Sharpe. Mandel, N., Silvera, D. H., and Scott, M. (2011). Society for Consumer Psychology 2011 Winter Conference Proceedings. Society of Consumer Psychology. Silvera, D.H., and Svartdal, F. (2011). Psykologisk kontroll, stress og helse (Psychological control, stress and health). In F. Svartdal (Ed.), Psykologi i praksis (Psychology in practice) (Chapter 3, pp ). Oslo: Gyldendal. Silvera, D. H. and Laufer, D. (2005). Recent Developments in Attribution Research and their Implications for Consumer Judgments and Behavior. In F. R. Kardes, P. M. Herr, and J. Nantel (Eds.), Applying social cognition to consumer-focused strategy (Chapter 3, pp ). Mahwah, NJ: Lawrence Erlbaum Associates. Silvera, D.H., and Svartdal, F. (1997). Psykologisk kontroll, stress og helse (Psychological control, stress and health). In F. Svartdal (Ed.), Psykologi: en introduksjon (Psychology: An introduction). Oslo: ad Notam. Silvera, D. H., The Easy Road to Despair: The Effects of Task-Choice on Self-Esteem. (1994). Doctoral dissertation, The University of Texas at Austin.

6 Work in Progress Arsena, A. R., & Silvera, D. H. (under revision). Everything in moderation? When moderation leads to indulgence. Journal of Consumer Research. Lalwani, A. K., Silvera, D. H., & Arsena, A. R. (under review). What is the relation between cultural orientation and regulatory mode? Organizational Behavior and Human Decision Processes. (all authors are equal contributors) Svartdal, F., & Silvera, D. H. (under review). Predicted persistence after continuous vs. partial reinforcement: No evidence for a cognitive PREE. European Journal of Behavioral Analysis. Arsena, A. R., Bőttger, T. M., & Silvera, D. H. (under review). Sleep deprivation: The effect of sleep deprivation on imagery appeals. Journal of Business Research. Lalwani, A. K., Silvera, D. H., & Monroe, K. B. (in preparation). Price Promotion (In)consistency and Consumers Brand Evaluations: The Role of Reference Prices. Targeted for Marketing Letters. Trafimow, D. & Silvera, D. H. (in preparation). When Does Social Psychology Based Research Constitute a Consumer Research Contribution. Targeted for Marketing Letters. Silvera, D. H., Laufer, D., Gillespie, K., & Goss, R. J. (in preparation). The antecedents and consequences of defensive attributions in product-harm crises. Targeted for Journal of Consumer Psychology. Refereed Conference Papers (2005 to present) Kapitan, S., & Silvera, D. H. (submitted; 2014). Poorer decisions: Financially deprived sellers are susceptible to pricing biases. Association for Consumer Research, Baltimore, MD. Roche, S., Kapitan, S., & Silvera, D. H. (submitted; 2014). Taking a gamble on life: Consumer risk seeking for experiences. Society for Consumer Psychology Winter Conference, Miami, FL. Kapitan, S., & Silvera, D. H. (accepted; 2014). Poorer decisions: Impoverished sellers are susceptible to pricing biases. The Fifth Subsistence Marketplaces Conference, Champaign, IL. Sujan, H., & Silvera, D. H. (accepted; 2014). When managers misjudge the abilities of salespeople: Devaluing Mr. Brilliant and overvaluing Mr. Mediocre. The Thought Leadership on the Sales Profession Conference, New York, NY.

7 Roche, S., & Silvera, D. H. (2014). The Experiential Recommendation: Why it occurs and when it might not hold. Society for Consumer Psychology Winter Conference, Miami, FL. Kapitan, S., Roche, S., & Silvera, D. H. (2014). Consumers are more risk-seeking for experiential rewards. Society for Consumer Psychology Winter Conference, Miami, FL. Roche, S. E., & Silvera, D. H. (2013). Gender differences in purchase attachment resulting from loneliness. Association for Consumer Research, Chicago, IL. Kapitan, S., & Silvera, D. H. (2012). Letting go of meaningful goods: How the voluntary vs. involuntary nature of disposition impacts seller pricing. Association for Consumer Research, 40, St. Louis, MO. Arsena, A.R., & Silvera, D. H. (2012). The influence of magnification construal on self-control. Society for Consumer Psychology Winter Conference, Las Vegas, NV. Goss, R. J., Silvera, D. H., Laufer, D., Gillespie, K., and Arsena, A. R. (2011). Uh-Oh, This Might Hurt Our Bottom Line: Consumer and Company Reactions to Product Harm Crises. Association for Consumer Research, St. Louis, MO. Kapitan, S., Silvera, D. H., & Cronley, M. L. (2011). Like Em or Leave Em: Prior Beliefs and Correspondent Inferences Spark Endorser Effectiveness. Association for Consumer Research, St. Louis, MO. Goss, R. J., & Silvera, D. H. (2011). The Effect of Individual Differences in Working Memory Capacity on Susceptibility to the Omission Neglect Bias. Society for Consumer Psychology Winter Conference, Atlanta, GA. Arsena, A. R., Silvera, D. H., Pandelaere, M., & Goss, R. J. (2011). Brand Trait Transference: Acquiring the Characteristics of Products. Society for Consumer Psychology Winter Conference, Atlanta, GA. Kapitan, S., & Silvera, D. H. (2011). Consumers under the influence: Identification and internalization as triggers for endorser effectiveness. Society for Consumer Psychology Winter Conference, Atlanta, GA. Arsena, A. R., & Silvera, D. H. (2011). Everything in Moderation? When Moderation Leads to Indulgence. Society for Consumer Psychology Winter Conference, Atlanta, GA. Arsena, A. R., & Silvera, D. H. (2010). Everything in Moderation? When Moderation Leads to Indulgence. Association for Consumer Research, Jacksonville, FL. Arsena, A. R., Silvera, D. H., Pandelaere, M., & Goss, R. J. (2010). Brand Trait Transference: Acquiring the Characteristics of Products. Society for Consumer

8 Psychology Winter Conference, St. Pete, FL. Goss, R. J., Silvera, D. H., Laufer, D., & Gillespie, K. & Arsena, A. R. (2010). The Consequences of Product Harm Crises Moderated by Severity, Vulnerability, Brand Familiarity, and Company Response. Society for Consumer Psychology Winter Conference, St. Pete, FL. Arsena, A. R., Silvera, D. H., & Lalwani, A. K. (2010). The Relation between Cultural Orientation and Regulatory Mode and Its Implications for Consumer Behavior. Society for Consumer Psychology Winter Conference, St. Pete, FL. Pfeiffer, B. E., Deval, H., Silvera, D. H., Cronley, M. L., & Kardes, F. R. (2010). The Effects of Consumer Implicit Theories and Need for Cognitive Closure on Attitude Polarization. Society for Consumer Psychology Winter Conference, St. Pete, FL. Arsena, A. R., Goss, R. J., Silvera, D. H., Kardes, F. R., & Pfeiffer, B. (2009). Imagine Instructions: When Do They Help or Hurt Persuasion? Association for Consumer Research, Pittsburgh, PA. Silvera, D. H., Meyer, T., Laufer, D., Goss, R. J., & Arsena, A. R. (2009). Threat Perception in Product Harm Crises: Do Older Consumers Feel More Vulnerable. Association for Consumer Research, Pittsburgh, PA. Silvera, D. H., Lalwani, A. K., & Arsena, A. R. (2009). What is the Relation between Cultural Orientation and Regulatory Mode? Association for Consumer Research, Pittsburgh, PA. Goss, R. J., Arsena, A., Silvera, D. H., & Sujan, H. (2009; August). The Effects of Training on Sales Supervisors Evaluations of Ability. American Psychological Association Conference, Toronto, Canada. Laufer, D., Silvera, D. H., & Gillespie, K. (2009; May). Brand Familiarity and Consumer Reactions to Product Harm Crises: Are there Limits to the Brand Familiarity Effect? Corporate Identity/Associations Research Group, Southampton, New York. Goss, R. J., Arsena, A., Silvera, D. H., Laufer, D., & Gillespie, K. (2009). The Antecedents and Consequences of Defensive Attributions in Product-harm Crises. Society for Consumer Psychology 2009 Winter Conference, San Diego, CA. Silvera, D. H., Meyer, T., & Laufer, D. (2008). Older vs. Younger Consumers: Who Judges a Company More Harshly During a Product Harm Crisis? 5th International Corporate Identity/Associations Research Group Conference, Vancouver, British Columbia, Canada. Silvera, D. H. & Cronley, M. L. (2008). Factors predicting the effectiveness of celebrity and noncelebrity endorsers. Society for Consumer Psychology, New Orleans, LA.

9 Silvera, D. H., Cronley, M. L., & Neeley, S. M. (2007). When describing others tells us about ourselves: Indirect questioning as a method for identifying social desirability bias. The 34 th International Research Seminar in Marketing: Marketing Communications and Consumer Behavior. La Londe, France. Lavack, A. M., Cooper, P., Kropp, F., & Silvera, D. H. (2007). Cause-Related Marketing: Relationship with Collective Self-Esteem and Impulse Buying. The 13 th Academy of Marketing Science World Marketing Congress, Verona, Italy. Silvera, D. H., Lavack, A. M., & Kropp, F. (2006; June). The Role of Subjective Well-being, Positive and Negative Affect, and Consumer Susceptibility to Interpersonal Influence in Predicting Impulse Buying Tendencies ACR Asia Pacific Conference, Sydney, Australia. Cronley, M. L., Neeley, S. M., & Silvera, D. H. (2006). Using indirect questioning to pinpoint and reduce social desirability bias. Society for Consumer Psychology 2006 Winter Conference, Miami, FL. Laufer, D., Gillespie, K., & Silvera, D. H. (2005). The Impact of Country of Manufacture and Brand on Consumers Attributions of Blame in a Product-Harm Crisis. Latin American Advances in Consumer Research Conference, Monterey, Mexico. Laufer, D., Gillespie, K., & Silvera, D. H. (2005). The Role of Extrinsic Cues in Consumers Attributions of Blame for a Product-Harm Crisis. Fourth international conference of the Corporate Identity/Associations Research Group, Rotterdam, Holland. Laufer, D., Silvera, D. H., & Meyer, T. (2005). Elderly Consumers and Atributions of Blame for Product Harm Crises: Do Elderly Consumers Judge a Company More Harshly? Association for Consumer Research, San Antonio, TX. Lavack, A. M., Kropp, F., & Silvera, D. H. (2005). Refining a Scale to Measure Need for Social Identity. AMS World Marketing Conference, Muenster, Germany. Seger, C. R., Krull, D. S., Silvera, D. H., & Conrey, F. R. (2005). I bet I know why you did that: Overwillingness and the inference of ulterior motives. Annual meeting of the Midwestern Psychological Association, Chicago, IL. Krull, D. S., Seger, C. R., & Silvera, D. H., (2005). I can judge that with half my mental resources tied by behind my back: The effect of willingness and cognitive load on dispositional inferences. Annual meeting of the Midwestern Psychological Association, Chicago, IL. Kardes, F. R., Posavac, S. S., Silvera, D., Cronley, M. L., Sanbonmatsu, D. M., Schertzer, S., Miller, F., Herr, P. M., & Chandrashekaran, M. (2005). Debiasing omission neglect. The 32 nd International Research Seminar in Marketing: Marketing Communications and

10 Consumer Behavior. La Londe, France. Invited Lectures New Mexico State University, Department of Psychology (2011) New Mexico State University, Department of Psychology (2003) Northern Kentucky University, Department of Psychology (2003) Norwegian Institute of Science and Technology, Department of Psychology (2003) International Summer School, Marketing Program (run jointly by the University of New Orleans and the University of Innsbruck, Austria; 2002) University of Cincinnati, College of Business Administration (1999) Northern Kentucky University, Department of Psychology (1998) Grants, Honors, Awards, and Fellowships Faculty Development Leave, UTSA, Fall 2013 Faculty Summer Research Grant, UTSA College of Business, Summer 2013 ($5,000) Faculty Summer Research Grant, UTSA College of Business, Summer 2012 ($5,000) Faculty Summer Research Grant, UTSA College of Business, Summer 2011 ($5,000) UTSA College of Business International Grant, Spring 2011 ($5,500) Faculty Summer Research Grant, UTSA College of Business, Summer 2010 ($5,000) UTSA College of Business International Grant, Spring 2010 ($10,900) UTSA College of Business International Grant, Spring 2010 ($4,200) Faculty Summer Research Grant, UTSA College of Business, Summer 2009 ($5,000) Faculty Development Leave, UTSA, Spring 2009 Faculty Summer Research Grant, UTSA College of Business, Summer 2008 ($5,000) Research grant from the Norwegian Research Council, An analysis of the mechanisms that determine the effectiveness of endorsement advertisements, (Approx. $190,000). Research grant from the Norwegian Research Council, Need for cognitive closure as a predictor of consumer judgment processes, (Approx. $38,000). Research grant from The University of Tromsø, Development and validation of Norwegian measures of important psychological constructs, (Approx. $2,000). Research grant from the Norwegian Research Council, Do we believe the people who endorse products? The role of correspondence bias in advertising, (Approx $70,000). Research grant from the Norwegian Research Council, Obtaining a true measure of selfesteem, (Approx. $18,000). National Science Foundation Graduate Fellowship, ($42,000). University Graduate Fellowship, University of Texas at Austin, ($14,000). Phi Beta Kappa honor society, 1984-present Memberships and Professional Service Co-Chair, SCP 2011 Winter Conference, Atlanta GA.

11 Current Memberships: Association for Consumer Research, Society for Consumer Psychology, Society for Personality and Social Psychology Review Work: Member of review board for the Norwegian Journal of Psychology (Tidsskrift for Norsk Psykologforening): ; Europe s Journal of Psychology: 2013-present; Basic and Applied Social Psychology: 2013-present. Member of national grant review committee for the fields of Psychology, Epidemiology, Dentistry, and Social Medicine in the Norwegian Research Council (Norges forskningsraad): Ad-hoc reviewer for Journal of Consumer Research, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Journal of Consumer Psychology, British Journal of Social Psychology, Psychology & Health, Cognition and Emotion, Journal of Consumer Policy, Self and Identity, Annals of Tourism, Journal of Personality, ACR, AMA, and SCP conferences. Reviewer for SCP-SCP Doctoral Dissertation Competition: 2007-present. Program committee member for SCP 2012 Winter Conference. Consulting Work Harstad College (Norway) School of Business, 2003, External evaluator for projects and oral examinations in Cross-Cultural Marketing Harstad College (Norway) School of Business, 2001, External evaluator for projects and oral examinations in International Trade Norsk Institutt for By- og Regionforskning (NIBR; Norwegian Institute for City and Regional Research), , Marketing Survey Design University Service University of Texas at San Antonio Member, UTSA Athletics Council, Member, Research Evaluation Committee, Department of Marketing, Affirmative Action Advocate, College of Business, 2009-present Affirmative Action Representative, Department of Marketing, 2006-present Member, Tourism program and curriculum advisory group, Director, Marketing Department Subject Pool, Member, Marketing Department Search Committees, Member, College of Business Promotion and Tenure Committee, 2008 Member, University Faculty Senate Nominating, Elections, and Procedures Committee, 2008 Vice Chair, Institutional Review Board, , Chair, Institutional Review Board, , 2011-present Member, Marketing Department Periodic Performance Evaluation Committee, 2006 Member, Committee on Conflict of Interest in Research & Intellectual Property, 2007-present Member, Marketing Department Doctoral Student Selection Committee, 2007-present Member, Marketing Department Faculty Review Advisory Committee, 2007-present Member, Research and Publication Post-Doc Committee, Member, Faculty Research Awards Committee, Member, PhD in Business Administration Program Committee, ; 2013-present Member, UTSA Faculty Grievance Committee,

12 Member, Tourism Management Department Scholarship Selection Committee, 2006 Member, CoB International Grants Fund Committee, Chair, CoB International Grants Fund Committee, 2013-present Marketing Department Graduate Advisor of record, 2013-present Marketing Department Graduate Chairperson, 2013-present Member, IRB Advisory Task Force, 2013-present Member, CoB Research Advisory Committee, 2013-present Member, MBA and Specialized Masters Committee, College of Business, 2013-present Member, Marketing Department Annual Evaluation Committee University of Tromsø Chair, Institute of Psychology, 2005 Member, Bachelor Studies Committee, Assistant Chair, Institute of Psychology, Chair, Research and Doctoral Studies Committee, Chair, Psychology Library Committee, Member, Steering Committee for the Institute of Psychology, Member, Research and Doctoral Studies Committee, Chair, Department of Social and Community Psychology, Academic Coordinator, Department of Social and Community Psychology, Doctoral Committees Tracy Meyer, University of Cincinnati, Department of Marketing Monica Martinussen, University of Tromsø, Department of Psychology Courses Taught Consumer Behavior Seminar (PhD) Average Overall Evaluation 4.90/5.00 (2) Marketing Theory Seminar (PhD) Average Overall Evaluation 4.70/5.00 (1) Consumer Behavior & Marketing Strategy (MBA) Average Overall Evaluation 4.25/5.00 (7) Sports Marketing (undergrad) Average Overall Evaluation 4.01/5.00 (11) Seminar in Consumer Psychology and Marketing (undergrad) Average Overall Evaluation 4.25/5.00 (1) Principles of Marketing (undergrad) Consumer Psychology (undergrad) Social Psychology (undergrad, graduate) The Self (undergrad, graduate) Social Cognition (graduate) Introduction to Psychology (undergrad) Methodology & Statistics (undergrad, graduate)

13 Primary Teaching Interests Doctoral seminars related to consumer behavior, Consumer Behavior, Marketing Research