Source: Running USA 2014

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2 The Statesman Capital 10,000 is in its 39 th year and will host over 18,000 participants in Taking place each April in Austin, Texas, it is the largest 10K in Texas and the 7 th largest in the U.S *. More importantly, the race explores the state s charming capital city, starting at the Congress Avenue Bridge, running through downtown Austin, past the state capitol building and finishing at Auditorium Shores. Cap 10K 2014 Video Source: Running USA 2014

3 Participant Profile The Cap 10K, and the Cap 10K Health & Fitness Expo attract a broad group of participants and spectators, from elite athletes to fun-loving families. People from all ages and walks of life participate in this annual ritual. Runners and their fans come from all over the country and the world to take part in Texas favorite 10K. Whether you wear your favorite hat, socks, tutu or costume, or you want to make this race your personal best You can make it what you want, and have fun doing it! 2015 Race Participants 57% Female / 43% Male Average Age: 38 Registrations came from 49 states and from eight countries outside the United States., with 80% living within the Austin metro and another 11% within the state of Texas. 65% of participants returned from previous years

4 Our Participants Are Powerful The Cap 10K, and the Cap 10K Health & Fitness Expo participants are an affluent and powerful group when it comes to spending. 86 X more likely to plan to purchase or lease a vehicle in the next 6 months 116 X more likely to purchase athletic apparel in the last 12 months 15 X more likely to own a smartphone 32 X more likely to own a tablet 81 X more likely to belong to health club/gym Registrants spent more than $11 million on fast food/quick service restaurants Registrants will spent more than $72 million in healthcare in the next year Sources: Scarborough, Release ; Nielsen 2014

5 A Weekend of Activities Friday, April 8 Saturday, April 9, 2015 Statesman Capitol 10K Health & Fitness Expo Palmer Events Center, Hall 2 Friday: 12:00 p.m. 7:00 p.m. Saturday: 10:00 am 6:00 p.m. Sunday, April 10, 2015 Statesman Capitol 10,000 Race Start: South Congress Avenue (Ann Richards Bridge) Finish: West Riverside Drive, Auditorium Shores 7:30 a.m. Wheelchair Athlete Start 8:00 a.m. Race Start 9:00 a.m. 12:00 p.m. (noon) Finish Line Festival 11:00 a.m. Race Course Closes 2015 Sponsors 2015 Partners

6 Marketing We promote race weekend starting in October up until the day before the race! With a campaign valued at over $350,000 we are sure to reach runners, walkers and all of those in between. From newspaper to social media to and digital, we hit most media in a six month period

7 Sponsorship Opportunities

8 Presented By Sponsor Sponsorship Includes: Marketing Inclusion on all media (print, digital, radio) (October - April) -- $350,000 total value Name / logo/mention on external media (outside of AAS products) if purchased (radio, TV, outdoor, digital) as the Presented By sponsor. Logo and link on cap10k.com website featured as sponsor Participant Shirts / Volunteer Shirts: Logo inclusion (Presented By) Logo on official registration website (Active.com) Logo and/or mention on social media channels (Presented by) Full page ad in Official Race Guide (print/digital distribution) Post-race --- thank you ad Cap10K Race Company logo on all Cap 10K Runners shirts (front and back) Company logo on all Cap 10K volunteer t-shirts (front) Company logo displayed on Start & Finish Line Signage (2 areas) (Cross Beam) Opportunity to display up to four (4) Sponsor banners at Event. Company logo on All Race Bibs Logo on fencing banner/additional signage as deemed by Statesman (based on inventory and final fencing plan). Starting line announcer banner logo placement Custom Activation (engagement at the Expo or the Festival, giveaways in goodie bag, contest on social media prior to event, inclusion on marketing to registrants, etc) Investment: $150,000

9 Elite Sponsor Sponsorship includes: Marketing Inclusion on 50% of media (print, digital, social, radio) (Ads running from October 2014 April 10, 2015) Name / logo/mention on external media (outside of AAS products) if purchased (TV and/or radio as a sponsor Logo and link on cap10k.com website featured as sponsor Full page ad in Official Race Guide (print/digital distribution) Post-race --- thank you ad Participant Shirts: Logo inclusion as Elite Sponsor (on back) Social media mentions based on activation /activities (3x ) marketing to registrants that opted-in to receive special offers from sponsors (1 pre-race, 1 post-race) Health & Fitness Expo Premium placement at the Health & Fitness Expo (April 10-11) in Palmer Center (booth and/or product display) Cap10K Race Logo inclusion on s to registrants regarding packet pickup information, bib assignments and other race pertinent information (2-3 s) Company logo displayed on Start & Finish Line Signage (2 areas) (Cross Beam) Finish Line Area (signage with logo) Opportunity to display up to four (4) Sponsor banners at Event. 10 x 10 Booth at Finish Line Festival Starting line announcements (3 x) Finish line announcements (3 x) Custom Activation (TBD) Investment: $60,000

10 Premier Sponsor Sponsorship includes: Marketing Inclusion on 25% of media (print, digital, radio) (Ads running from October 2014 April 10, 2015) Logo and link on cap10k.com website featured as sponsor Full page ad in Official Race Guide (print/digital distribution) Social media mentions based on activation /activities (3x ) Post-race --- thank you ad Health & Fitness Expo 10 x 10 Booth the Health & Fitness Expo (April 10-11) in Palmer Center (booth and/or product display) Cap10K Race Logo inclusion on s to registrants regarding packet pickup information, bib assignments and other race pertinent information (2-3 s) Company logo displayed on Start & Finish Line Signage (2 areas) (Cross Beam) Finish Line Area (signage with logo) 10 x 10 Booth at Finish Line Festival Starting line announcements (3 x) Finish line announcements (3 x) Custom Activation (TBD) Investment: $30,000

11 Associate Sponsor Sponsorship includes: Marketing Logo and link on cap10k.com website featured as sponsor Logo inclusion on s to registrants regarding packet pickup information, bib assignments and other race pertinent information (2-3 s) ½ Page Ad in the Official Race Guide (print/digital distribution) Social media mentions based on activation /activities (3x ) Post-race --- thank you ad Health & Fitness Expo 10 xx 10 Booth the Health & Fitness Expo (April 10-11) in Palmer Center (booth and/or product display) Cap10K Race Custom package based on goals and objectives ( $5,000 minimum cash) examples include: Mile Marker Sponsors (3 markers total) King and Queen of the Hill Sponsor (1 location) Water Sponsor (4 stops) (FIRST RIGHT OF REFUSAL) Course Turn Sponsor (3 locations) (FIRST RIGHT OF REFUSAL) VIP Sponsor ( elite runners, sponsors and/or VIP purchased ticket holders) NEW! Cheer Card Sponsor NEW! Investment: $5,000 +

12 Finish Line Festival Opportunities The Finish Line Festival is really a place to relax, catch your breath, hang out with your family, friends and/or coworkers and have some fun! From cool beverages to yummy snacks to the live music to the CapKids Zone, there is something for everyone. Interact with not only participants, but spectators as well! Whether you have products to sample or try or want to increase your brand awareness, the festival is the place to be. Finish Line Festival Sponsor $10,000 Sponsor on all materials and signage (Finish Line Festival Presented By ) 10 x 20 Tent at Festival Inclusion in marketing materials to registrants ( ) of finish line festival activities and information (2-3 total) Full page ad in Official Race Guide Logo and link on cap10k.com website featured as sponsor Finish Line Area (signage with logo) Starting line announcements (3 x) Finish line announcements (3 x) CapKids Zone $2,500 (PENDING) Provide activities and/or giveaways for kids Opportunity to distribute materials or information Mascot attendance or other product interaction Tent at Finish Line Festival 10 x 10 - $1, x 20 - $2,500 (electricity not included) 2015 Attendees: Approximately 20,000 22,000 Other opportunities: VIP Sponsor Food provider (VIP, Volunteers, Staff, Participant) Product Display Games / Giveaways

13 Health & Fitness Expo Sponsor (FIRST RIGHT OF REFUSAL) The Health & Fitness Expo is filled with tens of thousands of participants and their friends/family who are picking up their race packet for the Sunday race. The Expo hosts over 70 booths where retailers can showcase their products and services everything from protein bars to running gear to yoga studios Attendees: Approximately 15,000 From pre-expo marketing to on-site signage over the two days, the presenting sponsor of the Expo will be the sole sponsor. Sponsorship includes: Inclusion on all media related to Expo (print, digital, website, social) (schedule TBD) Signage at Expo (logo inclusion on exhibit hall hanging signs, lobby and outdoor) Signage at Expo (own signage) Presented By inclusion on Race Guide cover page Full page ad in Race Guide 10 x 10 Booth at Expo Goodie Bag Insert (flyer or product sample) 10 x 10 booth at Finish Line Festival Presented by and logo inclusion on all marketing to participants regarding packet pickup (2 3 minimum) Social media mentions of activation at Expo and/or Finish Line Festival (3 x ) to participants pre and/or post-race (own with special offer, messaging, etc.)

14 Health & Fitness Expo: Booths / Add-Ons Dates: April 10 11, 2015 Hours: 12:00 7:00 pm & 10 :00 am 6:00 pm Expo Booth: Open First Two Weeks Post Early Bird - April 1, x 10 $ $ 1, x 10 Corner $ 1, $ 1, x 20 $ 1, $ 2, x 20 Corner $ 2, $ 2, x 20 $ 3, $ 3, Table (6 ft. Table) $ $ * Premium positions are custom quoted (lobby area, outside exhibit hall) ** Electricity, internet and added décor will be additional costs) *** Booth rates do not include processing fee of 2-4% Expo Add-Ons : Goodie Bag Sponsor - $5,000 (Must provide 14,000 bags) Goodie Bag Insert - $1,000 (must be a giveaway, not a paper flyer or coupon) Ad in Race Guide (distributed Friday prior to race weekend in Austin360, race weekend at Expo and electronically to participants) Ad Size B/W Color ¼ Page $465 $630 ½ Page $880 $1,202 Full Page $1,480 $2,065 Double Truck $3,100 $4,270

15 Additional Opportunities Pre-Race Social Media Giveaway or Promotion Health & Fitness Expo Bag Sponsor (packets for participants bib/shirt/marketing materials) Lounge Sponsor Product Samples Product Display Giveaways / Enter To Win Cap10K Race Water Stop Sponsor Course Turn Sponsor Pace Car Sponsor Distance Marker & Clocks on Course / Half Way Point Sponsor Course Bands /Festival Stage Sponsor Beer Garden Sponsor (Provider) Chill Zone Sponsor VIP Sponsor Live Streaming Sponsor (on statesman.com and/or cap10k.com) Medical / Massage Sponsor (Provider) Waste Management Sponsor (Provider) Post Race Marketing

16 Contact Us TBD

17 Appendix: Race Weekend Area Map

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