Information Session Marketing in the Mannheim Master in Management

Transcription

1 Information Session Marketing in the Mannheim Master in Management Area Marketing Chair of Business-to-Business Marketing, Sales & Pricing (Prof. Homburg) Chair of Marketing & Innoation (Prof. Kuester) Chair of Sales & Serices Marketing (Prof. Kraus) Chair of Quantitatie Marketing & Consumer Analytics (Prof. Stahl) Assistant Professor for Empirical Research Methods (Prof. Vomberg) Institut für Marktorientierte Unternehmensführung Kompetenz inwissenschaft & Management

2 Agenda Information Session Marketing in the Mannheim Master in Management Programme 1. The Area Marketing Marketing Chairs and IMU 2. Why Studying Marketing? 3. Concept of Marketing Education in the Mannheim Master in Management 4. Contact for Students 5. Lectures 6. Recommended Literature 7. Master-Thesis in Marketing 8. Information Regarding the Design of Studies 2

4 The Area Marketing (1) The Area Marketing Chair of Business-to-Business Marketing, Sales & Pricing Prof. Dr. Dr. h.c. mult. Christian Homburg Areas of Expertise: Market Oriented Business Management, Pricing, Customer Relationship Management and Sales Management Director of the Institute for Market Oriented Business Management (IMU) For more information see: homburg.bwl.uni-mannheim.de Chair of Marketing & Innoation Prof. Dr. Sabine Kuester Areas of Expertise: Innoation Marketing, International Marketing and Marketing Management Associate Dean, Faculty of Business of the Uniersity of Mannheim Director of the Institute for Market Oriented Business Management (IMU) For more information see: kuester.bwl.uni-mannheim.de 4

5 The Area Marketing (2) The Area Marketing Chair of Sales & Serices Marketing Prof. Dr. Florian Kraus Areas of Expertise: Sales Management, Serices Marketing, and Personal Selling Academic Director of the MBA Programs at Mannheim Business School (Fulltime and Part-time MBA) For more information see: kraus.bwl.uni-mannheim.de Chair of Quantitatie Marketing & Consumer Analytics Prof. Dr. Florian Stahl Areas of Expertise: Empirical Quantitatie Marketing, Consumer Behaior, Marketing Analytics and Social Media Marketing Program Director CDSB, PhD-Program in Marketing For more information see: stahl.bwl.uni-mannheim.de 5

6 The Area Marketing (3) The Area Marketing Assistant Professor for Empirical Research Methods Prof. Dr. Arnd Vomberg Areas of Expertise: Empirical Research Methods Contact Persons for the lecture CC 503 Empirical Methods For more information see: omberg.bwl.uni-mannheim.de 6

7 The Institute for Market-Oriented Business Management (IMU) The Area Marketing 7

9 Marketing An Oeriew Why Studying Marketing? Marketing is one of the most often chosen specializations in the MMM-program High releance of marketing for company success and increasing importance in business practice Facets of Marketing Company External Company Internal Conception and implementation of market-oriented actiities of a company with regard to (potential) buyers of the products. These market-oriented actiities include the systematic generation of information about market conditions as well as the design of the marketing mix. Creating the necessary conditions within the company for the implementation of the marketoriented actiities. This includes especially the management of the entire company according to the guiding principle of market orientation. central business administration function key management philosophy guiding corporate decisions 9

10 Job-related Perspecties in Marketing and Sales Why Studying Marketing? Job-related perspecties open up in e.g. Marketing as Product Manager / Brand Manager as Pricing Manager in the field of Strategic Marketing in the field of Communications in the field of Social Media Marketing and Internet Marketing in Customer Relationship Management Sales in Internal Sales Serice in External Sales Serice in Key Account Management in Sales Strategy Business Consulting as Consultant in Strategy Consulting as Consultant in Marketing and Sales Consultancies as Consultant in Internal Marketing Consultancies Market Research Institutes as Marketing Manager as Research Manager as Consultant in different research fields Adertising and Eent Agencies in Project Management in Strategic Planning in the creatie area 10

11 Aerage Gross Salary by Department Why Studying Marketing? Current salary studies show high aerage salaries for employees in marketing and sales Oerall, excellent perspecties in the organizational functions marketing and sales Position Aerage Gross Salary * Sales/Marketing 85,708 Finance 73,691 Manufacturing 74,146 Research & Deelopment 92,540 IT 76,667 Human Resources 68,082 Source: Wirtschaftswoche, 2012, No.11 (March 12, 2012), p. 110/111 * Including fixed and ariable salary component. Aeraged oer industries and positions. No information about length of job. 11

12 Requirements for Graduates in Marketing and Sales Why Studying Marketing? Marketing and Sales Know- How Team Spirit and Strong Communication Skills Customer Orientation Analytical Competence Internationality/ Mobility Creatiity 12

14 Principles of Marketing Education Concept of Marketing Education Comprehensie Perspectie Practice Orientation Marketing Theoretical Pluralism Critical Quantitatie Orientation 14

15 Aspects of Practice Orientation Concept of Marketing Education Practice- Oriented Methods Guest Lectures Practice Orientation Dealing with Implementation Problems Empirical Foundation 15

16 Practice Orientation on Different Method Leels Concept of Marketing Education Methods, that support the fundamental understanding of phenomena and problems in practice Methods with future application potential in practice Methods, that could be (broadly) applied in practice today Methods, that are (broadly) applied in practice today 16

17 The Seen Perspecties of Marketing Concept of Marketing Education I. Theoretical Perspectie VII. Managementrelated Perspectie II. Information-related Perspectie VI. Implementationrelated Perspectie III. Strategic Perspectie V. Institutional Perspectie IV. Instrumental Perspectie 17

19 Contact for Students (1) Contact Persons for Students Chair of Business-to-Business Marketing, Sales & Pricing Leonie Röcker, M.Sc. Office Hours: Tuesday, 3:30 6:00 pm Office: L5,1, 2nd floor, room 209 Phone: 0621 / leonie.roecker@bwl.uni-mannheim.de Chair of Marketing & Innoation Laura Herbst, M.Sc. Office Hours: Tuesday, 2:00 4:00 pm Office: L5,1, 1st floor, room 02 Phone: 0621 / herbst@bwl.uni-mannheim.de 19

20 Contact Persons for Students (2) Contact Persons for Students Chair of Sales & Serices Marketing Susanne Ludwig, M.Sc. Office Hours: Monday, 2:00-4:30 pm Office: L9,1-2, room 204 Phone: 0621 / sludwig@bwl.uni-mannheim.de Chair of Quantitatie Marketing & Consumer Analytics Dr. Carmen-Maria Albrecht Office Hours: By appointment Office: L5, 2, 2nd floor Phone: 0621 / carmen-maria.albrecht@bwl.uni-mannheim.de Daniela Schmitt. M.Sc. Office Hours: By appointment Office: L5, 2, 2nd floor Phone: 0621 / daniela.schmitt@bwl.uni-mannheim.de 20

22 Fundamental Informationen for the Module Design Lectures 500-Modules: Core Modules 600-Modules: Electie Modules 700-Modules: Seminars Master-Thesis 800-Modules: Courses from the Ph. D.- Program of the CDSB 22

23 Oeriew of Modules Lectures Modules (Module number and Module Name) ECTS in Fall 15 ECTS in Spring Modules MKT 510 Price and Product Management 6 MKT 520 Market Research 6 MKT 531 Marketing Theory 4 4 MKT 540 Marketing Strategy 8 MKT 545 Customers, Markets, and Firm Strategy 6 MKT 560 Serices Marketing 4 CC 503 Empirical Methods 6 (German) 6 (English) 600-Modules MKT 611 Sales Management and Customer Relationship Management 4 MKT 612 Business-to-Business Marketing 2 MKT 613 Negotiation Management 2 (German) MKT 614 Communication Management 2 MKT 621 Global Marketing 4 4 MKT 622 Country Manager 2 2 MKT 632 Value-Based Marketing 2 MKT 661 Consumer Behaior 2 MKT 662 Interactie Marketing 6 MKT 663 Branding and Brand Management 4 MKT 664 Brand Strategy Seminar Modules MKT 710 Research Seminar Homburg 6 6 MKT 720 Research Seminar Stahl 6 6 MKT 730 Research Seminar Kuester 6 6 MKT 740 Research Seminar Kraus

24 Lectures in Fall Semester 2015 (1/3) Lectures Modules (Module number and Module Name) Date Lecturer Person in charge 500-Modules MKT 510 Price and Product Management Price and Product Management (Lecture) Mon, 10:15, SN 169 (starts ) Exercise Class Price and Product Management Thu, 8:30, SN 169 MKT 531 Marketing Theory (for specific dates see homepage) Marketing Theory (Lecture) Starts Fri, MKT 540 Marketing Strategy 8:30-11:45, SN 169 (join the ILIAS group before the fist lecture) Marketing Strategy (Lecture) Tue, 13:45, O 151 (starts ) Exercise Class Marketing Strategy Thu, 13:45 O 145 MKT 560 Serices Marketing (starts ) Prof. Dr. Dr. h.c. mult. Christian Homburg Dipl.-Kffr. Corinna Hehlmann Prof. Dr. Florian Stahl Dr. Carmen-Maria Albrecht Prof. Dr. Sabine Kuester Sergej on Janda, M.Sc. Dipl.-Kffr. Corinna Hehlmann Dipl.-Kffr. Corinna Hehlmann Dr. Carmen-Maria Albrecht Sergej on Janda, M.Sc. Sergej on Janda, M.Sc. Serices Marketing (Lecture) Wed, 8:30, O 135 CC 503 Empirical Methods (starts ) Prof. Dr. Florian Kraus Dipl.-Kfm. Andreas Grawe Empirical Methods (Lecture) Wed, 13:45, M 003 (starts ) Exercise Class Empirical Methods Wed, 15:30, M 003 (starts ) Prof. Dr. Arnd Vomberg Prof. Dr. Arnd Vomberg Prof. Dr. Arnd Vomberg Prof. Dr. Arnd Vomberg 24

25 Lectures in Fall Semester 2015 (2/3) Lectures Modules (Module number and Module Name) Date Lecturer Person in charge 600-Modules MKT 611 Sales Management and Customer Relationship Management Sales Management and Customer Relationship Management (Lecture) Mon, 13:45, O 151 (starts ) Prof. Dr. Dr. h.c. mult. Christian Homburg Stephan Mühlhäuser, M.Sc. MKT 612 Business-to-Business Marketing Business-to-Business Marketing (Lecture) Fri, :00-15:00, L9, 1-2, 001 Prof. Dr. Andreas Fürst Susanne Ludwig, M.Sc. MKT 613 Negotiation Management Mon, :00-16:00, L9, 1-2, 001 Negotiation Management (Lecture) Fri, :00 18:00, L9, 1-2, 210 Dr. Clemens Jüttner Guido Bötticher Thorsten Voss, M.Sc. MKT 621 Global Marketing Sat, :00 18:00, L9, 1-2, 210 Global Marketing (Lecture) Tue, 10:15, L9, 1-2, 001 (starts ) Dr. Monika Schuhmacher Mag. rer. nat. Elisa Baumbach 25

26 Lectures in Fall Semester 2015 (3/3) Lectures Modules (Module number and Module Name) Date Lecturer Person in charge 600-Modules MKT 622 Country Manager Country Manager (Computer Simulation) Kickoff: Thu, :15, O 131 Prof. Dr. Sabine Kuester Markus Welle, M.Sc. MKT 632 Value-Based Marketing Simulation Day: Thu, :00-17:00, L7, 3-5, WI-Pool Value-Based Marketing (Lecture) Mon, :45 18:45, L9, 1-2, 001 Prof. Bryan Lukas Leonie Röcker, M.Sc. Tue, :30 18:45, L9, 1-2, 001 MKT 664 Brand Strategy Seminar Wed, :30 18:45, L9, 1-2, 001 Brand Strategy (Seminar) Further information is aailable at the chair s homepage and portal2 Prof. Dr. Florian Stahl Veronica Valli, M.Sc. 26

28 Recommended Literature for all Master Lectures Recommended Literature Marketingmanagement Homburg, Christian (2015), Marketingmanagement: Strategie Instrumente Umsetzung Unternehmensführung, 5th ed., Wiesbaden. Marketing Management: A Contemporary Perspectie Homburg, Christian, Kuester, Sabine, Krohmer, Harley (2013), Marketing Management: A Contemporary Perspectie, 2nd ed., Maidenhead, UK. 28

30 Information Regarding the Master Thesis in Marketing (1) Master Thesis in Marketing Information regarding the Master Thesis Deelopment of a marketing specific topic from a scientific perspectie Indiidual superision at the chairs Prerequisites for the Preparation of the Master Thesis (alid for the cohort starting in Fall Term 2012 and thereafter) MKT 510 and MKT 520 and one more Marketing - Module and Research Seminar: MKT 710/720/730/740 The Research Seminar prepares for a master thesis at one of the Marketing chairs Recommendation: Write the seminar paper and the master thesis at the same chair (although the Research Seminars are mutually accepted by all chairs of the Area Marketing) Application for the Seminars in Spring Semester 2016 at the end of Fall Semester 2015 Please pay attention to the registration and application deadlines for the Seminars (check homepages of the chairs regularly). 30

31 Information regarding the Master Thesis in Marketing (2) Master Thesis in Marketing Further Information: Chair of Prof. Homburg: Contact person for MKT 710 Research Seminar: Dr. Christina Kühnl Contact person for Master Thesis: Leonie Röcker, M.Sc. Information session regarding seminar paper and master thesis takes place in Spring Semester 2016 (date will be announced in time on the homepage) Chair of Prof. Kuester: Contact person for MKT 730 Research Seminar: Dominik Reinartz, M.Sc. Contact person for Master Thesis: Mag. rer. nat. Elisa Baumbach Chair of Prof. Kraus: Contact person for MKT 740 Research Seminar: Susanne Ludwig, M.Sc. Contact person for Master Thesis: Susanne Ludwig, M.Sc. Chair of Prof. Stahl: Contact person for MKT 720 Research Seminar: Dr. Carmen-Maria Albrecht Contact person for Master Thesis: Prof. Dr. Florian Stahl 31

32 Agenda Information Session Marketing in the Mannheim Master in Management Programme 1. The Area Marketing Marketing Chair and IMU 2. Why Studying Marketing? 3. Concept of Marketing Education in the Mannheim Master in Management 4. Contact for Students 5. Lectures 6. Recommended Literature 7. Master-Thesis in Marketing 8. Information Regarding the Design of Studies 32

33 Studies Design and Further Information Information Regarding the Design of Studies Please read the detailed Module Catalogue and keep in mind that for some courses it is mandatory to fulfill certain prerequisites All information can also be found on the homepages of the chairs! Students of M.A. Kultur und Wirtschaft can attend all 500-Modules as well as specific 600- Modules Note for Diploma-Students: All information about the phasing-out and equialent lectures can be found on the homepages of the Marketing Chairs. We wish you a lot of fun and success during your studies in Mannheim! 33