Value creation in Professional Lighting Solutions. Amy Huntington, CEO Professional Lighting Solutions

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1 Value creation in Professional Lighting Solutions Amy Huntington, CEO Professional Lighting Solutions

2 Key takeaways We are leading the professional market and improving our margins We are geared to capture attractive growth opportunities offered by the changing landscape We are uniquely positioned to win as we expand our systems and services offering as well as business models We are rigorously executing on our strategic priorities 2

3 We are leading the professional market and improving our margins #1 PLS 1 player globally Leading the LED market Gross margins on positive trajectory Indexed sales 2 (Philips=100) PLS¹ LED sales share vs. Market PLS¹ gross margin % development indexed, H1'12=100 40% 40% 30% 30% Market Philips Competitor 1 20% 20% Competitor 2 10% 10% 0% 0% Competitor 3 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 1H2012 2H2012 1H Leading position in Europe, Asia- Pacific 3 and Latam #2 position in North America Gaining share in key growth geographies, e.g. Greater China 32% sales growth in H1'13 vs. H1 12 Geographic LED sales share: Europe leading with 40%+ Other geographies 25%+ Industrial footprint rationalization Accretive LED margin Portfolio rationalization Value engineering 1 Philips Professional Lighting Solutions Business Group, 2 Sales in the last 4 available quarters, 3 excl. Japan Source: Philips, company financials, Philips Lighting global market study

4 We are geared to capture attractive growth opportunities offered by the changing landscape Market Trends Our Positioning LEDification continued adoption Recognized as #1 brand 1 Margin accretive We are leading the LED market Digitization move towards systems We have a strong IP portfolio: 6,000 patents 2 Building application specific architectures and roadmap 42% Color Kinetics sales from products launched <18 months Services Customer needs evolving beyond products and systems products Global player with integrated offer across the value chain Gaining traction with Services Professional Services, Lifecycle Services, and Managed Services New ecosystems emerging Preferred lighting partner global presence, leadership positions, innovation focus, reliable partner Adjacencies: Somfy Buildings light control Market access: CEC 3 JV - Lighting systems, China 1 Based on NPS as well as Heart BEAT Brand surveys in several markets, 2 Professional Lighting Solutions related IP portfolio, 3 CEC: China Electronics Corporation 4

5 We are rigorously executing on our strategic priorities 1 Unlock potential in North America 2 Win in LED locally, by leveraging global capabilities 3 Extend value proposition through systems 4 Develop scale in services 5 Accelerate! 5

6 1 Unlock potential in North America Successfully pursuing simplification to increase agility and leverage Portfolio management streamlining products & brands Industrial footprint rationalization setting up for the future # of brands -70% Simplified, best-in-class line to meet customers needs Eliminating redundancies without reducing overall offering # of factories -24% Leveraging Monterrey greenfield facility Flexible capacity - volume and mix Innovation concentration R&D site consolidation Driving significant procurement savings # of R&D sites -71% Coordination with Global teams 60%+ platform penetration Faster decision making and innovation - 35% reduction in time to market % BoM savings >2x Design for X (Design for X; X = cost, quality, manufacturing etc.) yielding 2X the historical bill-of-material (BoM) savings Spend coverage: 70% Source: Philips internal study 6

7 2 Win in LED locally, by leveraging global capabilities Global-Local: Our LED platform penetration is increasing across each segment and geography Local-Global: Local product concept can develop into global proposition LED platform enabled sales % Q1 10 Q2 13 Example: GlobalSpace By Segment By Geography Office Industry Healthcare Retail & hospitality Outdoor 0 Europe North America Greater China Other growth geographies The power of platforms: Faster design of new LED products up to 50% reduced time to market Smarter platforms enable Intelligent Systems Greater purchasing power and reduction in working capital Re-use of internally developed LEDs, modules and drivers Reduced complexity GlobalSpace example: Developed in China meeting local market needs Potential identified for other markets Regional specific versions developed Industrialized by global supply chain Source: Philips internal study 7

8 3 Extend value proposition through systems Impactful OUTCOME Elegant EXPERIENCE Dramatic EFFECT CityTouch: 190 projects in 27 countries in just 2 years European municipality LED luminaires and CityTouch (optimized dimming calendars) 70% energy consumption reduced 80% annual service cost reduced 29 tons of CO 2 emission prevented per year Source: Philips internal study Eataly, Italy Seamless integration of general and architectural LED luminaires, luminous textiles and controls Design and Commissioning to meet specification of ambient retail and dining experience Continuing partnership in expansion plans Empire State Building, USA 1,200 custom luminaires Design, install and commission Enhanced capability while consuming 73% less energy Grand debut in Alicia Keys simulcast 8

9 4 Develop scale in services Professional Services: enabling systems / other services sales Lifecycle Services: variety of after sales service offerings Managed Services: plan, build and operate lighting systems US multi-site client Energy management advisory services and system Audit, design, ROI 1 analysis, energy rebate administration 250 locations installed, 300 additional planned 30% reduction in electrical spend; <3-year payback Europe high-end retailer 60+ locations Audit, design, install, finance 5 year warranty management, maintenance contract and SLA 2 Fixed maintenance expense Service contract value 40% of the total project Asian LED road lighting 3 expressways 3,000+ LED luminaires 2,000+ poles 100+ km cabling 7 year maintenance contract Learnings enable lifecycle services in other deals 1 ROI = Return on Investment, 2 SLA = Service Level Agreement Source: Philips internal study 9

10 5 Accelerate! Successfully leveraging Accelerate! as our transformation platform Operating model: Footprint rationalization on track # of factories End2End: China LED Facade program on track China facade sales targets -50% +235% Uni-Flood Consolidate sites Leverage China and Mexico greenfields Develop flexible capacity in the industrial base volume and mix I2M¹: Uni range targeting mid-tier market released (time to market reduced by 40%) M2O¹: Enhancing frontline competencies, further expanding the partner network O2C¹: Improving Customer Service level - above target for 7 months in a row ¹ I2M: Idea to Market, M2O: Market to Order, O2C: Order to Cash Source: Philips internal study 10

11 Key takeaways We are leading the professional market and improving our margins We are geared to capture attractive growth opportunities offered by the changing landscape We are uniquely positioned to win as we expand our systems and services offering as well as business models We are rigorously executing on our strategic priorities 11

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