7 to 18 September 2016 on

Transcription

1 7 to 18 September 2016 on Head Office: 64/70 avenue Jean-Baptiste Clément, Boulogne-Billancourt Cedex SIREN Nanterre Trade Register EU VAT number FR International Olympic Committee (IOC) / John HUET All rights reserved

2 the biggest para-sports event in the world From the 7th to the 18th of September 2016, francetelevisions will broadcast the Rio 2016 Paralympic Games to you free-to-air with exceptional multiscreen coverage. More than 4350 athletes and 160 national committees are expected to celebrate these first Paralympic Games on South American soil. 23 Paralympic sports will be represented*. With numerous athletes competing at the top level in their disciplines, the French team will be aiming to beat the 45 medals won in London in 2012 (8 gold, 19 silver and 18 bronze) to finish among the top ten nations in the world (having finished 16th in 2012). The Rio 2016 Paralympic Games are a unique opportunity to convey messages in a highly unifying sporting event which is accessible to everyone and synonymous with emotion. * See list in appendix

3 Paralympism, strong and universal values respect excellence solidarity cohesion fair-play daring inspiration courage determination will power development accessibility friendship sharing emotion equality In red, the official values of the Paralympic movement

4 unique coverage of an exceptional competition in 2012, 20 hours of live coverage on in 2016, 100 hours of programmes * dedicated to the 2016 Rio Paralympic Games on i.e. 5 times more coverage! *Subject to changes by TV channels

5 a wealth of programmes at viewers favourite times Rio vs Paris - 5 hours when it is 5 pm in Paris, it is noon in Rio the competitions will therefore be broadcast live during access time prime time and at night on francetélévisions

6 multi-channel coverage with live events and highlights Theoretical daily programming from 7 to 18 September h50 12h55 19h 20h 21h 22h 23h 24h 01h 02h 03h 04h Paralympics News Image of the day Live events in Access time Live events Paralympics News Vestaires Live events in prime time Live night-time coverage * Theoretical programming liable to be modified by France Télévisions

7 an hyperdistribution approach on television on the digital environment and on social networks particularly on the official francetélévisions accounts

9 our TV & digital sponsorship offers GOLD offer 2 slots a short programme ahead of the Rio 2016 Paralympic Games on spots during the opening and closing ceremonies on full coverage during the Rio 2016 Paralympic Games, with the following daily programmes: o o o o live events on image of the day on Vestiaires fiction series on Paralympics News on video and display digital coverage a choice of sponsorship from the Topissimes & francetvsportxl options SILVER offer 1 slot spots during the opening and closing ceremonies on full coverage during the Rio 2016 Paralympic Games, with the following daily programmes: o o o o live events on image of the day on Vestiaires fiction series on Paralympics News on video and display digital coverage social activation: Twitter Amplify

10 GOLD offer 2 slots (1) 360,000 net excl. VAT per partner* including 52,000 net excl. VAT for digital TV coverage Opening ceremony Two 6 billboards one opening and one closing Closing ceremony Two 6 billboards one opening and one closing Short programme (from 22/08 to 06/09) Preparation of para-athletes** 32 billboards 4 (16 pré et 16 post) August 70 sponsored multi-channel trailers Rio 2016 Paralympic Games (4 format) September Live events Paralympics News Image of the Day Vestiaires 176 billboards (4 and 6 format) and short credits (4 format) * Excluding technical costs and excluding Billboard production costs ** Subject to modification of the theme by the TV channels (1) The official partners benefit from purchase priority as indicated in the marketing arrangements of this offer

11 GOLD offer 2 slots (1) 360,000 net excl. VAT per partner* including 52,000 net excl. VAT for digital Vestiaires Sponsor a daily humorous fiction series on disability Gentle, comical and poetical, our disabled athletes, as uninhibited and cheeky as ever, will share their view of the world with you with derision and humour throughout the Rio 2016 Paralympic Games. 3,4 millions viewers on average. 12 broadcasts (12 opening billboards and 12 closing billboards) An original and offbeat series which has successfully turned a difficult theme into a popular programme. Source: Médiamétrie Traitement MMW / Viewers aged 4 and above / Average for December 2014, nine episodes at approximately 8:45 p.m. Performances are given as an indication and in no case constitute a contractual element. *Excluding technical costs and excluding Billboard production costs (1) The official partners benefit from purchase priority as indicated in the marketing arrangements of this offer

12 GOLD offer 2 slots (1) 360,000 net excl. VAT per partner* including 52,000 net excl. VAT for digital Digital coverage** Data video new Re-target Internet users who have watched the Rio 2016 Olympic Games on during the summer! 1,000,000 Rio 2016 Olympic Games data targeting pre-rolls on the environment. Multi-screen video 150,000 billboards on live broadcasts Display Two days of display on the home page *** 1,000,000 masthead prints + rotating wide angle view on Choice of sponsorship topissimes programme section francetvsport XL *** * Excluding technical costs and excluding Billboard production costs ** From 05/09/16 to 18/09/16 *** Home page display is only open to IPC partners (1) The official partners benefit from purchase priority as indicated in the marketing arrangements of this offer

13 GOLD offer 2 slots (1) 360,000 net excl. VAT per partner* including 52,000 net excl. VAT for digital Data targeting Re-target fans of the Rio 2016 Olympic Games Thanks to francetvdata you will be able to retarget, during the Rio 2016 Paralympic Games, the premium audience which has consumed Rio 2016 Olympics content at least four times. You can also target the population which has consumed a particular sport for plugging. 1 2 August 2016 September 2016 * Excluding technical costs and excluding Billboard production costs (1) The official partners benefit from purchase priority as indicated in the marketing arrangements of this offer

14 GOLD offer 2 slots (1) 360,000 net excl. VAT per partner* including 52,000 net excl. VAT for digital Option 1: Topissimes** Link yourself to the best of the Rio 2016 Paralympic Games In an exclusive dedicated space, link yourself to the best moments of each day of the Rio 2016 Paralympic Games. Advertising integration: 100% POS display 30,000 visits guaranteed * Excluding technical costs and excluding Billboard production costs ** Display is only open to non-contractual Visual IPC partners (1) The official partners benefit from purchase priority as indicated in the marketing arrangements of this offer

15 GOLD offer 2 slots (1) 360,000 net excl. VAT per partner* including 52,000 net excl. VAT for digital Option 2: francetvsport XL Find all extended highlights Sponsor the special Rio 2016 Paralympic Games extended highlights which will be produced and shown in the francetvsport XL programme section. Editorial angle to be defined Advertising integration: Fixed and in-read sponsorship mention in all POS présenté par partenaire 30,000 visits guaranteed * Excluding technical costs and excluding Billboard production costs (1) The official partners benefit from purchase priority as indicated in the marketing arrangements of this offer

16 SILVER offer 1 slot (1) 255,000 net excl. VAT per partner* including 31,000 net excl. VAT for digital TV coverage Opening ceremony Two 6 billboards one opening and one closing Closing ceremony Two 6 billboards one opening and one closing August 70 sponsored multi-channel trailers Rio 2016 Paralympic Games (4 format) September Live events Paralympics News Image of the Day Vestiaires 176 billboards (4 and 6 format) and short credits (4 format) * Excluding technical costs and excluding Billboard production costs ** Subject to modification of the theme by the TV channels (1) The official partners benefit from purchase priority as indicated in the marketing arrangements of this offer

17 SILVER offer 1 slot (1) 255,000 net excl. VAT per partner* including 31,000 net excl. VAT for digital Digital coverage ** Re-target Internet users who have watched the Rio 2016 Olympic Games on during the summer! 600,000 Rio 2016 Olympic Games data targeting pre-rolls on the environment. Multi-screen video 100,000 billboards on live broadcasts Display Two days of display on the home page masthead prints + rotating wide angle view on Social activation: Twitter Amplify * Home page display is only open to IPC partners ** From 05/09/16 to 18/09/16 (1) The official partners benefit from purchase priority as indicated in the marketing arrangements of this offer

18 SILVER offer 1 slot (1) 255,000 net excl. VAT per partner* including 31,000 net excl. VAT for digital Twitter Amplify Benefit from the social network influence of the Rio 2016 Paralympic Games Exclusive videos are broadcast on Twitter in real time and the brand name is incorporated via a billboard and a dedicated hashtag. These sponsored contents are offered to targeted audiences to amplify their influence. francetv Suivez la finale de basket des Jeux Paralympiques de Rio #TousJeuxParalympiques 3 to 5 amplified tweets 83,000 commitments * Home page display is only open to IPC partners ** From 05/09/16 to 18/09/16 (1) The official partners benefit from purchase priority as indicated in the marketing arrangements of this offer

20 marketing timetable April 2016 May June Issue of the TV and digital sponsorship offer 07/04/2016 Priorities for official IPC partners and suppliers 30 working days up to 20/05/2016 Priorities for official CPSF partners and suppliers 10 working days up to 03/06/2016 End of priorities Opening to other advertisers 06/06/ International Olympic Committee (IOC) / John HUET All rights reserved

21 GOLD offer Timetable of TV spots 282 spots Programmes Date Time Channels Opening billboards Closing billboards Short credits Trailers Short programme from 22/08 to 06/09/2016 8:40 p.m Opening ceremony Image of the day 07/09/ :30 p.m. -1 a.m. 12:55 p.m trailers including 5 in PT on F2 Vestiaires Paralympics News Live events During the Rio 2016 Paralympic Games from 07/09/2016 to 18/09/2016 8:40 p.m. 11:50 a.m. and 8:10 p.m. 7 p.m p.m trailers including 2 in PT on F3 30 trailers including 5 in PT on F4 Live events 11 p.m. 4 a.m Closing ceremony 18/09 10:30 p.m. -2 a.m. 1 1 Total Breakdown and times given as an indication and liable to be modified by France Télévisions

22 GOLD offer TV estimates 475 GRP on Men aged 25 to 49 Target GRP Coverage Repetition All over ,0 10,6 Men over ,0 10,2 Men under ,0 6,3 Men 25 to ,0 6,7 Men 25 to ,0 7,5 Primary household shoppers (women) under ,0 6,1 15 to ,0 5,4 25 to ,0 6,6 25 to ,0 7,5 All over ,0 12,2 High Income 25 to ,0 6,9 High Income individuals ,0 8,1 Source: Médiamétrie Traitement MMW Performances are given as an indication and have no contractual value.

23 SILVER offer Timetable of TV spots 250 spots Programmes Date Time Channels Opening billboards Closing billboards Short credits Bandeannonces Opening ceremony 07/09/ :30 p.m. -1 a.m. 1 1 Image of the day Vestiaires Paralympics News Live events During the Rio 2016 Paralympic Games from 07/09/2016 to 18/09/ :55 p.m. 8:40 p.m. 11:50 a.m. and 8:10 p.m. 7 p.m p.m BA dont 5 en PT sur F2 (4 ) 10 BA dont 2 en PT sur F3 (4 ) 30 BA Dont 5 en PT sur F4 (4 ) Live events 11 p.m. 4 a.m Closing ceremony 18/09 10:30 p.m. -2 a.m. 1 1 Total Breakdown and times given as an indication and liable to be modified by France Télévisions

24 SILVER offer TV estimates 330 GRP on Men aged 25 to 49 Target GRP Coverage Repetition All over ,0 7,9 Men over ,0 7,8 Men under ,0 5,0 Men 25 to ,0 5,1 Men 25 to ,0 5,7 Primary household shoppers (women) under ,0 4,6 15 to ,0 4,0 25 to ,0 4,6 25 to ,0 5,1 All over ,0 8,2 High Income 25 to ,0 4,7 High Income individuals ,0 5,5 Source: Médiamétrie Traitement MMW Performances are given as an indication and have no contractual value.

25 the 23 paralympic sports Archery Athletics Boccia Equestrian Football 5-a-side Football 7-a-side Goalball Judo Paracanoe Paratriathlon Power lifting Road cycling Rowing Sailing Shooting Sitting volleyball Swimming Table tennis Track cycling Wheelchair basketball Wheelchair fencing Wheelchair rugby Wheelchair tennis

26 official partners and suppliers Worldwide Paralympic Partners Official Partners of the Rio 2016 Paralympic Games Official Suppliers of the Rio 2016 Paralympic Games CPSF Partners

27 marketing arrangements The Worldwide Olympic Partners and the Official Partners and Suppliers of the Rio 2016 Paralympic Games benefit from purchasing priority on the GOLD and SILVER offers until the 20 th of May 2016 inclusive. At the end of this period, the Partners and Suppliers of the CPSF benefit from purchasing priority on the remaining GOLD and SILVER offers until the 03 rd of June 2016 inclusive. From the 06 th of June 2016: opening to other advertisers. The order of display in the billboards is chosen by the partners according to the chronological order of purchase of the offers, subject to the IPC rules in force. This order remains unchanged from one programme to the next. The billboards must be validated by France Télévisions and the IPC. The advertiser may show its product in its digital billboards. In the context of the GOLD partnership, the exclusive digital coverage will be chosen according to the chronological order of purchase of the offers. The lots are put up for sale on the basis of a net lump sum price excluding VAT. As the sale price is a net price excluding VAT, these offers may not benefit from any price modulation, price condition or General Terms of Sale rate (except in cases of more than one agreement). All advertising messages associated with the Rio 2016 Paralympic Games together with the sponsorship information (validated by the legal and artistic departments of France Télévisions) must be submitted for prior written validation by the IPC. Rule 40 of the Olympic Charter applies from the 29 th of August 2016 (i.e. 9 days before the start of the Rio 2016 Paralympic Games) to the 21 st of September 2016 (i.e. 3 days after closing ceremony). No advertising or sponsorship action which includes athletes, coaches or other officials involved in the Rio 2016 Paralympic Games (name, image, voice, performances or likeness, etc.) may be broadcast without the IPC s prior written consent. The gambling sector is excluded. + présences sur