Advantages of and Examples for Minibuses operating in Public Transport. Mark Freymüller Head of Sales & Marketing, Mercedes-Benz Minibus

Transcription

1 Advantages of and Examples for Minibuses operating in Public Transport Mark Freymüller Head of Sales & Marketing, Mercedes-Benz Minibus

2 A Company of Daimler AG Daimler AG Daimler Buses Mercedes-Benz Cars Daimler Trucks Mercedes-Benz Vans Daimler Financial Service 2015 Sales >8t of 28,081 units EvoBus Group 2015 Sales >8t of 7,757 units Mercedes-Benz Minibus GmbH 2015 Sales <8t of 1,338 units Page 2

3 Sprinter Minibus Best combination of buses and vans Buses and Coaches and Vans tested and approved Page 3

4 Mercedes-Benz More than just buses and coaches Tailor-made bus-specific services Service Parts Service Network Training Page 4

5 BusStore A new level of used vehicle business Service & Personal Consultation Used buses and coaches Financial Services Page 5

6 The sales markets for Mercedes-Benz minibuses 1998 Four countries Market leader in Western Europe 2015 > 40 Countries 75% of total sales volume Spot transaction Page 6

7 Mercedes-Benz Minibus Production in Dortmund, Germany Production area : 12,000 sqm. Production capacity : 1,200-1,400 minibuses p.a. Production method : line production Vertical range of : body shop, Manufacture paint shop, assembly, finish Page 7

8 Product Portfolio Sprinter Mobility Sprinter Transfer Transport of disabled persons passengers or up to 6 wheelchair spaces Sprinter Travel Interurban buses for passengers Sprinter City Touring buses for passengers City buses for passengers Page 8

9 Extended linking of minibus and standard bus in local traffic Identical requirements for standard and minibuses entering, seating and climate comfort communication systems ticketing/billing systems ideally identical equipment and parts versatile individualization of vehicles A manufacturer should have sufficient development competence secure quality of products and processes guarantee After Sales: maintenance/repair/spare parts and exist as long as possible Advantage minibus: lower Total Cost of Ownership (TCO) Page 9

10 Total Cost of Ownership for Minibuses High impact of savings on fuel consumption and lower capital cost Fuel consumption of Sprinter City according to SORT standards: 13,9 18,3 mpg depending on SORT cycle BUT SPT, Stage Coach, IOM did on route fuel consumption test with mpg 14-25% better than official test Page 10

11 Minibus offering a solution in changing markets Consequences in Public Transport Demographic Change Increasing average age of total population More agile elder people dependent on public transport Political framing conditions Decreasing subsidies Transport connection of all living environment should be guaranteed Rural age pattern leads to less revenues of local authorities (income taxes) The wider distributed the less possibilities for bundling and therefor a cost factor cost pressure and lack of cost-effectiveness first reflex: reduction of service Rethinking necessary with different ideas and concepts Opportunities with extended linking of minibuses and standard buses in PT Page 11

12 Example Veolia Limburg (NL) 22 Sprinter City 65 Replacement of 12 m buses on lines with low degree of capacity School traffic in peak periods handled by standard buses Reduced cycle time on weekends Minibuses also used on lines that are usually operated by standard buses Page 12

13 Example Strathclyde Partnership for Transport (SPT) Delivery of 6 Sprinter City 45 early 2015 For rural routes in and around Glasgow City Centre operation Reasons for purchase Requirement of full Mercedes-Benz product To help to improve their operation efficiency with better fuel returns Complete 100% bumper to bumper Mercedes-Benz warranty as a huge benefit over purchasing separate chassis / body builder solutions Service support from local Mercedes-Benz dealer Source: c1.staticflickr.com Page 13

14 Example Stagecoach 30 Sprinter City 45 for delivery starting in May For rural routes and City Centre off peak route operation Reasons for purchase To help to improve their operation efficiency with fuel returns complete 100% bumper to bumper Mercedes-Benz factory warranty as a huge benefit over purchasing separate chassis / body builder solutions Mercedes as a partner providing peace of mind due to finance options repair capability maintenance contract throughout the UK Page 14

15 Example IOM Transport 5 Sprinter City 45 and 3 Sprinter Mobility in operation since 2015 plus further 8 Sprinter Mobility from August 2016 onwards on routes that have a smaller passenger carrying requirement Reasons for purchase to access roads and services that a full size vehicle found difficult Fuel economy One stop shopping for sales and aftersales issues including Citaro Standardizing the fleet to assist in parts and after sales process Page 15

16 Conclusion Sprinter City 45 Advantages Full Mercedes-Benz vehicle Lower capital costs Lower fuel consumption Page 16