Entrepreneurship Innovation

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1 Entrepreneurship Innovation INDIVIDUAL PROGRAM INFORMATION Macomb1 ( )

2 Entrepreneurship Innovation CREDENTIAL Associate of Business Administration TITLE PROGRAM OPTIONS CREDIT HOURS REQUIRED Entrepreneurship Innovation 63 NOTES Designed for transferring into a Bachelor of Business Administration program or entry into the field of Entrepreneurship. Certificate Entrepreneurship Innovation Designed for entry level positions or furthering one s career. Skill Specific Certificate Entrepreneurship Innovation 12 Designed for entry level positions or furthering one s career. CONTACT INFORMATION CONTACT TITLE NAME Phone E MAIL LOCATION Professor Patrick Greek Center Campus Professor Angela McLean South Campus Program Description: The Entrepreneurship Innovation program is designed for students who desire to develop their own businesses or pursue a career in a corporation that requires continuous innovation. It provides a comprehensive knowledge of accounting, management, globalization, marketing, and computer information systems as these areas relate to entrepreneurial business. This includes an understanding of how to develop a new business plan, conduct marketing research to determine the feasibility of a new business, obtain capital resources for a new business enterprise, pursue global opportunities, manage the cash flow of a new business, and understand the legal issues related to entrepreneurial endeavors. Career Opportunities: Entrepreneurship & Small Business Associate of Business Administration Job titles such as Business Owner, General & Operations Managers and Managers (other) are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at Entrepreneurship & Small Business Certificate: Job titles such as Business Owner, General & Operations Managers and Managers (other) are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at Entrepreneurship & Small Business Skill Specific Certificate: Job titles such as Business Owner, General & Operations Managers and Managers (other) are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at Transfer Pathways: Students intending to transfer and complete a bachelor s degree need to make early decisions concerning an academic major and a transfer destination. Statistics show that students who make these decisions early are more likely to persist to graduation than their undecided counterparts. Students planning to transfer credits earned at Macomb are strongly urged to see a counselor or academic advisor as early as possible in their college careers. 8 Transfer Resource Guide 1

3 ASSOCIATE OF BUSINESS ADMINISTRATION IN Career preparation and related courses (require successful completion of a minimum of 63 credit hours) SUGGESTED SEQUENCE BASED ON FULL-TIME ENROLLMENT. MAY ALSO BE COMPLETED BASED ON PART-TIME ENROLLMENT. CORE COURSES: COMMON DEGREE CORE REQUIREMENTS FOR ASSOCIATE OF BUSINESS ADMINISTRATION IN COURSE COURSE TITLE PREREQUISITE SEMESTER 1 CREDIT HOURS BUSN 1010 Business Enterprise 3.0 ACCT 1070 Accounting for Entrepreneurs Principles of Accounting Group I Course: ENGL 1180 ENGL 1210 Communications 1 Composition 1 Placement, or ENGL 0050 or EAPP 1500 with grade C or better SEMESTER 2 MGMT 1010 Principles of Management 3.0 MKTG 1010 Principles of Marketing 3.0 BLAW 1080 Business Law Group III Courses: ECON 1160 PSYC 1010 Principles of Economics 1 Introductory Psychology SEMESTER 3 & 4 BCOM 2050 Business Communications 4.0 BUSN 1210 Entrepreneurship Fundamentals 3.0 BUSN 1220 Franchising Fundamentals 3.0 BUSN 1240 Corporate Entrepreneurship 3.0 BUSN 2000 Global Entrepreneurship 3.0 BUSN 2030 Global Purchasing & Supply Chain Management 3.0 MGMT 1210 Entrepreneurship & Small Business Management ACCT 1050, ACCT 1070 or 3.0 MKTG 1210 Small Business Marketing MKTG Group II Course Any ASTR, BIOL, CHEM, ENVS, GEOL, MATH, NATS, PHSA, PHYS Group IV Course Any ARAB, ARTT, CHIN, ENGL 2### (CREATIVE WRITING OR LITERATURE ONLY), FREN, GRMN, HUMN, ITAL, INTL 2000, INTL 2300, MUSC, PHIL, & SPAN Group V Course Any PHED Wellness course 2000 or above

4 CERTIFICATE IN Career preparation and related courses (require successful completion of a minimum of 45 credit hours) REQUIREMENTS FOR CERTIFICATE IN COURSE COURSE TITLE PREREQUISITE CREDIT HOURS SEMESTER 1 BUSN 1010 Business Enterprise 3.0 ITCS 1010 Computer & Information Processing Principles 4.0 ACCT 1070 Accounting for Entrepreneurs Principles of Accounting 1 SEMESTER 2 MGMT 1010 Principles of Management 3.0 MKTG 1010 Principles of Marketing 3.0 BLAW 1080 Business Law SEMESTER 3 & 4 BCOM 2050 Business Communications 4.0 BUSN 1210 Entrepreneurship Fundamentals 3.0 BUSN 1220 Franchising Fundamentals 3.0 BUSN 1240 Corporate Entrepreneurship 3.0 BUSN 2000 Global Entrepreneurship 3.0 BUSN 2030 Global Purchasing & Supply Chain Management 3.0 MGMT 1210 Entrepreneurship & Small Business Management 3.0 MKTG 1210 Small Business Marketing MKTG SKILL SPECIFIC CERTIFICATE IN Career preparation and related courses (require successful completion of a minimum of 12 credit hours) REQUIREMENTS FOR SKILL SPECIFIC CERTIFICATE IN COURSE COURSE TITLE PREREQUISITE CREDIT HOURS SEMESTER 1 ACCT 1070 Accounting for Entrepreneurs 3.0 BUSN 1210 Entrepreneurship Fundamentals 3.0 MGMT 1210 Entrepreneurship & Small Business Management ACCT 1050, ACCT 1070 or 3.0 MKTG 1210 Small Business Marketing MKTG

5 Associate of Business Administration (ABA) Degree The Associate of Business Administration (ABA) degree is intended to provide a basic foundation for transfer to a Bachelor of Business Administration program, or entry level positions in the business field. Requirements Minimum cumulative grade point average of 2.0 Minimum 15 semester hours of credit earned at Macomb Minimum 62 semester hours of credit AND Part A Minimum 18 semester hours of credit in Arts and Sciences courses numbered 1000 or above (see table) Part B Completion of the Business Administration Common Core Requirements (see table) Completion of the requirements for the specific business program selected Part C Completion of elective courses if required in the program See Academic Placement Procedures for information on course placement in chemistry, English, English for Academic Purposes, mathematics, and reading. Arts and Sciences Courses Required for the Associate of Business Administration (ABA) Degree Part A: Arts and Sciences Group Concentrations for Associate of Business Administration Degree Requirements GROUP GROUP AREA/COURSES INCLUDE MINIMUM DEGREE REQUIREMENTS 18 SEMESTER HOURS I.A. ENGL 1180 or ENGL Course I.B. Other English Composition, Reading, or Speech See Note II. III. IV. Astronomy, Biology, Chemistry, Environmental Science, Geology, Mathematics, Natural Science, Physical Science, Physics Anthropology, Economics, Geography, History, INTL 2010, INTL 2500, INTL 2700, Political Science, Psychology, Sociology, Social Science Art, Creative Writing, Foreign Language, Humanities, INTL 2000, INTL 2300, INTL 2800, Literature, Music, Philosophy 1 Course 1 Course 1 Course V. PHED Wellness courses 2000 or above 1 Course Part B: Associate of Business Administration Common Core Requirements COURSE COURSE TITLE SEMESTER HOURS ITCS 1010 Computer & Information Processing Principles 4 BUSN 1010 Business Enterprise 3 BLAW 1080 Business Law 1 4 BCOM 2050 Business Communications 4 AND ACCT 1050 Financial Record Keeping 4 OR ACCT 1070 Accounting for Entrepreneurs 3 OR 4

6 Principles of Accounting 1 4 AND MGMT 1010 Principles of Management 3 MKTG 1010 Principles of Marketing Students selecting an ABA degree in Accounting Business Management Entrepreneurship Innovation Entrepreneurship Small Business Finance General Business Hospitality Management Legal Assistant Marketing Project Management must take ACCT 1070 or ACCT 1070 or ACCT 1070 or Restaurant Management ACCT 1050 or ACCT 1080 Note: If students take one course from each of Groups I.A, II, III, IV, and V and still have taken less than the minimum of 18 semester hours of Arts and Sciences courses required for the ABA degree, they may elect additional hours from Groups I.B, II, III, IV, or V to satisfy minimum degree requirements. Students selecting an ABA degree in Accounting Business Management Entrepreneurship Innovation Entrepreneurship Small Business Finance General Business Hospitality Management Legal Assistant Marketing Project Management must take ACCT 1070 or ACCT 1070 or ACCT 1070 or Restaurant Management ACCT 1050 or ACCT 1080 Note: If students take one course from each of Groups I.A, II, III, IV, and V and still have taken less than the minimum of 18 semester hours of Arts and Sciences courses required for the ABA degree, they may elect additional hours from Groups I.B, II, III, IV, or V to satisfy minimum degree requirements. 5

7 Course Descriptions ACCT 1070 Accounting for Entrepreneurs 3.00 credit hours (formerly ACC 107) This course will focus on reading and understanding financial statements. Students will learn how to analyze financial statements and how financial information can be effectively used to properly plan, control operations, and to make the right business decisions. (3 contact hrs) Principles of Accounting credit hours (formerly ACC 108) Introduction to accounting techniques and theories as they relate to business organizations. Transaction analysis and information processing for a service and merchandising concern. Measurement and reporting of assets, liabilities, and equity. The emphasis is on financial accounting. (4 contact hrs) BCOM 2050 Business Communications 4.00 credit hours (formerly BCO 205) BCOM 2050 focuses on developing both written and verbal communication skills required in business and industry. Students conduct primary and secondary research, analyze the results, compile findings, and compose a formal business report. They also develop effective verbal and nonverbal communication skills, understand team dynamics, and enhance presentation skills. Students create an employment package using current strategies as well as formulate a variety of business messages using the latest social media technologies. (4 contact hrs) BUSN 1010 Business Enterprise 3.00 credit hours (formerly BUS 101) A fundamentals course designed to provide a comprehensive overview of American business enterprise, an exposure to business operations (business ownership, management, finance, marketing, accounting, information management), a basis upon which to establish a realistic business related career objective, and a stepping stone to advanced business courses. (3 contact hrs) BUSN 1060 Fundamentals of Global Logistics 3.00 credit hours This course focuses on logistics and supply chain activities with emphasis placed on transportation strategies, inventory management, warehousing, facility location, material handling, reverse logistics, and the integration of channel partners. (3 contact hrs) BUSN 1210 Entrepreneurship Fundamentals 3.00 credit hours This course focuses on the fundamentals of creating a new business venture from an entrepreneurial point of view. Emphasis will be placed on the entrepreneurial perspectives, the creation, financing, and growth of a new business opportunity. This is achieved through the completion of case studies, web exercises, current application assignments, and computer simulation exercises. (3 contact hrs) BUSN 1220 Franchising Fundamentals 3.00 credit hours BUSN 1220 focuses on the important aspects of starting, developing, and managing franchise operations from a franchisor and franchisee perspective. It emphasizes the feasibility of entrepreneurs converting an existing business into a franchising opportunity. It also emphasizes analyzing franchise opportunities, such as identifying locations, financing, royalties, international franchising opportunities, and the legal aspects of franchising. (3 contact hrs) BUSN 1240 Corporate Entrepreneurship 3.00 credit hours BUSN 1240 focuses on the importance of innovation and developing an environment of entrepreneurship within a corporation and business. Emphasis is placed on the climate and culture of an entrepreneurial organization, strategies for creating new business ventures, and strategies for transforming firms toward a more entrepreneurially focused organization. (3 contact hrs) 6

8 BUSN 2000 Global Entrepreneurship 3.00 credit hours This course focuses on how small companies recognize and seek out business opportunities worldwide, and explores the knowledge necessary to create a global start up, acquire sustained competitive advantage, and make global venturing decisions based on threats faced by entrepreneurs in today s global economy. (3 contact hrs) BUSN 2010 Personal Money Management 3.00 credit hours (formerly BUS 201) (former title: Personal Finance) Principles and practices of personal financial planning. Current and future financial issues are explored. Topics such as financial services, stocks, bonds, mutual funds, budgeting, insurance, real estate, estate planning, and taxes are addressed. (3 contact hrs) BUSN 2020 Personal Investment Fundamentals 3.00 credit hours (replaces but does not equate to BUSN 2050) An introductory course designed for students who are interested in learning about personal investments in financial assets. Topics addressed include techniques for participating in security markets, analysis and valuation of equity securities, fixed income securities, mutual funds, the international securities markets, retirement planning (401Ks, IRAs, pension plans, and annuities), and portfolio management. (3 contact hrs) BUSN 2030 Global Purchasing & Supply Chain Management 3.00 credit hours This course is designed to introduce the student to the basic concepts of global purchasing. Key elements in this course include managing international logistics and customs operations; indirect transactions; supplier source development issues; cultural, pre procurement and quality considerations; counter trade; methods of payment; and evaluating quotations. (3 contact hrs) BUSN 2060 Corporate Responsibility 3.00 credit hours BUSN 2060 provides students with a comprehensive overview of the roles and responsibilities of business in society. The topics covered include corporate social responsibility, legal and regulatory compliance, corporate governance, business ethics, and stakeholder relationships. (3 contact hrs) BUSN 2100 International Business 3.00 credit hours (formerly BUS 210) An overview of international business designed to provide a global perspective on international trade. Focuses on the current international business environment, growth strategies, management issues, marketing strategies, economic and monetary issues, and regional economic integration. (3 contact hrs) ECON 1160 Principles of Economics credit hours (formerly ECO 116) An introduction to basic principles of economics with an emphasis on macroeconomic theory. This course of study will include an analysis of national income, employment, and prices, and concludes with a discussion of monetary and fiscal policies. It is recommended that students should follow ECON 1160 with ECON 1170 for a more complete introduction to economics. (3 contact hrs) ITCS 1010 Computer & Information Processing Principles 4.00 credit hours (formerly CIS 101) ITCS 1010 introduces Information Technology concepts and methods that knowledge workers use to organize and manage information resources. Computer concept topic areas include up to date information about hardware, software, the Internet, telecommunications and network systems, databases, commerce and transaction processing, and information and decision support systems. Students develop or enhance basic skills in using computer applications software (word processing, database management systems, spreadsheet, and presentation packages) to effectively communicate for the benefit of an organization. Methods of instruction include lecture and lab. (4 contact hrs) 7

9 MGMT 1010 Principles of Management 3.00 credit hours (formerly MGT 101) An introductory course covering the traditional concepts of planning, organizing, staffing, leading, motivating, decision making and controlling, as well as more contemporary topics, including international management, entrepreneurship, cultural diversity, and managerial ethics. (3 contact hrs) MGMT 1150 Personnel & Human Resource Management 3.00 credit hours (formerly MGT 115) Human resource/personnel management issues are presented reflecting the relationship between Human Resource departments and various managerial functions. Major topics include: employment law, job analysis, staffing, training and development, performance appraisals, compensation systems, health and safety, and labor management relations. Designed for those who presently supervise workers or plan to do so in the future, as well as present human resource staff members. (3 contact hrs) MGMT 1180 Human Relations 3.00 credit hours (formerly MGT 118) This course focuses on the forces influencing behavior at work and the factors that contribute to successful interpersonal relations in business. Topics include building a positive self concept, understanding your communication and leadership style, the Jo Hari model of self understanding, conflict management, the power of positive reinforcement, and stress management. (3 contact hrs) MGMT 1210 Entrepreneurship & Small Business Management 3.00 credit hours Prerequisite: (formerly MGT 121) Fundamental aspects of entrepreneurship are explored including creativity, initial funding, organizing, marketing, financially controlling and supervising a small business. Also covered are alternative methods of starting a business and legal forms. Students will develop a business plan. (3 contact hrs) MKTG 1010 Principles of Marketing 3.00 credit hours (formerly MKT 101) An overview of the full range of activities involved in marketing, including determining which consumers should be targeted, evaluating key competitors, and using information technology to effectively price, promote, distribute, and design quality products and services. (3 contact hrs) MKTG 1210 Small Business Marketing 3.00 credit hours This course introduces key marketing concepts and then focuses on how entrepreneurs and small businesses with limited budgets can apply these concepts. Topics include taking a product/service from the idea stage through product testing, promotion, pricing, and finally commercialization. Student entrepreneurs will develop a practical marketing plan that includes budget appropriate marketing strategies built on analysis of customer needs, business opportunities, competitors, and implementation requirements. (3 contact hrs) PSYC 1010 Introductory Psychology 4.00 credit hours (formerly PSY 101) Nature, scope, and methods of psychology as behavioral science, emphasizing development, biological foundation of behavior, sensation, and perception, learning, emotion, motivation, and personality. (4 contact hrs) 8

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