EDITOR-IN-CHIEF Hande Zapsu Watt. HEAD OF ADMINISTRATION Patrick Watt. SOCIAL MEDIA MANAGER Blythe Robertson. MANAGING EDITOR Miriam Johnson

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1 EDITOR-IN-CHIEF Hande Zapsu Watt MANAGING EDITOR Miriam Johnson DESIGN EDITORS Omer Zapsu & Sena Cevik Zapsu HEAD OF ADMINISTRATION Patrick Watt SOCIAL MEDIA MANAGER Blythe Robertson ADVERTISING MANAGER Ayse Taviloğlu

2 The Istanbul Review began with a simple wish: to bring together writers, critics and those influential people from other walks of life whose lives have been changed by literature and who in turn change the world. The journal exists to bridge gaps, to cross borders and to be a platform for world literature.

3 Getting Started Founded in Edinburgh in 2011 by Hande Zapsu Watt and Miriam Johnson İstanbul Literatür ve Yayın Evi Tic. Ltd. S. A publishing house with a variety of rights Based in an office in Istanbul With a presence in Edinburgh Current and main product is the literary journal The Istanbul Review

4 The lifespan of literary journals The life of a literary magazine, the myth prescribes, is about seven years, - Rosemary Sorensen in World Literature Today. Of the 412 literary magazines that were begun between 1980 and 1994 about 4% failed each year. There is no major printed literary journal in Istanbul The Istanbul Review fills a specific gap in a growing market The Turkish publishing industry is growing steadily, enjoying a 300% increase in the number of books published in the last decade. Around 42,626 titles were released in 2012, with a sales volume of 2.2 billion dollars; 30-35% of these titles are translations. (LBF13)

Market Research Current trends in literary journals In-depth research on direct competition How would The Istanbul Review fit into the market place? How is it unique?

5 Market Research Current trends in literary journals In-depth research on direct competition How would The Istanbul Review fit into the market place? How is it unique? Demographic and Circulation Outline Demographics of the journals we wished to emulate International audiences Including target markets and numbers for sales, media reach and circulation Second incarnation has more accurate numbers since we have published two issues

Strategy Set quantifiable targets for marketing reach Social media manager We connect with

6 Finance Report and Plan We looked at various business models to generate revenue Limited advertising plan 10 full colour ad pages per issue Pre-sold ads, covering all costs Marketing Strategy Set quantifiable targets for marketing reach Social media manager We connect with universities, creative writing groups and arts programs internationally Work withinternational charities

8 Content Poetry Short stories/novel extracts/musings Interviews Artwork

10 Reaching contributors University writing programs, internationally Websites for artists, writers Social media Newsletter

11 Distribution Work with Turkish Printer Boyut They distribute the journal via bookstores and using traditional methods Museum bookstores Doğan Kitap 2,000 copy print runs Turkish Airlines In the UK and rest of the world specialised bookstore route Looking Glass Books in Edinburgh Currently looking into international subscription services Looking to find high-quality POD service

12 ebook versions for Kindle The Istanbul Review App for idevices

13 International Work Genç Hayat Foundation 1,000 Cranes We give 2.5% profits to NGOs working towards spreading literacy and promoting education We give 100% of profits from sales of our canvas bags to treeplanting charities in Scotland and Turkey Currently looking into ways to help the refugees in the Syrian camps

14 The Next Step Getting bricks and mortar presence in the rest of the world Lowering shipping costs Have a presence at international book fairs and event Create a more interactive app Move into book publishing, merchandising Continue to bridge the gap between new and established authors and artists from around the world and bring those works to new, international audiences

15 MIRIAM JOHNSON Managing Editor

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