Crosscut Media Kit. Because an informed public is essential to solving the civic and political challenges of our time.

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1 Crosscut Media Kit 2015 Advertising Packages...2 Rates, Options, Reach...3 Reader Profile...4 ship Opportunities...6 Because an informed public is essential to solving the civic and political challenges of our time.

2 Crosscut s foundational belief is that an informed public is essential if we are to find good solutions to the civic and political challenges of our time. As the Pacific Northwest s reader-supported, independent, non-profit electronic journal, Crosscut strives to provide our readers with the facts and analysis they need to intelligently participate in civic discourse on politics, culture and technology. Advertising on Crosscut positions your organization in front of hundreds of thousands of engaged, civic-minded readers who care about and influence the Northwest region. With 1.6 million unique visitors each year, advertising on Crosscut introduces your company to a loyal, affluent, influential and highly educated group of readers. In addition to advertising, Crosscut has several event and editorial sponsorship opportunities (page 6-7) for companies interested in turning their media exposure into a tax-deductible charitable donation. Advertising Packages STANDARD PACKAGE CUSTOM PACKAGES NON PROFIT DISCOUNT Advertising on Crosscut.com $600 for 50,000 ad, run of site. Choose from one premium size: Leaderboard, Skyscraper, or Medium Rectangle. We can customize packages for your specific needs, starting at $150 per week. Packages include a variety of ad unit sizes with multiple frequency options across web and marketing platforms. Non-profits receive a 10% discount on all advertising packages. Advertising Rates, Options, and Reach AD SIZES - A LA CARTE Leaderboard (728x90): $12 cpm* Medium Rectangle A&B (300x250): $12 cpm (AF) Medium Rectangle C (300x250): $10 cpm (AF) Medium Rectangle D&E (300x250): $8 cpm (AF) To see full image of ad options, click here. *cpm = cost per thousand AD FORMAT Please submit ads in pixels, width x height; flash or static; JPEG or GIF format at 72dpi and no larger than 40kb. Remember to add your target URL! NEWSLETTER ADVERTISING The enewsletter reaches approximately 4,200 subscribers with a 35% open rate (industry standard is 17%), and is distributed Monday-Friday mornings and Sunday afternoons. The DailyTroll reaches an additional 1000 subscribers with an average open rate of 51% (again blowing the industry standard out of the water), and is distributed Monday-Friday afternoons. Newsletter advertising is exclusively available to Newsletter sponsors (page 6).

3 READER PROFILE CROSSCUT READERS In 2013, Crosscut worked with the Ostara Group to conduct a month-long member base survey designed to provide a deeper and renewed understanding of our membership base. The survey achieved a 37 percent participation by current members, a strong result that in itself is a positive indicator of the engagement level of Crosscut members. Findings included: Demographics: Crosscut readers are equally male and female, and tend to be older between 55 and 70 years of age and well established. More than 80 percent are older than age 45; 60 percent are 55 and up. Crosscut readers are generally homeowners from upper-middle income households: 83 percent own their homes, 16 percent rent or lease. Readers are also long-term residents of the Puget Sound area: 72 percent have lived in the region for more than 20 years; another 15 percent for 11 to 20 years. Contributions: Crosscut Readers are philanthropic. Sixty 60 percent support more than five different organizations each year at various levels and evenly across industries. More than 40 percent of readers gave more than $1000 to a single organization last year; single donations from the remainder hover between $100 and $250. Crosscut readers are culturally active, with 79 percent attending live events, concerts, and festivals. Influence and Career: 99 percent of Crosscut readers are registered to vote and cast ballots in most general elections. Crosscut readers are well educated: 60 percent have post graduate degrees or credits; 31 percent are college graduates, seven percent have college or vocational school credits. Crosscut readers are in positions of authority, and 95 percent say they are capable of influencing other people s opinions. Thirty-three percent are employed by a corporation or organization; 17 percent are business owners or partners; 32 percent are retired. Fifty-five percent of Crosscut readers are in leadership positions, from mid-level managers and professionals to executives (15 percent). Nearly 60 percent of Crosscut readers earn more than $100,000 per year. Crosscut readers are engaged in their community and want to stay informed.

4 BECOMING A SPONSOR As a sponsor of Crosscut, your company will be positioned in front of hundreds of thousands of engaged, civic-minded readers who care about and influence the Puget Sound region. Crosscut will provide your company an opportunity to reach a loyal, affluent, influential and educated group of readers and attendees over a three-month to one-year term. Our editorial and event sponsorship levels make underwriting rates affordable, and because of our 501(c)(3) status, your support may constitute a tax-deductible charitable donation. Editorial ships Editorial sponsorship is available for topic areas (Politics, Culture, Technology) as well as for our morning enews and afternoon Daily Troll. Crosscut is read by 1.6 million unique visitors each year, making editorial sponsorship an ideal way to feature your brand to leaders in the Northwest. The enewsletter reaches approximately 4,200 subscribers with a 35% open rate (industry standard is 17%), and is distributed Monday-Friday mornings and Sunday afternoons. The DailyTroll reaches an additional 1000 subscribers with an average open rate of 51% (again blowing the industry standard out of the water), and is distributed Monday-Friday afternoons. ships are based on a 3-month term, with benefits outlined below. tamara.powerdrutis@crosscut.com Company name next to topic area heading on home page Clickable logo on topic area page Header banner at the top of enews and Daily Troll s, 3 advertising buttons at bottom Logo on house advertisements for sponsored area Linking s logo in rotating sponsor box across site (including home page) Company name, description, and hyperlinked logo on Crosscut sponsor page Social media mentions from Crosscut Facebook and Twitter accounts (Reach: 11,000) Rectangle ad, run-of-site in the month of your choice, based on availability. 15% off all additional ads, and remnant ad space as available. Opportunity to publish one article on Crosscut.com in our Partner Voices section enews & Daily Troll 50,000 Technology Culture Politics Available to partners who sponsor more than one term in a 12 month period EVENT SPONSORSHIPS Each October, Crosscut hosts its annual fundraising breakfast and awards ceremony, the Courage Awards, which recognizes bold leadership in business, culture, public service, and lifetime achievement. More information at: The Community Idea Lab is an initiative that includes expert coverage of a vexing civic issue and an invitation and opportunity for community members to solve it. The next event is February 24th at MOHAI. More information at: DOUBLE UP! When you sponsor both the Courage Awards and the Community Idea Lab, you ll not only recieve sponsorship benefits for each individually, but additional advertising space for 50,000, and the opportunity to publish an advertorial to Crosscut s Partner Voices section. Logo on event marketing collateral, including poster, invites, online advertising Publicly thanked at event Linking s logo in rotating sponsor box across site (including home page) Company name, description, and hyperlinked logo on Crosscut sponsor page Logo and company byline on slide at event Social media mentions from Crosscut Facebook and Twitter accounts (Reach: 11,000) Courage Awards: Table at breakfast including 10 complimentary seats Community Idea Lab: VIP Tickets and General Admission Tickets Rectangle ad, run-of-site in the month of your choice, based on availability Additional remnant advertising space, as available Opportunity to publish one article on Crosscut.com in our Partner Voices section Additional opportunities as available to introduce category and winner at Courage Awards, introductory remarks at Community Idea Lab VIP Reception or seat on the Judge Panel Community Partner 2 VIP / 4 Gen Event 2 VIP / 6 Gen 40,000 Silver Level 4 VIP / 8 Gen Gold Level 6 VIP / 10 Gen 100,000 Available to sponsors of both the Courage Awards and the Community Idea Lab SPONSORSHIP LEVEL $10,000 $10,000 $10,000 $10,000 SPONSORSHIP LEVEL $500 $1,500 $3,000 $5,000

5 SPONSORSHIP FORM Please complete and return this form, along with TWO VERSIONS of your company s logo and a short description (less than two sentences). For web use, please provide a.jpeg or.gif file no larger than 72 dpi or 40 KB. For other event acknowledgment, please provide images no larger than 300 dpi. Completed forms can be returned to Tamara Power-Drutis, Development Director, at tamara.powerdrutis@crosscut.com or by fax at Company Name Contact Name Address Crosscut Tax ID: # Phone Website ship Level Event ships: Circle: Community Idea Lab - Courage Awards - Both $7,500 Gold Level $5,000 Silver Level $2,500 $500 Community Editorial ships: $10,000 Politics $10,000 Technology $10,000 Culture $10,000 enews & Daily Troll Payment Info Please send me an invoice I have enclosed a check made payable to Crosscut Public Media Please charge my credit card Card Type: Visa / MC Card Number Expiration Date Security Code $ Total ship Cost Signature Date