Botanical Therapy Treatment for Thinning Hair

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1 Botanical Therapy Treatment for Thinning Hair Botanical Therapy Philosophy Botanical Therapy is Aveda s approach to keeping scalp and hair in balance. These customized treatments set your service apart from other salons, making it a unique Aveda point of difference. It gives you the ability to grow your Service per Service Ticket while delivering immediate results to the guest. It s a win-win. Stylists make more money and guests are satisfied with the results. What is Botanical Therapy Treatment for Thinning Hair? Botanical Therapy Treatment for Thinning Hair is a new salon service designed to create a healthy scalp environment for enhanced results with the Invati retail solutions for thinning hair. This salon service will launch with the Invati retail products under the Botanical Therapy service umbrella. See the step-by-step directions on page 5. Benefits for thinning hair 1 2.

2 THICKER, FULLER HAIR IS YOURS 97% naturally derived Invati solutions for thinning hair* Our new Invati system is clinically proven to reduce hair loss due to breakage to help you keep the hair you have longer powered by a unique blend of herbs known for their effectiveness in Ayurveda, a 5,000 year-old healing tradition from India. Invati products feature patented derived from turmeric and ginseng. INVATI SOLUTIONS FOR THINNING HAIR What causes thinning hair and what can you do about it? Take a look at how Invati addresses the main issues that cause thinning: 2 1. becomes dry and tight. SOLUTION: Invati with wintergreen-derived salicylic acid. It s clinically proven to remove the buildup of sebum and product residue that can clog pores and affect healthy hair. It also millet seed and milk thistle, equalizing the lipid balance. and loses shine. SOLUTION: Invati thickening conditioner with Arginine derived from sugar beets and soy protein is clinically proven to restore strength and improve hair elasticity, reducing breakage. It is also clinically proven to thicken hair with a blend of guar, palm and rapeseed derived ingredients. Organic kukui nut oil helps add natural shine. hair begins to thin. SOLUTION: Invati scalp revitalizer contains, with turmeric and ginseng, which helps energize and rehabilitate the scalp around the follicles when massaged in. It creates the optimum environment for healthy hair. A blend of Vitamin E ingredients is also clinically proven to help accelerate microcirculation with therapeutic massage.

3 How Much Do You Want to Make? Calculate your personal income booster using the following formula: Recommended Service Price 50% of single process hair color service + retail price of Invati system ($108) Thinning Hair will be $133 ($25 + $108). The number of possible services in a month (6) Thinning Hair* ($133) Increased revenue for one month ($798) To see your yearly increase, take your monthly number and multiply it by

4 Target Guests They are your target. Consultation If the answers to the consultation questions indicate the guest has concerns about thinning hair or hair loss, introduce the Invati System. 4 1.

5 Language to introduce it to a guest Botanical Therapy Treatment for Thinning Hair and Invati retail system. The service includes a complete set of take home products which gives you thicker, fuller hair and helps you keep the hair you have longer. products which help you keep the hair you have longer. Application: Apply directly and evenly to dry scalp (avoiding touching the scalp), and massage for up to 5 minutes (refer to the massage technique for detail). 3. Add just enough water to the scalp to emulsify to lather * Avoid eye area. 5 2.

6 Support Material 1. Botanical Therapy Positioning Chart place this chart in the break room or color bar area for the team to review the different Botanical Therapy Services. 2. Botanical Therapy Service Menu the service recommendation to the guest 3. Bounce Back Card When the guest purchases the complete Invati system, they receive a complimentary Botanical Therapy Treatment for Thinning Hair service. 4. Online Service Menu Template use the suggested menu description on your salon menus. Botanical Therapy Treatment for Thinning Hair helps energize the scalp with the power of turmeric and ginseng while the refreshing scalp massage improves blood circulation. The treatment helps create a healthy scalp environment for an enhanced experience with the Invati solutions for thinning hair, helping to reduce hair loss to keep the hair you have longer 5. Botanical Therapy Technical Guide The technical guide provides in depth training on all of the Botanical Therapy service options. 6. Botanical Therapy Blueprint Stylists can complete the blueprint to outline what the service and retail solutions they recommend to the guest. botanical therapy: blueprint for healthy hair and scalp This Blueprint is color-coded to help you select the correct products for your guest. If multiple conditions exist, determine the guest s primary concern and select the product in the same color from the offer solutions column. CONNECT & DISCOVER NEEDS: analyze the scalp and hair OFFER SOLUTIONS: treat the scalp and hair PRICE scalp assessment guest concerns Oily/Flaky Dry/Flaky Itchy/Irritated service provider observations Excess Sebum Product or Dead Skin Build-up Flaky Thinning/Hair Loss Oily Other Tight Red/Irritated Other scalp treatment scalp remedy intense detoxifier scalp remedy concentrates conditioning concentrate soothing concentrate purifying concentrate other $ hair assessment guest concerns Dry/Brittle/Rough to Touch Damaged/Breaks Easily Hair Color Preservation service provider observations Dry/Brittle Damaged/Weak Color-Treated Thinning/Hair Loss Thinning/Hair Loss Other Chemically Treated Poor Elasticity Porous Other hair treatment dry remedy penetrating moisture damage remedy penetrating protein invati solutions for thinning hair invati exfoliating shampoo invati thickening conditioner invati scalp revitalizer optional hair masque dry remedy treatment masque moisturizing damage remedy intensive restructuring treatment other $ total: $ botanical therapy technical guide 6 1.