InStream Video Advertising

Transcription

1 Ein Unternehmen der ProSiebenSat.1 Media AG Unterfoehring, June 2016 InStream Video Advertising

2 We Set Online in Motion InStream Video Advertising Video Views per month: Online: 274,24 Mio. Mobile: 81,22 Mio. Connected TV: 6,54 Mio. Multiscreen: 362,00 Mio. Bookable VideoAds: PreRoll, MidRoll, PostRoll, PreRoll Tandems, PreSplit, Splitscreen Wallpaper, BreakAd, Overlay, Wrap Source: 362 million VideoViews Multiscreen, own data SevenOne Media; Unique User single month; adults 14+, AGOF digital facts

3 Only 7.1M combines the power of a traditional Video network with the strength of a Multi Channel Network TV Brands Brands Studio71 Massive Reach and Target Group Coverage Unique Content Power TV, Special Interest, Webstars Classic Mediasales and individual Concepts 102 Mio. Video Views 85 Mio. Video Views 175 Mio. Video Views Source: Studio71, Youtube Analytics; 71M own data 3

4 NumberOne InStream Marketer #1 362 Mio. Multiscreen Video Views 32% 37% Share of Advertise % 31% Mio. Video Unique User other Basis: Internet, advertising market share YTD March 2016 Source: Nielsen Media Research I SevenOne Media, Market Intelligence II Unique User single month, adults 14+, AGOF- digital facts

5 SevenOne VideoAd Solutions Web Beacons 3rd Party / e.g. eyewonder VAST2-Standard VPAID-Standard Playout Center 362 Mio. Video Views p.m Mio. UU Segmentation Formats Sites, Site-Channels TV-Brands Maximum Reach VideoNetwork Special Interest Targeting AGOF: Accurate Measurement Transparency Safety Planning Planning Data Video Ads PreRoll, MidRoll, PostRoll, PreRoll Tandem, PreSplit, Break Ad, Splitscreen Wallpaper, Wrap, Overlay, interaktive Ads, Sponsoring Source: 362 million Video Views Multiscreen, own data SevenOne Media; Unique User single month; adults 14+, AGOF digital facts

6 Our Quality Standards Planning Reliabity: Extensive first Marketing and AGOF Counting Top Brands: Portfolio with strong Brands and premium Content Transparency: Clear Booking of single Formats up to the maximum range More Effect: Extensive Players Innovative Forms of Advertising: High Involvement of the User by Interactive Spots and Eye-Catching Wraps Media Control: Exact Address of the Target Group by Targeting and Frequency Capping on nugg.ad 6

7 Accurate Measurement of Net-Reach Video Segments Unique User (in k) 19,04 16,64 13,27 MaximumReach Video Network Brands Video TV Brands Video Exact AGOF Measurement of the Video Allocation Units Measured only Ais which: contain Videos can be booked with VideoAds are Professional Content only For exact: net Reach structural Data Planning reliability Source: Unique User single month, adults 14+, AGOF digital facts

8 Online-Video: High User Acceptance and Advertising Effect Videos from Users all the rage Impress with Instream VideoAds High Viewtimes of Digital Content High Acceptance for InStream Advertising Increasing Demand for Video on Mobile Devices Consistent Communication in affine Environments Video Advertising hand in hand with Premium Video Content Use of Sound: Instream VideoAds provide full audio-visual Power Full Attention: No skipping of Instream VideoAds InStream VideoAds for full Attention and highest Advertising Effectiveness 8

9 Constant Growth of Video Reach 7.1M Reach per Month Video Views in Million H H H H H H H H H H H Premium Content on the Rise: Growth of Video Reach around 350% since 2010 Constant Extension & Diversification of the Portfolio More Reach by Studio 71 and Multiscreen Source: own data SevenOne Media, Video Network Maximum Reach 9

10 InStream VideoAds: Unbeatable InPage InStream InPage: Striking Messages for short Communication Lines without Sound InStream: Emotional Spots for maximum Attention with audio-visual Impact 10

11 Screen Size is relative Index 100 Index 296 Index 146 Index cm* cm 50 cm 20 cm Index Diagonal/ Distance (TV=100) TV: average diagonal 91 cm, average distance 265 cm (each according to AGF/GfK 2010), optimum distance 191 cm Desktop: average used diagonal 61 cm (estimated), average distance cm (estimated), optimum distance 128 cm Mobile: iphone diagonal 8,9 cm, average distance cm (estimated), optimum distance 18 cm; ipad diagonal 25 cm, average distance 50 cm, optimum distance 52 cm optimum distance calculation: 11

12 InStream Portfolio with more than 15 Million Unique Users Studio AGOF digital facts video only; Unique User single month, adults 14+; 7TV, bundesliga.de, autoplenum.de, finanzfernsehen.de, Ran, Videovalis, twitch.tv, Tier.TV, dailyme, WWE, Serienjunkies: Unique Users for total site; AGOF digital facts ; Unique User single month, adults 14+ Wetter.com, Sport1, Sport1fm, N24, ampya, gamestar, zattoo, eatsmarter: Unique User for online only; AGOF digital facts ; Unique User single month, adults

13 Our TV Stars are Online 4.47 Mio. UU Mio. VV 2.46 Mio. UU Mio. VV 0.64 Mio. UU 1.88 Mio. VV 0.82 Mio. UU 5.97 Mio. VV Source: VideoViews own data SevenOne Media; Online Reach; Unique User single month, adults 14+, AGOF digital facts

14 No. 1 Mobile Video Marketer in Germany Source: own data SevenOne Media High Reach: >12 Mio. App Downloads > 455 Mio. PIs p.m. Premium Content: > Clips and Catch-Up Videos (Full Episodes incl. US-licenses) in Network Stand alone Advertising Formats: PreRoll, PostRoll, Banner, Prestitial, Sponsoring 14

15 Multiscreen is standard Already 49% use Mobile and CTV Reach all target groups with a multiscreen booking 76% clients book multiscreen Gesamt-Reichweite Multiscreen: 362 Mio. Video Views pro Monat

16 Placement Units

17 7.1M Video Network: Maximum Reach for Advertisers Maximum Reach: 362 million Video Views per month Spots on all Devices (Online, Mobile, CTV) Highest Quality: Premium-Sites and strong Brands Professional Content only Playout and overall Distribution with the latest Ad Technology Commercial Integration with Impact: Pre/MidRoll PostRoll Pre/Mid/PostRoll Media Control and effective Targeting: Age and Gender Interest Frequency Capping Source: 362 million VideoViews Multiscreen, own data SevenOne Media PreRoll Tandem Overlay in 7.1M Network is not possible 17

18 Video Placement Units within the 7.1M Video Network Video Network Maximum Reach Video Network Brands Video Network TV Brand Video Network Special Interest Channels Combinations Views in million Unique Users in million PreRoll MidRoll Advertising Formats Pre/ MidRoll PostRoll Overlay PreSplit Break Ad Splitscreen Wallpaper Video Network Max. Reach Video Network Brands Video Network TVBrands Special Interest Channels div. div. Source: VideoViews Online own data SevenOne Media; Unique User single month, adults 14+, AGOF digital facts

19 Sociodemography Video Network TV Brands Video Network Brands 54% male 55% male 12% years 29% years 14% years 29% years 47% income % > 3000 High Level of Education 44% have abitur or academic graduation 21% in training 65% employed 47% income % > 3000 High Level of Education 44% have abitur or academic graduation 22% in training 65% employed Source: Unique User Ø-Month, adults 14+, AGOF digital facts

20 7.1M Video Network: High Coverage in Special Interest Channels Musik TV 1.58 Mio. UU // 7.37 Mio.VV PreRoll, PostRoll bookable Auto TV 0.08 Mio. UU // Mio.VV PreRoll, PostRoll bookable Stars & Lifestyle TV 4.48 Mio. UU // Mio.VV PreRoll, PostRoll bookable PC & Games TV 2.99 Mio. UU // Mio.VV PreRoll, PostRoll bookable Female TV 8.81 Mio. UU // Mio.VV PreRoll, PostRoll bookable News TV 2.44 Mio. UU // 8.55 Mio.VV PreRoll, PostRoll bookable Sport TV 4.82 Mio. UU // Mio.VV PreRoll, PostRoll bookable Entertainment TV Mio. UU // Mio.VV PreRoll, PostRoll bookable Kochen & Backen TV 0.41 Mio. UU // 6.80 Mio. VV PreRoll, PostRoll bookable Source: own data SevenOneMedia, Online Video Reach per month, Unique User single month; adults 14+, AGOF digital facts Details in the Special Interest Channel Präsentation 20

21 7.1M Video Network: Single Premium Brand Units Supply Online Views in million Unique User in million PreRoll MidRoll Advertising Formats Pre/ MidRoll PostRoll Overlay PreSplit Break Ad Sat1.de ProSieben.de Kabeleins.de sixx.de ran.de N24.de wetter.com autoplenum.de SPORT1.de SPORT1.FM bundesliga.de gamestar.de TwitchTV FinanzFernsehen TierTV WWE Serienjunkies Bunte 4.88 Sportdeutschland 0.25 EatSmarter Tastyfy 0.04 Splitscreen Wallpaper Source: Video Views own data; SevenOne Media; Online Video Reach; Unique User single month, adults 14+, AGOF digital facts video only 7TV, bundesliga.de, autoplenum.de, finanzfernsehen.de, Ran, twitch.tv, TierTV, WWE, Serienjunkies : Unique Users for total site; AGOF digital facts ; Unique User single month, adults

22 Multiscreen & Studio71 Extension: More Reach TV Brands Brands Studio71 Web Mobile / Tablet 102 Mio. Video Views 85 Mio. Video Views 175 Mio. Video Views CTV Source: Studio71, Youtube Analytics; 71M own data 22

23 Video Placement Units: Multiscreen Combinations Views in million Unique Users in million (*) PreRoll MidRoll Pre/ MidRoll Advertising Formats Pre/Mid/ PostRoll Video Network Max. Reach PostRoll Overlay PreSplit Break Ad Splitscreen Wallpaper Video Network Brands Video Network TVBrands Special Interest Channels Music TV Female TV Sport TV Stars & Lifestyle TV PC & Games TV Entertainment TV Kochen & Backen TV Environments Sat ProSieben Sport TV Wetter Twitch Sixx Kabel Source: VideoViews online, own data SevenOne Media * Unique User single month, adults 14+; AGOF digital facts video only 7TV, twitch: total offer; AGOF digital facts ; Unique User single month, adults

24 Video Placement Units: Multiscreen Target Group Combinations Views in million Unique User in million (*) PreRoll MidRoll Pre/ MidRoll Advertising Formats Pre/Mid/ PostRoll PostRoll Overlay PreSplit Break Ad Splitscreen Wallpaper Adults Years Years Years Years Men Overall Years Years Years Years Women Overall Years Years Years Source: VideoViews online, own data SevenOne Media * Unique User single month, adults 14+; AGOF digital facts

25 Video Network Extended Booking Options Multiscreen Brand Safe by Premium Content Studio71 Extended Network Views in million PreRoll MidRoll Advertising Format Pre/ MidRoll PostRoll Pre/Mid/ PostRoll PreSplit Overlay Splitscreen Wallpaper Studio71 Extension Ext. Video Network Max. Reach 362,00 Ext, Video Network Brands 277,00 Ext. Video Network TVBrands 119,00 Ext. Entertainment TV 81,00 Ext. PC & Games TV 115,60 Ext. Female TV 34,91 Ext. Pro7 30,15 Ext. Sat1 17,03 Direct Bookings Rotation Studio ,00 Beauty & Fashion 5,00 TV Brands 17,00 Games 105,00 Filme & Serien 7,00 Webstar Promis 98,00 Source: Video Views own data 7.1M 25

26 Advertising Formats

27 Classic Placement of InStream Ads in Full Episodes Keyfacts: Best of Online & TV: Emotion & Interactivity Integration of various possible additional material Increasing Advertising Effectiveness by higher User Involvement Creative Flexibility and various Options for aiming your Target Group Full Transparency by Tracking the Interactions PreRoll MidRoll Overlay PreSplit PostRoll BreakAd Wrap 27

28 PreRoll: The Pole Position Keyfacts: Ad Placement before the Video High Attention and proven Advertising Effectiveness High Click Rates Spot length up to 30 seconds Optional Tandem Ads maximize the Advertising Impact Available in Full Episodes & Video Clips 28

29 Wrap: New Dimension of Branding Keyfacts: Especially large Form of Advertising Extremely strong Attention High Advertising Impact Creative Flexibility within and outside of the Video Compatible with all commercial Lengths Placement: Full Episodes and Video Clips 29

30 PreSplit: Exclusive Position Keyfacts: Exclusive Ad Position starting previous to the MidRolls Maximum Attention Spot Length up to 30 Seconds Placement in full Episodes only 3 creative Options: Classic Frame, static or animated Frames Simple Extension from TV to Online possible 30

31 MidRoll: Maximum Advertising Impact Keyfacts: Placement within the commercial Break Achieving the highest ever measured Advertising Effectiveness Spot Length up to 30 Seconds Placement in full Episodes only Attractive Prices 31

32 Break Ad: Having an Effective Break Keyfacts: Break Ad appears when users pause the video manually. This can be played in the page-player side and in the full-screen mode. Placement within the Video Player User Acceptance is given High Attention by active User Involvement 32 Break Ad delivery not guaranteed thus it only plays when the user stops the video

33 Break Ad Plus: more branding area in content breaks Keyfacts: Break Ad appears when users pause the video manually. This can be played in the page-player side and in the full-screen mode. Placement within the Video Player User acceptance is given High attention: player-filling, scaling, fullscreen-capable 33 Break Ad delivery not guaranteed thus it only plays when the user stops the video

34 VideoAd Overlay: Strongly Placed in the Content Keyfacts: Placement within the Video Guaranteed Strength of Attention Click Event Options: Direct Link to the Customer Site VideoAd in the Player Can be covered in Full Episodes and Video Clips from 3 Minutes in Length 34

35 Splitscreen Wallpaper: Highlight on Overlay Placement Keyfacts: Placement within the Video Larger and more flexible space More Creation and Attention Non content-invasive 100% visible in the video player Can be booked in Full Episodes, max. 20 Sec. 35

36 PostRoll: Save the Best for the Last Keyfacts: Placement directly after the Content High Involvement of the Users after his desired Clip Quality Targeting applicable Excellent Value for Money Distribution within Full Episodes and Short Clips 36

37 Trailer Sponsoring: Close to the TV Program Keyfacts: Combination of TV Trailer und Sponsoring Advertising Share of the sponsored Trailer: 7 At the End of the Block in MidRoll Full Episodes Placement in Rotation 37

38 Sponsoring: Close to the TV Program Keyfacts: TV-like Sponsoring of the Editorial Program 7 Sponsoring Opener: After the PreRoll and just before the Content (Full Episodes and Short Clips) Reminder: At the End of the Block in MidRoll Full Episodes Closer: Immediately after the Content (Full Episodes and Short Clips) Can be booked for single Programs 38

39 Contact SevenOne Media GmbH Medienallee 4 D Unterföhring Tel. +49 (0) 89/ Fax +49 (0) 89/ Sales Region Hamburg An der Alster 47 D Hamburg Tel. +49 (0) 40/ Fax +49 (0) 40/ Sales Region Düsseldorf Zollhof 11 D Düsseldorf Tel. +49 (0) 2 11/ Fax +49 (0) 2 11/ Sales Region Berlin Rungestr. 22 D Berlin Tel. +49 (0)30/ Sales Region Frankfurt Rotfeder-Ring 11 D Frankfurt/Main Tel. +49 (0) 69/ Fax +49 (0) 69/