SHRM 2 16 D.C. Opportunities. Sponsorships & Promotional JUNE ANNUAL CONFERENCE & EXPOSITION. SPONSORSHIPS All sponsorships include:

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1 SHRM 2 16 D.C JUNE ANNUAL CONFERENCE & EXPOSITION Sponsorships & Promotional Opportunities Choose from a wide range of opportunities to complement your company s marketing plan and increase your visibility with thousands of HR leaders and decision makers. The following opportunities are provided to help your company increase visibility to SHRM members and conference attendees before, during and after the Conference & Exposition. SPONSORSHIPS All sponsorships include: MANY SPONSORSHIPS INCLUDE MORE BENEFITS FOR YOUR COMPANY THAN THOSE LISTED. ALL SPONSORSHIPS WILL BE INDIVIDUALLY PACKAGED FOR MAXIMUM EXPOSURE. Recognition in preconference mailings* Recognition in the Onsite Conference Guide* Recognition in the Exhibitor & Sponsor Resource Guide* Recognition on the official SHRM 2016 Annual Conference & Exposition App* Recognition on the SHRM 2016 Annual Conference & Exposition website Complimentary conference registrations Enhanced exhibitor listing on both the Conference App and Online Exhibitor Directory & Floor Plan Sponsor recognition on-site Complimentary mailing lists Recognition during the General Sessions Sponsor ribbons *All benefits are subject to print deadlines.

2 SPONSORSHIPS Shuttle Buses $50,000 Your company s message will be prominently displayed on a 2 x34 vinyl ribbon on (22) full-time shuttle buses, ensuring that your brand will be seen by attendees getting on and off the buses, along with the entire area along the shuttle routes. Your logo is also placed on all shuttle service schedules and signs at both the convention center and various hotels, maximizing your exposure throughout the show. Hotel Room Key Cards $45,000 Put your four-color message on the hotel room keys of conference attendees at two headquarter hotels. Tuesday Night Event $40,000 (CO-SPONSORSHIP) (TWO AVAILABLE) Entertain clients and staff by sponsoring the Tuesday Night Event. Past entertainment has included Kelly Clarkson, Jerry Seinfeld, Keith Urban, Tim McGraw, and Sheryl Crow and Lionel Richie. This sponsorship includes 35 VIP seats, the opportunity to have a series of 1-minute ads aired in loops before the concert starts, along with the opportunity to do a meet & greet with the entertainer. SHRM Conference Bags Put your company s logo in the hands of more than 15,000 attendees and guarantee that it is seen all over Washington, by sponsoring the conference bags. These bags are also used again and again by our attendees once they return home from the conference. Conference App Our App for the SHRM Annual Conference & Exposition is downloaded by almost 80% of our attendees. Proudly display your logo on every page along with a direct link to your company website. Free Convention Center Wi-Fi Your company logo will be prominently displayed on the Wi-Fi home page along with a link directly to your website. Sponsorship includes 2 branded charging stations placed in the convention center. General Sessions All General Session sponsorships include recognition as the exclusive sponsor of the General Session, 35 VIP seats during the General Session, recognition of Sponsor s delegation from the podium and prominent display of Sponsor s logo at the General Session. Opening General Session with TBA $35,000 Sunday, June 19 Monday General Session with TBA $35,000 Monday, June 20 Tuesday General Session with TBA $35,000 Tuesday, June 21 Closing General Session with TBA $35,000 Wednesday, July 22 SHRM Ambassadors Shirts $35,000 Our local HR ambassadors are crucial to the success of the conference as they serve as greeters, hosts, and guides throughout the week. Sponsors will receive logo recognition on over 750 ambassadors polo shirts, worn during the conference and when they get back to the office! Grand Opening Reception Sunday, June 19, 4:00 p.m. 7:00 p.m. The best-attended reception at the convention, the Grand Opening Reception signals the opening of the Exhibit Hall and begins immediately following the Opening General Session. This great networking opportunity is the ultimate forum for your company to promote your products and services. Sponsorship includes branded high top tables, a bar stationed in your booth, sponsor signage during the event, and napkins with your logo. Badges & Holders $30,000 Reach every registrant at the Annual Conference & Exposition by sponsoring the wallet that holds each attendee s name badge. Your company name and logo will be visible every time an attendee puts on their badge. Masters Series $30,000 Sponsor this provocative series of sessions presented by globally-recognized business strategists and leaders and have the opportunity to introduce these experts and thought-leaders to over 1,000 senior-level HR professionals. SHRM 2016 ANNUAL CONFERENCE & EXPOSITION 2

3 SPONSORSHIPS Global Networking Lounge + Welcome Gift $20,000 This lounge is a hub of activity for over 1,000 international attendees from more than 70 countries. The lounge provides a chance to network over refreshments throughout the day or just relax with colleagues from around the world. Each international conference attendee can pick up their welcome gift, branded with your company logo, in the lounge. Onsite Conference Guide This official quick reference guide to all concurrent sessions, special events, and keynotes, is given to every conference attendee in their registration bag. This sponsorship includes one four-color ad on the back cover of the Onsite Conference Guide or one four-color ad on the inside back cover. Four-Color Back Cover Ad $17,500 Four-color Inside Back Cover Ad $15,000 Exhibitor & Sponsor Resource Guide The Exhibitor & Sponsor Resource Guide is every conference attendee s guide to all vendors and events in the Exhibit Hall, and includes the company descriptions of all exhibitors plus a listing of companies by product and service categories. Four-Color Back Cover Ad Four-color Inside Back Cover Ad $15,000 Exhibit Hall Boxed Lunches Monday, June 29 Tuesday, June 30 $27,500 Your company logo will be prominently displayed on napkins at the event, plus a sticker with your company logo and booth number will be placed on the outside of more than 15,000 boxed lunches! Sponsorship includes sponsor signage during the event. Inquire about the option to provide branded boxes. Grand Prize Drawing in the Exhibit Hall Become part of the excitement as thousands of conference registrants gather on the last day of the exposition for the grand prize drawings in the hall. As the grand prize sponsor, attendees return their entry to your booth and you will be able to address the crowd gathered for the drawings and announce the winners. The first prize is $500, the second prize is $1,000 and the grand prize is $5,000! Recharge & Relaxation Center This will be the spot for conference attendees to visit to rid themselves of those knotted muscles and other aches and pains from the stress of burning the candle at both ends! Sure to be a popular stop for all conference attendees. Concurrent Session Overflow $17,500 Sponsor this designated area in the convention center where attendees can view live presentations of concurrent sessions that have reached full room capacity. Take advantage of this exclusive opportunity to brand this location with your company s logo. Exhibit Hall Refreshment Breaks The breaks offer attendees a chance to get a beverage while networking with exhibitors between sessions. Signs with your company logo will be prominently displayed along with 1-color branded cups and napkins at the refreshment stations. Monday morning, June 20 Monday afternoon, June 20 $17,500 Tuesday morning, June 21 $17,500 Corporate Delegation Lounge & Luncheon $15,000 This lounge is the gathering and meeting place for all of our corporate clients attending the conference. Our corporate delegates come from organizations that range from small businesses to Fortune 100 companies. They are headquartered in cities across the U.S. as well as globally. This centralized location is a nice place for them to catch up on work, grab a bite to eat and network across industries, job functions and interests. International Reception $15,000 The International Welcome Reception offers an exceptional opportunity to meet and greet more than 700 attendees from the global HR community in a festive setting. SHRM s Experience Dining, Tours & Tickets $12,500 Sponsor the booth that encourages attendees and exhibitors to enjoy all of the food and fun that Washington, D.C. has to offer during their free time. SHRM 2016 ANNUAL CONFERENCE & EXPOSITION 3

4 SPONSORSHIPS Press Room $12,500 The Press Room is the information center for all domestic and international press covering the SHRM conference. Whether they are phoning in a hot lead, typing an article or just need a place to grab a bite to eat, all members of the trade and consumer press gather in the Press Room. Charging Stations $12,500 Get noticed while attendees power up their devices for the day! Three branded charging stations will be placed in a key locations around the convention center. SHRM Luggage Check $12,500 Available for attendees Saturday through Wednesday at the convention center. Sponsorship includes signage at a luggage check location and also a complimentary luggage tag with your company logo. Surprise & Delight Sponsorships $10,000 each Please call for more information about these unique opportunities to re-energize and excite the attendees during the long conference days. Sponsored Concurrent Sessions Be among the thought-leaders presenting at this year s conference! $30,000 EACH THIS SPONSORSHIP IS A GREAT OPPORTUNITY TO: Showcase successful relationships you have with your HR clients and your success stories Access key HR leaders and decision-makers Interact with conference attendees in an educational setting room set for 500 participants! Provide strategic takeaways Direct conference attendees to your booth for additional product or service information Each concurrent session time frame will feature one industry-sponsored session. Six concurrent sessions are available on a first come, first served basis: Monday, June Tuesday, June :45 a.m. Noon 2:00 p.m. 3:15 p.m. 4:00 p.m. 5:15 p.m. 10:45 a.m. Noon 2:15 p.m. 3:30 p.m. Wednesday, June :00 a.m. 11:15 a.m. Educational tracks include: Business Acumen & HR Strategy, Total Rewards, Employment Law & Legislation, Global HR, Personal & Leadership Development, and Talent Acquisition & Retention. Sponsorship includes registration for the sponsor and HR practitioner presenters, housing and travel for the HR practitioner, use of pre-conference mailing list for advance invitations, logo recognition online, in print and on signage. CONTACT A MEMBER OF THE EXHIBITS TEAM FOR MORE DETAILS! SHRM 2016 ANNUAL CONFERENCE & EXPOSITION 4

5 PROMOTIONAL OPPORTUNITIES Other Promotional Opportunities Conference Supporter $10,000 each (LIMITED TO 4 EXHIBITING COMPANIES) This opportunity will provide your company with increased exposure to stand out in the crowd during the conference. Benefits include: Pre-conference mail list Enhanced Exhibitor Listing Logo recognition with other Conference Supporters Full Conference registration Enhanced Exhibitor Listing $500 Promote your company before, during and after the conference with an Enhanced Exhibitor Listing. With an enhanced listing, attendees will be able to see your company description, download a marketing brochure, read your press release and access social media links from the Online Exhibitor Directory & Floor Plan. Your 50-word description will also be included in the Conference App. Push Notifications $3,000 each The Exhibitor Push Notifications help Exhibitors and Sponsors announce a presentation at their booth, do a countdown to a product launch, announce the winner to your prize giveaways, etc. SHRM will notify attendees on your behalf via their mobile device during the conference. Your message cannot exceed 20 words. Exhibitor Solutions Theatre and HR Technology Solutions Theatre $5,000 each Exhibiting companies gain additional exposure with this opportunity to highlight new ideas or products and services in an educational setting inside the SHRM Exposition. Each presentation will be listed in the theatre schedules, which will appear in the Exhibitor & Sponsor Resource Guide, Conference Guide, Conference Daily and the Conference App. The pre-conference attendee mail list is included for you to promote your participation with a pre-conference mailing. Inquiries? Contact SHRM S EXHIBITS TEAM Mr. Emile Davis, CEM MANAGER, EXHIBITS & SPONSORSHIPS Ms. Rebecca Orens, CEM SENIOR EXHIBITS SPECIALIST Mr. Dennis Rugbart SENIOR EXHIBITS SPECIALIST Mr. Tim Thoms-Cappello SENIOR EXHIBITS SPECIALIST SHRM 2016 ANNUAL CONFERENCE & EXPOSITION 5

6 TM ADVERTISING SHRM Media Advertising Opportunities SHRM Media reaches the world s largest and most engaged HR audience. By advertising in digital and print media, you can ensure significant exposure before, during and after SHRM s Annual Conference and Exposition. Published monthly by SHRM, HR Magazine is the most popular, trusted and respected HR publication in the world. 108,783 executive level subscribers* 108,375 manager level subscribers* 279,026 total qualified circulation* *June 2015 BPA Brand Report. The world s largest and most highly trafficked HR website. More than 1.5 million unique visitors per month* 7.9 million page views per month* TM The official digital publication of SHRM s Annual Conference & Exposition, Conference Daily provides ongoing coverage of HR s largest event. Conference Daily ads are great way to drive traffic to your booth. HR WEEK E-NEWSLETTER HR Week circulation exceeds 400,000. Conference coverage will be included in the regular weekly issue of HR Week and supplemented with two additional issues to be published the week of the conference. Advertise in HR Week for maximum exposure. SHRM ANNUAL CONFERENCE: REGISTRANT UPDATE S Leading up to the annual conference, a series of six s is sent to all registered attendees. They can serve as the perfect medium to remind attendees why they should visit your booth at the Exposition. There is limited ad inventory, so don t wait to reserve the opportunity. *October 2015 BPA Audited Site Traffic Data Your display ad on shrm.org will build brand and generate traffic to your booth. Choose from run-of-site or targeted advertising within 14 specialized HR topic areas. In addition, shrm.org offers sponsorships of webcasts, videos and research. FOR ADDITIONAL INFORMATION, PLEASE VISIT SHRM 2016 ANNUAL CONFERENCE & EXPOSITION 6

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