Background Information. Instructions. Problem Statement. HOMEWORK INSTRUCTIONS Homework #4 Nielsen Television Ratings Problem

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1 Background Information HOMEWORK INSTRUCTIONS Over the course of a given week, the vast majority of Americans watch at least some amount of television. Since most television shows are paid for by the sales of advertising, broadcasters and advertisers have a vested interest in knowing who is watching each television show. Nielsen Media Research conducts surveys on a weekly basis to calculate the ratings for television shows. The ratings are used for a variety of purposes including deciding which shows to air and when to schedule them, how much advertising costs, and when to buy advertising. Problem Statement In this assignment, we wish to create a database to store and analyze television show ratings data for the top 20 most-watched shows in a given week. Instructions IMPORTANT: This assignment requires the Windows version of Microsoft Office. IMPORTANT: Complete the below steps in the order they are given. Completing the steps out of order may complicate the assignment or result in an incorrect result. 1. Begin by creating a new Microsoft Access database named lastname_firstname_ntrp.accdb. 2. We would like to begin by making a table to store the television networks. a. Create a table named Networks to store the names of the television networks and their abbreviations. Designate the abbreviation as primary key. b. Enter records for all networks below. HINT: The Networks table will contain 6 records. Network Name National Broadcasting Company American Broadcasting Company Columbia Broadcasting System Fox Broadcasting Company CW Television Network Public Broadcasting Service Network Abbreviation NBC ABC CBS FOX CW PBS Page 1 of 7 Version 15.3

2 3. We need to store information on various television show genres. a. Create a table named Genres to store the show genres. Include a separate field (other than the genre) to serve as primary key. b. Enter records into the Genres table corresponding to the below genres. HINT: The Genres table will contain 6 records. Comedy Drama Sports Reality Action News 4. There is nothing to do for this step. Please proceed to the next step. 5. To finish adding our dataset, we must store information about the shows. a. Create a table named Shows to store information on each of our shows (listed below under Step 5b). Some requirements for this table appear below. IMPORTANT: Completely define the Shows table before entering records. i. For the primary key, use an AutoNumber-type field to store an ID number. ii. Create a text field to store the abbreviation for the show s network (e.g., FOX for the show Empire). iii. iv. For the network abbreviation, create a relationship to the primary key of the Networks table to indicate which network airs each show. Enforce referential integrity and enable cascade updates, but do not enable cascade deletes. Provide a field to store the name of the television show. Using a lookup field referencing the Genres table, allow the user to specify the show genre. The user should be able to select the full name of the genre (e.g., Drama ) from the lookup field dropdown list. Enable data integrity, restricting deletes, on the relationship created by the Lookup Wizard. v. Provide a fixed-type number field with 1 decimal place to store the show s rating. Page 2 of 7 Version 15.3

3 vi. vii. HOMEWORK INSTRUCTIONS Provide a field formatted as a percentage with 1 decimal place to store the show s viewer share. Include a standard-type number field with no decimal places to store the number of viewers. viii. Create a lookup field that will allow us to specify the day that the show aired. You must provide the possible values shown below: ix. Sunday Monday Tuesday Wednesday Thursday Friday Saturday Create a date/time field to store the start time of the show. Represent the time in the medium time format (e.g., 10:22 PM ). Page 3 of 7 Version 15.3

4 b. Enter the below show data into your Shows table as appropriate. The below information is from the week ending October 4, 2015 [1]. HINT: The Shows table will contain 20 records. Ntwk Show Genre Rtng Share Viewers Day Time NBC NBC Sunday Night Football Sports % 16,433,000 Sun 8:30pm CBS CBS+NFLN Thursday Night Sports % 13,737,000 Thu 8:25pm Football CBS NCIS Drama % 11,962,000 Tue 8:00pm NBC Sunday Night NFL Pre-Kick Sports % 12,024,000 Sun 7:00pm CBS The Big Bang Theory Comedy % 11,023,000 Mon 8:00pm FOX Empire Drama % 9,517,000 Wed 9:00pm NBC Voice-Tue Reality % 9,533,000 Tue 9:00pm CBS NCIS: New Orleans Drama % 9,445,000 Tue 9:00pm FOX The OT Sports % 8,979,000 Mon 12:00am CBS 60 Minutes News % 8,810,000 Sun 7:00pm CBS Madam Secretary Drama % 8,761,000 Sun 8:00pm NBC Football Night America Part Sports % 8,563,000 Sun 7:00pm 3 NBC Voice Reality % 8,610,000 Mon 8:00pm CBS Blue Bloods Drama % 8,546,000 Fri 10:00pm ABC Dancing With The Stars Reality % 8,337,000 Mon 8:00pm CBS CBS+NFLN Thursday Night Sports % 8,101,000 Thu 8:00pm Pre-Kick CBS Criminal Minds Drama % 7,332,000 Wed 9:00pm CBS Limitless Drama % 7,360,000 Tue 10:00pm ABC Scandal Drama % 7,215,000 Thu 9:00pm CBS The Good Wife Drama % 7,147,000 Sun 9:00pm 6. Create separate queries to provide the information requested below. Name each query after the step in which it appears (e.g., name the query in Step 6a as Query6A ). HINT: Run your queries to test them. Make sure that they display all and only the records that you would expect to appear. a. Create a query that lists all show names, their full network name, full genre name, ratings, viewer shares, number of viewers, air day and air time. Sort by ratings and then by viewer share, both in descending order. HINT: This query will show 20 records and 8 fields. Page 4 of 7 Version 15.3

5 b. Create a query that lists show names, their full network name, ratings and the number of viewers. Only display shows with a rating of at least 5.0 but not more than 7.0. Sort by network and then by rating, both in ascending order. HINT: This query will show 5 records and 4 fields. c. Create a query that lists each genre name, the count of shows within that genre, and the total number of viewers for that genre. Your results must include all genres, even if they have no shows. Format the total number of viewers as a standard-type number with no decimal places. Sort by the total number of viewers in descending order. HINT: This query will show 6 records and 3 fields. d. Create a query that displays each full network name and the average of the ratings for that network s shows. Format the average rating as a fixed-type number with 2 decimal places. Sort by the full network name in ascending order. HINT: This query will show 4 records and 2 fields. e. Create a query that lists all shows with their names, ratings, viewer shares, and number of viewers. You must also create a calculated field that estimates the total number of households watching, which can be determined from the rating value. You can calculate the number of households watching using the formula: ([Shows. Rating] ) Format the number of households as a standard-type number with no decimal places. Sort by the number of viewers and then by the number of households, both in descending order. HINT: This query will show 20 records and 5 fields. 7. Using the Form Wizard, create a form with subform. The main form should display the full network name. The subform must display a datasheet with all Shows table fields. Name the main form NetworkData and the subform NetworkDataSubform. Page 5 of 7 Version 15.3

6 8. Using the Report Wizard, create a report to show the results of Query6A. Display all fields from the query. View by genre and sort by show name in ascending order. Use a stepped layout and landscape page orientation. Name the report ShowSummary. Ensure the full widths of all columns are visible on the report. 9. We need to create a new table to store analysis questions responses. a. Create a table named AnalysisQuestions with the below fields and characteristics. Use appropriate field types and designate a good primary key. Table: AnalysisQuestions Field Name QuestionNumber Response Description Question being answered. Response to the analysis question prompt. 10. In the AnalysisQuestions table, answer four of the five analysis questions below. Respond to one question per record. a. How does Nielsen select the participants who track their viewing so that the ratings can be generated? Do you think the method used gives accurate results for the number of viewers for the shows? b. In looking at the top 20 shows listed, only one of the shows aired on Friday and none were on Saturday. Why do you think this might be the case? c. In addition to overall viewer figures, Nielsen tracks viewers by various demographics including age and gender. Why might one want to use this demographic information? For example, why might it matter if a show has many female teenage viewers but few male viewers in their forties? d. Four times a year, advertising rates are set based on ratings recorded during sweeps periods. Do you think that measuring viewers just at certain times of the year like this gives accurate overall results? Why or why not? e. Average television show ratings have been decreasing over time. What are some possible causes for this? 11. Run the Compact and Repair Database utility on your database. Ignore any errors you receive when running the utility. Page 6 of 7 Version 15.3

7 Grading Rubric HOMEWORK INSTRUCTIONS This assignment is worth 50 points. It will be graded by your instructor using this rubric, with partial credit awarded as appropriate: Steps 2a-b 3 points total Step 7 3 points Steps 3a-b 3 points total Step 8 3 points Step 5a 5 points Step 9a 2 points Step 5b 3.5 points Steps 10a-e (pick 4 of 5) 2.5 points each Steps 6a-e 3.5 points each The analysis questions in Steps 10a-e will be evaluated using this rubric: Standard Meets Requirements (1.25 points) Does Not Meet Requirements (0 points) Answer is reasonable. Answer addresses the question prompt and is factually correct or a reasonable interpretation of available data. Answer does not address the question prompt, is factually incorrect, or is an unreasonable interpretation of available data. Answer is supported. References Logical rationale is provided to support the provided answer. Logical rationale is not provided to support the provided answer. [1] This week s broadcast ratings, Media Life Magazine, Oct. 10, Available: Accessed: Oct. 10, Page 7 of 7 Version 15.3

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