GE Lighting. LED Refrigerated Display Lighting. January 20, / Immersion RH10 Series / 10/3/2011

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1 GE Lighting LED Refrigerated Display Lighting January 20, /

2 GE Pedigree

3 GE Lighting in EMEA 8 plants in7cities 1. Nagykanizsa 2. Budapest Machinery 3. Budapest Lighting 4. Hajduböszörmény 5. Vác 6. Kisvárda 7. Zalaegerszeg 8. Madrid-Getafe, Spain , /

4 GE Lighting in EMEA 42 Presence in countries lamp types L&I EMEA Headquarters in Budapest Global Technology Center in Budapest employees Albania Austria Bahrain* Iraq* Jordan* Kuwait* Lebanon* Oman* Pakistan* Quatar* UAE* Yemen* Bosnia and Herzegovina Bulgaria Croatia Czech Republic Denmark Estoni** Latvia** Lithuania** Finland France & Benelux Germany Greece Hungary Ireland Italy Montenegro Norway Poland Portugal Romania Saudi Arabia Slovakia Slovenia South Africa Spain Sweden Switzerland Turkey Ukraine United Kingdom *office in Dubai **office in Warszawa 4 /

5 Our LED Strategy A Global Leader in LED Systems Quality & Reliability Systems Integration Light Engines & Drivers Design & Application Engineering 5 /

6 Global LED systems leader Invented first visible LED ( 62) 10+ years: traffic, signage, architectural & retail Largest installed base of white LED systems 1,000,000+ LED refrigerated lightbars 5 million+ LED signal modules 4 million+ metres Tetra LED signage & architectural 6 /

7 All LED Systems are Not the Same GE sets the standard for quality & reliability Every GE LED system is: Backed by the expertise of our 100-plus years in the lighting industry Designed using Six Sigma methodology for quality Tested at the LED, sub-system & complete system level in our in-house & independent labs around the world Uses performance claims supported by stringent, comprehensive testing, rather than rely solely on data from the LED supplier Comes with a product life rating that recognizes acceptable light output for its intended application Make sure you are not comparing apples to oranges and choose an LED solution with proven performance you can trust! 7 /

8 End user perspective: Where have all the lumens gone? 160 LPW System De-rating RTY ~ 25% Lumen per Watt (6500K, 70 CRI) 135 LPW % loss % Loss % Loss 8 System LPW LED Lab Commercially Available LED Thermal derating Optical efficiency Driver efficiency Delivered lpw What is the Rating?

9 Recognized for quality leadership A major advance in colour stability 9 /

10 GE Ecomagination Commitments 1. Grow revenues to $25B 2. Double R&D to $1.5B 3. Reduce greenhouse gas 4. Reduce water use by 20% 5. Inform public 10 /

11 Shoppers prefer LED lighting Independent research by the Lighting Research Center Appearance Energy Maintenance Environment 11 /

12 Refrigerated Display Lighting GE breakthrough Benefits To End user Best-in-class list of global adopters Enhances focus on core competency refrigerated cases >1,000,000 light bars installed to date - Reliability and Quality 4 th generation of product evolution since 2006 leading edge technology, seasoned supply chain Now offering the full LED solution: vertical and horizontal Display lighting 12 /

13 RH10 Series

14 New Immersion RH10 series Achieve your best case scenario Target Applications Horizontal refrigerated cases Product Overview Available in multiple lightbar types (canopy, undershelf), color temperatures (3000K, 4000K & 5100K), and lengths (36, 48 ) Up to 80% energy efficient than T5HO fluorescent Significantly reduces maintenance costs versus fluorescent Environmentally responsible 14 /

15 Key customer needs Setting industry trends Whichever is most important to you Energy Increased energy savings Reduced maintenance costs Greater visual appeal Environmentally responsible Maintenance Appearance The Immersion RH10 LED System meets those needs Environment 15 /

16 Multiple color temperatures New warm colors available Merchandisers are able to create the right look for their store with the availability of three different color temperatures: Energy 3000K 4000K 5100K Maintenance Appearance Environment 16 /

17 Greater visual appeal Focus light on food packaging Delivers bright uniform light Adjustable clips allow for easy rotation of the fixture to angle light onto the food packaging Optimizes visual appearance to create a more attractive selling environment Energy Maintenance Appearance Environment 17 /

18 Complete system Optimize the look of your case Unique solution for both canopy & undershelf applications Energy Pair together to create a complete LED system solution Efficiently direct the light onto the shelves Maintenance Appearance Environment 18 /

19 Energy savings Substantially lower energy consumption Energy Maintenance Appearance Environment 19 /

20 Slash Energy Costs Replaces less efficient fluorescent Immersion RH10 Energy Savings Calculator UNDERSHELF CANOPY Energy savings* (Watts/Light Bar) Hours (18 x 365) Total KwH Energy costs (KwH) ** $0.11 $0.11 Energy Savings / Light Bar/ Year $15.18 $26.02 Energy Savings/ Light Bar/ 5 Years $75.88 $ $$ Savings, 5 years*** $7,588,000 $2,601,000 *Comparing one 48 linear fluorescent (32W T8) with one 48 undershelf or two 48 canopy light bars ** US Energy rate *** Based on 100,000 undershelf & 20,000 canopy light bars 20 /

21 Reduced maintenance costs Long life with fewer lamp burnouts Energy Maintenance Appearance Environment Fewer maintenance calls, less material waste 21 /

22 Ease of installation and maintenance Multiple bracket options to fit your case U Bracket Undershelf L Bracket Canopy Energy Maintenance Appearance Environment Additional bracket designs developed on demand 22 /

23 Product reliability Backed with a reputation that is unsurpassed in the industry Tested using GE Six Sigma quality standards Long rated life of 50,000 hours backed by a 5-year limited warranty Robust design eliminates fragile glass tubes used in fluorescent UL & CE approved with Class II power supply, RoHS certified, NSF compliant, IP 54 rated Energy Maintenance Appearance Environment 23 /

24 Environmentally responsible Reduces hazardous waste Immersion RH10 is a product of ecomagination SM Energy Uses less energy than fluorescent No UV or infrared Contains no lead, mercury or glass Long lasting design means less material waste Maintenance Appearance Environment 24 /

25 IMMERSION LED Display Lighting Your best case scenario TM 25 /

26 RV40 Series

27 Immersion LED Refrigerated Display Lighting RV40 Series Target Applications Vertical reach-in & walk-in refrigerated cases Product Overview Available in multiple color temperatures (3500K, 4000K & 5000K) Will be available in multiple lengths (30, 36, 60 & 70 ) Energy efficient up to 85% energy savings Significantly reduces maintenance costs Environmentally responsible 27 /

28 Evolution of GE Lighting Solutions LED RV Series K example Light lux 900 lux 1150 lux 1050 lux on shelf - 45% Watts/door 60 watts 41 watts 29 watts 16 watts + 60% Lux/watt Payback < 5 years < 4 years < 3 years < 2 years Less energy, lower cost, faster payback *Expected results 28 /

29 RV40 Product Roadmap 2011 Several sizes & colour temp K: available now K: end Q K & 4000K: end Q K & 4000K: early Q K & 4000K: early Q2 29 /

30 LED RDL: improved product visibility Significant glare reduction The patent-pending design eliminates distracting glare by hiding the view of the light source, enabling the consumer to better see the merchandise inside the case and so increase sales Fluorescent Lighting LED Lighting Glare light GE LED Lighting solution efficiently directs the light on the shelves, eliminating wasteful glares that spill out onto the floor and refract off the case doors 30 /

31 LED RDL: brighter, more uniform look Distributes light more evenly Immersion RV40 LED Refrigerated Display Lighting uniformly delivers an average of 1040 lux* to the shelf. Eliminates the contrast between the overexposed packaging near the mullion and the dark packaging in the center. Appearance Energy Illuminance (lux) Left Mullion Central Viewing Area Right Mullion IMMERSION FLU Based on: 6 inch throw Typical retail ambient light conditions Average of multiple measurements Maintenance Environment Typical Reach-in Door * 60 lightbars, 5000K CCT 31 /

32 Brighter, more uniform light distribution Immersion RV40 LED Refrigerated Display Lighting uniformly delivers an average of 1040 lux* to the shelf. Eliminates the contrast between the overexposed product near the mullion and the dark product in the center. 4 throw 6 throw Appearance Energy Maintenance Environment * 60 lightbars, 5000K CCT 32 /

33 Maintaining uniformity with less watts Gen 2 through Gen 4 at 6 Throw Gen 2 32 LEDs 43W Gen 3 22 LEDs 29W Gen 4 7 LEDs 16W

34 Direct energy savings (60 ) Substantially lowers operating costs Lighting System Wattage door case example (60 lightbars) Appearance Lighting Wattage Up to 85% reduction Energy Maintenance T12HO T8 Immersion LED (RV40 series 5000K) Environment 34 /

35 Total energy savings (60 ) Additional indirect savings from reduced heat in the case Immersion Wattage Saving door case example (60 lightbars) Appearance Indirect Savings (Compressor)* Direct Savings (Lighting) Energy Watts Saved T12HO T8 Maintenance Environment *Compressor savings are dependent on case temperature and design. 35 /

36 Reduced maintenance costs Long life in cold temperatures with fewer lamp burnouts Life (Hours) 50,000 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5, ,000 Life Comparison 20,000 Up to 4x longer life 12,000 Immersion Immersion LED T8 T12HO (RV40 series) Fewer maintenance calls, less material waste & long lasting uniformity Appearance Energy Maintenance Environment 36 /

37 Product reliability Backed with a reputation that is unsurpassed in the industry Designed & tested using GE Six Sigma quality standards Proven expertise through installation of over 1,000,000 LED light fixtures worldwide with a return rate of less than 0.045%* Long performance life of up to 50,000 hours backed by a 5-year limited warranty Robust design eliminates fragile glass tubes used in fluorescent UL & CE approved, Class II power supply, RoHS, NSF compliant, IP54 rated Appearance Energy Maintenance Environment *Based on warranty return rate through October /

38 Environmentally responsible Helps retailers achieve sustainability goals Immersion RV40 is a product of ecomagination SM Efficiently uses less energy than FLU No UV or infrared Contains no lead, mercury or glass Long lasting design means less material disposal Appearance Energy Maintenance Environment 38 /

39 IMMERSION LED Display Lighting Clearly a better choice! 39 /

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