Roadshow with Deutsche Bank in Paris, June 6, Dr Julian Deutz, CFO Claudia Thomé, Co-Head of Investor Relations

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1 Roadshow with Deutsche Bank in Paris, June 6, 2016 Dr Julian Deutz, CFO Claudia Thomé, Co-Head of Investor Relations

2 Disclaimer This document, which has been issued by Axel Springer SE (the "Company"), comprises the written materials/slides for a presentation of the management. Whilst all reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions and expectations contained herein are fair and reasonable no representation or warranty, express or implied, is given by or on behalf of the Company, any of its directors, or any other person as to the accuracy or completeness of the information or opinions contained in this document and no liability is accepted for any such information or opinions. This document contains forward looking statements which involves risks and uncertainties. These forward looking statements speak only as of the date of this document and are based on numerous assumptions which may or may not prove to be correct. The actual performance and results of the business of the Company could differ materially from the performance and results discussed in this document. The Company undertakes no obligation to publicly update or revise any forward looking statements or other information contained herein whether as a result of new information, future events or otherwise. This document does not constitute or form any part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any shares in the Company, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision in relation thereto. 2

3 Axel Springer at a Glance Highlights Revenues by segment 1) EBITDA by segment 1)2) 2% One of the leading digital publishers in Europe with unique media brands Successful transformation with 72% 1) of EBITDA from digital activities 27% 44% 27% Classified Ad Models Paid Models Marketing Models Services / Holding 27% 14% 60% Organic growth supported by active M&A with strong track record High dividend yield Financials 2015 Outlook 2016 Revenues in m 3,294.9 Low single-digit % increase EBITDA in m Low to mid single-digit % increase EBITDA-margin 17.0% EPS (adj.) in 2.22 Mid to high single-digit % increase DPS (FY 2015) in ) Based on Q1/2016 figures. 2) Negative EBITDA S/H allocated proportionally to operative segments. 3

4 Digital transformation along core areas of expertise to become the leading digital publisher Classified Ad Models Paid Models Marketing Models & For all segments: main activities only. 4

5 Axel Springer with significant reach and traffic figures across all assets 200 million unique users 1.4 billion visits 1.1 billion video views 395k paid digital subs Unique users Q1/16, comscore and own calculations, monthly average. Visits Q1/16, comscore and own calculations, monthly average. Video views, most recent company data available (last three months), monthly average. Paying digital subscribers April 2016, BILD and WELT. 5

6 85% of advertising revenues and 72% of EBITDA earned in digital in Q1/16 Revenues Advertising Revenues EBITDA 33% 15% 28% 67% 85% 72% Digital share. Non-digital share. 6

7 Start into the year as expected guidance for the full year confirmed in m Q1/16 Q1/15 yoy Revenues % Advertising % Circulation % Other % EBITDA % Margin 16.1% 15.3% 0.7pp Restructuring Exp Launch Costs EBITDA ex. Restr./LC % Margin 18.5% 17.6% 0.9pp Q1/16 significantly impacted by consolidation effects Revenues adjusted for cons. effects +3.7% (ad revenues +5.9%, circulation revenues -3.5%, other revenues +5.0%) Cost development (-1.7%, +3.1% adj. for cons. effects) below revenue increase EBITDA up 5.2% (adj. for cons. effects +3.2%) due to continued growth in classifieds, lower restructuring costs and despite investments for future growth 7

8 Adjusted eps up 18.6% yoy guidance for FY 16 mid to high single-digit growth in m Q1/16 Q1/15 yoy Net income >100% Non-recurring effects Effects of purchase price allocations % Taxes attributable to these effects Adjusted net income % Thereof attributable to non-controlling interests % Adjusted net income attributable to shareholders of Axel Springer SE % in Adjusted eps 1) % 1) Based on weighted average number of shares outstanding in Q1/16: 107.9m (Q1/15: 98.9m). 8

9 Dividend yield of 3.6% 1), dividend volume up to new record high of 194m Free cash flow in m Dividend volume in m Dividend ( /share) Q1/15 Q1/ ) Based on share price on day prior to AGM. 9

10 Leverage of 1.5x post dividend payment and cash inflow from FUNKE vendor loan Net financial debt 1) of 881m as of April 2016 (leverage 1.5x 2) ) Early repayment of FUNKE vendor loan Vendor loan granted in April 2014 in connection with sale of regional newspapers and magazines Initial terms Nominal value of 241m, 5% yearly capitalized interest, repayment over a two-year period starting 2018 Agreement with FUNKE to receive early repayment 260.3m cash payment received end of April 2016 Future cash flows Inflows Strong free cash flow generation Payment of 55m received in January 2016 from sale of stake in Doğan TV. Further sale/payments of 171m expected in 2020/ Outflows Put-Call-Options following acquisitions, volume expected to be ~ 60m for ) Excl. pension liabilities. 2) Based on Bloomberg EBITDA consensus for

11 Priorities 2016 We want to further grow in classifieds invest for further growth in Business Insider, upday, Retale stabilize paid models segment ex growth investments for Business Insider/upday 11

12 Outlook 2016 Axel Springer Group Revenues EBITDA eps (adj.) Low single-digit % growth Low to mid single-digit % growth Mid to high single-digit % growth Classified Ad Models Paid Models Marketing Models Services/ Holding Revenues Low double-digit % growth Mid single-digit % decline Mid single-digit % growth Significant decline EBITDA Low double-digit % growth Mid to high singledigit % decline On prior-year level Mid single-digit % decline 12

13 Highlights Classified Ad Models

14 Classified Ad Models segment at a Glance Highlights Classified Ad Models Portfolio of market leading classified ad models Jobs #1 in Germany, Belgium Real Estate #1 in France Cars #1/2 in France Digital classifieds clear beneficiary of structural shift from print to online #1 in UK #1 in Belgium Local #1 in Germany Strong market positions yielding high margins #1 in Ireland, South Africa Financials #2 in Germany & Generalist #1 in Israel Vacation Rental #1 in Netherlands and Belgium 2015 Outlook 2016 Revenues in m Low double-digit % increase EBITDA in m Low double-digit % increase EBITDA margin 40.5% 14

15 Ownership of Classifieds back to 100% General Atlantic 8.3% group shareholder Before December 8, 2014 Axel Springer Since December 8, 2014 Axel Springer As of December 9, 2015 Axel Springer Classified Ad Models Paid Models Marketing Models Classified Ad Models Paid Models Marketing Models Classified Ad Models Paid Models Marketing Models GA share 30% GA share 15% GA share 8.3% December 8, 2014 Acquisition of 15%-stake for 446m in cash December 9, 2015 Acquisition of remaining 15%-stake for 9.0m Axel Springer SE shares 15

16 StepStone: Significant lead over competitors Company profile Applications per job ad in Germany; ) #1 job portals in Germany, UK and other countries High growth driven by operational excellence and market share gains Competitor x2.7 x2.8 x2.6 Several bolt-on acquisitions enabling knowhow transfer and best practice exchange Competitor x3.8 x3.2 x3.1 Relevance of direct search in Germany limited Competitor x5.0 x5.1 x Competitor x5.3 x7.8 x7.1 1) Source: TNS Infratest 16

17 SeLoger revenue growth driven by strong ARPA development Company profile Monthly ARPA depending on regions (EUR) #1 specialist real estate portal in France Penetration rate with real estate agents >80% Excellent competitive position and beneficiary from print to online shift Continued revenue growth driven by strong ARPA development Paris area Province Total (excl. verticals) Total (incl. verticals)

18 Merger of Immowelt & Immonet in 2015 creates a strong N 2 in German online real estate Outlook and targets High investments in the Immowelt-brand (Online-/TVcampaigns) Uplift in performance through new cooperations (e.g. meinestadt, kalaydo) + Revenues to grow with a doubledigit CAGR over the next five years After investments in the Immowelt-brand EBITDA-margin to increase to +40% Darker shade = higher search volume per region 18

19 Encouraging results for real estate agents: More leads for Immowelt: Higher ARPA 2) DUO 1) customers may more than double their leads +145% in +14% % Jan 2015 Jan Q1/14 Q2/14 Q3/14 Q4/14 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 1) Based on an internal analysis of the daily leads per listing for 3,500 customers that had an Immowelt contract in Jan 2015 and new DUO contract in Jan ) ARPA (Average Revenue Per Agent); monthly revenues of Immowelt + Immonet, divided by the number of agents (duplications eliminated, estimated before Jun 2015) Sources: Immowelt, Immonet. 19

20 Strengthening classifieds vacation rentals vertical Bolt-on acquisition of Traum-Ferienwohnungen (04/16) Voluntary PTO for Land & Leisure (05/16) One of the leading online marketplaces for vacation rentals in Germany Majority acquisition (50.01%) (Axel Springer stake 51%) Founded 2001, based in Bremen, ~100 employees Founders continue to lead the business Land & Leisure brands DanCenter (holiday homes) and DanLand (holiday parks) with strong presence in Scandinavia (especially Denmark) Established in 1957, listed on Nasdaq Nordic, ~240 Group with cash offer price of DKK 6.05 per share for up to 100% of all shares (max. total of ~ 61.8m) Irrevocable undertakings to accept offer already received (for total of 63.76%) Offer is subject to certain conditions, including the approval by antitrust authorities. Closing envisaged for Q3/16. 20

21 Highest organic growth in classifieds verticals still in jobs with 13.8% Jobs EBITDA share 43% Real estate EBITDA share 34% in m Q1/16 Q/15 yoy Revenues % Revenues (pro forma) % EBITDA* % Margin 37.5% 42.2% -4.7pp in m Q1/16 Q1/15 yoy Revenues % Revenues (pro forma) % EBITDA* % General/Other EBITDA share 24% Margin 43.4% 45.0% -1.5pp in m Q1/16 Q1/15 yoy Revenues % Revenues (pro forma) % EBITDA* % Margin 38.2% 33.6% 4.6pp * Total EBITDA includes costs of 0.9m in Q1/16 and 1.8m in Q1/15 (thereof business development, M&A and other), not allocated to the three pillars. 21

22 Classified Ad Models continue with double-digit revenue growth in m Q1/16 Q1/15 yoy Revenues % Revenues (pro forma) % Advertising % Other % Revenue increase due to continued strong organic growth (10.3%) and acquisitions EBITDA up 18.4% EBITDA* % Margin 39.1% 39.9% -0.8pp * Total EBITDA includes costs of 0.9m in Q1/16 and 1.8m in Q1/15 (thereof business development, M&A and other), not allocated to the three pillars. 22

23 Highlights Paid Models

24 Paid Models segment at a Glance Highlights Focus on market-leading media brands with clear path to digitization National paid models dominated by unique asset BILD Entering English-speaking media market with Business Insider acquisition National BILD group WELT group/n24 (Main activities) Paid Models International Business Insider upday Ringier Axel Springer Media (Poland, Hungary, Serbia, Slovakia) Switzerland (in JV with Ringier), France, Spain Strong presence in Eastern Europe (JV with Ringier) Introduction of innovative mobile news service for Samsung devices Financials 2015 Outlook 2016 Revenues in m 1,582.2 Mid single-digit % decline EBITDA in m Mid to high single-digit % decline EBITDA-margin 14.1% 24

25 Business Insider: Centerpiece of our English content strategy Now it s about execution 150 journalists (US edition) +41% yoy Revenues own articles (daily) 25

26 Acquisition of Business Insider major milestone to expand into English-speaking world Business Insider profile Major business news website in the US (founded 2007) ~325 employees (~50% journalists ) Axel Springer minority investor with ~9% since January 2015 Reach growth of >80% p.a. Revenue growth of >70% p.a. Breakeven 2015 before growth investments Deal Terms Acquisition of ~88% (total stake 97%) Long-term equity incentive for Henry Blodget (Founder, CEO & Editor-in-chief) and Julie Hansen (COO & President) Purchase price of 320.4m for 88%, based on company valuation (cash/debt free) of $390m (~ 348m) Transaction closed in Q4/15 Targets Revenues to grow >30% (CAGR) until 2020 Breakeven envisaged by

27 Innovative news service upday pre-installed on Samsung Galaxy S7 devices since March 2016 Curation of breaking news by experienced journalists with nearly 24/7 coverage Algorithm-based personalization 27 27

28 upday Innovative news service and strategic partnership with Samsung Profile Strategic partnership to develop mobile news service exclusively for Samsung devices Curation of news by experienced journalists with nearly 24/7 coverage combined with algorithm based news feed tailored to personal interest Aggregation of content from a broad range of global and local media brands; overall more than 1,000 sources Reach of new audiences in an adblocker-free environment Advertising for a targeted audience with non-intrusive formats International roll out Started as beta-version for Samsung smartphones in Germany and Poland (09/15) Available as beta-version in Germany for Samsung Gear S2 as smartwatch app (09/15) Launched for Samsung smartphones in Germany, Poland, France and UK (02/16) Pre-installed on Galaxy S7 devices in covered countries (03/16) 28

29 Monetizing content in digital: positive signals No ad no content at bild.de 395,023 paying subscribers at end of April % Jan-Apr 16 vs Jan-Apr 15 80% reduction of adblock ratio ~10% increase in marketable reach 29

30 Paid Models EBITDA stable excluding growth investments in m Q1/16 Q1/15 yoy Revenues % thereof digital (reported) % thereof digital (pro forma) % Advertising % Circulation % Other % EBITDA % Margin 10.9% 12.1% -1.2pp Restructuring Exp Launch Costs EBITDA ex. Restr./LC % Margin 14.6% 14.8% -0.2pp Revenue development impacted by consolidation effects (mostly Swiss activities), adjusted for these effects down only 1.1% 27% of revenues now from digital Advertising revenues adjusted for cons. effects stable (+0.1%) Circulation revenues adj. for cons. effects down 3.4% EBITDA decline due to planned growth investments adjusted for these up in Q1/16 yoy 30

31 Paid Models International: EBITDA impacted by growth investments for BI and upday Paid Models National Paid Models International in m Q1/16 Q1/15 yoy Q1/16 Q1/15 yoy Revenues % % thereof digital (reported) % % thereof digital (pro forma) % % Advertising % % Circulation % % Other % % EBITDA % Margin 14.4% 12.8% 1.6pp -1.6% 9.8% -11.4pp Restructuring Exp Launch Costs EBITDA ex. Restr./LC % % Margin 16.6% 16.4% 0.2pp 7.3% 10.0% -2.7pp 31

32 Highlights Marketing Models

33 Marketing Models segment at a Glance Highlights Marketing Models #1 positions in all major marketing business models Reach based marketing with margin >20% zanox group European market leader in performance marketing Performance marketing with structurally low margin (>4%) Reach Based Marketing Idealo aufeminin Bonial (kaufda/retale) (Main activities) Financials Performance Marketing zanox group Digital Window eprofessional 2015 Outlook 2016 Revenues in m Mid single-digit % increase EBITDA in m 88.0 On prior year level EBITDA-margin 10.0% 33

34 Bonial: Going fast track international Business model 2008: Start in Germany, quickly achieved market leading position (local brand kaufda ) Research online buy offline Making use of location-based offerings, also adding push alert functions 2014: Bolt-on acquisition of MeinProspekt Print insert goes digital Cost per Engagement Internationalization France (since 2011) Spain, Brazil (since 2012) USA (since 2013, local brand retale ) US market size for brochures (>15bn USD) exceeds European market Mexico, Chile, Columbia, Sweden, Denmark, and Norway (since 2015) Mobile share of revenues 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

35 Bonial: Creating a global leader main focus US expansion 35

36 Marketing Models impacted by consolidation effects and higher growth investments in m Q1/16 Q1/15 yoy Revenues % Revenues (pro forma) % Advertising % Other % EBITDA* % Margin 9.3% 10.1% -0.8pp Restructuring Exp Launch Costs Consolidation effects due to sale of stake in Talpa Germany and Smart AdServer in 2015 Revenues adj. for cons. effects up 4.4% (ad revs +2.9%, other revs +15.1%) EBITDA development (adj. for cons. effects -9.1%) driven by higher launch costs for Retale EBITDA ex. Restr./LC % Margin 11.6% 11.5% 0.1pp * Total EBITDA includes costs of 1.8m in Q1/16 and 2.0m in Q1/15 (thereof business development, M&A and other), not allocated to the two pillars. 36

37 Reach Based Marketing: Revenues ex consolidation effects up 14% (reported -12%) Reach Based Marketing Performance Marketing in m Q1/16 Q1/15 yoy Q1/16 Q1/15 yoy Revenues % % Revenues (pro forma) % % Advertising % % Other % % EBITDA % % Margin 22.2% 22.2% 0.0pp 4.2% 4.7% -0.5pp Restructuring Exp Launch Costs EBITDA ex. Restr./LC % % Margin 29.3% 25.8% 3.5pp 4.2% 4.9% -0.7pp * Total EBITDA includes costs of 1.8m in Q1/16 and 2.0m in Q1/15 (thereof business development, M&A and other), not allocated to the two pillars. 37

38 Investor Relations contacts Claudia Thomé Co-Head of Investor Relations Phone: Mobile: Daniel Fard-Yazdani Co-Head of Investor Relations Phone: Mobile: Axel Springer SE: Axel-Springer-Str. 65, Berlin, Germany, Fax:

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