RAB / GfK MRI AUTO PROFILE: KIA. A B C D E F G H I J K Own/Lease Kia Sportage
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1 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage U.S. Adults 8+ Male Female Age 8-4 Age 5-34 Age Age Age Age
2 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Age + Age 8-34 Age 8-49 Age 5-54 Age Age 50+ Median Age Race: White Only Race: Black/African-American Only
3 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Race: Asian Race: Other Race/Multi-Racial Hispanic, Latino, Spanish Origin or Descent Hispanic, Personally Speak Only English at Home Hispanic, Personally Speak Mostly English, But Some Spanish at Home Hispanic, Personally Speak Only Spanish at Home Hispanic, Personally Speak Mostly Spanish, But Some English at Home Hispanic, Personally Speak Spanish and English Equally at Home Highest Level Education Completed/Highest Degree Received: Master's, Professional School or Doctorate Degree
4 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Highest Level Education Completed/Highest Degree Received: Bachelor's Degree Highest Level Education Completed/Highest Degree Received: Associate Degree, Academic Highest Level Education Completed/Highest Degree Received: Associate Degree, Occupational/Vocational Highest Level Education Completed/Highest Degree Received: Some College, but No Degree Respondent - Highest Level Education Completed/Highest Degree Received: High school graduate (High School Diploma or Equivalent, such as GED) Respondent - Highest Level Education Completed/Highest Degree Received: th Grade or Less or th Grade, No Diploma Currently Attending College or University Employed Full Time Employed Part Time
5 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Not Employed Temporarily Unemployed Retired from Employment Not Employed, Principal Shopper for Household Occupation: Professional and Related Occupations Occupation: Management, Business and Financial Operations Occupation: Sales and Office Occupations Occupation: Natural Resources, Construction and Maintenance Occupations Occupation: Other Employed
6 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Household Income: $50,000+ Household Income: $00,000- $49,999 Household Income: $50,000- $99,999 Household Income: $00,000- $49,999 Household Income: $75,000- $99,999 Household Income: $60,000- $74,999 Household Income: $50,000- $59,999 Household Income: $40,000- $49,999 Household Income: $30,000- $39,
7 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Household Income: $0,000- $9,999 Household Income: Under $0,000 Median Household Income Marital Status: Single, Never Married Marital Status: Currently Married Marital Status: Divorced or Legally Separated Marital Status: Widowed Marital Status: Engaged to Be Married Marital Status: Living with Partner/Fiancé/Boyfriend or Girlfriend (Same or Opposite Sex)
8 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Any Child(ren) Under Age 8 Living at Home Child Under Age 8 Currently Living at Home Children Under Age 8 Currently Living at Home 3 Children Under Age 8 Currently Living at Home 4 Children Under Age 8 Currently Living at Home 5 or More Children Under Age 8 Currently Living at Home Own Home/Residence Rent Home/Residence Live Rent-Free in Home/Residence
9 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Census Region: North East Census Region: South Census Region: Midwest Census Region: West Census Sub-Region: New England Census Sub-Region: Mid Atlantic Census Sub-Region: South Atlantic Census Sub-Region: East South Central Census Sub-Region: West South Central
10 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Census Sub-Region: East North Central Census Sub-Region: West North Central Census Sub-Region: Mountain Census Sub-Region: Pacific County Size: A County Size: B County Size: C/D Radio Formats: AAA (subset of Alternative) (Monday- Sunday 4-Hour Radio Formats: Adult Contemporary (Monday- Sunday 4-Hour
11 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Radio Formats: Adult Hits (Monday-Sunday 4-Hour Radio Formats: Adult Standards/Easy Listening (Monday-Sunday 4-Hour Radio Formats: All News (Monday-Sunday 4-Hour Radio Formats: All Sports (Monday-Sunday 4-Hour Radio Formats: All Talk (Monday-Sunday 4-Hour Radio Formats: Alternative (Monday-Sunday 4-Hour Radio Formats: CHR/Top 40 (Monday-Sunday 4-Hour Radio Formats: Classic Hits (Monday-Sunday 4-Hour Radio Formats: Classic Rock (Monday-Sunday 4-Hour
12 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Radio Formats: Classical (Monday-Sunday 4-Hour Radio Formats: Country (Monday-Sunday 4-Hour Radio Formats: Ethnic (Monday-Sunday 4-Hour Radio Formats: Gospel (Monday-Sunday 4-Hour Radio Formats: Hispanic (All Genres) (Monday-Sunday 4- Hour Radio Formats: Hot AC (Subset of "Adult Contemporary") (Monday- Sunday 4-Hour Radio Formats: Jazz (Monday- Sunday 4-Hour Radio Formats: Mexican/Tejano/Ranchera (Subset of "Hispanic") (Monday-Sunday 4-Hour Radio Formats: News/Talk (Monday-Sunday 4-Hour
13 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Radio Formats: Oldies (Monday-Sunday 4-Hour Radio Formats: Public Radio/Non-Commercial (Monday-Sunday 4-Hour Radio Formats: Religion/Christian (Monday- Sunday 4-Hour Radio Formats: Rhythmic (Monday-Sunday 4-Hour Radio Formats: Rock (Monday- Sunday 4-Hour Radio Formats: Soft Adult Contemporary/Lite Rock (Monday-Sunday 4-Hour Radio Formats: Spanish AC (Subset of Hispanic) (Monday- Sunday 4-Hour Radio Formats: Tropical (Subset of Hispanic) (Monday- Sunday 4-Hour Radio Formats: Urban (All Genres) (Monday-Sunday 4- Hour
14 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Radio Formats: Urban AC (Subset of Urban) (Monday- Sunday 4-Hour Radio Formats: Urban Contemporary (Subset of Urban) (Monday-Sunday 4- Hour Radio Formats: Variety/Other (Monday-Sunday 4-Hour Radio Daypart Cumes: Total Week Monday-Sunday 4 Hours Radio Daypart Cumes: Weekday 6:00 am - 0:00 am Radio Daypart Cumes: Weekday 0:00 am - 3:00 pm Radio Daypart Cumes: Weekday 3:00 pm - 7:00 pm Radio Daypart Cumes: Weekday 7:00 pm - Midnight Radio Daypart Cumes: Weekday Midnight - 6:00 am
15 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Radio Daypart Cumes: Weekend 6:00 am - 0:00 am Radio Daypart Cumes: Weekend 0:00 am - 3:00 pm Radio Daypart Cumes: Weekend 3:00 pm - 7:00 pm Radio Daypart Cumes: Weekend 7:00 pm - Midnight Radio Daypart Cumes: Weekend Midnight - 6:00 am Where Listen to Radio on Typical Weekday: Home Where Listen to Radio on Typical Weekday: Car Where Listen to Radio on Typical Weekday: Work Where Listen to Radio on Typical Weekday: Place Other Than Home, Car, Work
16 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Where Listen to Radio on Typical Weekend: Home Where Listen to Radio on Typical Weekend: Car Where Listen to Radio on Typical Weekend: Work Where Listen to Radio on Typical Weekend: Place Other Than Home, Car, Work Ever Listen to AM Radio (Terrestrial Radio) Ever Listen to FM Radio (Terrestrial Radio) Ever Listen to Any Terrestrial Radio (AM/FM) Ever Listen to Satellite Radio (SiriusXM) Household Subscribes to Satellite (SiriusXM) Radio
17 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Any Vehicle Currently Owned/Leased Has Satellite Radio Any Vehicle Currently Owned/Leased Has MP3 Player Connection Listened to Online Streaming AM/FM Broadcast Radio Stations - Past Litened to Internet-Only Radio or Other Online Music or Audio Services (e.g., Pandora, Rhapsody, Spotify, etc.) - Past Listened to Any Radio on the Internet/Online - Past Visited a Radio Station, Radio Program or Radio Personality's Website - Past Downloaded Music - Past Downloaded Podcasts/Engaged in Podcasting - Past Visited iheartradio Site - Past
18 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Visited itunes.com Site - Past Visited Pandora.com Site - Past Visited Spotify.com - Past Advertising on radio provides me with useful information about bargains. Agree strongly or Agree somewhat Advertising on radio provides me with meaningful information about the product use of other consumers. Agree strongly or Agree somewhat Advertising on radio provides me with useful information about new products and services. Agree strongly or Agree somewhat For me, advertising on radio is amusing. Agree strongly or Agree somewhat TV Dayparts: Total Week Prime Time Cume Audience TV Dayparts: Prime Time Weekdays Cume Audience: 8:00-:00 pm (Eastern/Pacific), 7:00-0:00 pm (Central/Mountain)
19 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage TV Dayparts: Prime Time Saturday Cume Audience: 8:00-:00 pm (Eastern/Pacific), 7:00-0:00 pm (Central/Mountain) TV Dayparts: Prime Time Sunday Cume Audience: 7:00- :00 pm (Eastern/Pacific), 6:00-0:00 pm (Central/Mountain TV Dayparts: Weekdays Cume Audience: 9:00 am-4:00 pm (Eastern/Pacific) 9:00 am - 3:00 pm (Central/Mountain) TV Dayparts: Weekdays Cume Audience: 4:00 pm-7:30 pm (Eastern/Pacific) 3:00 pm- 6:30 pm (Central/Mountian) TV Dayparts: Weekdays Cume Audience: :30 pm- :00 am (Eastern/Pacific) 0:30 pm-midnight (Central/Mountain) TV Dayparts: Weekend Children's Shows Cume Audience: Saturday-Sunday Morning TV Dayparts: Weekend Sports Cume Audience: Saturday- Sunday Afternoon Downloaded a TV Program - Past Watched a TV Program Online - Past
20 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Visited a TV Network or TV Show's Web Site - Past Looked at TV Listings Online - Past Household Subscribes to Cable TV Household Subscribes to Cable, Satellite or Fiber Optic TV Viewed Any Cable TV (Including Pay) - Past Week Heavy Cable TV Viewer (Including Pay) - Past Week Viewed Any Premium Cable Channels - Past Viewed Any Pay-Per-View Programs or Events - Past Year Viewed Any Video-On- Demand Programs or Events - Past Year
21 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Household Has a Satellite Dish Household Has a Digital Video Recorder (DVR) Any Internet/Online Activity - Past Played Games Online - Past Downloaded a Video Game - Past Downloaded a Movie - Past Watched a Movie Online - Past Watched Online Video (Not Movie, TV) - Past Visited a Chat Room - Past
22 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Used - Past Used Instant Messenger/IM Online - Past Visited Online Blogs - Past Wrote an Online Blog - Past Uploaded or Added Video to a Web Site - Past Accessed Any Social/Networking/Photo/Video Web Site - Past Accessed Facebook.com - Past Accessed Foursquare - Past Accessed Google+ (Google Plus) - Past
23 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Accessed LinkedIn.com - Past Accessed Pinterest - Past Accessed Tumblr - Past Accessed Twitter.com - Past Accessed Yelp - Past Accessed YouTube.com - Past Posted "Like" on Social Network - Past "Followed" or Became a "Fan" or Something or Someone on Social Network - Past Clicked on an Advertisement on Social Network - Past
24 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Received and/or Clipped Coupons from Internet or e- Mail - Past Year Watched a Video on Social Network - Past Sent or Received Text Messages on Cellular Phone/Mobile/Smartphone - Past Sent or Received Instant Messages on Cellular Phone/Moible/Smartphone - Past Recorded a Video on Cellular Phone/Mobile/Smartphone - Past Played Music on Cellular Phone/Mobile/Smartphone - Past Played a Game on Cellular Phone/Mobile/Smartphone - Past Watched a Movie, TV Program or Other Video on Cellular Phone/Mobile/Smartphone - Past Used a Mobile "App" - Past
25 A B C D E F G H I J K U.S. Adults 8+ Kia Forte Kia Optima Kia Rio Kia Sedona Kia Sorento Kia Soul Kia Sportage Read Any Daily Newspaper (Print/Paper/Hard Copy) Read Any Sunday Newspaper (Print/Paper/Hard Copy) Read or Looked Into Any Electronic Version of a Newspaper, Including Web Site - Past Read Classified Advertising in Weekday Newspaper Read Classified Advertising in Sunda/Weekend Newspaper Read Advertisements in Weekday Newspaper Read Advertisements in Sunday/Weekend Newspaper Read Circulars/Inserts/Fliers in Weekday Newspaper Read Circulars/Inserts/Fliers in Sunday/Weekend Newspaper
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