PBSParents.org: Engaged Audiences and Impactful Sponsorship
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1 PBSParents.org: Engaged Audiences and Impactful Sponsorship
2 Move over Dr. Spock, it s the Digital Age and PBS Parents is one of the new trusted resources for today s parents raising children from infant to early school age. Parents Choice Awards
3 A Destination for Parents in the Know PBS Parents Designed to help parents be their child s best teacher, even before they step into a classroom The companion site to PBS KIDS, the most trusted brand in children s media Reaching1 million unique users each month, generating 2 million monthly page views Connects to PBS KIDS programs including The Cat in the Hat Knows a Lot About That!, Sesame Street and Curious George A proven platform for sponsors with a range of opportunities from banner and video placements to custom, integrated opportunities Source: Google Analytics, 6-month average, July-Dec 15.
4 Part of the PBS Family of Sites Encouraging Exploration Online The #1 site for streaming video among kids entertainment sites* Essential programs for fans in an uncluttered environment for sponsors Online destination to rediscover the art and how to of cooking *Source: comscore Video Metrix Media Trend, January December 2015.
5 Essential Resources for Parents Informing & Inspiring Expert Blogs Regular Q&A features cover a wide range of topics with answers from experts and parents Topics Range of topics / sub-verticals addressing areas of interest to parents including Crafts for Kids, Birthday Parties, Homeschooling, Healthy Kids and more Tools and Activities Tools like the Childhood Development Tracker and Book Finder exemplify how PBS Parents harnesses multiple resources to inform parents Newsletter More than 15k monthly impressions keeping users up-to-date with PBS Parents activities and blogs Source: PBS Parents e-newsletter distribution from Eloqua, Sept 15-Feb 16 average
6 The Power Mom PBS Parents Reaches Influential Consumers Have children ages 1-5 (index 206) 66% of PBS Parents users are the primary grocery shoppers in their households Frequently advise others on online shopping/ecommerce (index 220), home decorating/interior design (index 163), and health, dieting and exercising (index 137) Enjoy yoga (index 161), painting/drawing (index 137), and making crafts (index 128) Visit social networking sites and blogs via mobile device almost every day (index 125) Donated to a non-profit organization in the last 6 months (index 111) Play board games (index 123) and watched movies in theaters in the last 30 days (index 118) Source: comscore Plan Metrix, 3-month average, Oct-Dec 2015, Composition Index, U.S. Data refers to PBS Parents audience.
7 A Dynamic Opportunity for Sponsors Trusted, Uncluttered Environment 728x90, 300x250, 300x600 and 160x600 units and video pre-roll Potential to develop customized curated content hubs, promotions, contests and events based on sponsor objectives Promotion of contests, including opportunities for sponsor recognition, through social media outlets like Facebook reaching an audience of 5.8 million This spicy chicken lettuce cups recipe is more filling than salad, and makes an easy weeknight meal. Learn more at (Support for PBS Parents provided by Applegate) New PBS Parents video hub features content from PBS Parents video series alongside licensed content from Kids in the House, an online video series featuring expert parenting tips and advice *Combined PBS / PBS Parents social media reach across Facebook, Twitter, and Pinterest as of March Sample social media posting for illustrative purposes only
8 Crafts for Kids Hundreds of Fun and Easy Project Provides hands-on ideas that expose kids to the fun of crafting The crafts are organized by learning skill, type & medium, season, holiday and PBS KIDS-themed Crafts for Kids is authored by: Caroline Gravino a crafter, designer and mother who runs the popular blog, Salsa Pie A series of Crafts for Kids video tutorials offer the potential to showcase sponsors 300x250 and 728x90 units available
9 Custom Video Activation with PBS Parents Unique Opportunity for Branded Content PBS Parents can partner with sponsor for custom video series sponsorship Videos will be hosted on PBS Parents.org and PBS Parents YouTube channel, part of PBS Digital Studios network with more than 616 million video views 1 Custom sponsorship includes Exclusive recognition of sponsor name and logo in video content 300x250 and 300x600 banner units across PBS Parents Mentions across PBS social media outlets reaching an audience of more than 5.4 million 2 Sources: 1. YouTube.com, March Combined PBS / PBS Parents social media reach across Facebook, Twitter, and Pinterest as of March 2016.
10 A Halo Effect for PBS Sponsors Captivating & Dependable 76% of PBS viewers agree that sponsors are committed to quality and excellence 68% 81% of PBS viewers agree that PBS is selective about the businesses and products that can advertise on PBS of PBS viewers agree sponsors create compelling advertising that is better than advertisements on other networks Source: PBS Sponsorship Study: Audience Attributes and Behaviors, City Square Associates, March 2015.
11 For more information about sponsorship opportunities across PBS.org, please contact your National Public Media sales representative or
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