CITY OF DES MOINES CITY COUNCIL

Transcription

1 CITY OF DES MOINES CITY COUNCIL

2 WHAT WE DO *Fiscal Year PICTURE PICTURE Mission To market the region as a visitor destination increasing economic growth and enhancing the visitor experience. Funding Hotel/Motel Tax 2/7th percentage Private Sector Sponsorships & Marketing Partnerships Marketing Partners * - 20 Corporate Partners * 361 Partners in Des Moines 135 Civic Partners

3 HOW WE ARE FUNDED CVB Funding 2/7 th Hotel/Motel Tax 86% Marketing Opportunities 10% Other 4% *Fiscal Year

4 WHO WE REPRESENT Altoona Ankeny Bondurant Clive Des Moines Grimes Indianola Johnston Perry Pleasant Hill Polk City Polk County Urbandale West Des Moines Windsor Heights

5 9,192 9,449 10,146 10,016 10,109 10,202 10,370 10,414 Inventory 10,761 10,920 11,022 HOTEL INVENTORY 11,500 CVB Service Area Hotel Room Inventory 11,000 10,500 10,000 9,500 9,000 8,500 8, Year

6 SELLING GREATER DES MOINES PICTURE PICTURE Meeting/Convention Planners Tradeshows, government, professional trade associations, religious, corporate, hobby, education, agriculture, motorcoach, health, medical, STEM, etc. Sporting Event Planners National governing bodies, associations, youth through adult amateur and professional sports; ranges from soccer to swimming to archery or billiards Leisure Travelers Social moms; baby boomers/empty nesters and young professionals

7 SELLING GREATER DES MOINES Booking Meetings & Conventions Attend tradeshows. Build client relations. Host site visits. Catch Champions. Significant Bookings in 2015 Significant Leads in 2015 Farm Progress Show August ,000 attendees Iowa Dental Association April ,100 attendees National Governors Association July ,500 attendees AnimeIowa July ,000 attendees North American Snow Conference April ,000 attendees Christian Church Disciples of Christ July ,200 Total Room Nights American Quilter s Society 2017, 2018 & ,300 Total Room Nights/year National High School Rodeo Association 2020 & ,300 Total Room Nights/year Association of Chamber of Commerce Executives July ,900 Total Room Nights Enlisted Association of the National Guard of the U.S. August ,500 Total Room Nights

8 SELLING GREATER DES MOINES Booking Sporting Events Attend tradeshows. Build client relations. Host site visits. Catch Champions. Significant Bookings in 2015 Significant Leads in 2015 Amateur Athletic Union Wrestling February ,000 attendees Iowa Women s State Bowling Tournament Feb May ,000 attendees NetLynx Sports Midwest JVA Challenge May ,500 attendees USSSA Fast Pitch July ,000 attendees July ,000 attendees Girls State Soccer Tournament June 2016 June ,000 attendees USA Youth Soccer - Region II June ,400 Total Room Nights USATF Championships July ,200 Total Room Nights NetLynx Sports Midwest JVA Challenge 2016 & ,900 Total Room Nights/year USA Gymnastics Junior Olympics April ,800 Total Room Nights USA Rugby Men s & Women s 7s Championships 2017, 2018 & Total Room Nights/year

9 SELLING GREATER DES MOINES Selling Des Moines in 2015 Brought 87 planners to the Greater Des Moines Area who toured area hotels for consideration of their event. Met with 602 event planners from around the country through tradeshows and sales calls. Sent 387 leads to Des Moines hotels and venues for future opportunities.

10 SELLING GREATER DES MOINES 2015 Events in Des Moines 124 groups headquartered their event in Des Moines. Bringing $44.7M in economic impact. Examples: National High School Rodeo Assoc. Junior High Nat l Finals Rodeo The American Shetland Pony Congress USA Rugby Men s &Women s Club 7s Championship NJCAA National Wrestling Championships Des Moines Comic Con NCAA - Div. 1 Women s Volleyball Regional Championship Lutheran Women s Missionary League Biennial Convention Lego Creativity Tour

11 SELLING GREATER DES MOINES 2015 Events in Des Moines (continued) 26 additional events, not headquartered in Des Moines, contracted rooms with Des Moines hotels. Generating an additional $11.2M in economic impact to our region. Examples: Lutheran Services in America Governor s STEM Advisory Council NCAA DIII Iowa Conference Outdoor Track & Field Championships Farm Progress Show Professional Disc Golf Association Des Moines Challenge

12 SELLING GREATER DES MOINES Servicing Booked Events Significant Assists in 2015 USSSA Baseball Jan ,245 attendees Iowa Power Farming Show Feb ,000 attendees World Pork Expo June ,000 attendees Drake Relays April ,000 attendees IN 2015 THE CVB ASSISTED 412 EVENTS WITHIN THE METRO

13 WHY DO TRAVELERS VISIT US? Top Purposes Visit Friends/Relatives Getaway Weekend Special Event General Vacation DK Shiftlet report compares Des Moines MSA overnight leisure traveler market during to the average US traveler.

14 HOW WE MARKET Advertising Annual Co-op Advertising Program Comprehensive campaigns with integrated media mix; winter, spring, summer, active, culture & flavor In-Kind Media Promotions Greater Des Moines Giveaways on TV, radio & online Publications National Print Publications People, Midwest Living, Better Homes & Gardens, USA Weekend Trade Publications SportsTravel, Meeting Mentor, Meetings Focus

15 BY THE NUMBERS Fiscal Year

16 BY THE NUMBERS On average our website out performed all other CVBs with a similar budget. The most standard unit of measurement is visits. On average, we had 30% more visits than other CVBs with a similar budget.

17 BY THE NUMBERS Fiscal Year

18 TESTIMONIALS Tracy Sending a shout out What a great job they did in their first year hosting. Really enjoyed the Cameron Now that we are well into Nebraska, I d like to announce that Des Moines receives an A rating. Dope town. Just chatting with an NCAA official in OKC.Mentioned we were from DSM. She replied That was one of the best host cities Leaving Des Moines and I have to say, two thumbs up to this city. Had a lot of fun and it was a great tournament host.

19 TESTIMONIALS Fred Cowgill Never been to Des Moines Iowa. Very impressed with beauty and nice people. Best Secret I ve seen in a while! pic.twitter.com/3klaxnlsuw Danny Central Iowans can get all warm and fuzzy. Jim Nantz called Des Moines a wonderful host city with community pride. #MarchMadness Brian Snow flurries in Des Moines. The only misstep in an otherwise perfect NCAA host site experience.

20 BY THE NUMBERS Fiscal Year ; based on 260 groups secured.

21 GREG EDWARDS President/CEO (515)