Master Class KENNIS NIEUWE INNOVATIEVE PRODUCTEN EN DIENSTEN HET CREËREN VAN. Current mind-sets and approaches in entrepreneurship HET VERMARKTEN VAN

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1 kennisalliantie.eu Master Class Current mind-sets and approaches in entrepreneurship MCu HET CREËREN VAN INNOVATIEVE PRODUCTEN EN DIENSTEN HET VERMARKTEN VAN NIEUWE KENNIS

2 Master Class Current mind-sets and approaches in entrepreneurship Innovation through sustainable and entrepreneurial behavior 22 nd of March 2014 Burgers Zoo, Arnhem, the Netherlands Invitation We invite you to join us on Saturday the 22 nd of March to explore your own innovation behavior for entrepreneurship, guided by experts in entrepreneurial behavior and attitude. We open the doors to entrepreneurs and young professionals (students) from Germany and the Netherlands in a networking and very inspiring environment! Topics Multicultural Identity in Entrepreneurship Entrepreneurial behavior Social Innovation Sustainable entrepreneurship The programme starts at 9.30 until hours and includes drinks and lunch. Registration Students and entrepreneurs can join this English spoken programme for free. More information about the master class and registration procedure: or Gusta Pondes (gusta.pondes@han.nl) Mede mogelijk gemaakt door:

3 MASTER CLASS ENTREPRENEURSHIP Attitude: 'Innovation through sustainable and entrepreneurial behaviour' 22 March 2014 Programme 9:00-10:00 10:00-10:10 Arrival with tea and coffee and registration Word of welcome, introduction of the day 10:10-11:00 11:00-11:15 Key note speech Social Innovation by Mr. Jan Jurriens Break Multicultural identity in Entrepreneurship Entrepreneurial behaviour Entrepreneurial activity 11:15-12:15 Workshop I Students Workshop II Entrepreneurs Students 12:15-13:30 Lunch and Meet & Greet students and entrepreneurs 13:30-14:30 Workshop I Students Workshop II Students Entrepreneurs 14:30-14:45 Break 14:45-15:45 Workshop I Entrepreneurs Workshop II Students Students 15:45-17:00 Closure of the day, drinks

4 MASTER CLASS ENTREPRENEURSHIP Attitude: innovation through sustainable and entrepreneurial behaviour 22 of March :10 11:00 Key note speech By: dr. Jan Jurriens Social Innovation and Behaviour aspects The developments that force us to innovate on a social way as: - More open relations - Return on interaction instead of return on equity/assets The definition and conceptual aspects of social innovation Two ways of social innovation: Cooperation/coopetition and service innovation (80% of the innovations) Discussion Workshop Entrepreneurial Behaviour 11:15 12:15 Joop Vinke and Loredana Orhei 13:30 14:30 Joop Vinke and Loredana Orhei 14:45 15:45 Joop Vinke and Loredana Orhei Entrepreneurial behavior is a multidimensional competence consisting of the following interdependent elements: proactively finding ideas, generating resources, designing and implementing a strategic renewal or innovation within an existing organization, or new venture creation with the aim to create value. In order to foster this competence we have designed a training program called The T.E.B. Training Entrepreneurial Behaviour. The TEB is a unique combination of grounded action based research and professional training approaches that offer participants/organizations revealing experiences and interventions. During this workshop the participants will experience the process of discovering their own entrepreneurial behavior by starting from their motivation (drive) and focusing on their attitude, skills and barely touching on knowledge. At the end of the workshop, the participants will discover that behaving in an entrepreneurial manner can be done by each of us, in our own way.

5 Workshop Multicultural Identity in Entrepreneurship 11:15 12:15 Silvia van der Cammen 13:30 14:30 Silvia van der Cammen 14:45 15:45 Silvia van der Cammen Participants of the workshop: Are aware of the personal challenges of entrepreneurship in an intercultural setting; See the similarities when approached from the I perspective; See possibilities to increase multicultural cooperation. The workshop will be active and interactive.

6 Keynote speakers Master Class Entrepreneurship 22 March 2014 Dr. Jan Jurriëns Jan A. Jurriëns PhD is since December 2011 professor Innovation by co-operation at HAN University of Applied Sciences. He is also leading professor of the knowledge centre Business Development & Co-creation. Before he was professor Networks at VU-Windesheim. Before het was a senior partner of the Twynstra Group. He specializes in translating strategies, business development, sourcing, alliances, supply chain management and support management. He studied logistics at the Transport academy in Tilbury and business administration at the Erasmus University in Rotterdam. He did his PhD Innovation and Research & Development at Nijenrode University in Breukelen. He was (part time) teachers at several universities. Mr. Jurriens had management positions at TNT, Internatio Muller and Reed Elsevier. In consultancy he worked for Cap Gemini Sogetti, Atos Origin and Computer Science Corporation. Finally, he has positions in the supervisory board of several organizations. Dr. Joop Vinke Joop Vinke is senior lecturer and coordinator of the HRQM Bachelor study program at Arnhem Business School, HAN University for Applied Science in Arnhem, The Netherlands. He holds a Master Degree in Strategic Human Resource Management and a doctoral title in Management. He has an extended career in the field of human resources, and expertise in consultancy, coaching and training, related to chance management, international management, human resources and quality and applied improvisation. Dr. Loredana Orhei Is researcher at the Centre for Entrepreneurship of the HAN University for Applied Science in Arnhem, The Netherlands, as well as lecturer in the international bachelor studies. She has a Master degree in Entrepreneurial management and a doctoral title in Management. Her expertise is in the field of competence for social and commercial entrepreneurship, as well as entrepreneurial education. Her previous work was mainly in the non profit sector as coordinator of several projects (local and national), as well as assistant teacher in the West University Timişoara, Faculty of Economics, in Romania. Ms. Silvia van der Cammen Ms van der Cammen is working as lecturer at the International Business Management Studies study stream at the HAN University of Applied Science and is an entrepreneur in training, advising and coaching in the area of intercultural cooperation, management and leadership. She has over 20 years experience in Asia, Eastern Europe, Africa and Western Europe, where she worked as coach, consultant, trainer, project manager and facilitator. Ms van der Cammen is known for her refreshing approach to intercultural cooperation and leadership.