Scratching the Surface. of Search Engine Optimization and Social Media
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1 Scratching the Surface of Search Engine Optimization and Social Media April 20, 2011
2 Browsers Programs which help us view pages on the web.
3 Search engines Programs which help us find things on the web.
4 Others 4% Bing 10% Google 72% Yahoo 14% Google Yahoo Bing Others
5
6 Who are they? They look just like you. Here you are.
7
8 Search Engine Optimization is the process of YOU organizing your website to maximize the number of views it receives in the organic results of the search engines.
9
10 Organic is...
11
12 Domain Names Makes it easier for your customers to remember
13 versus
14
15
16
17
18
19 Set up a word document with log in info for all sites and keep it in a safe place.
20 Your page title 70 characters or less Parallel titles across site
21 Meta Tags
22
23
24 Alt Attribute (Alt Tag)
25 Inbound links from other sites
26 Homework Compile a list of local professional sites Funeral Homes Restaurants/Caterers Hotels/Event Halls Photographers Hair Stylists Car Dealerships Dress Shops Bakeries Set up a page of reciprocating links
27 Google Places
28 Google Places
29 Google Places
30 Google Places
31 Google Places
32 Google Places
33 Build Citations
34 Build Citations
35 Social Media
36 Social Media What is Social Media? Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
37 Social Media Facebook
38 Social Media Facebook
39 Social Media Facebook
40 Social Media Facebook
41 Social Media Facebook
42 Social Media Facebook
43 Social Media Facebook
44 Social Media YouTube
45 Social Media YouTube
46 Social Media YouTube This is the important section.
47 Social Media YouTube No web addresses ( No brackets <<< >>> No addresses Character limit for Description is <1000 including spaces Character limit for Tags is <426 excluding spaces use for phrases do not use commas
48 Social Media YouTube
49 Social Media YouTube
50 Social Media Badges
51 Social Media Widgets
52 Scratching the Surface on SEO and Social Media Questions? Want links of related topics? Re: SEO Webinar
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