An Insight into BI in Belgium

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1 An Insight into BI in Belgium Information Insight 2014, Bruxelles 2014 Dr. Carsten Bange Business Application Research Center (BARC)

2 Status Quo and Trends in BI It s Difficult to Make Predictions, Especially About the Future (Danish Proverb) But we can describe the status quo and derive trends in the BI market from Observation of long term IT and BI software and service market developments Community interaction (conferences, media, peers) BARC customer inquiries and projects BARC market research (e.g. The BI Survey with >3,000 respondents) 4/30/2014 BARC

3 The BI Survey 13: The largest BI end-user survey in the world 100% unbiased Product weaknesses are reported by users High relevancy: Big, international sample respondents from 69 countries (Europe 64%, Northern America 23%, other countries 13%) 96 respondents from Belgium and the Netherlands Large number of analyzed products (30) Many detailed questions (>50) Consistency Trend analyses for 13 years Insight into user experiences with their BI projects and their BI products (30 products analyzed in detail) BARC 2014

4 Who we are BARC is the leading European market analyst for business software providing information and advice to enable the data driven enterprise The BARC/CXP group has 40 years experience analyzing business software markets: Business Application Research Center (BARC) in Germany, Austria and Switzerland and the UK key competencies in research and consulting for business intelligence and data management solutions Centre d expertise progiciel (CXP) in France, the first and leading French analyst company. 80 employees across Europe, 40 analysts & consultants supporting >2,000 clients per year. Offices in Würzburg, Paris, London, Vienna, Zurich BARC

5 What we do BARC collects and distributes knowledge about business software User Research Product Research Events Consulting Each year we survey >3000 users of BI and data management software >1000 users on data management CRM, Analytics, Tool comparison reports based on test lab evaluations Business Intelligence, Data Warehouse platforms Analytical Databases, Hadoop Distributions Data Quality, MDM, Data Integration, etc. Business Software Conferences across Europe Best Practice Awards, Vendor Comparisons Platforms for exchange of experiences (e.g. BI Leaders circle) Focus on strategy, architecture, tool selection, reviews Proven independence (no implementation projects, no software selling) >100 projects / year on BI and data management BARC

6 IT Meta Trends and BI Trends

7 IT meta trends influence BI trends Big Data Consumerisation Agility and Efficiency Cloud Computing and Virtualisation Security and Privacy Business models of IT vendors BARC

8 IT meta trends influence BI trends Big Data Consumerisation Agility and Efficiency Cloud Computing and Virtualisation Security and Privacy Business models of IT vendors BI market conditions drive BI trends Commoditisation Skills shortage BARC

9 IT Metatrends Big Data, Consumerisation, Agility, Security, Cloud BI Metatrends Commoditisation, Skills shortage BI Trends Rising Interest Early Mover Acceptance Big Data Management, Analysis & Organisation Predictive Analytics Operationalising BI & PM Data Governance Geo-Intelligence Collaborative BI Data Virtualisation SaaS and Cloud for BI Hot discussion Broad Acceptance Self-Service BI Mobile BI Visual Analysis & Data Discovery Analytical databases and in-memory computing Information Design BI Organisation 2.0 Ongoing discussions Not new, but relevant Integrated platforms for BI/CPM Planning and Forecasting MDM and Data Quality Mgt BARC

10 Which of the following does your company do with your BI product? Self Service 45% 51% Analyzing sensor/log data Information Design Collaboration Mobile BI Analyzing text/unstructured data Cloud BI/BIaaS Analyzing social media data 29% 22% 26% 25% 23% 26% 20% 16% 10% 12% 8% 7% 2 4 Source: BI Survey 13, n=2304 In use (Belgium & Netherlands) In use (BI Survey 13 average) BARC

11 Which of the following does your company do or plan to do with your BI product? Self Service 45% 51% 31% 26% Analyzing sensor/log data 29% 22% 12% 17% Information Design 26% 25% 14% 20% Collaboration 23% 26% 23% 24% Mobile BI 20% 16% 45% 49% Analyzing text/unstructured data 10% 12% 28% 19% Cloud BI/BIaaS Analyzing social media data 8% 7% % 16% 29% 20% In use (Belgium & Netherlands) In use (BI Survey 13 average) Planned (Belgium & Netherlands) Planned (BI Survey 13 average) Source: BI Survey 13, n= BARC

12 Self-Service BI

13 Why Self-Service BI? 1) Low adoption of BI tools in companies 15% 15% 13% 12% 9% 8% BIS7 BIS8 BIS9 BIS10 BIS12 BIS13 n= 1732/1965/1718/2140/1830/2231 Total Percentage of employees in an organisation that use BI tools (BIS 13 average); BeNe 2013: 18% Source: BARC BI Survey 7/8/9/10/12/ BARC

14 Why Self Service BI? 2) Poblems encountered in using the BI product Slow query performance No significant problems Poor data governance Lack of interest from business users Poor data quality Requirements changed Company politics Administrative problems Unable to get data from some systems Could not agree on requirements Unreliable software Software not flexible enough Missing key features Software too hard to use Product can not handle data volume Product security limitations Source: BI Survey 13, n = % 8% 8% 7% 5% 4% 3% 3% 3% 6% 5% 7% 6% 8% 8% 10% 13% 12% 11% 12% 12% 15% 14% 15% 26% 24% 19% 18% 16% 16% 15% Belgium & Netherlands Average 36% BARC

15 Why Self Service BI? 2) Poblems encountered in using the BI product Slow query performance No significant problems Poor data governance Lack of interest from business users Poor data quality Requirements changed Company politics Administrative problems Unable to get data from some systems Could not agree on requirements Unreliable software Software not flexible enough Missing key features Software too hard to use Product can not handle data volume Product security limitations Source: BI Survey 13, n = % 8% 8% 7% 5% 4% 3% 3% 3% 6% 5% 7% 6% 8% 8% 10% 13% 12% 11% 12% 12% 15% 14% 15% 26% 24% 19% 18% 16% 16% 15% Belgium & Netherlands Average 36% BARC

16 Self-Service BI has to cover several aspects because it means different things to different users. Self Service BI Creating analysis for personal use Design of reports and dashboards (ad-hoc) Integration of private and local data Creating or modifying data models Data Stewardship (e.g. monitoring DQ) Data Governance Usability Visualization BARC

17 Which self-service tasks are carried out by business users in your company? Creating reports or dashboards for other business users 50% 58% Creating analysis for personal use 49% 56% Manually accessing data sources Monitoring data quality 27% 25% 22% 34% Creating or modifying data models Monitoring and controlling automatic data import Manual data cleansing Source: BI Survey 13, n = % 16% 10% 19% 5% 14% Belgium & Netherlands BI Survey 13 average BARC

18 Beware: challenges in data governance are rising with self-service BI Slow query performance No significant problems Poor data governance Lack of interest from business users Poor data quality Requirements changed Company politics Administrative problems Unable to get data from some systems Could not agree on requirements Unreliable software Software not flexible enough Missing key features Software too hard to use Product can not handle data volume Product security limitations Source: BI Survey 13, n = % 8% 8% 7% 5% 4% 3% 3% 3% 6% 5% 7% 6% 8% 8% 10% 13% 12% 11% 12% 12% 15% 14% 15% 26% 24% 19% 18% 16% 16% 15% Belgium & Netherlands Average 36% BARC

19 Mobile BI

20 Which of the following does your company do or plan to do with your BI product? Self Service 45% 51% 31% 26% Analyzing sensor/log data 29% 22% 12% 17% Information Design 26% 25% 14% 20% Collaboration 23% 26% 23% 24% Mobile BI 20% 16% 45% 49% Analyzing text/unstructured data 10% 12% 28% 19% Cloud BI/BIaaS Analyzing social media data 8% 7% % 16% 29% 20% In use (Belgium & Netehrlands) In use (Average) Planned (Belgium & Netherlands) Planned (Average) BARC

21 Does your company use mobile BI with your BI tool? 2011, 2012 and 2013 In use 8% 13% 16% +3% Planned within 12 months 22% 32% 26% Planned in the long-term 27% Not asked 23% Not required/ planned 43% 50% 35% n = 2265/2216/1839 Source: BI Survey 10/12/ BARC

22 Why is mobile BI adoption so much slower than planned? Effort for building and maintaining apps on mobile devices Getting over the 10% management users barrier Just putting what you have on a mobile device is often not good enough Mobile device diversity Mobile devices and mobile operating systems Mobile reports and analysis have less features User experience varies widely Restricting security requirements Data encryption for transmission and local storage Device Management security features(remote wipe, locking, ) Mobile devices are preferred devices only in business processes that are actually mobile themselves Sales and customer service are partly typical mobile processes For most other processses mobile BI is second choice or nice to have BARC

23 Which mobile BI functions do you use with your BI product? Display of interactive reports and dashboards 79% 79% Data analysis 58% 55% Display of static reports and dashboards 53% 70% Creation of notifications 32% 31% Data collection Source: BI Survey 13, n = % 20% Belgium & Netherlands BI Survey 13 average BARC

24 Big Data

25 Big Data describes methods and technology for the higly scalable integration, storage and analysis of poly-structured data. Not only tools Growing data volumes Growing user numbers Complex analysis Fast availability of data Structured data Semi-structured data Unstructured data All layers of an analytical infrastructure

26 Exploring Data Sources

27 What creates Big Data? 1. Sensor Technology 4 Billion RFID Tags sold in Millionen Devices with GPS sold in 2013 (+20%) BMW collects 30 Gigabyte data from cars a day

28 What creates Big Data? 2. Logs Events BARC

29 2005 Source: NBC

30 2013 Source: NBC

31 What creates Big Data? 3. Web 2.0 / Social Media Sentiment Networks Topics Profiles 2.5 billion new content items 300 million photos uploaded 500+ terabytes of data per day! As of mid

32 Which of the following does your company do or plan to do with your BI product? Self Service 45% 51% 31% 26% Analyzing sensor/log data 29% 22% 12% 17% Information Design 26% 25% 14% 20% Collaboration 23% 26% 23% 24% Mobile BI 20% 16% 45% 49% Analyzing text/unstructured data 10% 12% 28% 19% Cloud BI/BIaaS Analyzing social media data 8% 7% % 16% 29% 20% In use (Belgium & Netehrlands) In use (Average) Planned (Belgium & Netherlands) Planned (Average) BARC

33 New technologies for data storage MPP Columnar RDBMS Streaming In-Memory DBMS HADOOP NoSQL

34 Data is the Oil of the 21. Century

35 but it needs to be refined to be useful

36 Conclusion - Status Quo and Trends in BI Many general IT trends influence BI trends Many BI trends focus (finally!) on business users and their typical problems: agility, usability, performance, collaboration Some of the most influential trends are self-service BI, mobile BI and Big Data. Belgium and the Netherlands are in many ways similar to the global BI community but show some differences: Significant more problems with query performance and data governance, Higher usage rate of BI tools in companies Bigger focus on data analysis (instead of reporting), More intention on using poly-structured (Big) Data, Less focus on data integration as part of self-service BI, More usage of mobile BI. 4/30/2014 BARC

37 Your BARC Contact Dr. Carsten Bange Founder and CEO BARC GmbH Steinbachtal 2b D Würzburg Tel / Fax / BARC

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