The Survey of College Sports Marketing Practices

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1 Table Does your college field a men s team in lacrosse? Broken out by Enrollment 0 2, % 84.62% 2,001 5, % 61.29% 5,001 20, % 84.00% 20, % 90.91% Table Lacrosse Broken out by Type Community college 25.00% 75.00% 4-year institution 21.67% 78.33% Masters or PhD-granting 21.74% 78.26% 11.11% 88.89% Table Lacrosse Broken out by Division Division I 15.38% 84.62% Division II 23.08% 76.92% Division III 30.77% 69.23% Table Does your college field a men s team that competes against other colleges in an organized league in Soccer? No Answer Yes No Entire sample 0.00% 72.12% 27.88% Table Soccer Broken out by Public or Private Public or Private Yes No Public 64.41% 35.59% Private 82.22% 17.78% Table Soccer Broken out by Enrollment 0 2, % 26.92% 2,001 5, % 16.13% 5,001 20, % 44.00% 20, % 27.27% Table Soccer Broken out by Type Community college 58.33% 41.67% 4-year institution 76.67% 23.33% Masters or PhD-granting 69.57% 30.43% 66.67% 33.33% Table Soccer Broken out by Division Division I 61.54% 38.46% Division II 80.77% 19.23% Division III 84.62% 15.38% 55

2 Table Does your college field a men s team that competes against other colleges in an organized league in Tennis? No Answer Yes No Entire sample 0.00% 58.65% 41.35% Table Tennis Broken out by Public or Private Public or Private Yes No Public 49.15% 50.85% Private 71.11% 28.89% Table Tennis Broken out by Enrollment 0 2, % 57.69% 2,001 5, % 38.71% 5,001 20, % 32.00% 20, % 36.36% Table Tennis Broken out by Type Community college 25.00% 75.00% 4-year institution 56.67% 43.33% Masters or PhD-granting 78.26% 21.74% 66.67% 33.33% Table Tennis Broken out by Division Division I 65.38% 34.62% Division II 50.00% 50.00% Division III 53.85% 46.15% Table Does your college field a men s team that competes against other colleges in an organized league in Track and Field? No Answer Yes No Entire sample 0.00% 67.31% 32.69% Table Track and Field Broken out by Public or Private Public or Private Yes No Public 67.80% 32.20% Private 66.67% 33.33% Table Track and Field Broken out by Enrollment 0 2, % 38.46% 2,001 5, % 29.03% 5,001 20, % 48.00% 20, % 13.64% 56

3 Table Does your college field a men s team in track and field? Broken out by Type Community college 41.67% 58.33% 4-year institution 63.33% 36.67% Masters or PhD-granting 78.26% 21.74% % 0.00% Table Track and Field Broken out by Division Division I 75.00% 25.00% Division II 61.54% 38.46% Division III 57.69% 42.31% Table Does your college field a men s team that competes against other colleges in an organized league in Swimming and Diving? No Answer Yes No Entire sample 0.00% 23.08% 76.92% Table Swimming and Diving Broken out by Public or Private Public or Private Yes No Public 16.95% 83.05% Private 31.11% 68.89% Table Swimming and Diving Broken out by Enrollment 0 2, % 88.46% 2,001 5, % 70.97% 5,001 20, % 80.00% 20, % 68.18% Table Swimming and Diving Broken out by Type Community college 8.33% 91.67% 4-year institution 23.33% 76.67% Masters or PhD-granting 26.09% 73.91% 33.33% 66.67% Table Swimming and Diving Broken out by Division Division I 26.92% 73.08% Division II 23.08% 76.92% Division III 15.38% 84.62% 57

4 Table 10.1 If the college prints a sports yearbook, how many separate printed sports yearbooks does the college publish annually? (Taking into account that the college may print separate yearbooks for separate athletic programs.) Entire sample Table 10.2 If the college prints a sports yearbook, how many separate printed sports yearbooks does the college publish annually? Broken out by Public or Private Public or Private Public Private Table 10.3 If the college prints a sports yearbook, how many separate printed sports yearbooks does the college publish annually? Broken out by Enrollment 0 2, ,001 5, ,001 20, , Table 10.4 If the college prints a sports yearbook, how many separate printed sports yearbooks does the college publish annually? Broken out by Type Community college 4-year institution Table 10.5 If the college prints a sports yearbook, how many separate printed sports yearbooks does the college publish annually? Broken out by Division Division Division I Division II Division III

5 Table 11.1 What was the approximate total number of copies of sports yearbooks printed by the college within the past year? Entire sample 2, , Table 11.2 What was the approximate total number of copies of sports yearbooks printed by the college within the past year? Broken out by Public or Private Public or Private Public 2, , Private 2, , Table 11.3 What was the approximate total number of copies of sports yearbooks printed by the college within the past year? Broken out by Enrollment 0 2,000 1, , ,001 5,000 4, , , ,001 20,000 1, , ,000+ 4, , , Table 11.4 What was the approximate total number of copies of sports yearbooks printed by the college within the past year? Broken out by Type Community 2, , , college 4-year 3, , , institution , , Table 11.5 What was the approximate total number of copies of sports yearbooks printed by the college within the past year? Broken out by Division Division Division I 2, , Division II 2, , Division III 2, , ,

6 Table 12.1 For the most part, how does the college print the sports team yearbook? digital digital Entire sample 21.28% 6.38% 51.06% 21.28% Table 12.2 For the most part, how does the college print the sports team yearbook? Broken out by Public or Private Public or Private digital digital Public 15.38% 3.85% 46.15% 34.62% Private 28.57% 9.52% 57.14% 4.76% Table 12.3 For the most part, how does the college print the sports team yearbook? Broken out by Enrollment Enrollment digital traditional press digital 0 2, % 16.67% 58.33% 16.67% 2,001 5, % 0.00% 50.00% 16.67% 5,001 20, % 7.14% 35.71% 28.57% 20, % 0.00% 66.67% 22.22% Table 12.4 For the most part, how does the college print the sports team yearbook? Broken out by Type Type digital digital Comm college 37.50% 0.00% 37.50% 25.00% 4-year 16.67% 8.33% 54.17% 20.83% Masters/PhDgranting 27.27% 9.09% 45.45% 18.18% 0.00% 0.00% 75.00% 25.00% Table 12.5 For the most part, how does the college print the sports team yearbook? Broken out by Division Division digital digital Division I 26.92% 0.00% 50.00% 23.08% Division II 16.67% 16.67% 41.67% 25.00% Division III 11.11% 11.11% 66.67% 11.11% 75

7 Table What is the percentage of non-student ticket sales out of total sales for ice hockey? Entire sample Table Ice Hockey Broken out by Public or Private Public or Private Public Private Table Ice Hockey Broken out by Enrollment 0 2, ,001 5, ,001 20, , Table Ice Hockey Broken out by Type Comm. college year institution Table Ice Hockey Broken out by Division Division Division I Division II Division III Table What is the percentage of non-student ticket sales out of total sales for soccer? Entire sample Table Soccer Broken out by Public or Private Public or Private Public Private Table Soccer Broken out by Enrollment 0 2, ,001 5, ,001 20, ,

8 Table What is the percentage of non-student ticket sales out of total sales for soccer? Broken out by Type Comm. college year institution Table Soccer Broken out by Division Division Division I Division II Division III Table What is the percentage of non-student ticket sales out of total sales for lacrosse? Entire sample Table Lacrosse Broken out by Public or Private Public or Private Public Private Table Lacrosse Broken out by Enrollment 0 2, ,001 5, ,001 20, , Table Lacrosse Broken out by Type Comm. college year institution Table Lacrosse Broken out by Division Division Division I Division II Division III

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