Current M&A Perspectives
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1 Current M&A Perspectives JEGI Media & Technology Conference: Transformational Growth through Innovation + Change Time Warner Center, January 14, 2016
2 JEGI Introduction 2
3 The Data & Tech Ice Cream Sandwich Amir Akhavan & Joseph Sanborn
4 Data Tech & Tech Converge Through Acquisitions Tech Acquisitions Landscape M&A Data Tech Data & Analytics for Closed-Loop Massive Behavior Data & Intelligence Data & Cloud VIMS Platform Cloud & Audience Manager Audience Platform & Engagement Tech & Consumer Data CRM, Tech & Intelligence 4
5 The Ice Cream Sales Enablement Emerging Trends & Strategies Strategic Transactions Automation Analytics Collaboration Convergence of CMO and CRO taking place faster then expected Highly-coordinated communication and multi-touch attribution Open data strategy across the organization Integrate technology stack Automation Analytics Data Innovative Independents 5
6 The Ice Cream - Payments and Loyalty Traditional Payment Leaders Next Generation Payment Solutions Technology Giants Moving into Payments Designed for physical retail; now adapting to mobile Goal of driving higher-value/ more transactions w/o need for cash Loyalty initiatives shifting to aid merchant efforts Revenue primarily driven by transaction fees Historically high fees for merchants Characteristics Focus on the digital world; often architected as mobile first Payments as a means to create stickier customer relationships Emphasis on leveraging transaction data to drive ecosystem engagement Transaction fees from payments currently a fraction of revenues Offering lower fees in exchange for data/cross-selling opportunities 6
7 The Ice Cream - Payments and Loyalty Emerging Trends & Strategies Strategic Transactions In 2016, the battlefield for payments and loyalty will be centered around mobile Payment companies will become the loyalty glue between merchants and clients A few of the larger tech companies will pull back from their new payment offerings More SMBs will offer compelling loyalty programs by leveraging mobile solutions Innovative Independents Brisk M&A apace, as both incumbents and new entrants look to capture an advantage 7
8 The Ice Cream - Personalization Emerging Trends & Strategies Strategic Transactions The One to One Relationship Ambient User Experience Personal experience across all devices Ongoing interaction, as users move through physical & virtual environments Innovative Independents Data Driven Engagement Union of first-party and third-party data Continual conversation informed by Location + Vertical + Persona + Behavior 8
9 Lessons from a Great Ice Cream Sandwich Maker No single competency is enabling us to elevate the Starbucks brand more than our global leadership in mobile, digital and loyalty Howard Schultz Commitment to a Data First Strategy capture and analyze data to drive engagement and personalization Completely reimagine the customer experience by leveraging the always-on/ubiquitous nature of mobile Leverage data across all organizational functions, with multi-touch attribution and measurement 9
10 The Importance of Face-to-Face Scott Peters & Sam Barthelme
11 Face-to-Face F2F : Massive and Growing Market 1-3% of a corporation s total revenue is spent on meetings and events Events are the largest portion of the $60 billion B2B marketing budget, accounting for 24% of spend ($14 billion) Event spending is growing 6% per year, and after a company s website, is the most effective B2B marketing channel Event Management Software is a $6 billion market, expected to grow at a 10% CAGR through 2019 Sources: Aberdeen Group, Forrester Research, Markets and Markets 11
12 Innovative F2F Models are Disrupting Markets Customer Brand Awareness Employee Development Peer Engagement Customer Acquisition Best Practices Incentives Customer Engagement F2F models align with each part of the sales funnel; link to CRMs to drive ROI F2F is the most effective means to engage & develop employees 12
13 JEGI: Leading M&A Advisor to F2F Companies Event Technology Leaders Innovative F2F Business Models More F2F Transactions Than Any Other Investment Bank
14 Technology Driving Value to F2F Ecosystem End-to-End Event Management Software Venue Sourcing Event Event Management Event Engagement Hospitality Event Execution Value To: Hotels Organizers Attendees Organizers; Exhibitors; Attendees ROI: 30% Overall Cost Savings 20% Increase in Event Attendance 27% Increase in Productivity Source: Frost & Sullivan 14
15 Event Tech Addressing Two Massive Markets End-to-End Event Management Software Venue Sourcing Event Event Management Event Engagement $9 Billion Total Addressable Market $103B Meeting Spend on Hotels $27B Manual Processes and Software for Event Management Source: Frost & Sullivan $4B Hotel $5B Event Management Software 15
16 Event Tech Intersects Massive Software Markets Tech Hospitality Tech Event Tech 16
17 Key Takeaways & Predictions F2F State of Play Massive, important, and growing market Crucial to customer marketing and employee development Innovative models redefining markets and capturing share F2F participants adopting technology at an increasing pace Nascent $9B event tech TAM: $5B software + $4B hotel marketing JEGI Predictions Large F2F providers acquire point solutions to expand end-to-end services Private Equity firms acquire innovative F2F models, as platforms Event technology companies receive increasing attention from VC/PE Within 18 months, hospitality and marketing tech firms battle to acquire leading event technology providers, to own this important channel 17
18 Key Takeaways & Predictions Within 18 months, hospitality and marketing tech firms battle to acquire leading event technology providers, to own this important channel Hospitality Tech Consolidators Tech $9bn Market Event Tech Targets 18
19 Global M&A Tolman Geffs & Paul Cooper
20 Change in GDP Growth It s Always Sunny Somewhere The Virtues of a Geographically Balanced Business 3.0% GDP Volatility US EUR China 2.0% 1.0% 0.0% -1.0% -2.0% -3.0% -4.0% -5.0% Note LTM vs prior LTM change in GDP. Source: Trading Economics 20
21 Recent Cross-Continental M&A Transactions B2C & B2B Media Services & Tech Business Info & Intelligence Software & Tech-Enabled Services 21
22 Global Buyers Are More Active Than Ever North America Europe Rest of World B2C Media Services REST OF WORLD BUYERS B2B Media EUROPEAN BUYERS NORTH AMERICAN BUYERS Technology Premium Company Business Information Software Business Intelligence Tech-Enabled Services 22
23 Global Buyers Are More Active Than Ever Representative Examples North America Europe Rest of World B2C Media B2B Media Premium Company Business Information Software Business Intelligence Tech-Enabled Services 23
24 B2B Media Global Buyers Are More Active Than Ever B2C Media Services Technology Representative Examples North America Europe Rest of World Premium Company Business Information Software Business Intelligence Tech Enabled Services 24
25 Global Buyers Are More Active Than Ever Representative Examples North America Europe Rest of World B2B Media B2C Media Services Technology Premium Company Business Information Software Business Intelligence Tech-Enabled Services 25
26 Global Buyers Are More Active Than Ever B2C Media Services B2B Media Technology Premium Company Representative Examples North America Europe Rest of World Business Information Business Intelligence Tech Enabled Services Software 26
27 Global Buyers Are More Active Than Ever and Premium Assets will Attract 360 o Interest Representative Examples North America Europe Rest of World B2C Media Services B2B Media Technology Premium Company Business Information Software Business Intelligence Tech-Enabled Services 27
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