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1 Job Description Job Title: Position Grade: Salary Grade: Department: Location: Reporting To: Key Relationships: Digital Marketing Specialist L1 Shared Hosting New Plymouth, New Zealand Regional Product & Marketing Manager Internal Product & Marketing Manager Business Manager Graphic/Web Designer Support/Sales Team External Customers Affiliate Publishers & Network Agencies Main Objectives Responsible for delivering and managing outstanding multi-channel digital marketing campaigns in order to drive profitable new customer acquisition, working across multiple company brands. Key channels include: Paid Search, Affiliate Marketing, Organic Search and Social Media.

2 Key Accountabilities Key accountabilities define the role and the needed job outcomes. It identifies behaviours and skills the employee is expected to demonstrate to carry out the mission and goals of the role. Accountability Develop and maximise performance across all paid search campaigns and channels. Responsible for managing a range of PPC campaigns and accounts across a variety of brands. Including but not limited to Google AdWords, BingAds and Facebook PPC etc. Manage PPC and CPM projects from strategy through to implementation. Duties include: Paid Search Strategy (CPC and CPM) Planning and Management Manage and account for paid search budget and spend on a daily basis. Plan, develop and implement all elements of our paid media campaigns (including display). Manage and optimise the existing PPC campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc. Regular bid management across all networks. Build new landing pages and create new designs/content to support PPC and CPM campaigns. A/B Testing of adverts across all networks. Copywriting and creating brief to design team including banners ads, rich content ads video ads etc. Maintain daily updates, as well as weekly and monthly reporting. Proactively research campaign issues and formulate actionable solutions based on findings. Research and monitor clients' websites and provide ongoing keyword discovery and expansion. Responsible for implementing best practice, strategy and management for Search Engine Optimisation (onsite and offsite), Content Marketing and Social Media across multiple company websites. Search Engine Optimisation, Social and Content Marketing Search Engine Optimisation: Review on-page optimisation and content editing including headlines, Meta tags, page titles, alt tags, and descriptions. Monitor search engine ranking. Manage Social Network bookmarking and traffic monitoring (Twitter, Facebook, Digg, etc.). Manage external (inbound) link building. Creating guest blogging opportunities, and other free and white hat inbound links.

3 Accountability Analyse ranking reports and analytics data to make recommendations and take actions to optimise sites. Perform regular website evaluations to identify areas of improvement and potential issues as needed. Conduct technical website audits using Google Webmaster account; analyse HTML, CSS, robots.txt and.htaccess files for SEO problems. Provide written direction as well as guide implementation of changes on site. Follow search engine guidelines and stay informed on white-hat tactics. Manage optimisation of site content updates, including new product pages and static content. Make recommendations to web architecture team to ensure site and optimisation strategy keeps pace with evolving organic search practices. Content Marketing: Develop content that builds brand awareness, generates traffic and engages customers in order to ultimately drive targeted website traffic, engagement and conversion e.g. blog writing, editing and optimisation. Develop and edit content for digital marketing communication materials, establishing consistency of message across multiple channels and networks. Plan and manage development and production of marketing promotional content including customer testimonials, case studies and other related material. Work with product management to manage and finalise messages and materials used in new product launches. Ensure consistent messaging is being used online across cross-functional departments & contributors, i.e. external agencies and the technical consultant. Social Media: Be the social media voice for different brands and websites, by assembling, creating and monitoring content for Twitter, Facebook and other social media channels Instagram etc. Serve as primary editor for all social media channels and communications content. Monitor social media conversations and coordinate with business leaders and other departments to respond to questions and comments posted. Conduct social media landscape research to develop a competitive social media platform. Develop a comprehensive editorial calendar, driving brand activity content and online events in order to maintain relevant and engaging content through all social media channels. Create and implement programs for engaging, nurturing, and growing client s social sphere of users.

4 Accountability Identify, capture and report relevant performance metrics for the channels in which we engage. Conceptualise, design, create and manage content and social media campaigns that generate buzz through viral marketing initiatives, creating ongoing conversations with target audience and key influencers in our market. Collaborate with internal stakeholders to incorporate social media into marketing campaigns, events, lead generation and PR activities. Drive employee participation with Social Media channels. Responsible for daily Affiliate Management Work with Publisher Partners to optimize delivery and campaign performance. Affiliate Marketing Prospect, recruit and develop high performance publishers. Directly manage and grow relationships with large affiliate partners. Work with existing online affiliate publishing clients including portals, websites, ers, Search marketers etc., to buy their web traffic and promotion efforts for our advertising clients on a CPA (Cost Per Acquisition) basis for all of our advertisers. Responsible for ensuring compliance and brand safety with publishers on an ongoing basis Analyse Publisher statistics on a daily basis and to maximize revenue, identify opportunities, optimize campaigns and troubleshoot. Responsible for driving acquisitions and maximizing ROI through affiliate marketing channel Manage all facets of external network affiliate agency relationship. Manage affiliate collateral development (banners, , and deal feed); including leadership of cross-functional creative and technology teams. Provide technical support for specific new publisher integrations and existing publisher enhancements. Identify ways to improve overall affiliate platform functionality based on affiliate partner needs. Monitor affiliate activity, analyse performance, identify areas of improvement, and recommend ways to increase affiliate sales. Identify and implement opportunities to enhance affiliate program, new growth opportunities and optimize ROI. Monitor publisher activity to ensure compliance with industry, and corporate policies and data management best practices. Provide world class customer service to strategic accounts to service campaigns and drive repeat business. Identify fraudulent activity and strictly enforce Newegg s affiliate guidelines. Recruit new affiliate publishing partners as previously

5 Accountability Drive Overall Conversion Optimisation Tracking and Reporting Innovations and Trends described Manage partner needs including deal negotiations, reporting, tracking, offer setup, general client support. Review new potential offers and provide feedback to business. Interface with operations, accounting, technology and sales to ensure affiliate needs are taken care of on a regular basis. Responsible for Onsite & landing page conversion/funnel analysis. Work with design team to improve landing page conversion rates through best design and conversion practices across all media channels. Analyse and test different creatives, different ad copy across different channels and brands. Test marketing messages, product descriptions, calls-toaction, banners, page layouts, page designs, page flows, target URLs behind a link, etc. Setup and maintain web and page optimisation and conversion tests, using web analytics and statistical-based testing methods and tools. Implement and execute processes to gather and analyse data across all web properties to drive higher conversion rates and improved user experiences. Contribute to defining processes for obtaining, organizing, and prioritizing customer and visitor user experience for all customer-facing properties. Translate both qualitative and quantitative test results into actionable business insights. Responsible for performance measurement and forecasting revenue targets for all channels and multiple web properties; must prepare, analyse, and present overall status reports. Provide timely reporting of all marketing activity especially campaigns ROI, Cost of Acquisition and Customer Value. Responsible for tracking and reporting across multiple platforms using Multi-attribution modelling. Implement tools and processes for performance reporting and analysis including Google Analytics. Stay ahead of industry digital marketing trends. Educate business on web marketing best practice and new digital marketing opportunities. Consistently review competitors activity and trends.

6 Core Competencies Competencies Details Knowledge and usage of PPC bidding platforms and editor tools for all the major engines. Strong analytical ability and communication skills. Budgetary skills. Advanced Excel skills. Good technological understanding - Internet / e-commerce savvy. Excellent knowledge of online marketing principles and techniques. Advanced copywriting skills. Proven experience of SEO and PPC management including strong working technical knowledge of PPC. Ability to prioritise and manage multiple responsibilities simultaneously while leading cross functional teams and meeting stringent deadlines Strong understanding of SEO practice and methodology - including architectural and design competencies, content and writing knowledge, and off-page link and promotion understanding. Strong understanding of PPC, Social Media and SEO tool sets and search analytics tools. A proven track record of delivering return on investment and effective campaigns. Detail oriented, strong presentation and project management skills as well as excellent verbal and written communication skills. Strong strategic understanding of how the different digital channels integrate with each other. Analytical and logical, self-motivated, entrepreneurial mind-set. Qualifications / Experience The following are required to meet the objectives of the role. Qualification/Skill/ Experience Details Educational Qualifications Bachelor Degree in marketing an advantage. Google AdWords certification is an advantage Work Experience Marketing experience within the SOHO/SMB segment essential. At least 4 years' paid search and SEM experience (web-services industry is a bonus).

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