Telenor Norway. Berit Svendsen, CEO Telenor Norway. Telenor Norway Key focus areas. Strengthen market positions Drive operational excellence

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1 Telenor Norway Berit Svendsen, CEO Telenor Norway Telenor Norway Key focus areas Strengthen market positions Drive operational excellence

2 Continued market growth, changing user behaviour Norwegian telecom and TV market (NOKbn)* Mobile voice Mobile data Fixed voice Fixed data TV Voice to data substitution Multiple devices Broadband and content convergence *) Retail market revenues excl. wholesale. Source: NPT, Telenor estimates Market leader position on all platforms User friendly services Optimal use of technology Infrastructure leadership Telenor market shares (%) TV 47 Fixed broadband 49 Fixed voice Mobile data Mobile voice Subscriber market shares end of Q Telenor estimates.

3 Stable financial development despite price pressure Revenues (NOKbn ) and EBITDA margin (%) EBITDA and Capex (NOKbn) EBITDA 10.1 Capex LTM LTM Continued fixed voice decline Reduced mobile termination rates Investments in modernisation of mobile networks LTM: Last twelve months (Q310-Q211) Underlying revenue growth from mobile data and TV Telenor Norway revenue development (NOKbn) Mobile Fixed Other Voice Data Voice Internet & TV Other LTM LTM: Last twelve months (Q310-Q211)

4 Broadband and TV driving fixed revenues Strengthen market position Upgrade copper network to VDSL Further develop cable TV business Targeted fibre deployment TV and content increasing ARPU Canal Digital ARPU (NOK) Internet & voice Basic TV Pay TV Infrastructure deployment to strengthen mobile data leadership 2G/3G radio access network swap to be completed in Q411 Increasing backhaul capacity Strengthening 3G coverage in urban areas LTE launch in Q Deployment based on optimal frequency resources 2600 MHz 2100 MHz 1800 MHz 900 MHz LTE - urban 3G HSPA urban/suburban 2G GSM LTE - suburban 2G GSM EDGE 3G HSPA rural 800 MHz LTE rural/urban coverage

5 Smart pricing to drive usage and profitability Bundling mobile voice and data Mobile broadband price plans Bundling voice and data focus on total ARPU Introducing speed as a differentiator Positive initial effects from bundling voice and data Customers on new bundled price plans ARPU effect of new price plans* NOK 800 Before After High Mid Low 0 High end Mid/low end Blended More than 300,000 customers on new price plans Reduced churn among high-end customers Up-sale largely compensating for price reductions ARPU increase among low-end customers *) ARPU effect on customers migrating to new price plans

6 A proven record of cost reductions but needs to increase momentum Opex development (NOKbn) Gross cost savings of NOK 1.2 bn Salary increase New activities Gross cost savings LTM Process Field force Advertising Sourcing IT outsourcing LTM: Last twelve months (Q310-Q211) Operational excellence targeting major cost areas Opex breakdown (NOK 10.1 bn)* 8 7 Capex breakdown (NOK 3.7 bn)* Personnel Field force Other IS/IT Sales and marketing Fixed network Mobile network Product and platform development Other *) LTM: Last twelve months (Q310-Q211)

7 Building tomorrow s customer excellence model Simplified and more effective endto-end processes Establish web as primary channel for self service More frequent, relevant and cost effective customer interactions Increase cost effectiveness in customer service Operational excellence in IT and operations Simplification of processes and value chains Consolidation and offshoring of IT New delivery models for network development Explore outsourcing of network operations and maintenance Leverage on Telenor Group scale

8 Targeting significant reduction in opex/sales Opex/sales (%) Opex/sales (%) Transformational initiatives Continuous improvement <33 Excellent execution LTM 2014 LTM: Last twelve months (Q310-Q211) Investments to strengthen market positions and secure operational excellence Building infrastructure for the future Mobile backhaul capacity LTE rollout Fibre and TV deployment Investment levels to be aligned with market development Continuous focus on investment efficiency Capex/sales (%)* LTM *) LTM: Last twelve months (Q310-Q211). Excl. spectrum fees

9 Positioning Telenor Norway for the future Strengthen market positions Drive operational excellence Telenor Norway Berit Svendsen, CEO Telenor Norway

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