Customer Data Analyst Permanent

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1 Custmer Data Analyst Permanent AAT is a registered charity. N

2 Jb descriptin Jb title: Custmer Data Analyst Grade: 3 Divisin: Reprting t: Main cntacts: Marketing and Cmmercial Insight Manager Internal: All Divisins acrss the business xternal: Members, Training prviders, emplyers Majr bjectives T cntribute t the achievement f AAT s business plan bjectives and the efficiency and effectiveness f the rganisatin by: Prviding analysis f custmer data t supprt effective decisin making acrss the rganisatin t supprt business KPIs Using custmer data t prvide reprts n the perfrmance f AAT prducts and services. Using data t supprt qualitative insights and prvide rbust actin riented recmmendatins. Using external data surces t measure and benchmark AAT prducts and services against cmpetitr prducts and services. Respnsibilities Data analysis and reprting Manage a prgramme f custmer data analysis and reprting t cntribute t rganisatinal and management decisin making Prvide nging reprts and analysis t mnitr custmer prfiles and behaviurs, and prvide recmmendatins t make effective interventins. Use agreed segmentatin mdels t prvide cnsistent reprts t mnitr trends against KPIs. Crdinate an effective plan f data analysis and reprting t ensure cnsistency and a regular flw f infrmatin. Prvide supprt t specialists acrss the business t measure the success f campaigns and engagement activity and make recmmendatins fr future actin. Mnitr trends relating t each AAT prduct and cntribute t plans t influence engagement levels, prgressin and success pprtunities. Cntribute t the team s insight briefings and cntribute t management infrmatin reprting. nsure timely and up t date reprting f insight. AAT is a registered charity. N

3 nsure Markets and Prducts reprts are presented prfessinally in line with AAT Brand Guidelines. Data systems Cllabrate with specialists acrss the business t maintain cnsistency and gd practice in data analysis and reprting. Cntribute t prjects t ensure cnsistent and relevant cllectin f custmer data. Act as a pint f cntact within the Marketing Divisin fr data management requests and reprting nsure all reprting and analysis is carried ut in line with Data Prtectin legislatin and gd practice. Prvide cnstructive feedback n IT and web functinality and make recmmendatins fr develpments and prcess imprvements as apprpriate. Cntribute t effective testing f develpments and prcesses within the database envirnments and nline systems. Cntribute t the AAT Data Strategy as required. Cntribute t data management prcesses and best practice guidelines as required. Insight - general Cntribute t an insight library that includes: Market landscape insights and reprts Internal insight updates QUID, etc. Market research reprts and presentatins AAT statistics and trends. Develp high quality market and prduct knwledge and an understanding f the key audiences and their bjectives and mtivatins fr using AAT prducts, qualificatins and subscriptins. Be cnversant with the characteristics, trends and pprtunities f the perating market including: F funding Gvernment plicy Apprenticeships Training prvider trends Cmpetitr prducts Financial and prject management nsure that all prjects are managed t timescales and budget within AAT financial guidelines. nsure prper briefing and crrect sign ff fr all prjects. Appint and manage apprpriate external suppliers against agreed KPIs. This jb descriptin des nt frm part f yur cntract f emplyment. AAT is a registered charity. N

4 Persn specificatin Area Descriptin ssential / desirable? Knwledge Micrsft packages Wrd, PwerPint, xcel Use f via Outlk Use f internet and web analytics tls. Database/CRM systems xperience with custmer segmentatin and/r predictive mdelling. xperience interrgating databases thrugh SQL r similar query tls. Understanding f statistics and business trends. Skills ffective decisin making. Strng written and verbal cmmunicatin skills and excellent attentin t detail. xcellent time management skills. Gd listening skills. ffective team wrking xperience Wrking t deadlines and managing multiple tasks. ducatinal envirnment. ducatin A Level r equivalent D Aptitude Strng analytical skills Knwledgeable in custmer relatinship management methds. Numerate, lgical and rganised with flexible and a creative apprach t prblem slving. Prven ability t apply analysis in a business and cmmercial cntext and prvide apprpriate recmmendatins fr actin. Output riented apprach fcussed n achieving measurable benefits. xperience f CRM. Can d attitude Cllabrative and capable f building gd wrking relatinships D AAT is a registered charity. N

5 Our visin, missin and values Our visin: T ensure AAT reaches the heart f businesses. Our missin: T empwer peple and enable rganisatins t achieve their ptential, by prmting relevant financial skills. Our values: We are custmer fcused - we understand and cnsider the needs f all f ur custmers. We are knwledgeable, practive, respnsive and easy t d business with. We cllabrate - we achieve mre by wrking tgether as a single team. We recgnise a jb well dne and celebrate successes tgether. We take respnsibility and wnership fr the wrk we d. We care abut what we d and hw we d it - ur reputatin is imprtant and we strive fr cntinuus imprvement in rder t make a difference t peple s lives. We are authentic - we mean what we say and we d what we say we will. We are genuine, pen and hnest. We take pride in what we d - We have cnfidence in ur ability t make a psitive difference and we are prud that what we d enables peple t achieve their ptential. We all help t ensure that AAT is smewhere that we are prud t wrk. Hw t apply T apply fr this ht pprtunity please send a CV and cvering letter t Clsing date: 09:00 n Mnday 25 April 2016 Interview date: 9 May 2016 The Assciatin f Accunting Technicians 140 Aldersgate Street Lndn C1A 4HY t: +44 (0) f: +44 (0) e: aat.rg.uk AAT is a registered charity. N

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