Ziyad DS Abu Alrob. Personal Information. Birth Date: 12 October Professional Experience

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1 Ziyad DS Abu Alrob Ramallah Address: Day Phone Number: Evening Phone Number: Mobile Phone Number: Personal Information Birth Date: 12 October 1971 Nationality: Residence Location: Professional Experience Aug Present Palestine Sales & Marketing Director Pharmacare Pharmaceutical Company Ramallah/ Industrial Zone/ West bank, Job Role: Sales & Marketing - Managing the performance of the Sales, Marketing and Public Relations Departments. - Preparing sales and marketing plans. - Developing marketing policies and strategies.

2 - Preparing yearly budgets and sales forecast. - Controlling the implementation of the plans and policies. - Controlling the sales achievements. - Planning for introducing and launching new products. - Controlling the activities of the marketing team in West Bank and Gaza Strip. - Evaluating the results and performance of the marketing team and preparing the incentive schemes. - Preparing and conducting training programs for Marketing team in selling and marketing skills. - Organizing and managing events, exhibitions and marketing campaigns. - Reporting for General manager. July 2006 Aug. 2012: Marketing Manager Pharmacare PLC Company Ramallah/ Industrial Zone/ West bank, Developing and executing aggressive strategic sales/marketing plans targeted at capitalizing existing client base. Coordinating implementation of marketing plans to increase revenues/profitability and expand market presence. Conceptualizing product marketing plans including pricing, targeting, positioning strategies, segmentation and product packing material design. Ensuring top line sales goals and bottom line profit goals are met, by recognizing the profitability and revenue impact of all business opportunities. Executing sales and marketing activities of the company, contriving marketing campaigns, promotions, trade shows and conferences, formulating strategic marketing objectives and creative ideas to maximize output. Formulating sales & marketing budgets and forecast as well as undertaking several cost reduction initiatives to minimize the cost and maximize profit. Recruiting, training, developing and managing the performance of medical/sales representatives and supervisors to attain assigned revenue goals, as well as designed and devised bonus scheme of the company.

3 September 2008 Present March Present Directing daily activities of medical representatives, analyzing medical representative s adherence to plans and coordinating with other departments to maximize performance and adherence to deadlines of stock availability, new product development and packing materials. Conducting market research, competitor analysis to conceptualize counter strategies, evaluating and recommending new product line, preparing research-based reports, sales forecasts and reporting to General Manager. Part Time Lecturer/ Arab American University Job Role: Education Conducted lectures on: - Sales Management and Selling Skills. - Principles of Marketing - Business to Business Marketing - Distribution Channels - Advertising & Promotion - Marketing Management - Marketing Research - Services & Retailing Marketing Monitored and generated reports for students and academic plans, final examination plans and all supportive administrative activities. Training and Consultation/ Freelancer West bank Job Role: Training Delivering selling skills, supervision, product management, marketing planning and other training for Pharmacare employees, juniors and seniors. Conducting training courses in Selling Skills, Marketing Skills and Marketing Research for new graduates, supported by DAI and Palestinian Federation of Industries. Conducting training courses in Selling Skills, Marketing

4 Skills and Marketing Research for salespeople from different companies (in coordination with Chamber of commerce- Ramallah) Conducting training courses in Selling & Marketing Skills for Al Amour industrial and trading company staff. Conducting training courses in Selling & Marketing Skills for Al Bareiq for manufacturing and trading staff. Conducting a Pharmaceutical Sales and Marketing Skills for Pharm Dr. Students- Birzeit University. A Consultant for Al Ghanem Electronic Company. Developing business and Business plans for many international companies such as HTC, Shwartzcof, Pfizer, and Novo Nordisk. February July 2006: Medical Sales Representative Novo Nordisk Company / Denmark Job Role: Marketing Established sales targets, created awareness about existent/ new products, resulting in maximized revenue and business expansion. Promoted the company products for doctors in Palestinian market Formulated business roll out plans as well as associated support service structures in coordination with Business Unit Manager, enhanced product penetration into virgin markets and augmented client base. Developed business relationship and represented the company in health care institutions, like ministry of health, UNRWA and others. Initiated activities for Diabetic Children and scientific meeting for professionals. Coordinated attendance of doctors for abroad scientific conferences. Medical Sales Supervisor Alfa Marketing & Investment Company Job Role: Marketing

5 Conceptualized and implemented plans to achieve organizational sales goals, ensured top line sales goals and bottom line profit goals are met, by recognizing the profitability and revenue impact of all business opportunities. Endeavored to establish strong market presence by developing ethical sales methods, ensured optimal levels of service and long term business relations and reported to the General Manager. Organized training programs for the marketing team. Monitored, tracked, and reported sales status/ progress to the Manager. Recommended processes to improve quality and efficiency of sales deliverables. Kept close tabs on market dynamics and competitor activities, performed feasibility studies and recommended improvements to the higher management on increasing revenue growth. Oversaw employee development that enhanced productivity, improved quality, sustained service excellence and maximized revenue potential. Medical Sales Supervisor Beit Jala Pharmaceutical Company Beit Jala/ Palestine, Job Role: Marketing Inducted as Medical Sales Representative and charted a growth curve to merit promotion as Medical Sales Supervisor. Designation Chronology: May 99 - Jun 00: Medical Sales Supervisor Oct 95 - May 99: Medical Sales Representative Overall Responsibilities: Implemented strategic marketing and business development policies and procedures to increase the profitability margins and sales of medical drugs. Performed competitor analysis to conceptualize counter strategies, prepared research-based reports and sales forecasts in coordination with Marketing Manager.

6 Expounded performance of the medical sales representatives through close monitoring, evaluated the promotion/ team performance and updating the management with regular activity reports. Liaised with the marketing team for formulating strategies pertaining to pricing, promotion and distribution of new products. Led the promotion initiatives of pharmaceutical products to Doctors and Pharmacists. Education Jane 2005: July 1995 Professional Certificates April 2001 Birzeit University (BZU), Palestine Master's degree, Business Administration (MBA) Birzeit University (BZU), Palestine Bachelor's degree, Biology & Biochemistry Business Management Diploma Center for Continuing Education / Ber Zeit University December 1998 Marketing Management Diploma Center for Continuing Education / Ber Zeit University Other Trainings and Certifications March 2014: Effective Project Management: Methods, Amman, Jordan Oct. 2013: Promotion of Small and Medium Enterprises and E- Business: KOICA, Seoul, South Korea 5-7 Jan 08: Sales Coaching & Supervisory, Winners, Amman 15 Mar 07: Feasibility Studies & Business Planning, DAI, Ramallah 4-7 Mar 07: Pharmaceutical Marketing Strategies, Amman 23 Aug 06: Strategic Planning, PFI / Ramallah Jul 06: Professional Selling & Communication Skills, Amman Feb 06: Marketing Management Workshop (DAI) Aug 05: Train of Trainers, Center for Continuing Education / Ber Zeit

7 Skills Languages University 22 Feb - 15 Mar 05: Effective Presentation Skills, AMIDEAST/ Ramallah Dec 04 - Jan 05: Strategic Planning, AMIDEAST/ Ramallah April, 2004: ABC Strategy in Type 2 DM Management, Egyptian Diabetes Institute and American Diabetes Association (ADA) Strategic Sales & Marketing, Business Development, Pharmaceutical Product Management, Brand Management Business Planning, Market Research, Competitor Analysis, Budgeting & Forecasting Product Promotions, New Product Launches, Pharmaceutical Business Ethics & Codes Analytical/Motivational Skills, Ability to Work Under Pressure, Problem Solving Skills Leadership, Team Management, Computer Skills: MS Office Applications & Internet Usage Contractual Negotiations, Target Setting & Achievement, Customer Relationship Management. Arabic: Mother Language English: second language, very good in writing, reading and speaking.