Cisco s Unified Computing System (UCS); Changing the Economics of the DC. Gary Gray
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1 Cisco s Unified Computing System (UCS); Changing the Economics of the DC Gary Gray garygray@cisco.com
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4 Cisco Unified Computing System Changing the Economics of the Data Center Existing Maintenance Budget 100% Maintenance Now 40 50% Funded Project Funded Project Funded Project NEW IT Projects With no Additional Budget
5 Server Related Spend Growth over Time SERVER-RELATED SPEND (CAPEX+OPEX) WW Spending on Servers, Power & Cooling, and Mgmt. / Administration $300 $250 Customer Spending ($B) $200 $150 $100 80% OpEx $50 $ % CapEx Power & Cooling Expense Mgmt. & Administration Virtual Servers Mgmt. & Administration Standalone Servers Server Spending Source: IDC, New Economic Model for the Datacenter ; IDC 2011
6 2001
7 Conventional Approach Mgmt Server Mgmt Server 1 Blade Servers Limited local disk, memory and I/O 2 Systems Management Individual Server Elements Chassis Modules Stand Alone Mgmt Servers 3 Blade Chassis Switches Ethernet Fibre Channel Management Ports 4 Top Rack of Switches Ethernet Fibre Channel 5 Lots of Cabling Ethernet Fibre Channel Management 6 Complexity Multiplied Repeat Points at Management 10U at a Time
8 Typical Blade Architecture Mgmt Server Over the past 10 years An evolution of size More servers & switches More switches per server Management applied, not integrated An accidental architecture Result: Complexity More points of management More difficult to maintain policy coherence More difficult to secure More difficult to scale
9 Mgmt Server Mgmt Server Unified Management Fabric Interconnect: Single point of management for Server, LAN and SAN provisioning Unified Fabric Fabric Interconnect: Single point for all LAN and SAN switching. 9
10 The UCS Architecture Mgmt Server Unified Management Fabric Interconnect: Single point of management for Server, LAN and SAN provisioning Unified Fabric Fabric Interconnect: Single point for all LAN and SAN switching. Fabric Extenders: Provide I/O from chassis to Fabric Interconnect. Fibre Channel over Ethernet: All SAN traffic within the system is FCOE. 10
11 The UCS Architecture A single system that encompasses: Network: Unified fabric Compute: Industry standard x86 Virtualization optimized Unified management model Dynamic resource provisioning Efficient Scale Cisco network scale & services Fewer servers with more memory Lower cost Fewer servers, switches, adapters, cables Lower power consumption Fewer points of management 11
12 The UCS Architecture 12
13 The UCS Architecture Mgmt LAN/SAN Single, scalable integrated system Network + compute virtualization Dynamic resource provisioning 13
14 Converged at Chassis = Little Value Mgmt LAN A LAN B SAN A SAN B In Chassis Networking Total Networking Design w/ ToR = 36 I/O Modules
15 The UCS Architecture Mgmt LAN/SAN Single, scalable integrated system Network + compute virtualization Dynamic resource provisioning 15
16 Today Cisco Solution Ethernet FC traffic Every time new rack purchased Duplicate switches Duplicate management Fewer cables Fewer switches Fewer adapters Overall less power
17 Service Profiles: Cisco Unified Computing System Foundation Technology
18 Cisco Service Profiles: The Heartbeat of UCS CISCO UCS SERVICE PROFILE NIC MACs HBA WWNs Server UUID VLAN Assignments VLAN Tagging FC Fabrics Assignments FC Boot Parameters Number of vnics Boot order PXE settings IPMI Settings Number of vhbas QoS Call Home Template Association Org & Sub Org Assoc. Server Pool Association Statistic Thresholds BIOS scrub actions Disk scrub actions BIOS firmware Adapter firmware BMC firmware RAID settings Advanced NIC settings Serial over LAN settings BIOS Settings More. SAN LAN Allows YOU to define the to-be server, NOT settle for the as is server Configure once then reuse Templates as Best practices Created through Cisco UCS Manager
19 Cisco s Commitment to Data Center I am very confident in our data center strategy and in our ability to lead in this market transition. Together with Virtualization and Cloud, Data Center is one of our five corporate priorities that will help us drive growth and productivity for our customers and partners Cisco CEO John Chambers
20 Cisco UCS Leadership and Momentum In Q4FY12 Data Center Revenue increased 90% year over year and 42% quarter over quarter In Q4FY12, UCS bookings increased 58%, year over year As of Q4FY12 Cisco UCS achieved an annualized run rate of over 1.6 billion dollars As of August 2012, there are over 15,800 unique UCS customers More than half of all Fortune 500 customers have invested in UCS 347 customers have booked over one million in UCS product and 813 have booked over $500,000 Over 2600 Channel Partners are actively selling UCS and over 1200 UCS specialized partners in the channel worldwide 64 World Record Performance Benchmarks to date
21 X86 Server Blade Market Share, Q2CY12 1 HP IBM Cisco Dell NEC Fujitsu Oracle Hitachi Ltd HP Cisco IBM Dell Oracle Worldwide UCS #3 with 15.2% 0% 10% 20% 30% 40% 50% North America UCS #2 with 21.9% 0% 10% 20% 30% 40% 50% UCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players 1 x86 Blade servers are growing over twice as fast as the overall x86 computing market 2 UCS After Only Three Years Maintained #2 in N. America (21.9%) and #2 in the US (22.2%) 1 Maintained #3 worldwide in x86 Blades with 15.2%, just behind IBM s 15.4% 1 Source: 1 IDC Worldwide Quarterly Server Tracker, Q2 2012, August, 2012, Revenue Share 2 IDC Q1 CY12 Server Forecaster, Based on x86 Blade Revenue
22 Enterprise Applications Vertical Markets Database and Middleware Management Virtualization Operating Systems Storage
23 2012 Gartner Blade Server Magic Quadrant UCS enters Leadership Quadrant after only 3 years Source: Gartner (March 2012)
24 isco UCS: Changing the Economics of the Data Center 30% Less CapEx; 80% lower OpEx 90% Faster 95% Less Time 80% Reduction in Support Staff Requirement 69% Less Cost 51% - 95% Faster TCO / ROI Disaster Recovery Deployment Times IT Staffing Power Cooling Application Performance
25 Cisco Unified Data Center Changing the Economics of the Data Center Less Cost Reduced operating costs by 25%. Audience View Ticketing Initial investment has been reduced by 58%, while maintenance costs have been reduced by 17%, and rack costs by 58%. The combined total reduction in TCO is over 50%. NTT Data While some of the other solutions were slightly cheaper up front, we estimated that they would have cost 20-30% more as the infrastructure scaled. SAIC A 13-month payback, 166% ROI, and IT capital and operating savings of more than $1.27M over 3 years. Oak Hills School District Infrastructure Costs
26 Cisco Unified Data Center Changing the Economics of the Data Center Faster We ve been able to reduce backup time from two hours to one hour, a 50 percent time savings. Miami Children s Hospital We slashed network outages, for cost savings of $100,000 per month. Seven Corners "During testing, we failed over the entire application environment from the production data center to the DR data center in less than 30 minutes. Hay Group We improved the recovery point objective and recovery time objective from hours to minutes. Jack Henry & Associates Disaster Recovery
27 Cisco Unified Data Center Changing the Economics of the Data Center Less Time Decreased time to provision new server resources from 5 days to 20 minutes National Future Farmers of America Organization It would have taken us a week or so to provision more server space. Now we have much more flexibility, so it takes us half a day. Our data center environment is much more dynamic. Heritage Auction Since we don t have to redesign our infrastructure every time we integrate a new technology, we ve been able to improve our deployment time by 33 percent. Molina Healthcare The time to provision services is being reduced from 8 hours to one. SENAI Santa Catarina Deployment Times
28 Cisco Unified Data Center Changing the Economics of the Data Center Increase Capacity No Staff Increase Through attrition, IT staffing has been reduced from 14 to 10 administrators. Because of this infrastructure, we ve actually enhanced our increased level of service without replacing that staff. Arizona Department of Economic Security Increased time software engineers can devote to development from 50% to 80% CareCore National Last year some 80% of our IT dollars went into break-fix. In the last three months, that percentage has dropped to 16% with recovered resources being applied to new-project work. We re also doing more with less across the company. Seven Corners IT Staffing
29 Cisco Unified Data Center Changing the Economics of the Data Center Less Cost Reduced energy consumption by 25-35%. SunGard A 70 percent savings in total power (kw) and cooling costs Travelport Achieved a six-fold increase in server utilization and lowered power consumption of its entire server estate by a third Cineca Now we only use about a quarter of the footprint we had before with almost triple the servers. Elon University Power Cooling
30 Cisco Unified Data Center Changing the Economics of the Data Center Faster We ve been able to reduce backup time from two hours to one hour, a 50 percent time savings. Miami Children s Hospital For Oracle, Performance testing achieved improvements that were 2 to 20 times faster than previously, depending on the transaction. EMC We calculated that operating 300 PeopleSoft servers on Cisco UCS costs 20 percent less. NaviSite Improved performance of surgery center management application by 10 times. Capital Region Orthopaedic Application Performance
31 4 minute Youtube Adding a UCS Chassis
32 Management & Control Simplify the Data Center Wire Once and Walk Away Primary Network Legacy Server = Application Inefficient Complex High Cost Fragile Secondary Network Unified Fabric Server = Resource Efficient Simple Lower cost Agile
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