Ever heard of a. dynamic solo? Solutions for Education

Transcription

1 Ever heard of a dynamic solo? Solutions for Education

2 We didn t think so. There s a reason why superheroes have sidekicks. 1. Sidekicks intuitively know what their heroes need. 2. They work just in time to help keep their heroes safe. 3. Sidekicks always know the right buttons to push. 4. They never mind that the heroes get all the glory.

3 Are you being asked to deliver powerful results with fewer resources and dollars? Thank you for your interest These days, even the strongest we ll help you with customized solutions in One Source Solutions. Development and Advancement and programs to help you stay in front This brochure will give you some Departments have their limitations. But of your students, parents, alumni and quick insight into our company, that doesn t mean your performance donors. We can help you rekindle old and how we can support you. To learn more, please visit our website has to suffer not when One Source Solutions is at your side. We re intent on supplying extraordinary relationships. You can count on us for multiple, integrated communications that will 3 Even better, just give us assistance to our clients. So while many make mighty impressions on people a call at providers in our space merely sell printing you need to reach. by the pound, we pride ourselves in Talking to you would be just super. delivering solutions by the mind full. Connecting with them now is more critical than ever. The following pages We ll think of effective ways to boost explain why. your communication strategies. Then

4 Despite budget cuts you still need to keep your School top of mind with donors, parents, students and alumni. 4 Marketing books and articles are filled with the wisdom of promoting your educational institution in a recession. Experts say the last thing you should do is reduce your marketing efforts just because everybody else is cutting back. They advise just the opposite. Stay in the fray. Flex your muscle. Fill the void with a mighty presence. And now that the economy is turning around, this advice carries even more weight. The organizations that will excel in the long term are the ones prepared for recovery, the ones able to execute their marketing plans quickly and effectively. That s where we come in. The organization courageous enough to stay in the fight when everyone else is playing safe can bring about a dramatic change in market position. Harvard Business Review One Source Solutions

5 We re fully prepared to spring into action. Improving fundraising efforts, increasing enrollment, keeping alumni in the loop and informed can be tough challenges to conquer on your own. So let s double-team them. We ll start by focusing on the who, what, where and when of your communication process. Our mission? We start by consulting with you and learning as much about what makes your school special and unique so we can tailor our offerings to you needs. Once we both understand each other we can suggest how to keep your school top of mind with the people who are important to you. 5 Marketing that works is marketing that people choose to notice. Seth Godin, author of Permission Marketing and other best sellers Multi-Channel Marketing

6 Traditional Marketing Technologies 6 These are tried and true ways of communicating your message to prospective donors and students. Basically, traditional marketing involves putting something into their hands that evokes the desired action. It might be direct mail in the form of a postcard, letter or newsletter. Sometimes, a three-dimensional marketing piece can be the smartest solution. An effective program includes both proactive and reactive strategies. Proactively, you can mine available data for donors and students. Reactively, you can reach out to a database created from school events and open houses. Traditional techniques also work well when combined with other components. An investment of $1 in direct marketing advertising expenditures is predicted to return, on average, $11.73 in incremental revenue across all industries in Direct Marketing Association One Source Solutions

7 E-marketing Technologies How do you reach the vast, vast spaces of the marketing universe? It doesn t take a special cape, or even a lot of money. You can get to almost anyone via the Internet, and experience a remarkable ROI. This is why e-marketing techniques are great ways to cultivate new relationships and enhance your relationship with donors, students and alumni. For powerful cost-effectiveness, send and e-newsletters that direct each reader to his/her own personalized website (PURL). You can generate amazing response rates, which our software readily measures. We re also fans of blogging, tweeting on Twitter, putting videos on YouTube, and using other social networks. 7 Standard direct mail response rates of 2-3% can be boosted 10X up to 30% when personalized URLs (PURLs) are used. InfoTrends, Inc. Multi-Channel Marketing

8 Cross Channel Marketing Technologies 8 Cross channel marketing is like a one-two punch. In its most basic form, it marries traditional marketing with electronic marketing for multi-touch impact. The more sophisticated combos? They re up to your imagination. The possibilities are limitless. And we d be remiss if we didn t explore them. Take your website, for example. To us, posting a new website without devising a method to drive your prospects there is like throwing a party without inviting any guests. We suggest sending , as well as postcards, to announce what s new at your URL. The same strategy should be used to launch a new event promote the school and it s accomplishments the list goes on and on. Cross channel campaigns directing people to your website can keep mailing lists current and generate new addresses for opt-in newsletters and RSS feeds. Roy Winters, One Source Solutions One Source Solutions

9 Up, Up and Away Our goal is to help you meet your goals. Ultimately, the key to growing revenues and student base may lie in starting a marketing program or retooling a program already in place. This is where we put our powers to work. First, we want to get to know you not as provider and client, but as partners in your success. Working as a team, we ll learn about each others organization. We ll examine your marketing challenges, and discuss how to get where you want to be. One Source Solutions will help plan and implement your strategy, monitor and evaluate results, then tweak and improve on your progress. Liftoff? Any time you want. 9 Multi-Channel Marketing

10 An all-star partner, at your service. 10 Established in 1984, One Source Solutions has evolved over time into a marketing service provider with many dimensions. But we ve always had one singular focus: helping to make our clients the heroes of their market space. generated a loyal following among private schools, not for profits and colleges. They rely on us for database procurement and management, digital and offset print technologies, complete mailing and fulfillment services, and more. By specializing in products and technologies that cross the boundaries of online and offline marketing, we ve We welcome the opportunity to be this kind of partner for you. One Source Solutions

11 Your sidekicks are waiting. Sherri Winters, developer of the Roy Winters brings you the business program Building a Customer for Life, is an expert in ensuring excellent acumen developed over many years in Fortune 500 companies as a Give us the signal. We re ready to assist. customer relationships. She has earned chemical engineer, marketing One Source Solutions a bachelor s degree in psychology from Hunter College, a master s in executive and acquisitions manager. With an MBA in marketing from Lehigh 40 Commerce Street Newark, NJ education from Kutztown University, and the respect and appreciation of every One Source Solutions client. University, Roy blends sharp strategic thinking with technical expertise and invaluable practical experience. Phone: Fax: Toll Free: COLOR ( ) Multi-Channel Marketing

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