THE BA50 BRAND. Follow BA50

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1 BA MEDIA KIT

2 THE BA50 BRAND Better After 50 is the premier online magazine for edgy, hip, baby boomer women embracing the next phases of their lives. Our mission Provide hand-curated content on topics boomer women care about most, including: fashion, romance, sex, empty-nester living, fitness, health and spirituality. What makes us different BA50 founders Ronna and Felice truly embody a Better After 50 lifestyle. They are dedicated to inspiring other women through their weekly writing, their energy, their humor, and their honest and unselfconscious style. They invite skilled and sophisticated writers to reveal stories that are heartfelt, humorous and heady. That s why BA50s listen. That's why our community has doubled in size in the last year. Follow BA50

3 THE BA50 LOWDOWN Become an affiliate of a niche market site for women that has shown consistent month-over-month growth for the past year. Reader Demographic1 99% of readers are women age % of readers have HHI >$100K 84% of readers are college graduates 95% of readers live in an urban environment Readership 2M monthly visitors* 25K subscribers to triweekly newsletter 9.6K engaged Facebook fans 6.2K Twitter followers with 103K monthly imps 750 Pinterest followers *According to 2014 Webalizer Analy7cs 1 According to 2014 BA50 reader survey

4 THE BA50 LINEUP Our weekly editorial schedule is as follows: Occurrences Daily Monthly Tuesdays Thursdays Fridays Content Published New content of interest Monthly gib guides NewsleCer sent to subscribers and 6-8 new ar7cles around a theme 3-4 new ar7cles on sex/da7ng/ rela7onships: Rela7onship Thursday 2-3 new ar7cles around fashion and a movie or theater review: Fashion Friday *According to 2014 Webalizer Analy7cs

5 THE BA50 OFFERINGS Better After 50 is proud to announce an array of new advertising opportunities for our valued advertisers. Please contact to discuss specific rates and availability to fit your budget Above-the-fold banner ads Sponsored Posts Advertorials Product Reviews Gift Guides Link Endorsement / Social Media Pushes

6 BANNER ADS Placement Size Leaderboard (top of every page) 468x60px Wide Skyscraper 160x600px Half Skyscraper 160x300px NewsleCer Banner Ad 468x60px Insert mock here Insert mock here

7 SPONSORED POSTS An upcoming article of your choice will contain your brand s logo in the header and will be featured on our homepage for one week, with optional added social media (Facebook and Twitter) support! We also suggest that sponsors purchase Header placement on one of our weekly direct mail newsletters with your logo, and direct link to your site (see Sponsored Newsletter ). Insert mock here

8 ADVERTORIALS + PRODUCT REVIEWS The editorial team at BA50 will work with your brand to write an informative article in the BA50 voice, all about your product! In order to maintain the integrity of our site, we allow limited advertorials every month, so contact us now to reserve a placement! We also suggest that sponsors purchase Header placement on one of our weekly direct mail newsletters with your logo, and direct link to your site (see Sponsored Newsletter ). Insert mock here

9 BA50 GIFT-GUIDE EDITORIAL CALENDAR Month Gift Guide Concept Copy Deadline Publish Date January Get in Shape 1/09/15 1/13/15 February Romance 2/06/15 2/10/15 March 50 th Birthday Presents 3/06/15 3/10/15 April Mother s Day 4/10/15 4/14/15 May Father s Day 5/08/15 5/12/15 June Beach Theme 6/05/15 6/09/15 July Online Courses for Fall/Adult Education 7/10/15 7/14/15 ideas August Back to College/School 8/07/15 8/11/15 September Kitchen/Food 9/04/15 9/08/15 October Aging Parent/ Adult Children 10/09/15 10/13/15 November Holiday Gift Guide + Grandchildren 11/06/15 11/10/15 December Stocking Stuffer 12/04/15 12/08/15

10 BA50 GIFT-GUIDE SPENDING TIERS Gift Guide Ad Packages Price Buy 1 listing $75 Buy 2 listings (Save $10) $140 Buy 3 listings (Save $20) $205 Buy 4 listings (Save $30) $270 Buy 5 listings (Save $40) $335 Buy 6 listings (Save $50) $400 Buy 7 listings (Save $60) $465 Buy 8 listings (Save $70) $530 Buy 9 listings (Save $80) $595 Buy 10 listings (Save $90) $660 Buy 11 listings (Save $100) $725

11 LINK ENDORSEMENT + SOCIAL PUSHES No article necessary just send us a few words, a great picture of your product, and a link we will connect your product with our highly engaged exclusive niche of women on Twitter and Facebook. If applicable, we will also include on one of our extremely active Pinterest pages and growing Instagram following! We are happy to host Twitter parties for your products (please ask for details.) Insert mock here

12 We look forward to working with you! Best, Ronna and Felice

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