What s the Latest in Social Media Outlets May 2016
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1 What s the Latest in Social Media Outlets May 2016
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3 Each medium hits a different audience (Percentages based on people in the U.S.) (Pew Research)
4 Social Media & Digital Marketing Channels Builds trust that you are up to date and that you care it s your store front sign. Reaches audiences that may not look elsewhere. A personal way to talk to and survey your audience. Leads to continuous improvement of your products and services. Don t just follow trends. Use channels that reach industry partners and customers:
5 The best social network for industry. Allows you to connect with buyers and potential partners directly. Create segmented lists of contacts, sharing content that is specific to their areas of interest great for lead generation. Provides analytics for all content posted and shared on company LinkedIn pages you can see the impact and reach of your messaging at any time. LinkedIn is by far the best recruiting tool for attracting new employees and posting jobs. Individuals can join industry groups to network and interact with other industry contacts, keeping up on trends and sharing content.
6 Best for News & Social interactions Quick small bits of info/media referred to as Tweets #hashtags allow users to follow specific events/topics or what s trending Great tool to use during trade shows and industry events for sharing thoughts, opinions and information in real time Tools such as Bitly.com for adding other links Ideal for media and industry insider interaction Post globally, but also tag relevant other Twitter accts Great Ice breaker device for connecting to someone new First View: tell a story within Twitter about your company, product or brand Periscope videos now open live in your Twitter screen Likes & Retweets, support someone else s Tweet 24 hour Polls/Surveys now available, limited to 4 answers
7 The No. 1 most used social media network. Additional Web Presence: Link your website from Facebook. Advertising features let you advertise to very specific demographics. Connected: Have one on one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit. Timely: Your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests. Insightful: Analytics on your Page will give you a deeper understanding of your customers and your marketing activities. Your Page is an extension of your business. It s an easy way to share updates with the people who matter most. It s ready to help you engage your customers on desktop and on mobile.
8 Google Plus has been growing towards being one of the most active social networks with hundreds of millions of people having active accounts. Allows you to show up in search results. Great for new people in the industry who do not know you as a trusted provider. Advertising features give you full control over where and when you appear. Allows you to control messaging in your ads. Also allows remarketing banner ads that follow you around the internet once users have visited your website.
9 With over a billion users, is the second most used search engine behind Google. 300 hours of video are uploaded to YouTube every minute! Ideal for products and services that must be shown visually. YouTube can be a very powerful audience building tool. Great for demonstrating products. Direct more traffic to your website by including your website and/or posting part of a video on YouTube and the rest on your website.
10 There are over 4.35 billion accounts. 122 billion s are sent every hour. E mail is still the preferred method for business communication. Ideal for customer retention reminding your current customers that you are in business, active and trusted. Immediate, low cost interaction with customers and prospective customers. Easily accessible with most people now viewing e mails on their mobile device.
11 All actions leads to your website & sales department: Direct Mail Website & Sales Dept.
12 Your Website Responsive Format for All Screen Sizes
13 Additional Fastener Industry Resources: American Fastener Journal Distributors Link Magazine Fully Threaded Radio Fastener Industry Coalition (FIC) Fastener Blog (traveling salesman) fastenerblog.net Fastener News Desk fastenernewsdesk.com Fastener News Report Fastenerandfixing.com Global Fastener News globalfastenernews.com Industrial Supply Magazine The Fastener News Threaded Media Magazine And of course, our own website:
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