.BANK Are You Ready?

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1 .BANK Are You Ready? A Primer for Banks Interested in the.bank Domain Name Extension (slides can be downloaded at Presented by: Laura Norrell ICBA, Associate Director Craig Schwartz ftld, Registry Operator John McElwaine - Nelson Mullins Riley & Scarborough, Law Firm Thomas Barrett EnCirca,.BANK Registrar 4/9/2015.BANK Webinar for ICBA Members 1

2 Webinar Presenters Laura Norrell ICBA Associate Director - Services Advocate for key services and discounts for ICBA member banks Managing educational vendor outreach for community banks Craig Schwartz ftld Registry Managing Director Managing.BANK and.insurance Domain Registries Former Chief Registry Liaison with ICANN John McElwaine Nelson Mullins Riley & Scarborough Partner Focuses on Intellectual Property litigation and strategy Voted one of Best Lawyers in America ( ) Vice-Chair of Internet Committee for the International Trademark Association Thomas Barrett EnCirca President First.BANK-Accredited Registrar, Founded in 2001 Sole Registrar serving on ftld s Security Requirements Working Group Trademark Agent for the Trademark Clearinghouse 4/9/2015.BANK Webinar for ICBA Members 2

3 Webinar Agenda Introduction to New gtlds Laura Norrell.BANK Policies Craig Schwartz Trademark Protection John McElwaine Registration Process and Costs Tom Barrett >> Enter your questions into the GoToWebinar Widget << 4/9/2015.BANK Webinar for ICBA Members 3

4 Introduction to New gtlds Hundreds of new Global Top-Level-Domains (gtlds) were launched in 2014, and hundreds more will be launched in 2015 All new domain extensions have a mandatory Sunrise Period for trademark owners MUST be registered via Accredited Registrars, such as EnCirca The.BANK gtld is launching in May, 2015 The.INSURANCE gtld will launch in the Fall of /9/2015.BANK Webinar for ICBA Members 4

5 How is.bank Different? Community-Based Registry Ownership Strict Eligibility Criteria Domains Must Correspond to Legal Names Strict Security Requirements 4/9/2015.BANK Webinar for ICBA Members 5

6 The Benefits of.bank Designed to be a trusted, protected, and more secure location online for banking services Establishes a solid foundation on which a bank can securely communicate with customers, stakeholders and regulators Poised to be the recognized platform for growth and innovation in the banking sector 4/9/2015.BANK Webinar for ICBA Members 6

7 ICBA s Role in.bank Founder of ftld, the Registry Operator for.bank and.insurance Joint education and promotion with ICANN Registrar EnCirca ICBA members receive discounts from EnCirca Trademark Clearinghouse applications Sunrise applications General Availability registrations Website and Activation services 4/9/2015.BANK Webinar for ICBA Members 7

8 Webinar Agenda Introduction to New gtlds Laura Norrell.BANK Policies Craig Schwartz Trademark Protection John McElwaine Registration Process and Costs Tom Barrett >> Enter your questions into the GoToWebinar Widget << 4/9/2015.BANK Webinar for ICBA Members 8

9 About ftld Registry Mission: Operate gtlds to serve and protect the global banking and insurance sectors. 2011: Founded by leading banks, insurance companies and trade associations 2011: Established community-based Security Requirements Working Group to establish enhanced security requirements 2013: Advisory Council formed to facilitate on-going community participation and stakeholder engagement 2015: Launching.BANK and.insurance Technology Partners: Verisign, Symantec, select ICANN Registrars 4/9/2015.BANK Webinar for Bankers 9

10 Strict Eligibility for.bank State, regional and provincial banks Savings associations National banks Banking Associations Groups of banking associations Industry Service providers Government banking regulators 4/9/2015.BANK Webinar for ICBA Members 10

11 .Bank Has Enhanced Security Mandatory Verification of Charter/Licensure for Regulated Entities ensures that only legitimate members of the global banking community are awarded.bank domain names DNSSEC (Domain Name System Security Extensions) ensures that Internet users are visiting participants actual websites and not being misdirected to malicious ones Authentication to mitigate spoofing, phishing and other malicious activities propagated through s to unsuspected users Enhanced Encryption to ensure security of communication over the Internet to prevent eavesdropping, data tampering, etc. Multi-Factor Authentication to ensure that any change to registration data is made only by authorized users of the registered entity Prohibition of Proxy/Privacy Registration Services and Whois records 4/9/2015.BANK Webinar for Bankers 11

12 .BANK Domain Names Must: Naming Selection for.bank a: Correspond to a trademark, trade name or service mark of the business b: Not be a Reserved Name; and c: Not be likely to deceive or cause material detriment to community Domains are limited to alpha-numeric characters (a-z, 0-9 and hyphens) Common community names, generics and geographic names are reserved Examples: Citizens, Community, National. See full list at 4/9/2015.BANK Webinar for ICBA Members 12

13 Examples of Corresponding Bank Name or Brand Crest Bank ABC Bank Valley Bank & Trust Company Best Bank Colonial Community Bank National Bank of Texas Pittsburgh State Bank Corresponding Domain Names CRESTBANK.BANK, CREST-BANK.BANK, CREST.BANK ABCBANKONLINE.BANK, MYABC.BANK, ABCBANK.BANK, ABC-BANK.BANK VALLEYBANKANDTRUST.BANK, VALLEYBANKTRUST.BANK, ETC. BESTBANKMONTANA.BANK, BESTBANK.BANK, BEST-BANK.BANK COLONIAL.BANK, COLONIAL-COMMUNITY.BANK, COLONIALCOMMUNITY.BANK, COLONIAL-COMMUNITY-BANK.BANK, COLONIALCOMMUNITYBANK.BANK NATBANKTX.BANK, ETC. GOPSB.BANK, ETC. 1 st Trust Bank FTBOK.BANK, ETC. Valley State Bank VSBKONLINE.BANK, ETC. 4/9/2015.BANK Webinar for ICBA Members 13

14 Agenda Checkpoint Introduction to New gtlds Laura Norrell.BANK Policies Craig Schwartz Trademark Protection John McElwaine Registration Process and Costs Tom Barrett >> Enter your questions into the GoToWebinar Widget << 4/9/2015.BANK Webinar for ICBA Members 14

15 .BANK Launch Phases We recommend TMCH (Trademark Clearinghouse) process is completed by May 10 First-Come, First-Served Allocation in Sunrise and GA No guarantee your application will be successful Sunrise Period: Must have a SMD file from the Trademark Clearinghouse Start time is 8:00 pm ET on May 17 General Availability: Open to all banks Start time is 8:00 pm ET on June 23 4/9/2015.BANK Webinar for ICBA Members 15

16 Trademark Clearinghouse Eligibility National or multi-regional registered "word" marks from all jurisdictions. Must be registered by the time of validation Protections afforded to trademark registrations do not extend to applications for registrations, marks within any opposition period or registered marks that were the subject of successful invalidation, cancellation or rectification proceedings Any word mark that has been validated through a court of law or other judicial proceeding Any word mark protected by a statute or treaty in effect at the time the mark is submitted to the Clearinghouse for inclusion Not eligible: Common marks, or containing a TLD or a period "." 4/9/2015.BANK Webinar for ICBA Members 16

17 Sunrise Period for Trademarks Restricted to records in the Trademark Clearinghouse (TMCH) that have been issued SMD (Signed-Mark-Data) files There is still time to get validated by TMCH Typical TMCH process is about 1 week, additional fees apply Allocation during Sunrise is first-come, first-served MUST use Accredited-Registrars, such as EnCirca Symantec verification still required The corresponding rule does not apply during Sunrise.BANK domain must be exact spelling of registered trademark 4/9/2015.BANK Webinar for ICBA Members 17

18 Agenda Checkpoint Introduction to New gtlds Laura Norrell.BANK Policies Craig Schwartz Trademark Protection John McElwaine Registration Process and Costs Tom Barrett >> Enter your questions into the GoToWebinar Widget << 4/9/2015.BANK Webinar for ICBA Members 18

19 .BANK Launch Phases General Availability: Open to all banks worldwide Start time is 8:00 pm ET on June 23 First-come, first-served registrations Registration terms from 1 to 10 years Corresponding rules apply Banks can apply for multiple domain names No guarantee your applications will be successful 4/9/2015.BANK Webinar for ICBA Members 19

20 Registration Process 1. Requested domain name is checked for availability 2. Requested domain is reserved at registry (time-critical) 3. Verification is commenced by Symantec 4. Bank completes verification process 5. Domain is released from pending status and is registered.bank Domain is then activated whenever bank is ready Banks do not need to activate their.bank domain right away 4/9/2015.BANK Webinar for ICBA Members 20

21 Verification Process for.bank Occurs after registration is successfully submitted Information Verified Security Check Organization, Jurisdiction, and Banking Credentials Verification Verification of Domain Name Selection Verification of Physical Address Verification of the Primary Telephone Number for the Bank Registrant Contact Employment and Authority Contact MUST be a full-time employee of the bank Manager or HR Rep. must be able to answer call to Bank s primary phone number Expected to take less than 2 days Performed at least every two years 4/9/2015.BANK Webinar for Bankers 21

22 Activation Process.BANK domains do not need to be activated right away Banks can continue to use their existing.com domains indefinitely.bank domains MUST use.bank nameservers Banks with just one.bank domain name will use their own.bank domain name for their nameservers Example: READVILLESAVINGS.BANK might have nameservers such as: NS1.READVILLESAVINGS.BANK NS2.READVILLESAVINGS.BANK 4/9/2015.BANK Webinar for ICBA Members 22

23 EnCirca Services Registration Service Free consultation Pre-screening of all applications to ensure success Auto-submission when Registry starts accepting registrations Optional Services Fallback service to auto-submit alternative names Premium DNS Service 4/9/2015.BANK Webinar for ICBA Members 23

24 Registration Pricing EnCirca s retail pricing is $999/year per domain name This includes both the verification and registration fees ICBA members receive 10% association discount Discount Coupon for Credit Card Payments is: ICBA-MEMBER-DISC Several payment options: Credit Card/Check/ACH/Bank Wire/Purchase Order Submit order now and pay later Payment must be received before submission Refunds if order is not successful (minus $200 processing fee) 4/9/2015.BANK Webinar for ICBA Members 24

25 EnCirca Optional Services Fallback Service: $200 one-time fee Designed for Banks who want only one.bank domain name Offered during first day of GA: Landrush EnCirca will submit alternative domain(s) ONLY if your first choice is taken Premium DNS Service: $199/year Supports.BANK s mandatory DNSSEC and DMARC requirements Vanity nameservers using your.bank domain name, i.e. NS1.BANKNAME.BANK NS2.BANKNAME.BANK Includes instant Web forwarding to existing website (.COM, etc.) Single subscription may be used for multiple.bank domains Separate from existing.com website hosting Launching in May with a discount for ICBA members 4/9/2015.BANK Webinar for ICBA Members 25

26 Maximize Application Success Start Early (i.e. Now!) 1. Determine your desired names 2. Determine if you will have competition 3. Determine when you will have competition 4. Determine if Sunrise application will help you beat the competition 5. Reserve spot in auto-submission queue with payment 6. Specify fallback names 4/9/2015.BANK Webinar for ICBA Members 26

27 Next Steps Initiate order and screening process Schedule a free consultation with EnCirca Trademark questions Contact your trademark counsel, or 4/9/2015.BANK Webinar for ICBA Members 27

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