ALL THINGS OUTDOOR SEPTEMBER 20 SEPTEMBER

Transcription

1 THE ULTIMATE DESTINATION FOR ALL THINGS OUTDOOR SEPTEMBER 20 SEPTEMBER CasualMarket.com #casualmarket Casual Market Chicago is the world s largest marketplace for the best in outdoor furnishings. Discover new products, hundreds of exhibitors and the largest selection of permanent showrooms anywhere. Summer Classics Merchandise Mart, Chicago

2 Casual Market Chicago THE WORLD OF OUTDOOR UNDER ONE ROOF. CASUAL MARKET CHICAGO. THE ULTIMATE DESTINATION FOR ALL THINGS OUTDOOR. Casual Market Chicago is a four-day trade show that provides retailers with a destination to find all things related to outdoor and casual living. See the newest, most innovative products from leading manufacturers around the world. Discover the latest trends in color, product design, fabric patterns and more all under one roof. For more than 35 years, Casual Market Chicago has been the most complete collection of furniture, trends and accessories for outdoor living. And, it s the only show in North America dedicated to the casual and outdoor furnishings industry that is exclusively endorsed by the International Casual Furnishings Association (ICFA). Reconnect with longstanding business partners and meet new contacts at Casual Market Chicago IF YOU ARE NOT HERE, YOU RE NOT PRESENT. OUT OF ALL THE SHOWS THIS IS THE ONE EVERY YEAR THAT WE MAKE SURE WE ATTEND. KATE CAR R ET, CEO / Owner, Seaside Casual TUUCI Casual Market Chicago is housed in one of Chicago s most iconic structures, the Merchandise Mart. Encompassing three city blocks and spanning nearly four million square feet, where people from all over the world come together to engage in a buying/selling environment. Brown Jordan Reach New Audiences! Expand your business by exhibiting at Casual Market Chicago 2016 at the Merchandise Mart. Meet thousands of buyers at the show 100 percent dedicated to the outdoor industry. As an exhibitor at Casual Market Chicago you will benefit from our extensive advertising, direct mail, , Web and public relations campaigns. You also have the opportunity to participate in our on-site branding opportunities.

3 Proof is in the Stats NEARLY 8 OUT OF 10 CONSUMERS HAVE AN OUTDOOR ROOM OR ARE CREATING ONE. More than half of the consumers answering Casual Living and Apartment Therapy s exclusive 2014 Outdoor Decorating Survey have a completed outdoor room and 21% are in the process of creating one. An additional 21% don t have one, but would love one and a mere 2% of those responding don t want one at all. Overall, 83% say their outdoor room is important. CROSS-OVER TO INDOORS Are you using outdoor products for indoor projects? NO 60% 40% YES SHOWCASE PRODUCTS Barbeques/Grills/Outdoor Kitchens Care and Maintenance Products Cast Metal Furniture Cushions Fire Pits Flame Products Fountains Outdoor Lighting Outdoor Rugs and Flooring Planters/Pottery Rattan/Wicker/Woven Furniture Resin/Fiberglass Furniture Statuary Tabletop Tubular Furniture DOES YOUR HOME HAVE AN OUTDOOR ROOM? % OF CONSUMERS NO, BUT I D LOVE TO HAVE ONE NO, I DON T WANT ONE YES 56% I M CREATING ONE 21% 21% 2% Designers name ways outdoor products are used indoors: In kids rooms, sunrooms and enclosed porches. Outdoor dinning chairs for breakfast rooms. Using outdoor textiles in homes with pets and your children anywhere where lifestyle leads to high traffic. Garden Accessories Hammocks: Care and Maintenance Products Hearth Products Mosaic Tabletops EXHIBIT SPACE FEATURES Umbrellas Wood Furniture Wrought Iron/Wrought Aluminum Furniture And More! CONNECT WITH THE BEST Eight Foot-High Moveable Hard Wall Partitions Specialty Casual Furniture Retailers SOURCING PRODUCTS FOR OUTDOOR CONTRACT JOBS % OF DESIGNERS DESIGN CENTERS TRADE SHOWS 63% 55% PRODUCT POPULARITY AS POLLED BY DESIGNERS FIRE PRODUCTS The rise of fire pit sales and fire pit chat groups have encouraged consumers to enjoy the outdoors all year long. CASUAL FURNITURE SALES SHARE OF TOTAL CASUAL FURNITURE SALES FIRE PIT CHAT GROUPS 16% 30% DINING GROUPS High-Intensity Lighting (For quality color retention) State-of-the-Art Spot Lighting High-Grade, Wall-to-Wall Carpeting Complimentary Signage Duplex Outlets Natural Window Lighting Easy Move-In and Move-out Capabilities Home Furnishings Retailers Garden Center Retailers Home Center/Hardware Stores Hearth & Fireplace Stores Department Stores Pool & Spa Retailers Cataloguers Hospitality Buyers/Hotel Specifiers Architects & Interior Designers Landscape Architects & Designers FIRE PIT OUTDOOR LIGHTING/ LAMPS/TORCHES FADING STAYING THE SAME RISING OTHER 25% 26% CONVERSATION/ CHAT GROUPS THIS IS THE PINNACLE OF OUTDOOR FURNITURE FROM A SELLING STANDPOINT. IF YOU ARE NOT HERE YOU RE NOT GOING TO BE IN TOUCH WITH 95% OF THE BUYERS. ERIC PARSONS, President, Gloster Furniture, Inc. *Casual Living and Apartment Therapy: 2014 Outdoor Decorating Survey International Home Miami

4 Live Life by the Flame Garden Accessories AN ESSENTIAL SHOWCASE F OR OUTDOOR ACCESSORIES AND DÉCOR N FLAM PE CA ET A T THE GARDEN ACCESSORIES COURTYARD IS A 10,000 SQUARE FOOT AREA DEDICATED TO EXHIBITORS FEATURING THE LATEST IN GARDEN ACCENTS AND OUTDOOR DECOR. E O GREAT AUDIENCE FOR FIRE AND OPEN FLAME PRODUCTS. SHOW AS A TEMPORARY EXHIBITOR AND ALSO PARTICIPATE IN THE OPENING NIGHT BACKYARD BBQ PARTY. S UA L M A R K Your participation as a temporary exhibitor qualifies you to do live demonstrations on the North Drive during the Opening Night Backyard BBQ Party*. More than 1,000 guests attend the Opening Night Backyard BBQ Party each year. This key networking event takes place on the South Drive of the Merchandise Mart along the scenic Chicago River. Several sponsorship opportunities are available to help you generate excitement for your brand. Cook on your grills, show off your new fire pit the possibilities are endless. Merritt International By participating in the Garden Accessories Courtyard you will benefit from a prominent 7th floor location with exciting signage and special callouts throughout the area. Buyer s are drawn to the Garden Accessories Courtyard as it provides essential products. *Participation Fee Required Brown Jordan Outdoor Kitchens The Outdoor Greatroom WHEN PEOPLE GO TO OUTFIT THEIR BACKYARDS, THEY ARE BUYING HAMMOCKS, THEY RE BUYING A BARBEQUE SET AND ALL THESE DIFFERENT THINGS THAT ARE HERE, SO IT WAS VERY MUCH A NATURAL FIT FOR US TO BE HERE. joe demin, yellow leaf hammocks This shopping destination makes it easy for buyers to find manufacturers that offer all the essentials needed to have a well-rounded retail offering. Para Tempotest USA Couristan

5 222 Merchandise Mart Plaza Suite 470 Chicago IL Presorted Standard U.S. Postage PAID MMPI TUESDAY, SEPTEMBER 20 FRIDAY, SEPTEMBER 23, 2016 JANUS et Cie Extensive Marketing Support WHY EXHIBIT AT CASUAL MARKET CHICAGO BUILDING AWARENESS Our extensive advertising, direct mail, , web, social media and public relations campaigns generate excitement and increase attendance for the show. BRINGING IN BUYERS Casual Market Chicago s outreach to all buying types: Casual specialty retailers, furniture retailers, hospitality and contract buyers, interior designers, landscape designers and more. FREE PROMOTIONAL MATERIALS Reach buyers with e-blast invitations, complimentary listing in the online buyers guide and a link on the show s official web site casualmarket.com all free to exhibitors. Contact NEW EXHIBITOR SPOTLIGHT PROGRAM This program helps new exhibitors achieve Market goals pre-show and offers on-site opportunities. ON-SITE BRANDING OPPORTUNITIES Increase your exposure to thousands of buyers by participating in our: New Product Gallery New Exhibitor Showcase ICFA Design Excellence Award Competition Merchandising Excellence Award Competition Furniture Displays Signage And many more Sponsorship Opportunities! MADELEINE TULLIER Director of Sales mtullier@mmart.com JULIA CHAPPELL Managing Director, Marketing jchappell@mmart.com