BUSINESS GROWTH PLAN EVENT 2016

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1 BUSINESS GROWTH PLAN EVENT 2016 The Busiess Growth Pla ivolves the idea geeratio ad strategy developmet eeded to grow a existig busiess. Participats i the Busiess Growth Pla will aalyze their curret busiess operatios ad idetify opportuities ENTREPRENEURSHIP to grow ad expad the busiess. Optios may iclude frachisig, expadig ito ew markets, opeig a secod locatio, licesig agreemets, mergig with or acquirig aother busiess, diversifyig product lies, formig strategic alliaces with other busiesses, expadig to the Iteret, etc. At least oe team member must be the actual ower/operator of the busiess. A parets busiess does ot qualify. Examples of sufficiet documetatio of owership iclude items which clearly list the ame(s) of the ower(s)/operator(s) such as: otarized affidavit of owership busiess liceses certificates of isurace tax filigs local busiess permits. Examples of isufficiet documetatio of owership iclude items that are less official such as: webpages busiess cards promotioal materials. 1 TO 3 PARTICIPANTS PAGES ALLOWED PRESENTATION TIME PLUS PROOF OF OWNERSHIP DOCUMENTATION EVENT OVERVIEW The Busiess Growth Pla Evet cosists of two major parts: the writte documet ad the oral presetatio by the participats. The writte documet will accout for 60 poits ad the oral presetatio will accout for the remaiig 40 of the total 100 poits. Each Busiess Growth Pla Evet etry will be composed of oe to three members of the DECA chapter. All participats must preset the project to the judges. All participats preset must respod to questios. The body of the writte etry must be limited to 30 umbered pages, icludig the appedix (if a appedix is attached), but excludig the proof of owership documetatio, title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The participats will brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum 15 miutes i legth, icludig time for judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the participats respod to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills 130

2 A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: BUSINESS GROWTH PLAN EVENT Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Names of participats Date Title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary, ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad the appedix (optioal). Follow this outlie whe you write your etry. Poits for each sectio are icluded o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe- to three-page descriptio of the pla II. INTRODUCTION A. Type of busiess owed ad operated ad a descriptio of the curret busiess operatios B. Products ad/or services offered C. Uique characteristics of the busiess III. S.W.O.T. ANALYSIS A. Stregths of the busiess B. Weakesses of the busiess C. Opportuities available for the busiess D. Threats to the busiess IV. FIVE YEAR PLAN TO GROW AND EXPAND THE BUSINESS A. Expasio opportuities B. Marketig pla C. Demographics of market area V. FINANCING PLAN A. Curret fiacial situatio, icludig fiacial documets B. Capital eeded for expasio opportuities C. Fixed overhead ad cost of operatios D. Time to achieve profitability VI. CONCLUSION Summary of key poits ENTREPRENEURSHIP EVENTS (Cotiued o ext page) 131

3 VII. BIBLIOGRAPHY VIII. APPENDIX A appedix is optioal. Iclude i a appedix ay exhibits appropriate to the writte etry, but ot importat eough to iclude i the body. These might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. * PROOF OF OWNERSHIP DOCUMENTATION (required) Documetatio to verify studet owership/operatio. Pages i this sectio do ot cout towards the 30 umbered pages. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. PRESENTATION GUIDELINES Prior to the presetatio, the judge will evaluate the writte portio of the etry. The major emphasis of the writte etry is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The participats will preset the project to the judge i a 15-miute presetatio worth 40 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the participats to the judge by the adult assistat. Each participat must take part i the presetatio. Each participat may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the proposal. The participats may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participat may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual participats will be permitted, ad the participats themselves must set up the visuals. No set-up time will be allowed. Participats must furish his/her ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING Each participat will make a 15-miute presetatio to you. You may refer to the writte etry, or to otes, durig the presetatio. At the begiig of the presetatio (after itroductio), the participat will describe the proposal ad make the request for fiacig. Allow the participats to complete this portio without iterruptio, uless you are asked to respod. Each participat must take part i the presetatio. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). At the coclusio of the presetatio, thak the participats. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. Maximum score for the presetatio is 40 poits. 132

4 BUSINESS GROWTH PLAN EVENT, 2016 WRITTEN ENTRY EVALUATION FORM Participat: Participat: Participat: I.D. Number: Please refer to Format Guidelies for the Writte Etry for a more detailed explaatio of these items. Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe- to three-page descriptio of the project INTRODUCTION 2. Type of busiess owed ad operated ad descriptio of the curret busiess operatios Descriptio of the products ad/or services offered Uique characteristics of the busiess SWOT ANALYSIS 5. Stregths of the busiess Weakesses of the busiess Opportuities available for the busiess Threats to the busiess FIVE YEAR PLAN TO GROW AND EXPAND THE BUSINESS 9. Expasio opportuities Marketig pla Demographics of market area FINANCING PLAN 12. Curret fiacial situatio Capital eeded for expasio opportuities Fixed overhead ad cost of operatios Time to achieve profitability CONCLUSION 16. Summary of key poits APPEARANCE 17. Professioal layout, eatess, proper grammar, spellig ad word usage Writte Etry Total Poits (maximum 60 poits): Judge: A B C D E F G H I J (circle oe) 133

5 BUSINESS GROWTH PLAN EVENT, 2016 ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score PRESENTATION 1. Opeig presetatio ad request: descriptio of the project; orgaizatio, clarity ad effectiveess of the presetatio TO WHAT EXTENT DID THE PARTICIPANTS: 2. Create processes for ogoig opportuity recogitio 3. Develop pla to ivest resources ito improvig curret products or creatig ew oes 4. Assess risks associated with the veture 5. Determie relatioships amog total reveue, margial reveue, output, ad profit RECAP: WRITTEN ENTRY (60): PRESENTATION (40): SUBTOTAL (100): LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 134

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