INTERNATIONAL BUSINESS PLAN EVENT 2016

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1 INTERNATIONAL BUSINESS PLAN EVENT 2016 The Iteratioal Busiess Pla Evet ivolves the developmet of a proposal to start a ew busiess veture i a iteratioal settig. Ay type of busiess may be used. The purpose of the Iteratioal Busiess Pla Evet is to provide a opportuity for the participats to apply etrepreeurship kowledge ad skills i a iteratioal settig prepare a writte proposal for a ew busiess veture (a ew busiess or a ew product or service of a existig busiess) 1 TO 3 PARTICIPANTS PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW The project cosists of two major parts: the writte documet ad the oral presetatio. The writte documet will accout for 60 poits ad the oral presetatio will accout for the remaiig 40 of the total 100 poits. Each evet etry will be composed of oe to three members of the DECA chapter. All participats must preset the project to the judge. All participats must respod to questios. The body of the writte etry must be limited to 30 umbered pages, icludig the appedix (if a appedix is attached), but excludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The participats may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum 15 miutes i legth, icludig time for judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the participats respod to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: 124

2 INTERNATIONAL BUSINESS PLAN EVENT Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Names of participats Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad appedix (optioal). Follow this outlie whe you write your proposal. Poits for each sectio are show o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe- to three-page summary of the busiess model II. ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATION A. Ecoomic, political ad legal aalysis of the tradig coutry 1. Describe the tradig coutry s ecoomic system, ecoomic iformatio importat to your proposed busiess/ product/service, the level of foreig ivestmet i that coutry 2. Describe the tradig coutry s govermetal structure ad stability, how the govermet cotrols trade ad private busiess 3. Describe laws ad/or govermetal agecies that affect your busiess/product/service [i.e., labor laws, trade laws (U.S.A. ad/or Caada ad foreig)] B. Trade area ad cultural aalysis 1. Geographic ad demographic iformatio, importat customs ad traditios, other pertiet cultural iformatio, competitive advatages ad disadvatages of the proposed product ad/or service 2. Market segmet aalysis target market (age, icome level, populatio estimate, other specific demographic ad ecoomic iformatio) customer buyig behavior related to the proposed product ad or service 3. Aalysis of the potetial locatio importace ad requiremets of each trade documet required by the U.S.A. ad/or Caada ad the coutry of choice III. PROBLEM List the top three problems your product/service is addressig. IV. CUSTOMER SEGMENTS Who are the target customers? V. UNIQUE VALUE PROPOSITION What is the sigle, clear, compellig message that states why your product/service is differet ad worth buyig? VI. SOLUTION What are the top three features of your product/service? VII. CHANNELS What are the pathways to customers? VIII. REVENUE STREAMS A. What is the reveue model? B. What are the life time values? C. What is the reveue? D. What is the gross margi? IX. COST STRUCTURE A. What are the customer acquisitio costs? B. What are the distributio costs? C. What are the huma resources costs? D. Additioal costs? EVENTS (Cotiued o ext page) 125

3 X. DETAILED FINANCIALS A. Projected icome statemets by moth for the first year s operatio (sales, expeses, profit/loss) B. Projected cash flow for the first year C. Projected cash flow by moth for the first year s operatio D. Projected balace sheet, ed of first year E. Projected three-year pla F. A brief arrative descriptio of the plaed growth of the proposed busiess, icludig fiacial resources ad eeds G. Proposed pla to meet capital eeds 1. Persoal ad iteral sources 2. Earigs, short-term ad log-term borrowig, log-term equity 3. Exteral sources 4. Short-term ad log-term borrowig, log-term equity (if applicable) 5. Repaymet plas 6. Pla to repay borrowed fuds or provide retur o ivestmet to equity fuds XI. KEY METRICS What are the key activities that must be measured? XII. COMPETITIVE ADVANTAGE What about your product/service meas that it caot be easily copied or bought? XIII. CONCLUSION Specific request for fiacig, summary of key poits supportig the fiacial request XIV. BIBLIOGRAPHY XV. APPENDIX A appedix is optioal. Iclude i the appedix ay exhibits appropriate to the writte etry but ot importat eough to iclude i the body; these might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. PRESENTATION GUIDELINES Prior to the presetatio, the judge will evaluate the writte portio of the etry. The major emphasis of the writte etry is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The participats have bee asked to prepare a proposal for a ew busiess veture i a iteratioal settig. Playig the role of a busiess executive, the judge will evaluate the writte documet ad the iterview the participats, as if he/she were actually goig to approve (or disapprove) the proposal. The participats will preset the pla to the judge i a 15-miute presetatio worth 40 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the participats to the judge by the adult assistat. Each participat must take part i the presetatio. Each participat may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the project. The participats may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. 126

4 soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual participats will be permitted, ad the participats themselves must set up the visuals. No set-up time will be allowed. Participats must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING Participats will make a 15-miute presetatio to you. You are role-playig a busiess executive. You may refer to the writte etry, or to your otes, durig the presetatio. At the begiig of the presetatio (after itroductios), the participats will describe the proposal ad make the request for approval. Allow the participats to complete this portio without iterruptio, uless you are asked to respod. Each participat must take part i the presetatio. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). At the coclusio of the presetatio, thak the participats. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. Maximum score for the presetatio is 40 poits. EVENTS (Cotiued o ext page) 127

5 INTERNATIONAL BUSINESS PLAN EVENT, 2016 WRITTEN ENTRY EVALUATION FORM Participat: Participat: Participat: I.D. Number: Please refer to Format Guidelies for the Writte Etry for a more detailed explaatio of these items. Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe- to three-page descriptio of the project ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATION Ecoomic, political ad legal aalysis 2. Trade area ad cultural aalysis PROBLEM 3. List of the top three problems the product/service is addressig CUSTOMER SEGMENTS 4. Descriptio of target customers UNIQUE VALUE PROPOSITION 5. Descriptio of the sigle, clear, compellig message that states why the product/service is differet ad worth buyig SOLUTIONS 6. Descriptio of the top three features of the product/service CHANNELS 7. Descriptios of the pathways to customers REVENUE STREAMS 8. Descriptio of the reveue model ad life time values Explaatio of the reveue ad gross margi COST STRUCTURE 9. Explaatio of the customer acquisitio costs, distributio costs, huma resources costs ad ay additioal costs DETAILED FINANCIALS 10. Projected icome statemets by moth for the first year s operatio (sales, expeses, profit/loss) Projected cash flow for the first year Projected cash flow by moth for the first year s operatio Projected balace sheet, ed of first year Projected three-year pla Descriptio of the plaed growth of the proposed busiess Proposed pla to meet capital eeds KEY METRICS 11. Explaatio of the key activities that must be measured COMPETITIVE ADVANTAGE 12. Explaatio of why the product/service caot be easily copied or bought CONCLUSION 13. Specific request for fiacig, summary of key poits supportig the fiacial request Writte Etry Total Poits (maximum 60 poits): 128 Judge: A B C D E F G H I J (circle oe)

6 INTERNATIONAL BUSINESS PLAN EVENT, 2016 ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score PRESENTATION 1. Opeig presetatio ad request: descriptio of the project; orgaizatio, clarity ad effectiveess of the presetatio TO WHAT EXTENT DID THE PARTICIPANTS: 2. Assess opportuities for veture creatio Determie feasibility of veture ideas Describe market-etry strategies for coductig busiess iteratioally Evaluate risk-takig opportuities Explai the complexity of busiess operatios Determie relatioships amog total reveue, margial reveue, output, ad profit Describe marketig fuctios ad related activities Presetatio Total Poits (maximum 40 poits): RECAP: WRITTEN ENTRY (60): PRESENTATION (40): SUBTOTAL (100): EVENTS LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 129

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