Exelon Military Recruiting Strategy Overview
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- Janice Floyd
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1 Exelon Military Recruiting Strategy Overview
2 Exelon s Military Outreach Strategy Goal: Exelon is a Military Friendly Organization. Our military and veteran initiatives will assist the men and women who serve our country to re-enter the workforce while also providing a solid pipeline of strong, loyal, and diverse candidates. Key Strategies o Early Outreach PaYs Program connect with soldiers while they are still in service Military Base Visits o Brand Recognition Advertising focus on the top, most appropriate external channels Awards target top awards Giving back to the veterans through Volunteer Events at the OpCo and Corporate level Hiring Commitments Targeted Awards Early Outreach Exelon s Military Strategy Local & Nat l Career Fairs Military Job Boards o Promote Exelon s Open Jobs Military Job Boards cross post all external jobs and utilize sites with military translators Veteran Career Fairs utilize in person and virtual opportunities to connect with veterans Wounded Warriors Project: Warriors to Work Hiring Commitments - Joining Forces - 100,000 Jobs Mission - Hiring 500,000 Heroes Targeted Advertising 1
3 Military Career Fairs & Base Visits Overall Strategy Exelon attended 42 Military Hiring Events in 2013 Exelon will attend 47 Military Hiring Events in 2014 Strategy for Targeting and Attending Events: Target military career fairs and military bases in Exelon s key locations Target national career fairs and military bases that specialize in the Military Occupational Codes Exelon is targeting (varies by OpCo) Utilize EMAC to ensure veteran attendees are present at military career fairs when ever possible Provide military specific Exelon career fair handouts for each OpCo attending Utilize military specific candidate information forms Schedule logistics calls to review the Exelon Military Toolkit & have copies of document onsite 2
4 Military Career Fair Attendees: EMAC Exelon veterans from Exelon Militaries Actively Connected (EMAC) attend military hiring events with the recruiting teams to help our team best connect with veteran candidates. o Veteran employees can help translate military skills o Highlights our commitment to hiring and supporting veterans both internally and externally o Veteran hiring managers are committed to bringing in new military talent 3
5 Military Career Fairs & Base Visits: Military Materials Toolkit Includes Talking points on Exelon s overall commitment to hiring military Sample questions to ask a military candidate Questions to avoid when speaking to a military candidate Talking points about EMAC and training for veterans at Exelon Information on Military Transition Timeline Military Rank and Grade Cheat Sheet 4
6 Building Partnerships with Military Organizations G.I. Jobs Veteran Recruiting Services Civilian Jobs RecruitMilitary US Veterans Magazine Military Times Award Top 100 Military Friendly Employers (Exelon honored ) Most Valuable Employer (MVE) for Military (Exelon honored in 2013 & 2014) USVM Best of the Best (Exelon honored in 2013, 2014 TBD) Best for Vets (BFV) Employers (Exelon honored in 2013 & 2014) Advertising Nuclear Issue (Jan) Energy Issue (Nov) Flagship Issue (Dec) June/July MVE Issue May/June Search & Employ Magazine Issue Memorial Day Tribute / Oil, Gas, and Energy (May) Best of the Best Issue (Aug) **Advertising Opportunities Available not participating in 2014** Job Fairs Virtual Career Fairs in Career Fairs in Career Fairs in Virtual Career Fairs in Career Fairs in Career Fairs in 2014 Job Postings Link from Top 100 List to careers site Link from VRS to Exelon careers site & jobs posted on VRS All Exelon jobs posted to site All Exelon jobs posted to site Link from USVM site to Exelon careers site All Exelon jobs posted to site Editorial Opportunities Industry highlights, veteran success stories Opportunities to highlight Exelon as a veteran friendly employer (Fox & Friends segments, press releases) The Top 40 Under 40 Military - features employees Opportunities to highlight Exelon as a veteran friendly employer Opportunities to highlight Exelon as a veteran friendly employer Opportunities to highlight Exelon as a veteran friendly employer 5
7 Exelon s Military Specific Advertisements 6
8 Exelon s Military Career Page MOS Translator Military Recruitment Video Upcoming Military Events 7
9 Exelon Interview Tips for Military Candidates Exelon offers an Exelon Interview Tips document on our Exeloncorp careers site. We offer two versions (a general document for all candidates and a military document for military candidates). The general Interview Tips are posted to the Opportunities page and the Military Interview Tips are posted to the Military Page. Candidates with military experience who are selected for an interview receive the Exelon Interview Tips For Candidates with Military Experience document to better prepare them for the interview. 8
10 Military Career Path Infographics Working to develop a Military Career Path Infographic to help give Veterans an idea about their potential career path at Exelon. Currently focusing on top positions where we hire veteran candidates: Nuclear Security Officer Trainee Aux Operator Meter Reader Engineer Utility Trainee IT Analyst Distribution Mech Apprentice Journeyman HVAC Svc 9
11 Exelon s Military Hire Tracking and Reporting Encouraging Self ID Talent Acquisition reviews resumes for all new hires to check for military experience. Talent Acquisition sends a weekly to veteran new hires to: - Welcome veteran new hires to Exelon; - Suggest the new hire self identify as a veteran; - Provide information about EMAC and how to join; and - Provide information about how to request an accommodation. Making Veteran Hiring a Priority Talent Acquisition sends a monthly to each Recruiting Team. o Overall percent veteran hires for the month o Number and list of veteran hires for the Operating Company o Highlight top recruiters hiring veterans o Quarterly detailed summary of military hires (top positions, OpCo break out, year over year comparison) Talent Acquisition sends a monthly to HR Leadership Team. o Overall percent veteran hires for the month o List of military events attended across the company for the month 10
12 Exelon s Military Training and Communication Recruiter Training The Value of a Veteran Recruiter Training Lisa Rosser conducted an in-person, all day training for Exelon Recruiters in 2013, and she held 2 in person trainings for all recruiters in June Topics: Exelon s Workshop includes the following topics: o Understanding all your cost/low-cost/no cost sourcing options for finding veterans to hire o Gaining By in From Hiring Managers o Recruitment marketing tactics for conducting outreach to the military and social media recruiting techniques o Military Skills Translation and Interviewing Internal and External Communications Partner with Communications Team to highlight veteran initiatives ointernal: Stories in internal publications & on internal website oexternal: LinkedIn, Twitter, Local News outlets 11
13 Internal and External Communications: Military Initiatives 12
14 Wounded Warrior Project Warriors to Work The Wounded Warrior Project s mission is to honor and empower Wounded Warriors. The Wounded Warrior Project s Warriors to Work program provides career guidance and support services to Wounded Warriors interested in transitioning to the civilian workforce. WWP matches the Warrior s skills and experience to the needs of the participation companies. Exelon is working to increase our partnership with Warriors to Work. We are working with OpCO recruiters to identify positions to highlight through the organization. WWP recruiters will then work to identify qualified candidates for consideration. Process: OpCos Identify Targeted Positions Corporate TA Collects Targeted Positions & Sends to WWP WWP Recruiters work to find qualified candidates WWP sends resumes to Corporate TA and has the Warriors apply online Corporate TA highlights resumes to recruiters Corporate TA works with OpCo Recruiting to track hiring Main Contacts: Joe Franzese, manager, warriors to work (west): JFranzese@woundedwarriorproject.org Ferdinand Alsina, manager, warriors to work (east): FAlsina@woundedwarriorproject.org Positions we highlighted in 2013: Meter Reader (ComEd) FLS Cornerstone Program (ComEd) Security Officer Trainee (Generation) Nuclear Reactor Operator (Generation) Customer Service Representative (PECO) 13
15 Army PaYS Program Nuclear Security Identify Targeted Positions OpCo Recruiting Meter Reader Project Needs for the Next 10 Years OpCo Recruiting Provide Detailed Information on Job Requirements OpCo Recruiting Post Information and Open Jobs on PaYS Bulletin Board Corporate TA Active Army Soldiers Select Exelon Jobs and Work Toward Job Requirements PaYS Solider Exelon has Regular Contact with PaYS Soldiers While Active Duty or Reserve Corporate TA & OpCo Recruiting At least 6 months prior to their available date (Active Duty) When soldier is back home after training (Reserve) PaYS Soldier Receives Honorable Discharge and Applies for Open Exelon Job PaYS Solider Closely Track PaYS Soldiers and Highlight Resumes When Soldier Applies Corporate TA Offer Interview to PaYS Solider OpCo Recruiting Track ROI and Highlight Number of Interviews and Hires on PaYS Site Corporate TA & OpCo Recruiting 14
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